Bringing Business to Retail
522 episodes - English - Latest episode: 5 days ago - ★★★★ - 5 ratingsWant a business that fills your soul AND your bank account? Retail Strategist Salena Knight, shares information, inspiration and interviews with business leaders, to help you create a more profitable, sustainable and dynamic retail or eCommerce business.
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Episodes
To Do Something Great
March 10, 2022 19:00 - 21 minutes - 19.9 MBIt's no secret being an entrepreneur can help you connect with some amazing people. However, it can also be really hard on friendships. People you used to confide in and connect with suddenly have no idea what you do, they question your choices or are threatened by your success or income. When your business becomes tightly intertwined with your private life it can feel like nobody really shares the same interests as you anymore. Before you know it life has become very lonely. In this e...
To Do Something Great You'll Have To Leave Something Average Behind
March 10, 2022 19:00 - 21 minutes - 19.9 MBIt's no secret being an entrepreneur can help you connect with some amazing people. However, it can also be really hard on friendships. People you used to confide in and connect with suddenly have no idea what you do, they question your choices or are threatened by your success or income. When your business becomes tightly intertwined with your private life it can feel like nobody really shares the same interests as you anymore. Before you know it life has become very lonely. In this ep...
How I Increased My Revenue By 50% In 12 Hours
March 03, 2022 21:10 - 40 minutes - 37 MBIf you're most like business owners who have built a team around them you'll have staff or contractors to deliver key outcomes for many of your business pillars. Perhaps you have a bookkeeper or accountant, you probably have a team of sales staff, and maybe work with a buyer or agent to source your stock. However, for lots of retail CEOs Marketing is your self-appointed domain. Whilst you can balance your two roles you're undoubtedly saving yourself the expense of two wages. But how mu...
Dealing With Customer Conflict
February 24, 2022 21:10 - 44 minutes - 41.7 MBIn this episode Nate Regier, CEO, co-founder and owner of global leadership advisory firm Next Element, shares with me how conflict doesn't have to be a negative experience but an opportunity to take the energy missing between what your customer wants and what they're experiencing and use it to create more positive interactions. Stick around til' the end to hear me doing some Angry Customer roleplaying! For more click here
If You Don't Want To Sell, Then Its Time To Close Your Business
February 17, 2022 20:11 - 23 minutes - 22.4 MBHow many times in the past month have you gone browsing for things you don't actually want to buy? Probably not many. The reality is when consumers go shopping they generally have a problem they need solving and though they may not know exactly what it is that will do that, if they're putting the energy into finding a solution they're going to get their money out if they find it. In this episode, I'm exploring why it is retailers are continuously telling me they hate selling to their custo...
This Is Why You're Not Hitting Your Revenue Targets
February 10, 2022 21:44 - 28 minutes - 26.7 MBI'm guessing you've often asked yourself how you can make more money. But have you ever asked yourself why you're not making the kinds of sales or generating the levels of revenue you need to make your business truly successful? You probably believe the answer lies in simply increasing your social media traction or aiming for a bigger marketing budget - after all, that's what all the big guys are doing. In this episode I'm sharing why neither of those strategies are a magic fix and what w...
Opportunity or Shiny Object?
February 03, 2022 19:00 - 33 minutes - 31 MBThe start of the year is always a flurry of exciting new ideas; goal setting, planning, list-making, and if you're a good CEO it will also involve eliminating things out of your business that just aren't working for you. When you clear out the old, you open yourself up to new opportunities. But how do you know if those opportunities are going to help you transition or grow? Or if they are just another bright shiny thing to distract you from the real work you need to be doing? In this e...
How To Generate Hot Traffic - Chase Clymer
January 27, 2022 22:32 - 54 minutes - 50.7 MBWhat happens when you spend your day doing something you love but it just doesn't bring in enough to pay the bills and put food on the table? In this episode, I'm joined by designer and digital marketer, co-founder of Electric Eye Agency and the former bass player from the band City Lights, Chase Clymer. Using his creative experiences Chase has become an expert in helping eCommerce brands scale and grow and market to their dream customers. Join me as we chat about building the perfect m...
This Is Why You're Losing Customers To Competitors
January 20, 2022 19:00 - 19 minutes - 18.5 MBNobody wants to think their customers are shopping with someone else, especially after all the time and effort you've put into attracting them to your store. But the reality is, they probably are. Promoting that you are unique or offer great customer service or stock only quality products simply isn't enough to cut it in today's competitive market. You need to be offering something with more impact if you want to attract and keep a loyal customer base. In this episode, I'm sharing why ...
This Simple Strategy Made Jill $2500 In 2 Hours
January 12, 2022 19:29 - 27 minutes - 26 MBEvery now and then a retailer comes along who doesn't just listen to your advice, they jump on it and run with it! Jill is one of those retailers. Days before Christmas Jill made a snap decision that earned her an extra $2,500 in sales, in only two hours, on the slowest trading day of the year. In this episode, I'm going to share, step-by-step, exactly what Jill did and how you can do exactly the same thing in your store and get the same awesome results. For more click here
This Could Be The Reason You Won't Hit Your Goals This Year
January 06, 2022 19:00 - 24 minutes - 22.8 MBAre you tired of downloading resources or cheatsheets, joining webinars and masterclasses, listening to podcasts or investing in courses that seem to deliver unbelievable results for everyone else but achieve nothing for you...? In this episode, I'm sharing the secret of making anything you invest in pay dividends. Seriously. You don't need to be smarter, or richer or more committed. You just need to do this one, single thing. Join me to find out what it is! For more click here ...
Increase Your Paid Ads ROI With This Strategy
December 23, 2021 19:00 - 29 minutes - 26.8 MBIt's easy to drop a lot of money on paid advertising, without really knowing if you're getting a good return on your investment. If you plan to focus on your marketing pillar in 2022 and want some bite-size strategies to help you tackle your paid Ads moving into the new year, that's exactly what I'm focusing on in this episode. Plus you'll get a sneak peek into the bonus live training we do if you join me for Scale Your Store Live in '22. For more click here
How To Get More Customers For Less
December 15, 2021 19:00 - 25 minutes - 23.8 MBKnow you need to attract new customers in 2022 but not sure how you can do it without breaking the bank? In this episode I'm sharing a bite-sized strategy you can implement in the new year which will help you hit the ground running with a tribe of your perfect customers. Plus get a sneak peek into the bonus live training we do if you join me for Scale Your Store Live in '22. For more click here
Use This Strategy To Get Customers To Buy
December 09, 2021 19:13 - 35 minutes - 32.1 MBEver wondered what goes on in our Scale Your Store Live sessions? In this episode, I'm giving you a sneak peek inside one of our bonus training calls and sharing one hot strategy for getting more customers to buy from you, even during the busiest time of the year. For more click here
How Emma And Sam Sold $14,000 In Old Stock In 7 Days
December 02, 2021 19:02 - 27 minutes - 25.5 MBOne of our highest converting Facebook ads tells the story of Emma and Sam who sold $14,000 of dead stock in 7 days, using strategy #3. So what exactly IS strategy number three, and could you use it to move the idle, damaged, or surplus inventory in your own store. In this episode, we're going to spill the beans on exactly what Emma and Sam did to move thousands of dollars worth of stock that was choking their cash flow and stopping them from investing in products that their customers act...
Ick Free Sales Strategies - Diane Helbig
November 18, 2021 19:00 - 46 minutes - 43 MBSmall business owners & leaders hire Diane to help them create strategies that work. Her superpower is being a pragmatic possibilities thinker. You can do anything you want; you just can’t do it all at the same time! With Diane’s guidance professionals decide on goals, create an action plan, and implement that plan. She walks alongside them like guardrails, keeping them from falling off a cliff. Diane is also the author of Succeed Without Selling and the host of the Accelerate Your Busines...
Building A Resilient Team - Michelle Dickinson
November 11, 2021 20:44 - 45 minutes - 41.7 MBMichelle Dickinson is a wellbeing strategist, TED-X presenter, and author of a memoir entitled Breaking In To My Life, about her experiences living with a mother with Bi-Polar. Michelle is passionate about helping people get comfortable with mental health before a crisis hits and providing the tools and strategies business owners need to enable them to move their business forward if their own mental health or those of their employees is suffering. As more and more teams operate remotely ...
The Power Of Brand Messaging - Brandon Lucero
November 04, 2021 19:00 - 1 hour - 57.5 MBIf you're tired of trying to convince people to engage with you on social media, to open your emails, to listen to what you have to say, and of course introduce more people to what you are selling, you're going to love my conversation with Brandon Lucero. In this episode of Bringing Business to Retail Brandon and I talk about the power of brand messaging and getting aligned with what you as an entrepreneur are good at and focusing on connection and service with your customers. We cover l...
From Religion To Real Estate - Building Businesses - Brad Shepherd
October 28, 2021 19:00 - 58 minutes - 54.3 MBReal estate investing has been part of Brad’s life since his college days. He earned his undergraduate degree in Finance with an eye towards commercial real estate, interning with one of the premier large commercial property portfolio companies in the Northwest. He purchased his first rental property within months of graduating college, and quickly added several more. His experience includes management of hotel and vacation property, development of retail and hospitality space, and raising...
Leveraging Black Friday | Cyber Monday Without Damaging Your Brand
October 21, 2021 19:00 - 15 minutes - 14.4 MBGot a premium brand and wondering if that excludes you from Black Friday / Cyber Monday? With over 86% of US and UK retailers taking part in the largest sales events of the year and retailers realising an average 500% increase in traffic to their store - you'd be well placed to consider enticing customers to your store. When it comes to premium brands, most retailers don't want to be seen to be cheapening their brand by giving discounts - and fair enough too. In this episode, I share with...
The Simple Universal Customer Connection Strategy You're Overlooking - Michael Haase
October 15, 2021 05:38 - 37 minutes - 34.5 MBMichael Haase and his team at Plant Jammer are on a mission to help 1 billion people have a positive impact on the planet; by providing an innovative new way to cook and eat more sustainably. Using state of the art tech, the Plant Jammer app matches ingredients and recipes to the personal likes and dislikes of the user, eliminating the frustration of missing or need for alternative ingredients and the environmental impact of food waste. On this episode Michael shares how Plant Jammer...
What Happened When I Confronted My Biggest Fear . Sarah Greenaway
October 07, 2021 19:00 - 56 minutes - 52.3 MBMost people think that the key to a successful brand is great marketing, but what if you are a successful marketer already? Does that mean that your brand is instantly going to become an overnight success? In today’s episode of Bringing Business To Retail, I speak with Sarah Greenway from Lava Tribe. She shares with us her journey, the importance of knowing you are not alone and the only person making business mistakes and how confronting her biggest fear propelled her business. I can’t wa...
My Ultimate Confidence Booster - Stephanie Mitchell
September 30, 2021 20:00 - 57 minutes - 53.4 MBQuite often when people hear stories about successful retailers and E-commerce store owners they are intrigued to know where they came from and how they got there. What was their secret and what wins and challenges they encountered on their way to success? In today’s episode of Bringing Business To Retail, I’m thrilled to be talking to Stephanie Mitchell who shares her retail journey and the importance of knowing who your customer is and what not knowing can cost you! She also shares t...
3 Mindset Shifts To Help You Scale - Salena Knight
September 23, 2021 20:00 - 29 minutes - 27.7 MBHave you ever lay in bed at night wondering what the difference is between you and those business people who seem to make it look so incredibly effortless? It's easy to let yourself believe they got lucky. Or know something you don't. That they went to a different school. Studied more. Had a raft of investors or a rich benefactor. I want to let you in on a secret. It's got NOTHING to do with luck and EVERYTHING to do with mindset. In this week's episode, I'm sharing the TOP THREE m...
This One Conversation Will Help You Sell More - George Bland
September 16, 2021 21:06 - 1 hour - 55.7 MBIt’s no secret that buy now-pay later a has changed the retail landscape forever, but most retailers see it as just another payment gateway like PayPal or Stripe, but one that costs more! So, is there a way that you can create a win/win? A win for your customers who love using buy now-pay later and a win for you, the merchant who, let's be honest has to absorb these costs. Today I've got George Bland from Klarna - one of my favourite buy now-pay later providers, to talk about how you can l...
How To Price Products For Maximum Profit
September 09, 2021 22:15 - 57 minutes - 53.1 MBAdam Lean knows exactly how it feels to be under financial pressure; following a short career as an Accountant he started a sporting goods enterprise. A few years in he realised he was in significant financial trouble, despite having the background to have seen the warning signs. Adam has combined his accounting and entrepreneurial experience to create the 4 Step Process; Path To Profitability, where he works with other independent business owners to ensure their business is financially he...
These Pajamas Are Changing Lives -
September 02, 2021 20:00 - 45 minutes - 42 MBGenevieve Piturro, is the author of 'Purpose, Passion and Pajamas' and the Founder of the Pajama Program. She was a successful television marketing executive until she dramatically changed the direction of her life. After asking herself the question "If this is the next 30 years of my life, is this enough?" Now her work and her passion are to help empower people to create a more fulfilling life and be a more purposeful and impactful leader. In this episode of Bringing Business To Reta...
What's Working Inside Facebook™ Ads Right Now
August 26, 2021 20:09 - 31 minutes - 29.5 MBAre you tearing your hair out, spending money on Facebook or Instagram Ads or perhaps both and getting poor or even worse, no results? Is what you have been doing, no longer working? Well, the fact is that what you have been doing isn’t going to work anymore. Fear not, in this episode of Bringing Business To Retail I cover everything you need to get your Facebook Ads working hot for you right now. Let’s dive in! Excited but still feel like you need a little help? Check out how we can...
Does Your Customer Experience Pass This Test?
August 19, 2021 10:57 - 23 minutes - 22 MBWhen was the last time you audited your customer experience? Does it measure up or does it fall short? In this episode of Bringing Business To Retail I’m sharing how you can turn your customers from just happy customers to drumbeaters – customers that shout your praises for you! I walk you through 4 tips that integrated into your customer journey will make your customers feel like royalty, return time and time again and tell the world about it too! For more click here
The Secret To Pop Ups That REALLY Increase Sales
August 12, 2021 23:00 - 20 minutes - 18.7 MBDoes the idea of adding another pop-up on your website make you shudder? You’ve probably experienced many websites that bombard you with the same repetitive pop-up every time you click through to another page - annoying as that might be, it doesn’t mean you should forgo pop-ups on YOUR website. In this episode of Bringing Retail To Business episode, I share with you 4 pop-ups guaranteed to increase conversions, NOT annoy your customers and provide a better customer experience. For more...
How Much Should I Be Paying Myself
August 05, 2021 20:34 - 31 minutes - 28.8 MBFeel like you're a slave to your business? Work hundreds of hours but pay yourself for only a fraction of them? In this episode I'm exploring when and how to start drawing a wage from your business and sharing strategies to ensure you earn an income AND stay solvent, even if you haven't kicked all your financial goals. For more click here
3 Things To Do Before You Think You're Ready
July 29, 2021 23:00 - 24 minutes - 22.9 MBOn the latest episode of the Bringing Business To Retail Podcast we dive into playing big and ask the question: “Does the word risk make you run away and hide?” From doughnuts to dumbbells, I share some fun stories, strategies and tips and discuss how innovation is worth the risk. Join me as I walk you through the 3 things to do before you are ready, the actions that will break you free from playing small and how embracing the right risks will scale your business and have you reaping the...
Is This Sabotaging Your Success
July 22, 2021 20:52 - 26 minutes - 24.7 MBOn the latest episode of the Bringing Business To Retail Podcast I ask the question: “Are you measuring the wrong things in your business? Are you sabotaging your business growth, by focusing on the wrong things? Are you putting in the EFFORT and not seeing the RESULTS you want? Join me ask I walk you through a MINDSHIFT change to help you REFOCUS and help you go from self-sabotage to success! I can’t wait for you to join me. For more click here
Listen To The Most Downloaded Episode Ever
July 15, 2021 23:00 - 36 minutes - 33.4 MBVanessa Van Edwards is a Behavioural Investigator who specializes in psychology and the thinking behind what makes people behave in the ways they do, particularly when it comes to sales. Using a winning combination of charisma and body language, Vanessa can help retailers sell just about anything to anyone. And she's also a gun at picking a shoplifter from their body language alone. As one of my most requested and most downloaded episodes, I'm super keen to share Vanessa's wisdom with yo...
Holy Sheet! From Gum Trees Ta $1M a Month - Colin Mcintosh
July 07, 2021 21:28 - 1 hour - 60.1 MBColin McIntosh is the Founder and CEO of the fastest-growing direct-to-consumer brand in the $12B US bedding space Sheets & Giggles. Disrupting the market with their revolutionary eucalyptus lyocell sheets and duvet covers. With a desire to make a significant change in the world Colin kickstarted his environmentally focused brand, with a $284,000 crowdfunding campaign and to date has attracted over $2m. In our time together Colin shares his thoughts about doing business differently, wh...
Sex, Drugs, Rock & Roll And Building 8 Figures Businesses - Mitch Russo
June 30, 2021 19:38 - 53 minutes - 48.6 MBMitch Russo is a business coach, author, software developer, and podcaster who is passionate about helping entrepreneurs rapidly scale and grow their businesses. With a drive to help people and make a difference, Mitch knows success comes from focusing not on what you do but on why you do it. It's this philosophy that has helped unhappy business owners reposition themselves in their chosen market and achieve great success. Mitch and I spent our time together talking about the importanc...
From Penniless Immigrant To A $500million Dollar Empire Part 2 - Victoria Wieck
June 23, 2021 21:37 - 1 hour - 61.8 MBJewellery Designer and star of TV shopping, Victoria Wieck is a household name in the US and the head of a $500m business empire. This is the second in a two-part conversation with Victoria about how she went from printing and hand delivery low cost look books to big name retail stores in LA to becoming one of the most recognised faces in US TV shopping and head of a multi million dollar jewellery empire. In this episode we pick up right after Victoria decided to try her hand at 'retir...
From Penniless Immigrant To A $500million Dollar Empire - Victoria Wieck
June 16, 2021 20:38 - 50 minutes - 46.2 MBJewellery Designer and star of TV shopping, Victoria Wieck is a household name in the US and the head of a $500m business empire. But it wasn't always that way. After immigrating as a child from South Korea, Victoria taught herself English before taking on several different jobs. By accident she fell into jewellery design, thinking it would be a stop gap before moving onto something else. But instead it was the start of a 30-year love affair with jewellery design. In 1998 she joined the H...
The Ultimate Secret Of Brand - Kyle Duford
June 08, 2021 15:39 - 1 hour - 57.8 MBA former magazine editor-turned-digital maestro, Kyle has also written for Outside, Men’s Health, Men’s Journal, VeloNews. He is obsessed with all-things online. As an expert in onsite optimization, email marketing, and digital brand growth, Kyle has successfully grown the online divisions of many well known brands, most recently surging online sales for Dr. Martens by increasing the web channel 38% year-over-year, doubling Speck Products’ online sales within 18 months, and establishing many...
Kyle Duford
June 08, 2021 15:39 - 1 hour - 57.8 MBA former magazine editor-turned-digital maestro, Kyle has also written for Outside, Men’s Health, Men’s Journal, VeloNews. He is obsessed with all-things online. As an expert in onsite optimization, email marketing, and digital brand growth, Kyle has successfully grown the online divisions of many well known brands, most recently surging online sales for Dr. Martens by increasing the web channel 38% year-over-year, doubling Speck Products’ online sales within 18 months, and establishing many...
Sell Your Business and Exit Rich - Michelle Seiler Tucker
May 26, 2021 12:29 - 1 hour - 66.1 MBMichelle Seiler Tucker, considered the Top Closer in the US and author of Exit Rich, is my guest on Bringing Business To Retail this week. Starting her career in Sales and Development Michelle soon realized she was closing more deals than any of her colleagues. Ready for bigger challenges she set up a consultancy, partnering with business owners to help build scalable, saleable private companies and broker business sales. Having sold a business, I was fascinated to hear Michelle's view...
Against All Average - The Five Pillars Of Retail Success
May 16, 2021 12:04 - 48 minutes - 44.4 MBKyle Tolzman is a serial entrepreneur and presenter of the podcast Above All Average, where he interviews guests from a variety of backgrounds to discover little tips and tricks that make a big difference in business and life. I was thrilled to join Kyle on his show to chat about where my passion for helping independent business owners came from, the importance of having a birds-eye view when it comes to business and life, and exactly what happens when you stop doing the things you love an...
STOP PLAYING SMALL!! - Kurt Mueller
April 21, 2021 11:32 - 1 hour - 56.3 MBIt was my great pleasure to join Kurt Mueller on this episode of The FLiP Podcast/ Jump in and join us for a great conversation about how the Five Pillars of Retail Success work in practice, provide clarity and confidence and help you to stop playing small. If your money pillar is a work in progress, you'll be pleased to know we dig a bit deeper into some financial strategies; working capital, investment and supply chain disruptions. And we explore the importance of knowing the impact ...
The Simplest Way To Make More Money
February 24, 2021 18:16 - 20 minutes - 18.6 MBI'm yet to meet an independent business owner who doesn't want to make more money. But constantly surprised by how few have a real handle on what money flows into and out of their business. In this week's episode of Bringing Business To Retail, I'm exploring why it's so important to stay in control of your money pillar and how to bring more money into your business with a handful of easy to implement changes. If you're serious about earning more money, this is for you. Looking for e...
Why You're Hard-Wired To Fail
February 18, 2021 14:46 - 19 minutes - 18.3 MBHave you ever wondered why, despite putting so much time and energy into growing your business, you're still not seeing results? On this week's episode of Bringing Business To Retail, we're digging in and getting real on what it is that's really stopping you from growing. Whilst you're there you'll discover the embarrassing secret I just figured out about myself and why fear and control are Enemy #1 for any business owner. After the conversation head over and join the 4-part Retail ...
Do You Have What It Takes To Be A CEO?
February 10, 2021 22:14 - 20 minutes - 18.6 MBWould you ever consider yourself the CEO of a business (let alone your own business)? Maybe you don't think your brand is big enough or successful enough to warrant such a grand title. Perhaps you don't think you've got what it takes to step up into that kind of serious role. This week on Bringing Business To Retail we're talking about the single most important role in your business and exactly who needs to fill that position and why. If you've been struggling to push your business ...
What Does A Marketing Manager Actually Do
February 04, 2021 21:24 - 23 minutes - 21.7 MBSo you're pretty sure you need a Marketing Manager to help you tell the world about your brand. But what does a Marketing Manager actually do, what kind of outcomes can you expect when you bring one into your team (or outsource) and what are they going to need or want from you to ensure they deliver the results you're looking for....? The answers might surprise you! Tune in to this week's episode of Bringing Business To Retail to discover more about the roles others can play in grow...
Do you need one of these?
February 01, 2021 06:13 - 23 minutes - 21.8 MB2020 showed us how important it is for brick and mortar retailers to diversify into eCommerce in order to survive. But how can you leverage, grow and generate profit through that side of your business without taking yourself away from the part of your business you really love? On this weeks episode, I'm sharing how to choose the right person to bring into your business, what roles they should be handling and how to avoid adding more work to your plate. After the show, join the conversa...
Lost Your Motivation? Me too
January 21, 2021 06:53 - 20 minutes - 19 MBYou've taken a break, created your five year plan, got all inspired and ready to do great things in 2021. You, my friend, are firing on all cylinders. Then you head back to your desk or back to your store and BANG. Nothing. ZERO motivation. All plans out the window. You're back on the treadmill. Me too! On this week's episode I'm sharing how to bust off that damn hamster wheel of hope and give your mojo a kick in the pants. Here's the hot tip - you're going to have to put that 5-yea...
Risk vs Reward - Which Do You Choose
January 13, 2021 21:31 - 37 minutes - 34 MBFor a lot of years now I've dreamed of owning a beach front property! Right now that dream is totally out of reach. But does that mean I've sat back, thrown my hands in the air and declared it an impossibility? No way! A few years ago I dipped my feet into the coastal property market and the risks I took are starting to pay dividends. "What's this got to do with retail?" I hear you ask. I hear retailers tell me all the time about the big dreams they have for their store. Then I hear them ...