Bringing Business to Retail
520 episodes - English - Latest episode: 5 days ago - ★★★★ - 5 ratingsWant a business that fills your soul AND your bank account? Retail Strategist Salena Knight, shares information, inspiration and interviews with business leaders, to help you create a more profitable, sustainable and dynamic retail or eCommerce business.
Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
Do This To Get More Sales And Customers
April 12, 2024 21:59 - 41 minutes - 56.6 MBIn this episode, I'll be sharing some overlooked strategies for finding new customers that don't involve expensive ads. Discover how to leverage LinkedIn, partner with suppliers, and host virtual events to access untapped audiences - all with minimal cost. ** Sign-up for the challenge here.
How To Price Your Product To Increase Sales
April 05, 2024 20:47 - 44 minutes - 61.4 MBBack when I first opened my business, the economy looked a lot like it does now. It was the Global Financial Crisis, people were tightening their belts, interest rates were rising… But there were still things that would sell. And for me, it was these super cool wet/dry bags that i used to import from America (fun fact, nearly 20 years later I STILL use those same bags, but I digress). I started out selling them for $29.95, but with exchange rates blowing out, fuel price increase af...
I Trusted An 'Expert' With My Business Finances And It Almost Ruined Me 💸
March 29, 2024 02:00 - 35 minutes - 48.8 MBI remember it like it was yesterday (how can I ever forget). I was drowning in debt, exhausted from pouring everything I had into my struggling business. How did it all go so wrong? Back when I first started out, I was so naive about finances. Despite growing up poor, watching every penny come into and leave my bank account, that all went out the window when I opened my first store. Even with a business degree, accounting was a total mystery to me (I failed accounting - twice!). Regist...
The Risks Kings of Neon Took To Expand Internationally with Steve Pastor
March 22, 2024 21:00 - 52 minutes - 72 MBToo scared to dream big? This episode takes you on a wild ride following Stephen Pastor's entrepreneurial journey. Starting out as a DJ in Australia, Stephen stumbled into the neon sign business by chance. You'll hear how he turned a side gig into a full-time venture, finding the courage to take his business international. Stephen shares gripping tales from those early days, like expanding overseas with just a virtual office in Vegas. Get ready for edge-of-your-seat stories of l...
This Person Can Increase Profits Without You Lifting A Finger - Carolina Montanez
March 14, 2024 20:53 - 44 minutes - 60.6 MBDiscover the one weird trick freight companies DON'T want you to know! Logistics expert, Carolina Montanez, reveals how to uncover THOUSANDS in hidden shipping costs draining your profits every year. Find out how optimizing your supply chain could transform your bottom line WITHOUT any extra work. Listen now to learn the freight industry secrets that could save your business!
How Taylor Swift Can Get YOUR Business In The Media - For Free
March 07, 2024 20:58 - 44 minutes - 61.1 MBTayTay has left the building, but is it too late to capitalize on her tour? Heck NO! Truth is, if you’re NOT leveraging TS right now, then you’re missing a huge opportunity. I don’t care if you sell clothes, furniture, beauty, shoes, or even adult toys! (not that I’m suggesting Ms Swift owns the latter…) Billionaire Swifty can sell your products - for free. Want to know how? Meet today’s guest on the Bringing Business to Retail podcast, who’s just blown my mind about ...
Steal The Marketing Secrets Of Lululemon & Pottery Barn with Jessica Shirra
February 25, 2024 21:00 - 57 minutes - 78.7 MBScale your retail business with marketing secrets from Lululemon and Pottery Barn! Learn how to plan campaigns across channels, focus on newness over discounts, and steal strategies from big brands. Jessica Shirra shares insider tips from working with top retailers. Discover how to stand out from the crowd and drive sales with intentional, multi-channel marketing.
How To Find The Most Profitable Products That Will Sell Fast
February 16, 2024 18:00 - 32 minutes - 44.5 MBIn this podcast, I reveal how to avoid buying the wrong products and wasting money through strategic inventory planning and analyzing sales data, trends, and customer requests. Learn my secrets for negotiating the best deals from suppliers and stocking inventory that actually sells fast.
Beat Burnout: Strategies for Sustainable Business Growth
February 09, 2024 03:06 - 40 minutes - 55.4 MBIf contracting one of the rarest remaining diseases early in my business taught me anything, it’s this: nobody’s safe from the 4 B’s of Business. Bottleneck. Burn-out. Breakdown. Bankruptcy. It’s common for one to follow the other. If you’re starting to see the warning signs of one, it’s time to urgently find a solution… because the others are close on its heels. In this episode, we’re looking at how these 4 B’s feed off of each other, what we can do to keep them away, and what’s at ris...
How Kristine Increased Her Revenue to 2000%
February 02, 2024 20:58 - 46 minutes - 63.7 MBTired of small profits and imposter syndrome? In this podcast, learn how Kristine went from barely breaking even to increasing revenue by 2000% by facing her fears and learning her numbers. Discover her simple tactics for doubling conversions, boosting margins, and way more - all without losing your creative spirit. It's time to stop playing small and start scaling up your store!
This Strategy Will Change The Way You Operate Your Business Forever
January 26, 2024 04:06 - 25 minutes - 35.4 MBAre you still looking to take your retail or e-commerce business to the next level this year? This episode might be the one you need. When it feels like everything has just snowballed and you've got a lot of things to do, how do you know which one to focus on?
3 Luxuries I Splurge On (Even Though I'm A Tightass!)
January 12, 2024 20:59 - 23 minutes - 32.9 MBAs my business have grown, my views on spending has definitely changed. In this episode, I share some thoughts from a Facebook Live I did while waiting for a flight to an event. I chat about the treats I now indulge in. I also explain why these splurges provide great return and help me take things to the next level. Hoping this gives you some inspiration for rewarding your own hard work as your business succeeds!
How To Have Customers Lining Up To Buy (Dionne's $30k Sale Story) - Dionne Keen
December 28, 2023 20:56 - 1 hour - 107 MBSome of my favourite retail and eCommerce origin stories go like this: Someone stumbles across a problem when they’re trying to buy a product. They search high and low, but they can’t find a solution to what they’re looking for. So… … They make the solution themselves! Today’s podcast guest, Dionne Keen, did just that. When she couldn’t find any clothes for her 6yo son that offered the quality and variety she was after at a price point that worked, Little Kinfol...
Should I Pay My Team Bonuses
December 21, 2023 20:56 - 14 minutes - 20.3 MBI'm sorry to tell you this, but you aren't good enough to build a multi-mullion dollar business on your own. Growth comes when you find your key people. And once you find them, you need to encourage them to stay. In today’s episode, I’ll be sharing with you what I’ve been doing over the years and how it has evolved when incentivising your team.
The Episode You Were Never Meant To Hear
December 19, 2023 10:54 - 33 minutes - 46.2 MBFor those of us who own retail and eCommerce stores, December’s all about demands and pressures. Plus, so many of us have found 2023 rough… and it’s so easy to let these situations hold you down. But what I’ve learned is that while you can visit the misery and the frustration, you can’t live there. Visit, sure. Live, no. In today’s podcast episode, I will share with you the simple things I do to get through those tough times that don’t cost a thing but could be the hope you need as we ...
TikTok Tactics That Work - Tom Moult
December 07, 2023 20:56 - 55 minutes - 76.6 MBOk, I’ll admit it: I’m a total TikTok skeptic… … At least, I was until today’s episode, when my guest Tom Moult changed my mind for good! If you can’t decide whether or not TikTok is right for your business, this is THE next thing you need to prioritise on your to-do list - because if you’re a skeptic like me, you could be leaving serious money on the table. In this week’s episode of the Bringing Business to Retail podcast, Tom Moult, co-founder and CEO of Buttr Marketing, ...
Use These Tips To Sell More
November 30, 2023 20:54 - 34 minutes - 46.7 MBThe kinds of strategies that send Black Friday and Cyber Monday sales through the roof can be used ALL year round in your business… … And if you’re not using them, you’re leaving money on the table. Whether you’ve met your goals or not over the recent spending extravaganza, it’s time to keep your foot on the pedal. Here’s the fuel you need to hit that next stretch goal, the one after that, and the absolutely audacious goal you never thought was possible. Jump into t...
Simple Strategies To Get Your Customers To Buy More - Bob Marsh
November 26, 2023 02:25 - 47 minutes - 65.8 MBEver found yourself in the midst of a pushy sales conversation? It’s no fun being on the receiving end of it… so why do we think we need to BECOME the pushy salesperson to successfully land a sale? I don’t know about you, but it’s a big no from me. There’s a reason sales have such a negative perception around them. Most salespeople? They suck. They’re trying to push a sale, all without actually understanding the person they’re talking to. Their customer is...
From Retail Owner To Exit: One Woman's Journey To Scaling Success - Catlyn Calder
November 17, 2023 01:33 - 44 minutes - 61.6 MBWhy are we so quick to devalue our own products? Fear of overcharging is a major hurdle for retail and eCommerce store owners, often leading to a discounted race to the bottom. In this episode of Bringing Business to Retail, we're joined by strategic coach and former retail business owner Catlyn Calder. Having successfully built and sold an eco-refill store in New Zealand, Catlyn has firsthand experience in overcoming the challenges of growing a retail business. She shares her journey ...
4 Things You Need To Triple The Value Of Your Business
November 09, 2023 20:59 - 38 minutes - 52.4 MBDo you know the four things you need to do to triple the value of your business? Sure, you might not be thinking about selling it today… but what about down the track, when seasons change, priorities move, and you’re ready to dream a new dream? Don’t let your hard work crumble into a house of cards. These four steps are free, simple, and can set your business up for a potential future sale for a price that’s not just satisfying… it’s sexy. Dive into this week’s episode to discover the...
Customers Don’t Care About Your Products - John Chan
November 02, 2023 20:57 - 38 minutes - 52.8 MBYour customers don’t care about your products. After all, why should they? In a world full of countless product options, yours is just another one they scroll past. Your job, as a retail or eCommerce store owner, isn’t to find the best products. It’s to give your customers a reason to STOP the scroll, pay attention, and press ‘buy now’. On this episode of Bringing Business to Retail, I’m joined by powerhouse John Chan from Berge Farrell to talk about the secret...
The 3 Most Under-used (but Free!) Ways To Get More Customers
October 26, 2023 20:58 - 22 minutes - 31.6 MBIf you truly believe that you need more customers to grow your business… Then how much time have you ACTUALLY spent creating, marketing and building advertising campaigns that actually focus on driving more traffic to your store or website? In the always-changing world of retail and eCommerce, you’ve got to be nimble to grow and survive. I’m taking a nimble approach to hacking your customer growth with these three under-used, overlooked strategies to get more customers witho...
Using Black Friday To Uncover What Customers Are Going To Buy
October 19, 2023 20:58 - 19 minutes - 26.9 MBIf you don’t have a game plan for the holiday shopping period, you’re leaving tens of thousands of dollars on the table - and there’s NO chance for a do-over. With so much doom and gloom in the media about ‘how terrible it is for retailers’ right now, it’d make sense if you felt like your customers were more likely to keep their wallets in their pockets… … But spoiler alert that’s not what the data is saying SPENDING IS UP! And customer wallets are indeed open. Our Retail Acad...
Money Is Just A Story - And You Get To Write The Next Chapter - Wayne Richard
October 12, 2023 20:58 - 45 minutes - 62.9 MBI can’t believe I got to interview a guy who looks like The Rock, only to find that his whole background was JUST like the Rock in Ballers - only instead of NFL players, he’s helping eCommerce businesses to make millions! What a perfect storm! Ok, to be honest, I don't have a crush on The Rock… but I’m absolutely giving my guest for this week’s episode, Wayne Richard, kudos for building a massive money empire. If you want to learn how to make money, hit play right now. You’ll get all t...
4 Leadership Mistakes I Find Myself Repeating
October 06, 2023 12:58 - 38 minutes - 52.2 MBIt's 7:59 am, and I'm just about to hop on to our daily team meeting. Our meetings are pretty light-hearted, we share a joke, walk through issues that have come up and review what's happened over the last 24 hours. When my coach told me I HAD to implement them, I did so begrudgingly. But, he was right. Daily team meetings have changed our business and really increased team engagement. But I got a little complacent... Because the meetings were going so well, I stopped looking ...
Creating A Profitable Paid Ads Strategy For Black Friday/Cyber Monday And Through To Christmas - Ming Kang Chen and Sam Thompson
September 29, 2023 13:43 - 1 hour - 95.5 MBHow prepared are you for the upcoming spend-fest that is the holiday season? Are your advertising and marketing campaigns ready? Or are you just going to rely on what you’ve always done (hint: that’s NOT going to work this year)? Joining me to uncover where and when to invest your money to maximize your sales this holiday season in this collaboration episode with the National Online Retailers Association (NORA), Sam Thompson (Bench), and Ming Kang Chen (Sheet Society).
Ashley's $60,000 Cash Flow Boost - Ashley Stewart
September 22, 2023 13:28 - 42 minutes - 58.6 MBWho doesn't want a sale? As a consumer, its always a yes! But as a business owner, its usually a no. But there will sometimes come a time that you need to get rid of your stock and get that cashflow boost to get new things in. Join me and Ashley as she shares how she got rid of her stock and generated $60,000 in just a few days!
How Cynthia Made $17500 In Sales In Just 5 Hours
September 15, 2023 13:54 - 20 minutes - 28.3 MBWho doesn't want to make $17,500 in just 5 hours? Listen to one of our conversations over at the recent The Retail Academy Live and find out how Cynthia made this happen!
The Simple Question To Answer Your Biggest Hiring Decision
September 08, 2023 13:17 - 32 minutes - 44.8 MBHave I ever told you the story about how I hired someone to work in my shop, and about a year later, found out she’d started her own online business the week after she got the job in my store.....essentially selling the exact same stuff? Find out... -why she WASN'T a bad hire -who to hire as your business grows -the simple equation for the right hire (almost) every time
Your Great Ideas Are Running Your Business Into The Ground
August 22, 2023 13:55 - 28 minutes - 38.7 MBLast week, I had the opportunity to talk with a fabulous retailer in New Zealand about her business. She was doing well... She had significantly increased revenue since purchasing the business... She went on to tell me about how she listens to the podcast on her drive into the shop and excitedly tells her team about what she learned and all the things they need to implement. I'll admit, it's always heartwarming and flattering to hear someone say they get value from the podcas...
How You Can Use AI To Streamline Your Retail/Ecom Store - Josh Bachynski
August 04, 2023 13:51 - 54 minutes - 74.8 MBWant to know how to reclaim hours of your work life and get stuff done FAST (and even on autopilot?) In this episode, you'll learn from one of the founders of AI, Josh Bachynski, on how you can use AI to streamline your Retail/Ecom Store.
Things I’ve Said No To Recently And Don’t Feel Guilty About
July 28, 2023 13:33 - 33 minutes - 38.5 MBSaying no is challenging, and to be honest, it made me feel like a failure. But I'm here today to tell you that if you want to say no to the same things I've said no, the world doesn't end. You might actually find yourself thinking, I should've done this a long time ago. In this episode, I'll share with you that 5 things I've said no these past few weeks and how it helped me.
How To Increase Sales With NO Inventory (And It’s Not Dropshipping)
July 19, 2023 15:03 - 43 minutes - 49.6 MBLately, I have been seeing too many bad stories about businesses sending products to influencers, but got NOTHING in return. We're too obsessed with using influencers. Its time for YOU to think of yourself as an ambassador! Find out how you can increase your sales through YOU!
What Happens When Your Entire World Collapses - Cindy Gersch
July 07, 2023 12:39 - 39 minutes - 45.4 MBCindy Gersch believes that even if you're at the worst possible place, you can still dig your way out of it and make your dreams come true. No stranger to facing adversity and setbacks Cindy and I spent our time together talking about what happened when her entire world collapsed and how she used the experience to evolve her skills from a corporate career into business ownership.
The Tough Decisions Mavis Had To Make, To Create $40k In Revenue - Mavis Huntley
June 16, 2023 13:59 - 51 minutes - 58.8 MBThe simple fact is, I'm good (some may say, great) at making people money and scaling businesses. It's my Superpower. But, I can give you all the (proven) strategies in the world... What I can't do, though, is MAKE you implement them. Changing the way you think, being receptive to change and let's be honest, being damn right vulnerable when it comes to MAKING HARD DECISIONS, is why most people simply stay stuck. They don't want to feel uncomfortable. ...
Amazing Financial Advice...From My 14yo
June 09, 2023 13:23 - 20 minutes - 22.9 MBIt’s not very often I’ll tell you to take financial advice from a teenager. But, this is one of those moments in life, where you think, “OM, I did ok at this parenting thing” Not only did you teach your child something valuable, BUT THEY LISTENED!!!! This conversation with my teen is worth sharing. Can you celebrate this proud parenting moment with me...please! Listen in and share this rare moment (who knows when it will happen again!)
How To Have Customers Lining Up To Buy (Dionne's $30k Sale Story) - Dionne Keen
June 02, 2023 14:04 - 1 hour - 82.7 MBIf you are still wondering how to move your stock, then you SHOULD listen to this week's podcast. Dionne walks you through everything she did to create that CRAZY SUCCESSFUL sale that has people lining up around the block and waiting 2 hours to pay!
Customers Are Still Spending - Here's How You Find Them - Michael Laps
May 27, 2023 00:59 - 55 minutes - 63.7 MBI don't know about you, but over the pandemic, my spending habits changed. A LOT. We bought a lot of food. Not just groceries, but things like the fanciest ice cream, because cooped up in a house, unable to leave, we had to find the "fun" in the mundane. Fast forward a year and it feels like once again, we're changing our spending habits. But are people still buying the fanciest ice cream? And avocado on toast? Like most people, you're probably very critical of where you're spen...
The Power Of The Default Option
May 23, 2023 13:36 - 19 minutes - 21.7 MBHere’s how I made our Scouts fundraiser MORE money, increased their profits, and made life easier for their customers. Best of all, you can do it too.
Why $1M Should Be Your Baseline
May 15, 2023 13:59 - 45 minutes - 52.3 MBI’m going to talk about something really controversial, and I may get some haters for it. 6-figure goal. Then 7 figures. The magic million. When I ask people why - it's more about the vanity metrics, or that society has built this urban myth that 7 figures is the golden land but I want to break it down and tell you why $1M isn’t enough.
#1 Way To Get Customers That Nobody Talks About - Jason Williamson
May 05, 2023 13:28 - 58 minutes - 67.2 MBPrepare to improve your marketing game with this episode! You'll be eager to try out Jason Williamson's creative yet practical and actionable strategies to draw in new customers and help boost your sales. Jason discusses how to interact with your audience in ways you thought would most likely piss customers off. But with his tips, you'll learn how to be able to respond favorably and use it more effectively. Join me and Jason, as we talk about one of my favorite marketing tools. Don't ...
Retail Trends You Need To Know - Michelle Sherrier
April 28, 2023 14:35 - 1 hour - 69 MBHave you ever jumped on a trend and it didn't sell the way you wanted? Get ready to tune in to this episode with Michelle Sherrier as she shares her insights on the retail industry and how important it is to know your customers. With 45 years of experience in retail, Michelle is a wealth of knowledge and provides valuable tips for both bricks and mortar and eCommerce businesses.
Using Messenger Chat To Increase Sales (The Right Way)
April 21, 2023 13:58 - 49 minutes - 56.4 MBI have to admit I thought chat marketing has died. It was only until Daniel Pinne and I had a conversation about how chat messaging will not piss people off and increase your sales as well.
Ecommerce Profits: Retaining Customers, Outperforming Competitors, And Building Brand Loyalty (With Joshua Chin)
April 14, 2023 13:58 - 48 minutes - 55.4 MBMy passion is to help independent retailers like YOU to have a profitable retail business – without burning out. Business doesn’t have to be all about stress and hard work – you can achieve success and enjoy the journey. In this episode with Ecommerce Profits with Joshua Chin, I shared how I developed the five pillars of retail success that help build a profitable retail brand, and how to outperform competitors with your pricing.
The Innovative Way To Grow Without Blowing Your Budget - Alita Harvey-Rodriguez
April 08, 2023 10:15 - 1 hour - 72.6 MBChange doesn't need to be big and world-changing. It can be tiny tweaks that can compound and grow your business overtime. Find out in this episode what are these small things, why we shouldn't resist change, and why do we need to slow down in order to scale your business.
How To Create Content Without The Hassle - Jenn Donovan
March 31, 2023 12:44 - 55 minutes - 63.8 MBUgh, creating content for social media is SUCH drain - are you with me on this? Well, if you're anything like me, then today's episode with Jenn Donovan is going to help you avoid the hassle and create content with ease (ok, maybe not ease, but less struggle!)
The Shiny New Sales Strategy You've Been Searching For
March 24, 2023 13:12 - 44 minutes - 41.1 MBIf you've ever tried a discount promotional campaign only to be met with crickets, then this episode is for you. It's actually a bonus training I'm releasing inside of my clear out your old stock inventory masterclass that I created after having a couple of people say they were "hoping for something shiny and new". Truth is, if your sales campaigns aren't working THESE are the reasons why. Here's-my-sales-strategy-that-isn't-a-sales-strategy.
6 Figures In Sales In 24 Hours - Here's How - Jordan West
March 17, 2023 15:39 - 45 minutes - 52.1 MBThe people who love your product doesn't want a discount. They value your product, your experience and your entire brand. So how much do you value your products? Join me and Jordan as we discuss the importance of customer service and building a community for brands which develops trust and loyalty contributing to the success of your business.
Why You're Not Making Progress In Your Business
March 10, 2023 12:53 - 31 minutes - 36.3 MBIt is time to ask yourself... Are you always firefighting in your business? Are you always feeling frazzled? Do you feel like you are putting in so much effort but you are not having the progress that you want? Here's why.
What Happens When Your Business Skyrockets And You're Not Ready - Georgia Perry
March 03, 2023 12:53 - 1 hour - 70.7 MBIt’s incredibly brave, and humbling to admit when your business is a roaring success but it can be all too much to cope with. Sharing her story, the highs and the lows, and how you come back smarter and more resilient when it all implodes, is such an inspiration. Join me and the talented Georgia Perry as we have this insightful, relatable conversation.