Bringing Business to Retail

12 Ways To Grow Your Business When Retail Is Slow

You’ve managed to get through the holiday season, the frenzy of the sale season, and now, you’re in that post-holiday lull. Or perhaps you’re one of those retail stores, whose trade actually drops during the holiday period. So what do you do, to make that time effective for you and your business? There will always be slow times in your business.  The most obvious thing to do to make this time effective, is to... Download Tips And Ways To Grow Your Business When Retail Is Slow 1) Take a...

Is My Business Too Small For A Newsletter And If Not What Should I Put In It?

 Why you should send out a newsletter no matter how big your store & 6 things you can put in it Do you think your store is too small for a newsletter? Have you contemplated putting one together, then thought “I don’t have anything to say”, “nothing exciting is happening in my little business”? If so, today’s episode is just for you. The first tip is to have a reason to sign up, and this should NEVER be to save 10% on your first order. Give your peeps something they want. Solve a problem fo...

The Simple, Free Place To Advertise Your Retail Business That You're Probably Not Utilising

When it comes to advertising, does your hand subconsciously grab your purse, and your mind conjure up big invoices and a not knowing where or what you should try first? Well, today, I’ll let you in on a little secret - This simple place you probably haven’t thought of advertising, that won’t cost you any money. If you’ve managed to overcome the hard part, the getting people into your bricks and mortar or even your online store, then there’s a good chance the person is already a potential pur...

My Number 1 Retail Trend For 2016

Today, I want to talk about one of the biggest trends that I think, will hit in 2016. They’re already starting to creep out in all forms of retail, from shoes to shavers, from toilet paper to believe it or not, tampons. So, just what is this retail trend? They come in all colours, shapes in sizes, but they have one thing in common. They get delivered to your door [Tweet "Around the world, the squeals of delight can be heard when the mailman arrives."] Download The Six Steps To Creating...

How Upping Your Professionalism Can Help You Increase Revenue

As a small business retailer, one of the key differentiators that you have is the relationships that you build with your customers. And, a lot of this hinges on how your business is perceived Being on the shop floor, or having regular staff, allows your customer to build trust. Find out 11 Ways To Make Your Business More Professional The psychology behind building successful, ongoing relationships with your customers, is based on three foundations. Know. Like And Trust. It’s like dating....

How Offering Returns Gets You More Sales

Should you accept returns in your retail store? It won’t be long now, before the tide of gifts that ‘weren’t quite right’ get besieged upon retailers. Does your store accept returns? First off, let’s get the legalities sorted. Each country, and even state will have different laws regarding when you are legally required to accept a return. Generally, these revolve around instances when an item is faulty, is not as described or not fit for the purpose it was marketed for. But what about ...

The Real Cost Of Free Shipping For Retailers

According to a comscore survey, free shipping was such a key motivator, that 93% of online shoppers had taken extra actions, such as purchasing more, or opting for slower shipping, in order to qualify for free shipping. Hey there, I’m Sal from SalenaKnight.com and the Bringing Business To Retail podcast, and today, let’s talk about the REAL cost of free shipping First up, let’s look at the benefits, to you the retailer, of offering free shipping. From experience, I can tell you that you’re...

How Learning Can Help You Get Fitter

Welcome to 2016 Last year, I committed to learning more and getting fitter. Never in my wildest dreams, did I realize that learning was actually the key to getting me up off my butt, and out the door to exercise. Normally on Bringing Business To Retail Tv, we talk about actionable business strategies, that you can implement, to grow your business. Well, this episode is about you, because YOU are your businesses most important asset. Let me tell you the story of how wanting to learn more, a...

How To Motivate The Employees In Your Retail Store

Cast your mind back to high school of college. At some point, you will have heard of Abraham Maslow, and Maslow’s Hierarchy of needs. At the bottom of the pyramid are our survival needs. Food, water and shelter. Move up a notch, and it’s all about safety. These two steps of the hierarchy are what we technically need to function. If you start to move up the pyramid, you encounter social needs, of belonging and love, followed by Esteem and Self Actualisation. What has this got to do with motiv...

The Dropshipping Checklist For Retailers

Have you heard of the term dropshipping? Do you know how it works and is it actually a profitable way to run a business? Hey there, I’m Sal from SalenaKnight.com and the Bringing Business To Retail podcast, and today, let’s talk about dropshipping for your retail store. Let’s start with what Dropshipping actually is. You may have heard other retailers talking about it, or even suppliers who offer to dropship products for you, but you’ve never been quite sure on what the process involves. Dro...

The Simple Strategy To Move More Stock & Increase Your Turnover

Phone companies do it, cable tv networks do it, even banks do it. But are you doing this simple product strategy to increase sales and benefit your customers in your retail store? Bundling is used by many companies. Quite simply, it’s when you put a group of products together to provide a product or service with greater value. You may already do this to an extent, when you put together gift baskets. But is it an overall product strategy in your store? Here are three ways that you could start...

The Lazy Retailers Way To Avoid Order Cancellations

You’ve just had a decent sized order come in through your website. You wrap it, package it and are just about to log it in for collection by the courier, when you get an email saying the customer wants to cancel. What you do next, is all dependent on the systems you have in place. Hey there, I’m Sal from SalenaKnight.com and the Bringing Business To Retail podcast, and today, let’s talk about how you can reduce order cancellations and keep that money in your cash register. Let’s be honest. O...

How To Be A Great Affiliate And Increase Income In Your Retail Store

Back on BBTRtv3, I talked about affiliate income as an additional revenue stream into your business. Affiliate income is where you sell the products or services of a complimentary company, and you receive a referral fee for doing so. It’s a great way to bring in additional income to your store, without having to outlay money for stock. Hey there, I’m Sal from SalenaKnight.com and the Bringing Business to Retail podcast, and today, let’s talk about what it takes, to be a great affiliate. As a...

The Simple Trick That Could Mean The Difference Between A Sale And No Sale

In the lead up to Christmas, I had to do something I always dread. And what happened next, reinforced my frustrations, my annoyance with retail, and reminded my why I do what I do. Today, was the 21st of December. Ok, so it’s not the 21st of December when you’re hearing this, but as I typed away, you can appreciate that in the Monday before Christmas, a lot of stuff needs to be done. I was feeling pretty organised. The last thing I needed was to do an emergency dash to the shopping Mall. It ...

5 Ways To Be Everywhere At Once

You know the feeling, you’re dashing off to your store, your mobile phone is ringing, your partner/child/ or employee is asking you a question, all the while, you’re thinking about orders that need to go out, stock that needs to go onto the shop floor, bills that need to be paid and heck, did you even have breakfast. How often, do you experience that feeling of being pulled in every direction. You feel like you’re dropping the ball, and as you bend down to pick it up, you see that there are ...

Why Reviews Are Important For Your Retail Store And How To Get Them

  If you shop at Amazon or eBay, you’ve probably checked the seller’s reviews before you went ahead and purchased. Why, well, if you’re anything like me, it’s so that you can see the credibility of the seller, or the actual product, the have the security that you weren’t the first to buy, that others liked the product. When I say that reviews are important, I’m stating the obvious. You already know that, because you read them when you shop online, before you go to a restaurant or before y...

5 Mistakes That Most Business Make When Using Group Buying Sites

Group buying sites can get your business exposure. If your business is new, you’re struggling to get fresh customers or have branched out on the products and services you provide, group buying sites might be a short term way to get more business. As a business advisor, I’m not particularly a fan of group buying sites, but I can see that they have merit as a quick way to get an influx of new customers, and cash, into your business. As a customer, I love those sites. Not only do I love a barga...

3 Tips To Managing Cash Flow In Your Retail Business

When it comes to cash flow, there are a lot of business owners that put their head in the sand. But cash flow is the lifeblood of your business, so day, we’re going to make you pull up your big girl business pants, and confront the numbers, head on. I recently asked a bunch of retailers what their biggest fear about confronting cash flow head on was. And the answers are probably going to sound familiar to you. They’re scared of looking at their bank balance, they’re scared there wont be enou...

How To Make Pre-Selling Work For Your Retail Store

Should you sell stock before it arrives in your store? What are the pros and cons? Pre selling stock before it comes into your store can generate significant cash flow for you. Just look at any Apple product. People line up, sometimes for days, in order to purchase their products, and quite often, they don’t even get to walk away with a physical product . Sometimes it’s months, before they receive the goods they’re pre-purchasing. Apart from having an amazing brand, Apple creates demand by r...

7 Spring Clean Must-do Reviews for your website

When you first put together a website, there is so much going on, you often through in everything you need, load up your products, test your cart, and move on to the next thing that needs to be done. Like everything in life, a good spring clean is in order, to keep your site fresh and up to date A spring clean of your website is an essential, to keep your customers happy, to keep your business trading within the law, and to make sure you don’t get caught out in expensive mistakes. Outdated p...

Hedging Currency As A Small Business Retailer

When I went to New York recently, I was looking forward to some amazing shopping, but, not looking forward to those pesky currency conversion charges on my credit card, that can add up super quickly. So when I found that my airline Frequent Flyer card could also be used as a pre-paid credit card in local currency, I immediately transferred some cash into it, and watched the exchange rates daily. Exchange rate fluctuations can seriously affect the profitability of a product in your store. Not...

Using The Competitive Advantage Of Your B&M Store

Download Are you using your B&M store, market stall, or pop up shop, to the best of it’s ability. Whilst a lot of retailers shy away from the overheads and the responsibility that comes with having a bricks and mortar store, the fact is, with the overheads, comes a distinct competitive advantage. But, are you using that, to the best of it’s ability. When you have a bricks and mortar store, not only do you need to exploit every piece of real estate in and around it, but you also need to fu...

How To Turn A Looker Into A Buyer

Consumer sentiment. Technically speaking, it’s a statistical measurement and economic indicator of the overall health of the economy as determined by consumer opinion. Personally, I think the media has a lot to do with the way that consumer sentiment rollercoasters. If the media is telling everyone that we’re heading for a recession, then of course people are going to become more wary about spending. So when your retail cycle is starting to slump, how can you change the lookers in your store...

Is Gift Wrapping Worth The Money For Your Retail Store?

Is it worth outlaying the money to gift wrap items in your retail store? By the time you've bought paper, ribbons, card, somewhere to store it all, not to mention the time it takes to wrap, the dollars add up. Today we're talking about whether you should bother with gift wrapping in your retail store. Should you offer gift wrapping as a retailer? [Tweet " Do you offer gift wrap services?"] Do you charge for gift wrapping? Let me know in the comments below what offering gift wrap has do...

Identifying Where Money Is Hiding In Your Business – Stacey Hylen

What you will learn in this episode: How Stacey helps business to get fantastic results Where to find the biggest place where businesses leaving money on the table How Google can help you with your business How to develop your relationship with your customers and readers

All About Digital Marketing - Dana Flannery

What you will learn in this episode: What is digital marketing What is difference between push and the pull What is marketing strategy How to plan your digital marketing

Plug Time Leaks With These Web Hacks - Pascale Reacher

What you will learn in this episode: Learn few tips how to use apps to get your time back How apps can help us to keep contact with customers How Zapier can make your life easier

Throw Out Your Headtrash - Alexia Leachman

What you will learn in this episode: What is a headtrash How to discover when you need a therapy? Learn clearance method for yourself

How To Blitz Poor Sleeping Habits - Chel Hamilton

What you will learn in this episode: Why is it important that we get a lot of sleep How much sleep do we need How to overcome insomnia How to read body signals to know do we need more sleep or not

How To Identify And Reduce Stress

What you will learn in this episode: What stress is? There is no good or bad stress, is all about stress How much is too much when it comes to stress Learn about stress symptoms

The Importance of On-boarding Your Customers - Salena Knight

What you will learn in this episode: Learn about strategy so that your potential customers become regular customers Let your customer know that you are going to be sending him an email You should have a goal in your business

14 Resources You Should Be Using In Your Retail Business - Salena Knight

In this episode you will learn which tools you should use in your business 

Selling Your Knowledge – Jill Stanton

What you will learn in this episode: How Jill and her husband started with their business How to find your passion and things you are good at We’re breakin’ down niche validation and research- what and why? How to create awesome facebook group

How I Doubled My Store's Sales - Trista Morrison

Today ‘s guest is Trista. She’s the next business to be featured in the real retailer’s series. And what a story she’s got to tell you. You know when you meet someone virtually, and they look so cool and hip. Their stuff is gorgeous, and you get a bit of online envy going on…. Well, that’s how I felt when I met Trista. She seemed to have it going on. But, you should never judge someone else’s success from what you see on the outside. You know that right?

From Devastation To Destiny - Tracy Henwood

Tracy is the second of our Real Retailers series for February. I have to admit, that I didn’t know a lot of the background before Tracy came onto the show, and I was already full of admiration for her, I mean, she’s got 7 kids, that in itself in the makings of a superwoman in my eyes. Yet when Tracy tells her story, I literally had tears in my eyes. I have so much admiration for people who can take a series of crushing events, and use the outcomes, to them into their dreams. You are go...

[Real Retailers Series] Marnie The Market Stall Maverick

Today I introduce you to a new series here on the podcast. It’s called Real Retailers. As the name suggests, it’s a series where I interview actual retailers, people just like you, who have created greatness in their retail business. This week, I want to introduce you to Marnie. I love her to bits. She’s got the most wicked laugh, that just makes you smile.

5 Secrets To Social Media Success - Natalie Cutler

What you will learn in this episode: Learn who “Go to Girl” is and how she got started How much is important to have support from your family Learn more how to connect with people, online or in person Learn how to give and get, #Give-Give-Get

How to Make Your Brand More Visible - Katie Wyatt

What you will learn in this episode: Who is Katie Wyatt? Learn Katie’s business wisdom How to incorporate daily job with your business, is that necessary?

Why You’Re Not Getting Stuff Done, And How To Change That - Salena Knight

What you will learn in this episode: Can sickness be a reason to stop your plans? How to get stuff done Meet Amanda 4 tactics to getting stuff done

How To Grow Your Instagram Account - Elle Roberts

What you will learn in this episode: What is the biggest hurdle that you think creatives have to building a great business How much self-promotion is important? How to sell your personal brand and make it perfect? What is the key element in building personal branding

The 5 Step Process On How To Plan Your 2016 - Salena Knight

What you will learn in this episode: In this episode, Salena want to walk you though just how sheI planned for 2016. In 5 steps you will learn how to create great plan for yourself and your business You may have heard of nominating a word, or a phrase for the year Step 2, is reflection. List out what went well, what didn’t, what you could have changed to improve your self, your business, your family and social life.

The One Thing You Need To Do In 2016 To Grow Your Business - Salena Knight

What you will learn in this episode: This is the last episode of Bringing Business to Retail podcast in 2015 year How Salena made a decision to write a book

Time & Money Biz Lessons - Salena Knight

PR Strategies For Retailers - Janet Murray

What you will learn in this episode: What is PR How Amy’s strategy is related with Janet’s business How you can pitch your story into the media Do you need to pay if you want to be in the media?

Defining Your Brand Strategy And Perfect Packaging – Gwen Blake

What you will learn in this episode: Learn more about BOXER & CO What is a brand strategy? When it comes to packaging you will learn what you should be looking for from you suppliers How much packaging is important to sell the product

How to Build Customer Loyality and Engagement – Amy Roche

What you will learn in this episode: What Retail Rockstars Does. Vanessa Van Edwards in one of the previous episode talks about how to know what people want before they open their mouth when they walk into retail store – Our today’s guest Amy compared that on her own way How to do a show in your retail store

Top Strategies To Grow Your Email List – Tim Paige

What you will learn in this episode: What is automation email conversion Why is it important to grow your email list Is actually worth the time and the money to grow the email list

Discovering Your Business Sweet Spot - Natasha Vanzetti

What you will learn in this episode: What does it actually mean to Discover Your Business Sweet Spot? How to organize your business, your workdays, and weekends. Discover how our guest Natasha has similar strategy and philosophy to Louise D’allura

Creating Freedom In Your Life & Business - Natalie Sisson

What you will learn in this episode: Working online, is that possible or is that the myth? How exactly do you create money online? What is freedom and adventure in your life?

Making Friends With Fear - Which Preneur Are You? - Kylie Patchett

What you will learn in this episode: What the mindset coach does? Learn the difference between mindset and healthset How two people can see the ‘same thing’ completely different, how?