Bringing Business to Retail
523 episodes - English - Latest episode: 18 days ago - ★★★★ - 5 ratingsWant a business that fills your soul AND your bank account? Retail Strategist Salena Knight, shares information, inspiration and interviews with business leaders, to help you create a more profitable, sustainable and dynamic retail or eCommerce business.
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Episodes
Using Trade Shows as a Powerful Retail Marketing Tool - Katie Hunt
February 12, 2018 21:17 - 1 hour - 61.2 MBTrade Shows...Have you ever considered them in your store's retail marketing plan? If not now is the time to reconsider! We have Katie Hunt here today to educate us on using trade shows as a powerful retail marketing tool! Katie is the founder of Tradeshow Bootcamp, host of the Proof to Product podcast, a business strategist, and mentor to creative entrepreneurs. Katie launched her wholesale line for Kelp Designs in 2009 and was selling in retail stores nationwide until 2016, when she dec...
Ecommerce Tips To Increase Sales - Jeff Wenberg
February 07, 2018 02:00 - 47 minutes - 43.5 MBToday we are jumping into to learn more about e-commerce strategies to make you more money with Jeff Wenberg from Smart Marketer. If you don't already follow Smart Marketer you must check them out. The team at Smart Marketer puts out some of the best content when it comes to what's working and what's not when it comes to e-commerce. Jeff talks to me all about some of the best apps you can use to help grow your e-commerce sales and what actually stops people from investing in tools that wil...
Photography That Sells More Products - Lauren Carnes
January 29, 2018 19:00 - 1 hour - 59.2 MBWith the ease of the internet, who doesn’t shop online in today’s world? It’s so convenient, quick and easy to get everything you need right to your door! But have you ever ordered something online and then received it and it was nothing like you thought it was online? That’s no fun, right?! So, What about your e-commerce shop? How do your shoppers feel when they are checking out all your store offers online? Can you really connect your products to your customers when they can’t physical...
How To Make Facebook Ads Work For Retailers - Miranda Ivey
January 24, 2018 18:58 - 56 minutes - 51.8 MBWhen thinking about advertising your business online most likely one of the first places you think of is Facebook Ads, and for good reason. With over 2 billion active monthly users your target audience is bound to be abundant there, right?! But the real question is are you doing everything possible to optimize your ads on Facebook or are you just throwing away money? Well, get ready to review your Facebook strategy because today I’m talking to Miranda Ivey of Mirandaivey.com. Miranda is a ...
3 Days To Your Most Profitable Year Ever – Day 3
January 15, 2018 20:19 - 31 minutes - 29.4 MBIn the last 2 episodes of the Bringing Business to Retail podcast we have been going through my 3 Days To Your Most Profitable Year Ever. If you’ve missed out and need to catch up check out Episode 1, where we discussed Cash Flow and discover how you can Stop Being a Shopkeeper and Start Being a Business owner in Episode 2. Plus, don’t forget to download the full 3 Days to Your Most Profitable Year. In today’s episode we are going to talk about “YOU”, where you want to be in your business ...
Stop Being Shopkeeper And Start Being Business Owner
January 09, 2018 19:25 - 21 minutes - 29.7 MBToday is day 2 of my 3 days to your most profitable year and we are looking at how you can construct a plan for profit. But before we get started if you haven’t yet head on over and check out day 1 here. There you can get jump started on reviewing your cash flow and brainstorming your 2018 “business word of the year.” So think for a minute about your favorite store. Why is that store your favorite? What does it have that makes you just “have” to go there? Now think about your shop? What’...
3 Days To Your Most Profitable Year Ever - Day 1
January 04, 2018 21:43 - 33 minutes - 30.8 MBNew Year’s Resolutions. Did you make one for yourself? How about your business? If you did you are in great company! The New Year is a time when everyone seems to be focused on their planning and goals for 2018. It’s a wonderful time to regroup and to help, I want to give you a great free to tool so you make this your most profitable year in your business. So today, we are getting started on day 1 of my 3 day mini course, 3 Days to Your Most Profitable Year Ever and we are kicking off wi...
How to Maximise Retail Sales After Christmas
December 29, 2017 03:00 - 30 minutes - 28 MBThe holiday celebrations may be coming to an end, but that doesn’t mean your retail store profits have to as well! Today I am guiding you on how to maximise your retail sales after the holiday rush so you can make the most out of this sometimes slow period. Plus, in this week's episode I giving you a bonus guide to show you some great ways that you can put products together, products that are great for your customers and can make you some money fast. Be sure to grab your download. ...
5 Products To Promote Post-Christmas That You Don't Have To Discount
December 18, 2017 19:00 - 25 minutes - 24.2 MBAfter the holiday rush as retailers the biggest question is how do we keep that momentum going? How can you keep customers buying and get rid of seasonal stock just sitting on your shelves? Well today, I've got a special guide just for you. To help guide you in using promotions to make the most from your sales post holiday. First, it's important not to forget that people often have their sights on a particular things and if they didn’t get it, they might be inclined to buy it. Use this t...
Tinder For Business - Susie Campbell
December 12, 2017 17:41 - 47 minutes - 43.5 MBToday's guest is Susie and she is going to share great tips for creating a great collaboration and partnership. All business are better together and when they are connected with another business or person. No one wants to share customers with others (especially with competition) but there is good reason why you should collaborate, Susie gave us some great examples for that. Partnership is still kind of new to marketing, but it doesn't cost a penny but offers several benefits. Susie...
Tips To Engage Your Social Media Tribe - Louise Brogan
December 03, 2017 17:43 - 49 minutes - 46.3 MBLouise loves helping people. She figured out how to promote a business using online tools and now she teaches other business owners in this kind of marketing. In this episode, you are going to learn many useful tips how to upgrade your business using social media and online tools. Louise teaches her clients how to properly create a strategy for an online marketing and what is the best place to start with online marketing. Also, you will learn what is not a great strategy for online market...
Amplify Your Sales
November 28, 2017 17:39 - 20 minutes - 18.9 MBIt’s easy to be drawn to the latest, shiny new thing. Whether it’s a product, a new piece of software or the latest social media trend. But the fact is, after the glitter and gloss has dies down, we always return to the place we feel comfortable, that feels familiar and that we don’t have to think about. And guess what, it works the same with products in your store as well! Yes, it’s important to keep up with what’s trending, but sometimes, the real money is in taking something that...
How to Stand Out & Shine - Karen Gunton
November 13, 2017 20:21 - 57 minutes - 52.9 MBEnlightened! So what does it mean to be enlightened and how does being enlightened help you or your business? Well, listen up because today Karen Gunton and I talk about having that "aha moment" and how in that moment being enlightened can change the dynamics of your business, ultimately helping you and your business thrive. In this episode find out more about: We each have a purpose to discover and live. we each deserve to shine our light in whatever way we choose. we each deserve to f...
Why Your Sales Associates Don’t Care About The Money
November 08, 2017 21:46 - 9 minutes - 8.77 MBWhy Your Sales Associates Don’t Care About The Money If you’re not familiar with Maslow’s Hierarchy of needs, when it comes to the workplace, let me give you a brief run down. Physiological Needs (basic issues of survival such as salary and stable employment) Security Needs (stable physical and emotional environment issues such as benefits, pension, safe work environment, and fair work practices) “Belongingness” Needs (social acceptance issues such as friendship or cooperation on the ...
How to Use Linked IN To Grow Your Retail Business - Becky Mollencamp
November 06, 2017 20:22 - 48 minutes - 45.4 MBToday on the show we have Becky Mollencamp, and we are talking about how you can use LinkedIn how to upgrade your business. Why should retailers use LinkedIn? Is LinkedIn only for job seekers? How people make mistakes using LinkedIn How to optimize your LinkedIn account? Listen here
How To Choose Which Products To Promote During the Holidays
November 01, 2017 20:09 - 9 minutes - 9.61 MBWhen it comes to the holidays, there is no better time to maximise your sales and fill up your bank account. A large number of retailers do the majority of their trade during the holiday season, and for some stores, up to 70% of revenue is generated during this time. Whether the holidays are your lifeblood, or they just provide a nice little boost, making sure that you secure every possible sale is a must. So let’s talk about how you can choose the right products, in order to maximise ...
How To Effectively Use PR to Sell More Products - Jen Berson
October 31, 2017 20:01 - 1 hour - 59.6 MBIf you want to know how to use media to drive customers to your store today's guest Jen is here to tell you how to exactly do that. Listen to Jen's background and hear how she jump into PR business Familly support, it's really important, learn how Jen gets her support from husband and family in her business and learn the smart strategy how to tell some important decisions to your family How to prepare a strategy for media when you run a retail business? Should you pay for a profession...
5 Signs You Need Help With Your Marketing
October 25, 2017 21:06 - 9 minutes - 13.4 MBIt’s not hard to feel overwhelmed with all of the jobs you have running your retail business. Keeping all the balls in the air, whilst still having a life, can be completely exhausting. I have to admit, as much as I love working, I’m pretty lazy when it comes to business. I’m the queen of ousourcing. If I can get someone else do a job that I don’t want to, or can’t do, then I’m all for passing that job onto someone else. It frees up my time, it keeps another person employed and these results...
Realising Your Potential - Jake Nawrocki
October 23, 2017 19:00 - 52 minutes - 72.8 MBToday on the show we have Jake Nawrocki. As the founder of "Operation Self Rest", Jake believes everything we need to activate our own human potential lies within us – In the way that we think! Jake says "There is a decision we must all make and that decision requires us to change the way we think. It’s only when we actively decide to reset our thought patterns that we will ever see the desired change we want in our outcomes." Listen now as Jake helps you answer: How is education importan...
How To Use Video To Sell More – Jeff Kohler
October 16, 2017 20:03 - 48 minutes - 44.6 MBToday's guest, Jeff Kohler, is a master of video. Listen as he gives you some great tips on how you can use video to market your business and products. Plus, discover some of Jeff's first-hand experience with his company Marketing Videos Club. Listen now to find out: How using video can help you to sell a product? How get over the fear of being in front of the camera? How to practice making your own videos? Listen here
Easy Ways To Get Your Finances in Order – Rebecca Maher
October 10, 2017 06:18 - 51 minutes - 71.1 MBToday's episode is all about money. You will hear from Rebecca's angle how to organize budget, money, and investments. Meet Rebecca and hear her story how she started with her financial advising business Mums in business? Learn few tips how to organize your finance when you are preparing to have a baby and at the same time, you are running some business? How much education you need so you can be your own financial manager? Listen here
Unlocking Behavioral Marketing - Stan Rosenberg
October 05, 2017 16:19 - 16 minutes - 22.8 MBWhat you are going to learn today: Today my guest is Stan Rosenberg and we are coming from live SHOP.org conference Stan is going to tell us all about owning your own audience How to own your audience? What data you should track when it comes to your audience? Listen here
What Happened When My Store Hit A Million Dollars - Caroline Frenette
October 02, 2017 19:00 - 46 minutes - 43.3 MBCaroline is going to share with us today a unique coaching experience for personal brands. Listen to her story and how she moved from retailers to coaching business. We all want to reach the one goal and that is "Million Dollars", Caroline catch that, She is going to share that experience and feelings with us How is passion important for your business? We all make big decisions, maybe the biggest one is to switch from one to other business, especially when you have a super profitable busi...
Online Martketing Tips
September 29, 2017 05:24 - 29 minutes - 27.1 MBKate Grainger shares her online marketing tips with us. Listen and learn Kate's tips and upgrade your business. For More click here
How To Increase Sales In The Retail Business - Salena Knight
September 26, 2017 20:53 - 48 minutes - 33.3 MBOn today's show, I am the guest of Petra Jones. Today you will learn: how I processed myself out from my business how I became a retail business strategist major mistakes I see retailers do understanding who you are selling to how to identify your ideal client Listen here
The 4 Key People You Need To Help You Move Your Retail Business To The Next Level
September 20, 2017 20:04 - 12 minutes - 12.1 MBLast week, I went to do my yearly taxes. Now this makes most people cringe, but for me, it was uplifting. Not only did it give me a chance to see how things have changed in my business over the last 12 months, but I also analysed where money was going out, where it was coming in, places where we could make more money. I also got to take about my accountant about budgeting over the next 12 months. I have forecasted my earnings for the next year, but I also know that I’ll have to invest ...
Why I Had To Completely Rebrand To Grow My Business - Rebecca Elepano
September 20, 2017 07:55 - 34 minutes - 48 MBRebecca from Sattwa Skincare shares her tips on how she has dramatically changed her brand and as a result, has significantly increased her sales, gotten featured in the press several times, created a product where demand regularly exceeds supply and her successful campaign to be stocked in a high profile store. For more click here
The 4 Key People You Need To Help You Move Your Retail Business To The Next Level
September 13, 2017 20:43 - 11 minutes - 47.5 MB VideoLast week, I went to do my yearly taxes. Now this makes most people cringe, but for me, it was uplifting. Not only did it give me a chance to see how things have changed in my business over the last 12 months, but I also analysed where money was going out, where it was coming in, places where we could make more money. I also got to take about my accountant about budgeting over the next 12 months. I have forecasted my earnings for the next year, but I also know that I’ll have to invest ...
Becoming the Go-to Person In Your Industry - David Newman
September 11, 2017 20:00 - 1 hour - 59.3 MBToday you will learn how to become a fantastic speaker. Hear David's background and how he started his business How to learn from your mistakes? How can speaking improve your retail business? What is 3PR Listen here
How to DIY A Professional website (even if you're a non-techie) - Louise Henry
September 04, 2017 20:00 - 35 minutes - 49.4 MBWhen I started my first business, I didn't have the budget to hire a designer, so I started learning everything I could about building a website. I spent hours and hours on Google trying to figure it all out and make sense of all the conflicting advice. It was overwhelming to say the least. Well, I finally figured it all out and along the way, discovered I had a passion for branding and design. Not only this, but I realized I had developed an easy, step-by-step system for launching websi...
Demystifying Automation For Your Retail Business - Jillian Rosich Kendrick
August 28, 2017 21:54 - 43 minutes - 40.2 MBToday on the show we have Jillian Rosich Kendrick, and we are talking about automation system for your retail business. How she started to work with marketing automation campaigns? What is CRM? Is there difference between CRM and email message systems? Listen here
Leveraging Loss Leader Products For Maximum Sales
August 23, 2017 20:00 - 9 minutes - 12.6 MBRemember the last time you saw a product on sale, for LESS than the price you could buy it for wholesale? It makes your blood boil, causes you to become a keyboard warrior in any facebook group you can asscess, and generally, makes you feel lik sh*t. All this hard work that you’ve put in to building a reputable, ethical company, with sales staff that love your customers and are passionate about what they sell. It all goes out the window, if a customer can buy something retail, cheaper than ...
Creating Freedom In Your Retail Business - Sarah Noked
August 21, 2017 20:00 - 1 hour - 98 MBToday on the show we have Sarah Noked, and we are talking about hiring process and things how to improve your business. So you will learn... Meet Sarah and learn how she become online business manager In Sarah's opinion learn the best way to organize your business How to use strategy in organization your working hours and working week Listen here
Listening To Your Gut - Chantal Khoury
August 14, 2017 19:59 - 49 minutes - 45.2 MBToday on the show we have Chantal Khoury, she is a Certified Nutrition and Wellness coach with a passion to inspire and empower you and your family to lead a nourishing and thriving life. What is gut health? How do you know if you have poor gut health? Which strategy should you use so your kids eat healthy? How food can reflect on your mood Listen here
Why You'll Never Make Money From Your Business "Baby"
August 09, 2017 22:03 - 25 minutes - 34.8 MBI hear so many business owners talking about their store as "their baby". And every time I hear it, I want to cringe. I want to shake them and shout "stop saying that". Why am I so vehement that you should never call your business your baby? Watch this week's video and find out. ps - the Money Bootcamp Live is now closed, but you can still go on the Bootcamp waitlist here. To watch episode click here
Insider Secrets - How to win a business award - Annette Densham
August 07, 2017 20:00 - 50 minutes - 46.7 MBThis is the part II of my talk with Annette. If you didn't listen last week's episode you do it here. Today we are talking how to win business award. Why awards are great for business Celebrating your wins, how that is important for your business How to create your application for awards What to do if you are in final and nominated but you are not a winner? For more click here
Selling Your Story - Annette Densham
July 31, 2017 21:59 - 52 minutes - 49.1 MBAnnette's Bio From her first foray into the world of journalism at 15, Annette Densham was hooked on sharing other people’s stories. A weaver of words and a hoarder of knowledge, Annette has written copy for websites, speeches, marketing and presentations and topics from forklifts to tax, to theatre lights and sport, to senior issues and health … she knows what makes news. With a 30 plus year career in newspapers – The Australian, Financial Review, and Daily Telegraph, magazines (print and...
3 Ways To Up-Level Your Mobile Website & Sell More
July 26, 2017 20:39 - 9 minutes - 13.6 MBAs a retailer, you know that it’s imperative to have a mobile ecommerce site. Statistic show that a whopping x% of people will browse your web store before they come into your physical store, and if you only trade online, x% of people are browsing on a mobile device. Whether your online store is you’re only trading platform, or it’s just one part of your omnichannel retail experience, there are ways to take it to the next level and get more sales in the process. Make it easy to buy. W...
Mastering FB Messenger Bots To Grow Sales - Nicky Leonti
July 24, 2017 20:00 - 49 minutes - 45.3 MBNicky is going to explain us today what is difference between Facebook messenger chat, Facebook messenger adds and Facebook messenger chat bots and which one is going to work best for your retail store. What you will learn in this episode: How can we use bot chat in retail business How chat bot can help you to grow your email list How to use Facebook to communicate with your audience How to avoid spamming Listen here
The Customer Value Journey - How To Give Your Customers More
July 19, 2017 20:18 - 8 minutes - 11.8 MBLive from the Digital Marketer conference- How to give your customers more and have them love you for it (and get them to buy!) Listen here
Monetising What You Know - Gina Onativia
July 17, 2017 20:00 - 43 minutes - 59.6 MBMy passion is helping experts and business owners create online courses from start to finish. I've seen first-hand how an online course can generate additional income, free up your time and allow you to reach people all around the world—at any time of day. I learned my trade working on products for Tony Robbins. Today my husband, Alex, and I work with online marketing mastermind Amy Porterfield, storyteller and speaker Bo Eason, and other leading experts. What you will learn in this epis...
Why your customers aren't buying on mobile devices
July 12, 2017 22:29 - 9 minutes - 12.5 MBToday I am going to tell you things I learned on digital marketer live conference. Why you're loosing customers when it comes to using mobile devices? People are looking products on mobile devices, but why they are not purchasing from there? How to optimize checkout process? For more click here
Navigating the Millennial Mindset - Chelann Geinger
July 10, 2017 20:00 - 46 minutes - 43 MBBio: I started my first business at the age of 15 and from that point on, I was hooked. The whole idea for EB25 sparked during the first couple months of my second business startup, NUYU Juice Bar. During that time, it dawned on me that life is all about surrounding yourself with like-minded people who are running the same race you are. For me, that meant young entrepreneurs. But there was only one small issue… Hardly any young entrepreneurs were around me. And if that was the case for me...
What I Learnt Spending A Whole Day With A PR Agent
July 06, 2017 21:35 - 16 minutes - 30.7 MBTech problems shouldn't ruin your day. You know that those things happens to me, and this is the case when I won again. I want to share with you today things I learned spending a whole day with a PR agent. You will learn today some fantastic things like: How to turn your small budget into big investment How to be clear with your goals Tell your customers your story For more click here
Celebrating 100 Episodes
July 03, 2017 20:00 - 34 minutes - 28.3 MBYes, it's a big honour for me to reach the 100th episode of the Bringing Business to Retail podcast. Plus there are also the 'TV episodes' that get streamed, so I can say I have about 200 episodes recorded in last couple of years. This episode marks a turning point in how the podcast is produced, with the introduction of Patreon, a platform that will allow you to have the opportunity to now only become a patron of the show, but also to have your business questions answered AND appear on th...
Mastering The Art Of Customer Follow Up
June 28, 2017 20:00 - 12 minutes - 12.4 MBThere’s a general consensus in the sales world, that the art of the “follow-up” is the most important part of the sales funnel. Yet for some reason, as retailers, we seem to forget we too, are in the sales industry, and once someone walks out the door, it shouldn’t mean the end of the communication (and buying) process. Retailers around the world, have lost the art of communicating, especially once a customer left the store. Even worse, for those that do follow up, it’s often with ...
All Aboard To Antarctica - Laura Trotta
June 26, 2017 20:00 - 38 minutes - 36.1 MBLaura Trotta is one of Australia’s leading home sustainability experts. She has a Bachelor of Environmental Engineering, a Masters of Science (in Environmental Chemistry) and spent 11 years working as an environmental professional before creating her first online eco business, Sustainababy, in 2009. Laura has won numerous regional and national awards for her fresh and inspiring take on living an ‘ecoceptional’ life (including most recently winning the Brand South Australia Flinders Univers...
How Email Can Be The Most Personal Staff Member In Your Biz
June 21, 2017 20:00 - 12 minutes - 12 MBAs business owners, it’s easy to feel that automating something can be a saving grace when it comes to time saved, but it can also feel impersonal. If you had a choice of a full time staff member to answer customers questions, or the option to automate, which would you choose? Let’s take a look at how email can be the most personal staff member in your business. Think about the time, effort and money, that it takes to on-board a new team member. Whilst you will have to put in some time...
How Being A Minimalist Doesn't Have To Equal Being Minimal - Lori Rochino
June 20, 2017 11:33 - 46 minutes - 64 MBI’ve always been organized and somewhat OCD, but after five moves including melding lives with my husband, dog and eventually son, I wasn’t able to be as organized as I would have liked to be. I needed a simpler solution and was tired of having stuff just for the sake of having stuff. While I always thought I had simple habits, all the excess clutter accumulated over time proved that maybe I wasn’t living so simply. So I joined the simplicity movement and went on a decluttering spree. But ...
10 Ways To Turn A Good Store Into A Great Store
June 14, 2017 22:45 - 15 minutes - 21.5 MBAs a retailer, you’re constantly trying to stay relevant, stay ahead of the trends and predict what your customer is going to want. Know what your customers like Sounds obvious, right. Most retailers ‘innately’ know what products their customers like, and what they don’t. What they choose to buy each season, is all “up here” (in their head). However, when I ask retailers to go through their sales data and see what groups of items sell the best, every single time, they’re always a little...