Bringing Business to Retail
522 episodes - English - Latest episode: 4 days ago - ★★★★ - 5 ratingsWant a business that fills your soul AND your bank account? Retail Strategist Salena Knight, shares information, inspiration and interviews with business leaders, to help you create a more profitable, sustainable and dynamic retail or eCommerce business.
Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
My Top 5 Podcasts For Retail & Ecommerce Store Owners
January 02, 2020 20:27 - 23 minutes - 21.3 MBIt probably comes as no surprise that I'm an avid listener of podcasts, right? So I thought I'd share with you my top 6 podcasts that I listen to all the time, that are perfect for you, the independent retail & ecommerce store owner. I through in some strategy, some marketing and even a little bit of woowoo, for those of you who are happy to think (and operate) outside of the box. I hope you enjoy them! Click here to find out more details
Sales, Team & Cashflow - Summer Series with Elizabeth Gillam
December 24, 2019 00:47 - 42 minutes - 39.1 MBIn today's episode, part 2 of my Summer Series, Elizabeth Gillam from Franchisee Success and I chat about How to systemise yourself out of the business Managing Cashflow – forecast and know what happens in your industry Getting your team to upsell and monitor your stats like Average Sale Value Inventory management tips Things you need to put in place before you hire staff How to enable your staff Listen the episode here
Customers & Cashflow - Summer Series With Tracy Harris
December 18, 2019 19:00 - 1 hour - 62.5 MBJoin me today in this Summer Series as I get interviewed by Tracy Harris from Mums With Hustle and we talk all about customers and cashflow, including How to retain current customers How to acquire new customers through effective marketing Key strategies to unlock cash flow How to maximise Christmas sales Make sure to check out Tracy's awesome podcast Mums With Hustle and head over to her website if you want great advice on social media strategies (particularly instagram). Liste...
My Year Of Failure & The Lessons I Learnt
December 12, 2019 14:57 - 32 minutes - 29.8 MBWelcome to my Year Of Failure. I'm celebrating my last live episode for the year with a warts and all look at 2019; what went wrong, what I'll be doing differently in 2020 and why I gave my business a big fat F in it's end of year report. Listen here
How To Get Your Products Into Stores
December 05, 2019 13:29 - 32 minutes - 29.7 MBSo you want to get your amazing product into retail stores...? In this episode I'm sharing retailers top must have's when it comes to getting your products into the range and onto the shelves of your dream stores, wether you're a Product Creator, Wholesalers or Distributors. If you're a retailer looking to expand your range or bring in new products, you'll also gain great insight into what you should be looking for when you sign up a new brand. Listen here
How To Find (and sell) Products Your Customers Can't Resist
November 28, 2019 17:09 - 31 minutes - 29.2 MBDo you have loads of lookers but struggle when it comes to buyers? Are you trying to tackle your low conversion rates with more and more advertising? Does the stock on your shelves fly out the door or sit languishing for months? In this episode I can't wait to share how you can curate a range of products customers are itching to get their hands on. How to turn your focus to selling more of the right stuff to the right people. Insider information on calculating your opportunity costs and h...
How To Write The Perfect ABOUT Page - Jay Crisp Crow
November 21, 2019 18:05 - 49 minutes - 45.4 MBYour website's looking shmick. Your product descriptions are top notch. So why is it so hard to write your About Me (or Us!) Page? And does it really matter if it's a bit rubbish?! In this episode my guest, copy writer Jay Crisp Crow, is going to answer your most pressing questions about website copy. How to make it sing. How to make it resonate. And in particular how to write an About Page that sells whilst it tells. Listen here
3 Seriously Simple (But Super Effective) Personal Touchpoints To Enhance The Customer Experience
November 14, 2019 12:30 - 13 minutes - 12.1 MBIn the current retail climate customers can choose to shop any time of the day from just about anywhere. So what do you, as an independent retailer, offer up that makes their shopping experience different? In this episode I can't wait to share with you three seriously simple (but super effective) personal touch points that will enhance your customers experience shopping in your store.
From Super to Superstar - Uncovering What's Holding You Back From Success
November 06, 2019 14:06 - 33 minutes - 31.1 MBAre you ready to take your business from Super to Superstar but just can't figure out how to do it? Do you lack the money, energy or time to focus on all the things you think you need to change in your business? Perhaps you're stuck in a rut, sitting on a plateaux or your business never really got off the ground in the first place..? In this episode I share the 5 fundamental pillars of a successful business and help you understand how a weakness in one of those areas will hold your bu...
How TileCloud Disrupted And Entire Industry - Florence Kelly
October 30, 2019 20:03 - 57 minutes - 52.9 MBWhen Florence (Floss) Kelly and her two business partners Drew and Mark, opened online tile company Tile Cloud, they completely disrupted the stalwards of the tile industry. In this episode Floss shares with us how they've taken their business from super to superstars, in a mere three years. Learn what they did to build trust, brand awareness and deliver on an exceptional level of customer engagement. And discover their secret to connecting with DIY Rennovation influencers Three Chicks. ...
How Premium Brands Can Participate in Black Friday/Cyber Monday Without Ruining Their Brand - Salena Knight
October 24, 2019 08:32 - 16 minutes - 14.9 MBGot a premium brand and wondering if that excludes you from Black Friday / Cyber Monday? With over 86% of US and UK retailers taking part in the largest sales events of the year and retailers realising an average 500% increase in traffic to their store - you'd be well placed to considering enticing customers to your store. When it comes to premium brands, most retailers don't want to be seen to be cheapening their brand by giving discounts - and fair enough too. In this episode I share wi...
Instagram - What's Working Right Now - David Dundas
October 17, 2019 11:19 - 47 minutes - 43.2 MBIn the lead up to the holiday season I'm joined by David Dundas, director of social media agency Hello Convo and creator of Instagram hashtag app Tribe List. Together we explore how Instagrams sophisticated algorithms rely on the power of hashtags and unique content that resonates with your customers. Join us to discover the power of Instagram TV, hashtags, influencers and the much anticipated roll out of Instagram Shopping to grow your retail or ecommerce business. For more click here
Avoiding Customer Fallout In The Holiday Rush - Rob Hango-Zada
October 11, 2019 10:40 - 46 minutes - 42.5 MBIn this episode I'm joined by Rob Hango-Zada, co-founder and co-CEO of Australian order fulfilment company Shippit. Providing shipping and order fulfilment services for some of Australia's biggest retail names including; Sephora, Kathmandu, CottonOn and Temple & Webster, Shipit has build a brand where innovation and customer experience are at their core. Join me to get the inside story on how Shipit succeeded where so many have failed. Discover if the journey from start up to superstar was...
Cashing in on Black Friday/Cyber Monday
October 02, 2019 23:00 - 27 minutes - 25.1 MBMake 2019 the year you don't leave your Black Friday / Cyber Monday sales campaign to guess work. In this episode I dive into my top tips for ensuring you run a well planned and profitable promotion in the lead up to the busiest time of the retail year. Plus give you access to my free Black Friday / Cyber Monday download. For more click here
How Suppliers & Retailers Can Build Mutually Profitable Relationships
September 27, 2019 21:22 - 1 hour - 61.1 MBLive from The 2019 Sydney Retail Festival I'm joined in a panel discussion by retail industry leaders Andy Homan, Jo-Anne Mui-Miller, rob Martell, David Bush and Yianni Giovanoglou. The landscape of retail is changing, providing unique opportunities for retailers and brands to come together and create exciting partnerships. In this discussion we explore how Retailers and Suppliers Can Build Mutually Beneficial Relationships. Including; - The biggest obstacles in retailer / supplier rel...
How To Spot A Shoplifter - Vanessa Van Edwards
September 19, 2019 11:18 - 34 minutes - 31.9 MBVanessa Van Edwards is a Behavioural Investigator who specialises in the psychology behind what makes people behave in the ways they do. A few years back Vanessa joined me on the podcast to discuss how retailers can use charisma and body language to sell just about anything to anyone and why it's important to be the perfect blend of approachable and knowledgable when it comes to sales. This has become one of my most listened to episodes, with dozens of retailers writing in to tell me how ...
Pricing For Profit - Adam Lean
September 12, 2019 10:33 - 59 minutes - 54.7 MBAdam Lean knows exactly how it feels to be under financial pressure; following a short career as an Accountant he started a sporting goods enterprise. A few years in he realised he was in significant financial trouble, despite having the background to have seen the warning signs. Adam has combined his accounting and entrepreneurial experience to create the 4 Step Process; Path To Profitability, where he works with other independent business owners to ensure their business financially heal...
The Dark Secret Haunting Retail & Ecommerce Store owners
September 05, 2019 17:36 - 26 minutes - 24.3 MBStarting a retail or e-commerce business often unleashes a whole raft of secrets you wish you knew before you went into business. None seems to hit quite as hard as discovering working for yourself can be a very isolating and lonely experience. As humans we're hard wired to connect with other people - even if we actually really like our own company. But sometimes that's easier said than done. Today I'm throwing some light on one of the dark secrets haunting retailers and getting seriou...
How To Write Emails That Actually Get Opened - Megan O'Leary
August 28, 2019 10:35 - 53 minutes - 49.4 MBWith your customers inboxes bulging with everything from invoices to out and out junk mail, how do you send emails that not only connect and generate sales but actually get opened in the first place? In this episode professional copywriter Megan O'Leary shares her experiences writing copy for some of the biggest names in the marketing business, including why email marketing is still one of the best investments you can make in your business. How to maximise your email subject line to get...
The Email Marketing Secrets No One Else Is Telling You
August 22, 2019 00:14 - 25 minutes - 23.3 MBEven with massive advances in online and social media advertising, email marketing remains the strongest and highest returning method of communicating directly with your customers. In this episode I'm busing open the top three email marketing secrets no one else is telling you. Tune in to find out how you can use these secrets to increase the traffic to your store AND start making money with every every email you send. For more click here
The Missing Link That's Costing You Sales & Customers - Louise Griffiths
August 16, 2019 05:37 - 46 minutes - 42.3 MBHow much thought do you give the entire journey your customer passes through - from attraction and acquisition, through to purchase and retention? In this episode Digital Marketer Louise Griffith shines a new light on what she refers to as the eco-system of the customer journey. Tune in and discover how you can increase your sales and retain customers by focusing on a more holistic version of online marketing and meeting your customers where they are with the information they're looking f...
What Retail Success In 2020 Looks Like
August 08, 2019 12:20 - 30 minutes - 27.8 MBEconomies have a cycle, and it doesn't take much to see the world is perched on the edge of a downturn. As a retailer this means more than ever, you need to be constantly innovating, surveying your customers, analysing your product mix and keeping on top of your cash flow. But what exactly are customers looking for and what will you need to do to stay on top of your game moving into the future? In this episode I'm sharing my top predictions moving towards 2020, based on the take-home ...
Using Brand Archetypes to Stand Out & Sell - Brooke Lawson
August 01, 2019 08:12 - 56 minutes - 51.8 MBIf you've ever worked with me 1:1 you'll know I love Brand Archetyping AND I love Brooke Lawson!! Which is why I'm super excited to have her on the show with me this week. Former graphic designer turned branding expert Brooke is now director of Filament Branding, where she helps entrepreneurs not only discover their unique voice but helps them use it to attract customers to their business. In this episode Brooke and I explore how you can unlock your brand archetype from the 12 set out by...
My Weightloss Journey
July 24, 2019 08:22 - 25 minutes - 23.5 MBLosing weight isn’t something I often talk about but after shifting about 9kg (20lbs) in the past six months I’m ready to share how what I’ve learnt through this journey has impacted on a series of other aspects of my life and business. This is a lesson in how doing ‘all the things you’re supposed to do’ is sometimes the least effective way of reaching your goals. Listen in to find out how my weight loss lessons can translate into your business. For more click here
How To Cash In On The Billion Dollar Wedding Industry - Meghan Ely
July 17, 2019 19:48 - 41 minutes - 38 MBHave you ever considered pitching your brand at the billion dollar wedding industry? Join me as I chat to wedding and events PR expert Meghan Ely. With more than a decade in the bridal industry Meghan opens up about what makes brides tick, what makes them buy and how you can get a piece of the action. Listen in to catch Meghan's inside tips on packaging your products and promoting your brand, even if you're not selling a front line wedding product. Listen here
Are You Geo-Blaming Your Stores Performance?
July 12, 2019 02:00 - 29 minutes - 27.1 MBDo the locals high tail it to the big city to do their shopping, passing your store on the way out of town? Would your customers prefer to pay higher shipping costs than support your small town store? Tearing your hair out trying to keep stock your entire town will like? It's time to stop 'geo-blaming' and start making it big in your small town. In this episode, I'll walk you through the fundamentals of running a successful business in a country town or regional center. We'll chat a...
Growing A Remote Team - Sarah Riegelhuth
July 04, 2019 15:36 - 46 minutes - 42.4 MBDo you employ staff in any part of your business, or are considering doing so? If the answer is yes (or you'd like it to be yes!) you're going to find my conversation with Sarah Riegelhuth both informative and inspiring. As the CEO of remote employment specialists, Grow My Team, Sarah has a unique view of the employee / employer relationship. Together we discuss; - the benefits of hiring a remote employee - why employing a VA often ends badly - why you need to get clear on exactly what y...
5 Ways To Get Customers Without Spending A Cent - Salena Knight
June 29, 2019 02:00 - 24 minutes - 22.5 MBIt's a retail catch 22. You know if you could just get more customers in the door or drive more traffic to your e-commerce site, you'd make more money. But how do you attract those elusive new customers when you don't have a whole lot of money to splash around on customer acquisition? In this episode I'm going to let you in on my 5 most popular strategies for getting new customers into your store, without spending a cent. And not just any old "give me your stuff and see ya' later" custome...
Building A Business When You Still Have A Job - Anna Wythes
June 19, 2019 09:23 - 37 minutes - 34.7 MBOver the past six months I've had the great pleasure of getting to know Anna Wythes, as she's worked her way through my small group coaching program. Anna's story will resonate with you; school teacher by day, ethical fashion retailer by night, Anna is a Retail Superhero juggling single parenthood, work and running a business she's passionate about. Anna uses her store to make a difference to others and share her message about ethically produced fashion. You will be inspired by Annas sto...
Carving Out A Niche For Retail Growth - Sara McNally
June 14, 2019 09:05 - 57 minutes - 52.3 MBFive years after opening her bespoke letterpress business, Sara McNally realised things were no longer working out the way she planned. Rather than close her store she made the brave decision to completely pivot and recreate a new version of her business Constellation and Co. Including opening a store front, on a whim! Join Sara and I as we chat about; - new opportunities that have come from changing direction - why reinvention should be a constant activity - the importance of connectin...
How To Optimise Your Ecommerce Site For More Sales - Kurt Elster
June 06, 2019 04:15 - 38 minutes - 34.9 MBI love talking to industry experts, picking their brains on your behalf for their hot tips and the kind of know-how you have to pay crazy town dollars to get as a consulting client. Kurt Elster from Ethercycle just went very close to the top of my Most Enjoyable list! Kurt is a Senior Ecommerce Consultant who helps Shopify merchants (like Jay Leno’s Garage) uncover hidden profits in their websites. He very kindly took time away from his own show; The Unofficial Shopify Podcast, to chat t...
Should I Give Up Or Go All In? - Salena Knight
May 31, 2019 03:39 - 32 minutes - 30.2 MBWhen you start a business, you can manage most things. Bust as your business grows, it’s easy to crumble under the pressure of wearing all the hats. It’s a question that I’m sure many of you have asked yourself over time, maybe many times a day even. So if you’re struggling, whether it’s with your business or your home, your health or your mindset, this episode is for you. For more click here
4 Solutions For When You Can't Post On Your Facebook Business Page
May 23, 2019 12:41 - 27 minutes - 25 MBHaving issues with your Facebook Business page? You're not alone. The past couple of weeks I've fielded several calls from clients asking me to help them with everything from not being able to post any content or make comments on their business page, through to not being able to access their page at all. Given so many of you use Facebook as your primary point of contact with your customers, you can't afford to let this one slide. This week on the Bringing Business To Retail Podcast I'll be...
How To Take Time Off Without Losing Sales - Salena Knight
May 16, 2019 10:48 - 29 minutes - 54.8 MBGetting away is important for you, your staff AND your business. But what if the idea of taking a holiday fills you with equal parts desire and dread? How do you take a holiday without losing money or momentum? Do you close your store or not? Start gathering your travel brochures and thinking about your capsule wardrobe. This week on the Bringing Business to Retail Podcast, I'm sharing my top tips to get your business vacation ready. For more click here
How To Conquer Social Media Without Burning Out – Salena Knight
May 09, 2019 12:55 - 21 minutes - 19.9 MBThis week I had an email from a listener who wanted to know how the heck she can keep on top of her social media when there always seem to be hundreds of other jobs to do AND an actual business to run. Hands in the air if you feel like keeping on top of your socials is like a full time job? Pretty much all of you right. Well I thought it might be useful to share with you some of the tips I gave Katie about how you can conquer social media, WITHOUT burning out. For more click here
Life Lessons Learned from Kirsten Bell, Kathryn Hahn & Mila Kunis - Salena Knight
May 02, 2019 08:08 - 19 minutes - 17.4 MBGo on! You know you want to know what in the heck I could possibly have learned from the kitsch filled, angst ridden, girl power themed Bad Moms movie! Listen in as I share the top three things I took away from my recent night in front of the TV. Join me for this super fun episode and bring a few laughs to your day! For more click here
How To Market Your Business With No Money
April 24, 2019 09:04 - 25 minutes - 23.6 MBEpisode link: https://salenaknight.com/wp-admin/post.php?post=12878&action=edit Not every business is going to be smooth sailing, all of the time. Maybe you'll have problems with your employees. Perhaps there will be issues with your suppliers. But one of the worst case scenarios is running of money. It's so easy to think "this is it - my business journey ends here". But does running out of money mean the end of the road? In this episode of the Bringing Business to Retail ...
How To Become A Household Name - Selena Soo
April 17, 2019 18:43 - 5 minutes - 4.9 MBSelena Soo is a publicity and marketing strategist helping business experts, authors, and coaches go from "hidden gem" to admired industry leader. She has worked with some of the biggest names in the business, including; Marie Forleo, Danielle LaPorte, Pat Flynn and Laura Belgray. In this short episode Salena talks to me about how retailers can move from simply selling a product or being an e-commerce brand to being the face of their brand. Selena will show you how to; share y...
How Copycats Affect Me & How I Deal With Them
April 13, 2019 02:00 - 30 minutes - 28.7 MBUgh, copycats, right? Some days, it can feel like with every swipe of your insta feed or every scroll of your Facebook feed, you stumble across another business or person, copying your hard work. Perhaps it the product photo shoot images you spent days putting together, or it’s the product descriptions that you wrote, deleted and rewrote for hours on end. If you’re lucky enough o be a designer, having your style ripped off can feel like you heart is being ripped out. So how do you de...
Insider Secrets - How To Get PR Without Spending Money - Christina Nicholson
April 03, 2019 20:38 - 37 minutes - 34.9 MBShould you invest in PR? Is it worth the money? What do you do when you finally have people checking out your stuff? How do spot a dodgey deal from a great publicity opportunity? Today I’m chatting with former TV reporter turned PR Guru, Christina Nicholson. Christina uses her no nonsense strategies to help independent business owners, solopreneurs and entrepreneurs all over the world gain and leverage publicity. Together we cover off how you can get PR for your retail store without sp...
Mailchimp Scraps Shopify Integration - So What Do You Use Instead?
March 25, 2019 10:52 - 26 minutes - 25 MBIf you use Mailchimp and Shopify, you would have received this message in the last couple of days. Chances are, 1 of 2 things happened. You didn’t actually open the email, so you’re not really sure what the fuss is about. You opened the email, thought hmm, I probably need to look into that or You thought holy crap-balls, THIS IS BAD And the winner is…… number 3! Not that I want to tell you what opinion you should have, but the truth is – if you weren’t thinking number 3, or some ve...
Using Linkedin to Grow Your Retail/Ecommerce Business - Sarah Santacroce
March 21, 2019 11:21 - 41 minutes - 38.7 MBSarah Santacroce is passionate about helping business owners spread their unique message and brand through LinkedIn. She believes the former corporate connector is a fundamentally under utilised platform for retailers and entrepreneurs across the board. Over the past few years LinkedIn has become a powerful tool to bring your unique brand to industry professionals, influencers and customers alike. If, like a large percentage of business owners, you think LinkedIn won’t bring additional va...
Maximum ROI With Retail/Ecommerce Ads - Quentin Aisbett
March 14, 2019 08:47 - 48 minutes - 44.5 MBIf you’ve ever wondered how to make Google ads and pay per click advertising get the best ROI - this is the right episode for you. In this episode, marketing expert Quentin Aisbett is going to share his insider secrets to help you reach your advertising goals. Quentin shares his best marketing strategy for retailers when it comes to Google marketing. We also jump into understanding how google ads (including google shopping) work and how to optimise them Click here for more
The Art of Copybranding To Boost Sales - Lee Rowley
March 07, 2019 20:12 - 37 minutes - 34.4 MBCopy writer and branding expert Lee Rowley has more than a decade experience writing sales copy and creating brands. But he’s the first to admit, his copy hasn’t always hit the mark! Following a personal tragedy Lee felt compelled to find an alternative to the churn style copy his counterparts were using. Ignoring the “experts” he started creating copy and brands that made real, deep, connections with the people buying the products he was tasked with selling. Over time this lead to Lee...
Focusing On Strength To Build Your Business - Alissa Daire Nelson
February 27, 2019 09:35 - 41 minutes - 37.7 MBAlissa Daire Nelson wants you to do what you do best, every single day! As a certified Strengths Coach, Alissa knows from experience how our past career choices and education play such an important role in what we do now. Alissa herself has reinvented her career several times; from dietician, to nurse, to direct sales consultant, to business owner and now a professional coach all of them adding a different dimension to what she can now offer her clients. In this episode of the Bringing ...
6 Proven Ways To Increase Ecommerce Sales - Chris Dayley
February 21, 2019 05:42 - 53 minutes - 48.9 MBChris Daly has over a decade of experience working as a Digital Marketer. During his career he has worked with some of the biggest names in e-commerce, helping drive traffic to their websites creating content that generates exceptional conversion rates. After increasing the organic traffic to one of his clients website by triple but failing to increase sales, he hit on the importance of Conversion Rate Optimisation. Chris now works exclusively creating and testing e-commerce content that...
3 Must-Know Tip For Using Video To Sell More Products – Thomas Duran
February 13, 2019 03:56 - 49 minutes - 45.1 MBThomas Duran was going to be a fire fighter, that was until he realised he could turn his real passion for video, into his job. For the past thirteen years Thomas has worked as a professional video cameraman and producer, helping corporate clients sell their message and products through moving images. In this episode Thomas shares how you can leverage, one of the most powerful marketing tools available and use video to sell to your customers and scale your business. We chat about ways yo...
How To Leverage The ONE Thing You Were Created To Do - Steve Olsher
February 07, 2019 15:08 - 37 minutes - 34.3 MBIt's still an early period of the new year, and we are still setting goals for our business and we started to work on some, but if your business isn't where you think it should be you are going to love this episode and you will get many answers how to change that. Steve Olsher is known as the world’s foremost reinvention expert. Famous for helping individuals and corporations become exceptionally clear on their WHAT – that is, the ONE thing they were created to do – his practical, no-holds...
Stress Reducing Life Hacks You Need Right Now - Peggy Sealfon
January 30, 2019 04:59 - 40 minutes - 37.5 MBAre you overwhelmed with all the talk of goal setting that happens this time of year. Maybe you're feeling anxious you reach your goals from last year and now you're feeling the pressure to add more? This weeks episode of the Bringing Business to Retail Podcast is for you! My guest this week is self confessed serial entrepreneur, experienced retailer and personal development coach Peggy Sealfon. Peggy and I sit down to chat about the power of setting Intentions, rather than traditional...
How I Built A Global Fashion Empire With NO Money
January 22, 2019 05:01 - 40 minutes - 36.9 MBIn this episode with us is amazing Jane Lu from Showpo and it's real pleasure to have Jane in the show. Jane is a real synonym for success. Her business grows from a small garage shop to 60M USD in just 7-8 years. It's not easy to grow like that and there are many hurdles but it's important to have a goal you want to achieve, Jane shared with us her inspirational story about everything she experienced during this period from nothing to success. For more click here