Bringing Business to Retail
522 episodes - English - Latest episode: 4 days ago - ★★★★ - 5 ratingsWant a business that fills your soul AND your bank account? Retail Strategist Salena Knight, shares information, inspiration and interviews with business leaders, to help you create a more profitable, sustainable and dynamic retail or eCommerce business.
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Episodes
Turning Support Tickets Into Sales - Jackie Yap
December 29, 2020 17:03 - 52 minutes - 47.8 MBNow more than ever before customers are demanding exception levels of customer service from eCommerce brands including; multi-channel communication, real-time order updates, hassle-free returns, relevant recommendations and above all fast personalised service. On this week's episode of Bringing Business To Retail, I'm joined by Jackie Yap from our December podcast partner Gorgias. The helpdesk platform streamlining customer service and turning it into a profit opportunity. After the sh...
Elizabeth Guthrie Interview Salena Knight
December 16, 2020 22:20 - 56 minutes - 51.9 MBNow more than ever before customers are demanding exception levels of customer service from eCommerce brands including; multi-channel communication, real-time order updates, hassle-free returns, relevant recommendations and above all fast personalised service. On this week's episode of Bringing Business To Retail, I'm joined by Jackie Yap from our December podcast partner Gorgias. The helpdesk platform streamlining customer service and turning it into a profit opportunity. After the sh...
Get More Sales Between Now & Christmas
December 09, 2020 23:05 - 37 minutes - 34 MBFor as long as we can remember physical stores have relied on local footfall to bring in new customers. But with fewer people hitting the shops this is no longer a strategy business owners can rely on; now or moving into the future. To compensate I see retailers running themselves into the ground, throwing money, time and energy into poorly planned marketing activities that simply don't increase the numbers of customers making their way to their physical or online store. Or convert to sal...
Stuck For Email Content - Here's My Simple Formula To Get You Unstuck Forever
December 02, 2020 07:49 - 16 minutes - 15 MBEmail marketing is both inexpensive and highly effective. With significantly higher returns on investment than social media or print advertising. And the bonus of increased customer loyalty and brand awareness. It's the package that has it all. And yet so many retailers continue to put email marketing in the too hard basket. This week on Bringing Business To Retail I'm sharing my simple formula to help get your email content flowing; from setting the intention of your emails down to th...
Shop Local - How You Can Get Customers Onboard - Derek Peebles
November 25, 2020 20:13 - 34 minutes - 31.6 MBNever have we been more aware of the social and economic importance of local business. The desire of consumers to show their support for retailers in the community is evident in the enormous increase in search terms like #shoplocal #buylocal and #supportlocal. When you're so used to creating marketing that pushes against the big end of town how do you communicate, highlight and leverage the hyper awareness and desire to support local; in a way that promotes sales, builds support for your ...
THESE 5 THINGS ARE STOPPING YOU FROM MAKING 7 FIGURES
November 18, 2020 19:08 - 22 minutes - 20.2 MBEver wondered what six, seven and eight figure businesses are doing that you're not? In this episode of Bringing Business To Retail I'm sharing the five things next level business are doing that you too can do in your business, without working harder or hustling more. After the show, join the conversation or simply stay in touch at Facebook or Instagram The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academ...
How I Deal With Crushing Overwhelm
November 12, 2020 10:40 - 26 minutes - 24.2 MBYou've heard it before "What got you here, is not going to get you there". For the vast majority of retail and eCommerce brand owners, what got you where you are right now is an exceptional ability to lend your hand to anything and everything your business demanded of you. You deserve to celebrate that. But what happens when doing everything leaves you crushingly overwhelmed. Managing a team or staff who stand around doing nothing whilst you still do every tiny task. Or spending the ti...
How To Leverage Black Friday/Cyber Monday Without Massive Discounting
November 05, 2020 13:38 - 19 minutes - 17.9 MBWith Black Friday | Cyber Monday just weeks away and Christmas close behind, the next few weeks and months are, for many retailers, brands and businesses, the most crucial trading period of the year. In this episode of Bringing Business To Retail, I'm sharing clever tactics and strategies you can use in your store to leverage these huge promotional opportunities, without resorting to massive discounting. After the show, join the conversation or simply stay in touch at Facebook or Insta...
What No One Tells You About Debt
October 28, 2020 19:36 - 30 minutes - 28.3 MBUnderstanding how money flows into, through and out of your business is something that makes many business owners extremely uncomfortable. Fearful even. They think if they ignore the balance sheet and there’s enough to pay the bills at the end of the month, they can breath easy - even if things constantly feel tight. The reality is a fear of money isn’t going to build a saleable profitable asset, which is what you want your business to be (or become). In this episode of Bringing Business ...
How Tegan Mel 3x'd Her Revenue In 60 Days
October 15, 2020 12:59 - 12 minutes - 11.3 MBWhat difference would it make to your business if you could add an extra $40K, $50K or even $60K to your turnover this quarter? That's exactly what Tegan Mel, from Soul Quartz has just done. Before you start thinking she must have worked 3x harder or spend 3x more to 3x her turnover. She didn't. In fact, over the past eight weeks, Tegan's worked less than ever before. No magic tricks, no hustling harder, no thousands of dollars ad spend. On this weeks episode, Tegan's sharing how she h...
What SEO Marketers Don't Want You To Know - Damon Burton
October 09, 2020 09:01 - 39 minutes - 36 MBI'm excited to be joined by Damon Burton, SEO expert and Director of SEO National, on this week's episode of Bringing Business To Retail. Busy and pushed for time many retailers fall into the habit of copying product descriptions or content directly from their supplier's websites. Whilst it does the job, it fails to engage both customers and the SEO Gods. What if you could increase the number and quality of the people hitting your website, show up in more searches AND connect with your cu...
Growing 2 Brands To 7 Figures - Lewis Fausett
October 01, 2020 19:34 - 46 minutes - 42.2 MBSo you've got big dreams to scale your business but you think high six or seven-figure growth is just for brands with big teams, big budgets and way more experience than you have. In this weeks episode, I'm joined by Lewis Fausett, a partner in two successful businesses that have rapidly grown from six to seven figures. Lewis shares > the biggest obstacles faced in achieving successful growth > how to optimise the social media channel that resonates most with your ideal customers ...
The Anti-Influencer, Influencer Marketing Strategy - Neal Schaffer
September 24, 2020 07:21 - 38 minutes - 35.5 MBGetting your product in the hands of a big name influencer is the only way to get noticed on social media. That's what most business owners believe and so they spend time, money and energy working hard to get their products in the hands of the latest Instagram or TikToks lifestyle face. But what if I told you, you probably already have the best kind of influencers available, in your network of customers, staff and followers? Influencers who not only know your product but have an affini...
Lessons Learnt From Hiring A Social Media Manager
September 20, 2020 12:39 - 21 minutes - 19.9 MBFor more details click here
The 2 Words That Can Cripple Your Business
September 09, 2020 20:00 - 19 minutes - 17.6 MBThey're like swear words in my business. Black listed. Peril will befall those who even dare whisper them.... (ok so maybe not that..!) Have you fallen victim to the two words crippling smart, savvy business owners the world over? Jump in to this episode of Bringing Business To Retail to discover what they are and why they're so powerful? For more click here
How I Built A Retail Empire In 18 Months - Stephanie Mitchell
September 02, 2020 20:42 - 44 minutes - 41.1 MBWhen Stephanie opened her store in 2016 she told her husband it would take at least five years to be profitable. After two years she realised working 80+ hours a week in her "retirement job" and barely making ends meet was NOT what she wanted from her business. Fast forward 18 months and both she and her store are hardly recognisable. I hear so many retailers say they don't believe the "freedom business" hype. They don't believe they can grow their business or become profitable. They d...
Create A Holiday Marketing Strategy In 5 Simple Steps
August 26, 2020 20:00 - 23 minutes - 21.9 MBIf you're like everyone else, 2020 will have felt like the longest year ever. Until I tell you the holiday season is a mere THREE months away. And then suddenly it feels like time has flown. Even if gift giving and festive season promotions are the last thing on your mind right now, customers are desperate to feel joy. And giving thoughtful, unique gifts is one of the most powerful ways you can do that. Now more than ever savvy retailers need to embrace their points of difference and w...
How Do You Get Over The Guilt Of Working
August 19, 2020 20:00 - 15 minutes - 14.4 MBMost Independent Business owners I meet start their store for one of two reasons; to escape the 9-5 corporate grind and spend more time with their families or doing other things they love. Or to provide the opportunity to use their talents for their own gain or to give back to others. To me both of those things represent "freedom". Thing is, before long people realise being a business owner holds more responsibility and requires more than just showing up to work each day. Before you know ...
Asking What Your Customers Want Is Outdated Advice
August 12, 2020 19:28 - 19 minutes - 18.2 MBMost retail and ecommerce store owners believe their customers know best when it comes to selecting stock. So when it comes time to order new stock or curate their range that's where they turn for advice. Whilst you might get a whole lot of commenters and a bucket load of advice, it doesn't usually translate into sales. And all that idle stock is costing you BIG money. In this episode of Bringing Business To Retail I'm sharing how you can curate a range, that doesn't involve reaching ...
ARE BRAND AND BRANDING THE SAME?
August 06, 2020 10:16 - 48 minutes - 44.6 MBMost businesses owners have heard the terms brand and branding thrown around but are often unsure of what they mean and how they can leverage both in their business. This episode I'm joined by experienced Brand Strategist, Designer and Copywriter (and our own Creative Director), Elizabeth Guthrie for a light hearted look at how brand and branding work together to provide customers with the perfect experience. We explore what your brand should represent and how you can effectively commu...
4 POPUPS GUARANTEED TO INCREASE CONVERSIONS AND NOT ANNOY YOUR CUSTOMERS
July 30, 2020 10:04 - 17 minutes - 15.9 MBThere's nothing more annoying than hitting a great website, only to be bombarded with pop-ups, free-shipping and mailing list sign-up forms. All before you've even had a chance to find out if they're the right store for you. But does that mean you should forgo pop-ups on YOUR website? On this weeks episode I'm sharing why pop-ups are a powerful tool (when used properly) and four that are guaranteed to increase conversions on your site (without pissing people off). After the show, jo...
Posting On Social Media ISN'T Going To Make You More Sales
July 23, 2020 12:00 - 14 minutes - 13.5 MBWhen most retail & ecommerce store owners want to make more money, they focus all their efforts on selling. They post 4 times a day on Instagram, make Tik Tok videos, spend hours tweaking their website, then they start running ads on Facebook. Whilst they might get a small increase in orders their profit needle never seems to move. And still they believe more offers = more sales. If you're not seeing the sales you want, and you’re are doing a lot of what I just described then I ca...
The Faux-E-O Smackdown - Lessons Learned
July 16, 2020 07:33 - 20 minutes - 19.2 MBHave you ever felt you're doing really well, leading your business forward, only to wake up one day and realise you've slipped back into your old habit of doing all the things (even the ones you promised you'd never do again!)? All of a sudden you're the employee again, struggling to find your way off the shop floor (or away from the packing bench) and back into the role of CEO. I know the feeling because it recently happened to me (I swear it's a Covid thing!). In this episode I want ...
Optimise Your Conversion Rates With These 5 Apps - Elle McCann
July 09, 2020 15:23 - 36 minutes - 33.2 MBDo you get a whole lot of traffic to your online store but struggle to get people to buy? On this weeks episode of Bringing Business To Retail I'm digging deep into the top strategies to drive traffic to your eCommerce site AND convert customers once they're there. I'm joined by Shopify Web Designer and Director of Curious Themes, Elle McCann who will help you understand how to optimise your site for repeat customers and the importance of understanding your customer journey. We'll share ...
From 7 Figures to 8 - Here Are The Strategies
July 02, 2020 08:33 - 23 minutes - 21.7 MBHave you ever asked yourself what it is those amazingly successful 8-figure retail and eCommerce brands have that you don't? On this weeks episode of Bringing Business To Retail I'm throwing a light on the strategies and tactics those stores leveraged to take themselves from 7-figures to 8-figures and beyond. And here's a hint, you don't have to do ANY of them. After the show, join the conversation or simply stay in touch at Facebook and Instagram. Or join me for my EXCLUSIVE behind th...
Behind The Scenes - Segmenting Your Email List
June 18, 2020 12:57 - 26 minutes - 24.2 MBIf you've been around a while you'll know I talk a lot about providing your customers with relevant, targeted email marketing to help improve their customer experience. Part of producing that content involves segmenting or breaking your contact list up so you can send the right information to the right people at the right time. Many retailers struggle to know exactly what segments to break their lists into and what information to collect from their customers. So in this episode I'm sharin...
Dealing With Inventory Oversupply
June 11, 2020 14:29 - 26 minutes - 24 MBOver the past few months online delivery has surged, with an estimated 300% growth. In many sectors this has lead to massive supply issues. Whilst at the same time, many other retail segments that were locked down with a great deal of inventory stuck in stores are now dealing with a major oversupply. As we speak billions of dollars of stock are being liquidated or moved to short-term warehouse space to free up room for new shipments or new season stock. Far from being a problem for just t...
Financial Success Post COVID - Adam Lean
June 05, 2020 09:59 - 38 minutes - 34.9 MBFor many retail and eCommerce brands the past few months has seen unexpected benefits. But for many more it's mean financial stress and hardship. In this episode of the Bringing Business To Retail podcast I'm joined by our resident finance expert, Adam Lean. As owner and director of the CFO project Adam is perfectly placed to share how you can build financial resilience into your business and provides simple, easy to implement strategies you can start using today to ensure you stay on top...
The New Facebook Shops - Everything You Need To Know
May 29, 2020 19:39 - 19 minutes - 17.5 MBLast week Facebook announced the roll out of it's latest product Facebook Shops. A new omni channel shopping experience that will link business to customers and customers to products and services. Facebook Shops undoubtedly will herald the biggest change to the online retail experience we have seen in a very long time. With over 160m small businesses using Facebook and it's associated aps to connect, converse and sell to their customers, this new technology will be a game changer. Whet...
Growing Your Business Organicly WIth A Virtual Team - Nathan Hirsch
May 21, 2020 02:05 - 45 minutes - 42.1 MBHave you reached a point in your business where you need more than one (or two or three) people to grow. Maybe you need someone to handle your social media, manage your inventory or put your marketing plan into motion. Perhaps you simply need someone to sort through the thousands of emails in your inbox. In todays episode I'm chatting with Nathan Hirsch former partner of recently acquired freelance recruitment platform Free-Up and now director of Outsource School. Together we explore t...
Growing Your Business Organically With A Virtual Team - Nathan Hirsch
May 21, 2020 02:05 - 45 minutes - 42.1 MBHave you reached a point in your business where you need more than one (or two or three) people to grow. Maybe you need someone to handle your social media, manage your inventory or put your marketing plan into motion. Perhaps you simply need someone to sort through the thousands of emails in your inbox. In todays episode I'm chatting with Nathan Hirsch former partner of recently acquired freelance recruitment platform Free-Up and now director of Outsource School. Together we explore t...
Why Average Sucks - Michael Bernoff
May 14, 2020 12:37 - 36 minutes - 33.8 MBYou started your business because you knew there was a better or different way to solve a problem or provide a product. You invested everything in to growing that business; nurturing it, carrying it, making it all look effortless and easy. And then one day you wake up and it's not enough any more. You've hit a plateaux. You want more. Then what? On this weeks episode I'm super excited to be joined by Michael Bernoff, speaker and author of Average Sucks. We work through the steps you ne...
A Better Way To Send Packages
May 07, 2020 21:49 - 32 minutes - 29.9 MBYou've worked hard to build an eco friendly, socially aware or sustainable brand and then at the end of the process you find yourself sending your goods in a horrible old plastic courier satchels. I'm so excited to be joined this week by Rebecca and Kate from New Zealand based business the Better Packaging Company. Despite only two years in business these girls are rocking the establishment with an extensive range of 100% home compostable, AS Certified, plant based packaging products spec...
5 Facebook Ads Functions You Might Not Be Using But Should Be
April 29, 2020 22:07 - 25 minutes - 23.6 MBWith the price of Facebook ads going up, you want to ensure that you’re getting the most bang for your buck. By using inbuilt Facebook ad functions that you might not have known even existed, you’ll be able to optimise your ad spend, and get better ROI. In this episode, I‘ll share 5 simple tools that don’t cost a thing, to help you do exactly this. For more click here
Starting out on Amazon - Stephen Somers
April 22, 2020 12:02 - 1 hour - 55.7 MBYou've heard the whispers about selling on Amazon, but is it really the golden opportunity it's made out to be? I put this question and many more to Stephen Sommers, online educator and expert on all things Amazon around the globe. Join me as we unravel crazy statistics (like of the 14% of shopping that's done online 50% of those purchases are made through Amazon and the 100,000 new employees Amazon is hiring). And we explore the nuts and bolts of using Amazon as a platform to entry in...
Virtual Coffee With Inside Retail Editor - Jo-Anne Hui Miller
April 16, 2020 15:20 - 46 minutes - 42.6 MBThere's a lot of bleak out there in the world at the moment. So I'm bringing you a spot of positivity! This week on Bringing Business To Retail I catch up for a virtual coffee with my friend and editor of Inside Retail Magazine, Jo-Anne Hui Miller. Join us for a good old chin wag about where consumer behaviour is at right now, where it's headed post 2020, what buying and shopping habits consumers are going to pick up during their time in isolation (what will stay and what will go). Like a...
Retail & Ecommerce Stats That You Can't Afford To Ignore
April 08, 2020 14:34 - 34 minutes - 31.5 MBAre you a stats person or a sick your head in the sand type? Overwhelmingly most retailers tell me analysing statistics regularly gets put in the too hard basket. But can you afford to just stick your head in the sand, when it comes to the health of your business? In this episode I'm sharing why statistics are so important to the future of your store and defining the five stats you can't ignore, if you want to grow your business. After the show, join the conversation or simply stay in ...
Implementing Applied Creativity To Your Retail Business - Alita Harvey-Rodriguez
April 02, 2020 10:30 - 28 minutes - 25.7 MBLive from Inside Retail, I'm joined by Alita Harvey-Rodrigeuz, founder and General Manager of one of Australia's leading Digital Marketing Training Agencies, MI Academy. In this weeks episode we're exploring Applied Creativity and the enormous impact it can have on your business, how you can implement creative new ideas in ways your customers engage with (and in ways that convert), how to use dynamic content to personalise your customer interactions and the importance of segmenting your e...
Email Marketing In The Current Retail Landscape - Sarah Mcintyre
March 25, 2020 14:03 - 38 minutes - 34.9 MBIt seems everyone has just discovered their email database. But what if you want to connect with your customers in a more personal and more relevant way than simply saying "this is what we're doing about Covid-19"? In this episode I'm joined by Sarah McIntyre, digital marketer and email marketer. Together we explore; - the importance of building a community away from the changing sands of social media (ie via your email database) - ways you can genuinely connect and help your customer...
Unleashing Your Inner Leader - Julie Mathers
March 19, 2020 10:08 - 44 minutes - 40.7 MBNow, more than ever, independent business owners need to step up (or step into) the role of CEO in their business. It's time to take control. But taking on a leadership role in your own business is challenging even at the best of times. Last month I heard Julie Mathers, CEO of the worlds largest Vegan eCommerce store Flora and Fauna, speak at Inside Retail Live. I came away from our time together motivated and empowered by her passion for purpose driven business and the leadership role sh...
How Coronavirus Will Impact Your Retail Or Ecommerce Business
March 12, 2020 20:29 - 28 minutes - 26.5 MBCovid-19 is already impacting the supply chains of some of the worlds largest businesses, which is understandably making retailers nervous. Is your business equipped to navigate this period of change and uncertainty? In this episode of Bringing Business To Retail, I'm sharing how independent retailers can work to find proactive solutions to the economic and social impacts of the Coronavirus, before crisis point hits. After the show, join the conversation or simply stay in touch at http...
Takeaways From Inside Retail Live
March 05, 2020 22:49 - 29 minutes - 27.4 MBInside Retail Live 2020 didn't fail to live up the being the leading retail and eCommerce think tank in Australia and New Zealand. On this week's episode I'm sharing my Top Take Aways from the conference with thoughts and ideas from enterprise level retailers, global eCommerce superstars, tech and product developers and thought leaders, with a focus on how we can work together to build a robust and prosperous future for retail. After the show, join the conversation or simply stay in touch...
Collaboration And The Second Hand Economy - Yasmin Grigaliunas
February 27, 2020 16:59 - 42 minutes - 39.1 MBLive from Inside Retail 2020; Yasmin Grigaliunas shares her experiences running a business with passion and purpose at the core of everything they do. In 2013 Yasmin and her husband Leigh started Worlds Biggest Garage Sale. What was intended to be a one off event where they would sell dormant, unused goods, to raise money for charity, has grown over the last five years to raise more than $314k for charity benefactors and divert over3.3million kilograms of unused goods going to landfill. ...
6 Ways To Optimize Retargeting For Retail & Ecommerce Stores
February 20, 2020 19:11 - 23 minutes - 21.9 MBIn this, the third part of my series on Retargeting, I share my top tips so you can build an effective marketing strategy for your retail or eCommerce store that re-attracts customers and entices them to buy from you, exactly when and where they're ready. After the show, join the conversation or simply stay in touch at https://www.facebook.com/thesalenaknight/ or https://www.instagram.com/thesalenaknight/ The Bringing Business To Retail Podcast is an independent podcast produced by Sa...
An Intro To Retargeting Options For Retail & Ecommerce Store Owners
February 14, 2020 10:16 - 22 minutes - 20.5 MBDid you know 97% of online shoppers aren't ready to buy on their first visit? And at least 50% of in store visitors are simply browsing the first time they come to your store. Re-targeting or re-marketing to those customers is a simple and cost effective way to capture sales from customers who were interested enough to come looking but not quite at the purchase point in their buying journey. On this weeks episode I'm sharing the steps you can take in your eCommerce or retail store to s...
How To Build Your Customer Database Without Eating Into Your Profits
February 08, 2020 15:30 - 29 minutes - 26.8 MBDo you think customer database is usefull or useless? Do you have your own customer database? In this episode we will talk about benefits customer database can bring you. You can get more sales and more profit just if you ask your customer to join your customer database. I shared in this episode a lot of information so starting from today you should build your customer database.
7 Apps To Supercharge Your Retail/Ecommerce Business
January 30, 2020 13:20 - 41 minutes - 38.3 MBAs a business owner, you’re constantly juggling balls. If you’re just starting out, there might be more of those balls to juggle, but as you grow, even though you can delegate and outsource, there are still balls, and even more juggling. So today, I thought I’d share with you the top apps that we use in our business and that my 1:1 clients have had success with. The ones that have helped boost sales, increase engagement, streamline systems, and generally make life easier. For more click ...
4 Ways To Find Out What Your Customers Are Thinking
January 23, 2020 14:00 - 29 minutes - 26.6 MBUnderstanding your customers; when they shop, how they shop and of course what they want to buy, is a vital component of running a successful retail or ecommerce business. In this episode I'm sharing four COST FREE ways you can discover more about your customers. And the ways you can use that information to drive more traffic to your store, increase your social media presence, create effective SEO and deliver the goods and services your tribe are looking for. For more click here
How Much/When Should I Start Paying Myself?
January 16, 2020 17:52 - 27 minutes - 24.8 MBFeel like you're a slave to your business? Work hundreds of hours but pay yourself for only a fraction of them? In this episode I'm exploring when and how to start drawing a wage from your business and sharing strategies to ensure you earn an income AND stay solvent, even if you haven't kicked all your financial goals. Listen here
Can (And Should) You Market Your Business In A Crisis?
January 09, 2020 09:03 - 33 minutes - 30.5 MBIn this week's podcast episode we have one specific topic to talk about. It’s all about a national crisis. You will have a chance to learn: How to create a crisis plan Should you run your Ads during a crisis Should you talk about your business when the is a national crisis All of these and many other useful tips you will learn if you listen to this podcast episode.