Kyle Duford
Bringing Business to Retail
English - June 08, 2021 15:39 - 1 hour - 57.8 MB - ★★★★ - 5 ratingsMarketing Business Education How To bricksandmortar business ecommerce management marketing retail stores Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
A former magazine editor-turned-digital maestro, Kyle has also written for Outside, Men’s Health, Men’s Journal, VeloNews. He is obsessed with all-things online. As an expert in onsite optimization, email marketing, and digital brand growth, Kyle has successfully grown the online divisions of many well known brands, most recently surging online sales for Dr. Martens by increasing the web channel 38% year-over-year, doubling Speck Products’ online sales within 18 months, and establishing many lifestyle brands in the marketplace, from OOBE Brand to Ariat, KEEN Footwear to Xterra Wetsuits.
He’s also re-platformed many websites to be industry-leading sites, such as Chrome Industries, Hlaska, Nau, and more — even earning an Honoree Webby Award in the process for Best Practices along the way for Speck. His ability to massage the work of copywriters and art directors into a cohesive style and tone, and then mix it with the right audience and add a dash of sales is why Entrepreneur magazine once said of him, “Kyle made a career of growing online sales.”
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