Leveraging Black Friday | Cyber Monday Without Damaging Your Brand
Bringing Business to Retail
English - October 21, 2021 19:00 - 15 minutes - 14.4 MB - ★★★★ - 5 ratingsMarketing Business Education How To business bricksandmortar ecommerce management marketing retail stores Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Got a premium brand and wondering if that excludes you from Black Friday / Cyber Monday? With over 86% of US and UK retailers taking part in the largest sales events of the year and retailers realising an average 500% increase in traffic to their store - you'd be well placed to consider enticing customers to your store.
When it comes to premium brands, most retailers don't want to be seen to be cheapening their brand by giving discounts - and fair enough too. In this episode, I share with you how you can create promotional opportunities that cashes in AND stays true to your branding guidelines.
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