Bringing Business to Retail
522 episodes - English - Latest episode: 4 days ago - ★★★★ - 5 ratingsWant a business that fills your soul AND your bank account? Retail Strategist Salena Knight, shares information, inspiration and interviews with business leaders, to help you create a more profitable, sustainable and dynamic retail or eCommerce business.
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Episodes
Why You're Not Making Progress In Your Business
March 10, 2023 12:53 - 31 minutes - 36.3 MBIt is time to ask yourself... Are you always firefighting in your business? Are you always feeling frazzled? Do you feel like you are putting in so much effort but you are not having the progress that you want? Here's why.
What Happens When Your Business Skyrockets And You're Not Ready - Georgia Perry
March 03, 2023 12:53 - 1 hour - 70.7 MBIt’s incredibly brave, and humbling to admit when your business is a roaring success but it can be all too much to cope with. Sharing her story, the highs and the lows, and how you come back smarter and more resilient when it all implodes, is such an inspiration. Join me and the talented Georgia Perry as we have this insightful, relatable conversation.
Pop Ups Annoy Customers (And Other Stupid Things Ecom Brands Believe) - Joshua Chin
February 24, 2023 12:45 - 35 minutes - 41.2 MBWant to know the secret behind the HIGHEST EVER CONVERTING Klaviyo pop up? You're going to find out EVERYTHING that went into building it. Joshua and I went into this episode with the plan to talk about lifecycle marketing. We got there, but not before he casually mentioned that one of the pop ups he created was the highest ever converting. Um, wait a minute. Stop right there. Let's dig into this more...
Crowdsourcing Answers On Social Will Send You Bankrupt
February 17, 2023 12:41 - 26 minutes - 30.3 MBRemember that time you put a post up in a Facebook group asking for advice. You got 172 comments (yay for engagement) but now you’re more confused than ever about what to do. That free (but well meaning) advice could end up sending you bankrupt. Here’s what to do instead.
How Krete Guarantees Repeat Purchases - Jake Rosenberg
February 10, 2023 12:07 - 46 minutes - 53.1 MBHow the heck do you get customers to buy again and again with only ONE product? Well, that's what the male beauty brand Krete has successfully managed to do. Sure, they now have a total of TWO products, but so much can be learnt about how to attract, convert and keep customers in this episode with founder, Jake Rosenberg. Not only does he share the exact strategies he uses to get customers in, but also how he manages to solve the age-old customer retention problem of having customers b...
Understand, Optimise and Leverage Your Cashflow - Alvin Narsey
February 03, 2023 12:47 - 56 minutes - 65 MBHave you ever heard me talk about "growing broke"? If you've ever felt like you "just need more money" in your business, then this podcast is for you. Alvin Narsey & I dive deep into understanding, optimising and leveraging money in your business.
Can Business Be A Game?
January 27, 2023 12:47 - 12 minutes - 15.4 MBWhat would happen if you looked at business like a game? And you were the coach? Let's jump in and find out!
Everything You Need To Know About Hiring A Copywriter - Samantha Burmeister
January 20, 2023 01:45 - 55 minutes - 63.1 MBEver hired (or tried to hire) a copywriter and found the entire exercise a complete waste of your time? Could well be that you've got the wrong person for the job. There are actually severally different types of "copywriting" and it's rare that one person is great at multiple styles. So if you're looking to boost your sales or conversions and you need help with copywriting, find out everything you need to know before you spend a dollar. Samantha Burmeister is the founder & lead copyw...
80% Of Your Customers Will Keep You Poor
January 13, 2023 07:20 - 33 minutes - 38.4 MBTruth is 80% of your customers will keep you poor now. More customers don't mean more sales. But there are ways for you to raise the bar of your customers so that you can raise the money you are bringing in. In this episode, I'll share with you the steps you can use to get those great customers in your door.
Most Retailers NEVER Do This (The Secret Growth Hack)
December 29, 2022 13:08 - 13 minutes - 15.5 MBWe have a problem. Right now, You have too much on your plate. Too many things, too many ideas, too many projects. And it means you’re working too much and not making the money you should be. This time of year, a lot of the retailers I’ve been speaking to are... So. Freaking. Tired. They feel like the past year flew by and the New Year just seems like a big obstacle looming. The good news is, we can fix that, find out how in today's episode.
What Ted Lasoo Taught Me About Growth
December 22, 2022 13:04 - 36 minutes - 42 MBI recently binge-watched Ted Lasoo... I'd put it off because I'm really not a fan of watching sports. Eventually, I gave in and started watching. As it turns out, even though the series is about a soccer team, what it's really about is growth. Throughout the entire series, I just kept thinking "this is like what happens in business". So today's episode is all about what binge-watching Ted Lasso taught me about building businesses.
In Control Or Controlling? Which Is Best?
December 15, 2022 13:03 - 36 minutes - 41.8 MBIf I was to ask you if you were in control of your business, or controlling your business, what would you say? today’s podcast isn't another strategy. Over the past few weeks, I’ve been scrolling through my feeds and just like you, my competitors' ads have been popping up. Now these days, I tend to be more curious, than furious, when I see one of their ads, but I know there’s definitely been times in the past, when, I’ve wondered how some businesses are able to rapidly grow their bus...
This Is What It Will Take To Scale In 2023
December 08, 2022 13:05 - 40 minutes - 46.2 MBWith the new year just a few weeks away, hopefully, you're thinking about what you want from your business and what you'll need to do to achieve that success. In this episode, I want to share with you what I think it will take, for retail & e-commerce stores to scale in 2023.
The Conversations Of 2022 That Changed My Life Forever
December 01, 2022 13:11 - 56 minutes - 65.7 MBGrowth happens when you take the time to reflect on the lessons that life has thrown at you. How you choose to apply what you've learned can be the difference between happiness and heartache. So in this episode, I want to share with you the life-changing conversations that have come my way in 2022... How they affected me (positively and negatively) in my business, my marriage, and my friendships, and how I'm moving forward in 2023.
I Guarantee This Will Get You More Sales
November 24, 2022 13:10 - 26 minutes - 30.5 MBCan this simple hack guarantee to increase your sales? I think so. There are a thousand reasons why a customer won’t buy from you. But there might just be one key thing that you're missing, that could leverage this peak selling period and convert more sales both online and in-store. Hop into this episode with me as I guarantee how you can get more sales!
Should I Pay My Team Bonuses?
November 17, 2022 13:33 - 15 minutes - 17.6 MBI'm sorry to tell you this, but you aren't good enough to build a multi mullion dollar business on your own. Growth comes when you find your key people. And once you find them, you need to encourage them to stay. In today’s episode, I’ll be sharing with you what I’ve been doing over the years and how it has evolved when incentivising your team.
What Standing In A Pit Of Tiger Snakes Taught Me About Building A Brand - Kath Clarke
November 10, 2022 13:02 - 49 minutes - 58.1 MBNot up for standing in a pit of tiger snakes? Me neither! Luckily Kath Clarke's done it for us and she's going to give us the insight on how that moment translated into building brands. The fact is, your brand is often built around you. But as you scale, it can end up being diluted. Find out how to forge a strong brand, even as you scale, both within your team and also externally for your customers (or even investors!)
How To Leverage Paid Ads For BFCM, Thanksgiving, Christmas & Beyond - Sam Thompson and Ming Kang Chen
November 03, 2022 13:05 - 1 hour - 71.8 MBHow prepared are you for the upcoming spend-fest that is the holiday season? Are your advertising and marketing campaigns ready? Or are you just going to rely on what you’ve always done (hint: that's NOT going to work this year)? Joining me to uncover where and when to invest your money to maximize your sales this holiday season in this collaboration episode with the National Online Retailers Association (NORA), Sam Thompson (Bench), and Ming Kang Chen (Sheet Society).
How To Get Terrible Customers
October 27, 2022 13:02 - 24 minutes - 27.7 MBJoin me in this fun episode and find out how to attract the worst customers ever! Today, I’ll be sharing with you 11 ways to attract a Karen! (hopefully that's not just an Aussie phrase - google it) You’re probably asking why right? Well, if you're feeling stuck, or you're not quite sure where you should be putting your focus, this episode is for you. I'm flipping things up, which might be just what you need.
The Super Fun Ways To Make More Money - Aimée Lopez
October 20, 2022 13:05 - 50 minutes - 57.9 MBThis is my super fun episode on how to make more money! Making money is a non-negotiable in business. No money, no business. Simple. But too many retailers approach making money as something that's difficult when in reality, it's not. Former vintage clothing appraiser (I mean, how cool is that for a job!) Aimee Lopez and I will chat about how to do exactly this. I will say, if you have a chance to watch the video of this, it's well worth it, because Aimee is THE most expressive per...
Mastering The Art Of Fulfillment - Matt Neale and Nick Blatt
October 13, 2022 13:15 - 45 minutes - 52.4 MBCovid definitely upped the game when it comes to online shopping. And the biggest customer complaint is always around delivery. Good fulfillment solutions not only affect your customers, but they also affect YOU! Great fulfillment solutions can help you save you thousands, through actions like efficient picking and reduced freight costs How to leverage your entire network for delivery, combining distribution centres with stores acting as fulfillment locations and even leveraging fu...
Sustainability And The Circular Economy - Yasmin Grigaliunas and Kirsten Kore
October 06, 2022 13:15 - 34 minutes - 40 MBWe've heard about eco friendly products, sustainable marketing, etc. But what is circular economy, really? With production and consumption hitting the limits of natural resources and the ever-increasing waste problem, the age of circular economy is here. Customers are becoming more conscious about their product consumption and waste reduction. In collaboration with the National Online Retailers Association, in this episode of Bringing Business To Retail, I’m joined by Yasmin Grigali...
Why Do Some People In Business Succeed And Others Don't
September 29, 2022 14:04 - 26 minutes - 30.6 MBEver wondered how some businesses just seem to be an overnight success and others are still pootling (yes that's a made-up word) along, year in and year out? Last night, over pizza and wine by the beach, my friend Gina asked me why I thought some business owners succeed and others don't. Find out what I told her.
How To Keep Your Customers Shopping (Even In A Recession)
September 23, 2022 01:30 - 37 minutes - 42.8 MBKeeping customers coming back to shop with you is so much easier and cheaper than marketing to and attracting a constant stream of new customers. In this episode, I'm sharing how you can dig in and really understand both your customers and the value you bring to them that will keep them shopping with you when they may be tightening their belts or limiting their spending.
No Brainer Sales Strategies
September 15, 2022 15:15 - 35 minutes - 40.6 MBIf I told you the exact formula guaranteed to sell more products, would you implement it? You're probably thinking "hell yeah", but I know the answer is, 99% of you won't. But, I'm still going to share it anyway. The only catch - you've got to let me know what you implement and the results you get. Deal? ps - I'll also share with you WHY you won't implement it, and it's got nothing to do with time or money. (send me a DM, email, or FB message - we read them ...
Scaling A Family Business Into Australia's Biggest Party Store - Dean Salakas
September 08, 2022 14:23 - 58 minutes - 66.8 MBWant to know how to turn a family business into a multi-million dollar business, and the country's largest online store in your industry, well, that's the story you want to hear, right? And doing it with NO outside investment - that's certainly an achievement. One that Dean Salakas is happy to share, so you can do it too. ** There are 9 strategies I use when helping retail/e-comm businesses move their stock fast so they can reinvest that money into new business. Head over to http://sale...
Why Your Staff Aren't Doing What You Want - Daniel Murray
September 01, 2022 14:05 - 55 minutes - 63.3 MBYou've been there, right? You've asked someone on your team to do a task, you come back and check...and it's not done. Why oh why won't people (aka, our staff) just do as they're asked? The fact is, you need your team. You can't grow without them. But if you've ever felt frustrated and like it's just easier to do things yourself, you NEED this podcast episode. For today’s Bringing Business To Retail podcast, Daniel Murray will help you understand why your staff do what they do. HIN...
Are Your Suppliers Doing This - Masha Titova
August 25, 2022 14:35 - 57 minutes - 66.3 MBWould you rather buy from a supplier who makes a lot of effort to send customers your way AND make it easier to sell their products...or one that just takes your money? If your suppliers aren't helping you grow, it might be time to move on and find new ones. Adaptability and profitability go hand in hand as the landscape changes for retailers and ecommerce store owners. So having the most suitable suppliers to help you is more important than ever. In this week’s episode, Masha and ...
Decoding Gen Z - Kim Zorn
August 18, 2022 14:44 - 35 minutes - 41.2 MBBorn into the Internet era and raised on social media there's no denying Gen-Z will have a pivotal impact on the retail industry. In collaboration with the National Online Retailers Association, in this episode of Bringing Business To Retail, I'm joined by Kim Zorn the Global Performance Director at youth fashion label Princess Polly where we Decode Gen-Z. With a background in marketing and digital media in the UK, US, Asia, and Australia Kim oversees over 20 organic and paid media chann...
A Natural Approach To Sales By Tapping Into Your Soul Language - Lisa Dadd
August 11, 2022 14:23 - 50 minutes - 57.8 MBDo you struggle with how to sell your products? Do you find yourself giving discounts to people who don’t ask for them, or feeling like you HAVE to put in extra items when someone orders? I’m sure you’ve got great products, so imagine if you (and your team) could be sales ninjas AND be completely authentic. Find out how to tap into your Soul Language with Lisa Dadd.
If You Haven't Done This Yet, I Guarantee You Are Losing Money
August 04, 2022 15:01 - 35 minutes - 41.1 MBWondering why your sales seem ok, BUT there seems to be less money in your bank account? Find out why and how to fix this fast.
How To Put The Fun Back Into Your Business - Kris Ward
July 28, 2022 15:19 - 48 minutes - 55.3 MBEver felt like your business is not fun anymore? It's the reality for so many business owners once they get past those first 18 months - 2 years. I call this the "business honeymoon phase". Imagine if you could get to the spot where your business supported your life instead, of consuming it. Find out how in this episode. After the loss of her husband, Kris Ward returned full-time to her work as a marketing strategist. She was relieved that her business had not only survived her absenc...
Easy Ways To Customise Your Marketing
July 21, 2022 14:21 - 33 minutes - 38.5 MBWant tips on how to simplify your marketing? This is for you! In this episode, I'll take you behind the scenes as we work through the problems that retailers, just like you, are facing when it comes to maximising your marketing without having to maximise the time you spend on it. >> We're busy putting the finishing touches on not one but TWO huge events. TRA Live is coming to Melbourne in September 2022. We are beyond excited to be finalising our VIP packages and guest presenters. If you...
I Pushed the Reset Button - Here's What It Looked Like
July 14, 2022 15:25 - 43 minutes - 50.5 MBGetting Covid has been a game changer for me. It actually helped me push that reset button. It was scary but join me as I walk down memory lane and see how is it going so far. >> We're busy putting the finishing touches on not one but TWO huge events. TRA Live is coming to Melbourne in September 2022. We are beyond excited to be finalising our VIP packages and guest presenters. If you have a golden ticket you can book your space >> HERE << But before then we'll be at REED GIFT FAIR (al...
How Developing Your Own Product Line Can Boost Sales - Nicole De Larzac
July 07, 2022 15:23 - 57 minutes - 66.3 MBNicole De Larzac is a product development and marketing coach who helps (predominantly female) entrepreneurs launch and scale their product based businesses. This makes her uniquely placed to share her experiences and knowledge around white labelled brands and introducing self-branded product lines that are guaranteed to boost sales and diversify your income streams. Without reinventing the wheel! The benefits to promoting your own branded products are significant and far reaching with b...
Diversifying Your Income Streams - Guy Naselli
June 30, 2022 14:36 - 40 minutes - 46.1 MBThe key to creating wealth in your business is to minimise risk – discover this often-overlooked strategy that most business owners never use. Guy Naselli will let you in on one of my most favourite diversification strategies. Guy is a Director of NSL Property Group offering outstanding performance and productivity in all facets of the property including but not limited to, vendors, purchasers, landlords and prospective tenants. Guy understands the vital elements and relationship between...
Guy Naselli: Diversifying Your Income Streams
June 30, 2022 14:36 - 40 minutes - 46.1 MBThe key to creating wealth in your business is to minimise risk – discover this often-overlooked strategy that most business owners never use. Guy Naselli will let you in on one of my most favourite diversification strategies. Guy is a Director of NSL Property Group offering outstanding performance and productivity in all facets of the property including but not limited to, vendors, purchasers, landlords and prospective tenants. Guy understands the vital elements and relationship between...
Tim Bucchiarelli: How To Create An In-store Shopping Experience With Your Ecommerce Store
June 23, 2022 14:11 - 52 minutes - 60.6 MBOnline shopping has never been more popular. With its growth, customers are expecting more and more. One important aspect to look at is how can you translate an instore experience to the virtual world of shopping. In this episode, Tim Bucciarelli will be giving us tips on how we can let our customers feel like they are shopping instore but right in the safety of their homes. From the early days on an Apple IIe, to engaging in the nascent internet via AOL, to composing college papers on t...
How To Create An In-store Shopping Experience With Your Ecommerce Store - Tim Bucciarelli
June 23, 2022 14:11 - 52 minutes - 60.6 MBOnline shopping has never been more popular. With its growth, customers are expecting more and more. One important aspect to look at is how can you translate an instore experience to the virtual world of shopping. In this episode, Tim Bucciarelli will be giving us tips on how we can let our customers feel like they are shopping instore but right in the safety of their homes. From the early days on an Apple IIe, to engaging in the nascent internet via AOL, to composing college papers on t...
Tim Bucciarelli: How To Create An In-store Shopping Experience With Your Ecommerce Store
June 23, 2022 14:11 - 52 minutes - 60.6 MBOnline shopping has never been more popular. With its growth, customers are expecting more and more. One important aspect to look at is how can you translate an instore experience to the virtual world of shopping. In this episode, Tim Bucciarelli will be giving us tips on how we can let our customers feel like they are shopping instore but right in the safety of their homes. From the early days on an Apple IIe, to engaging in the nascent internet via AOL, to composing college papers on t...
Marketing Lessons I've Learned From Owning An Airbnb
June 16, 2022 15:12 - 36 minutes - 42.3 MBI love properties. And I’m always on the lookout for my next one! Just like with your products, putting up your business as an Airbnb needs some marketing to get noticed and booked. So let me share with you some of the lessons I’ve learned from my landlady adventures. >>Here are the review tools I personally recommend, loox and okendo. >>If you want to take a quick getaway, check out my beach house here. >> We’re heading to Reed Melbourne on July 30-August 3. To grab you free ret...
What Makes A Good Ecommerce Product Description - Christopher Melotti
June 09, 2022 15:14 - 52 minutes - 61 MBWhy? Why? Why? Why? Why? Have you tried asking yourselves why 5 times before buying a product? Why do I need this? Why do I want this? Why would it be helpful for me? Why am I attracted to this? Why will I spend my money on this? These are just sample questions that you can ask before purchasing something. And as business owners, sometimes we tend to forget this simple approach. By also asking these questions, we get to understand our customers better and be able to target them with better...
Christopher Melotti: What Makes A Good Ecommerce Product Description
June 09, 2022 15:14 - 52 minutes - 61 MBWhy? Why? Why? Why? Why? Have you tried asking yourselves why 5 times before buying a product? Why do I need this? Why do I want this? Why would it be helpful for me? Why am I attracted to this? Why will I spend my money on this? These are just sample questions that you can ask before purchasing something. And as business owners, sometimes we tend to forget this simple approach. By also asking these questions, we get to understand our customers better and be able to target them with better...
What To Do When Your Sales Are Down
June 02, 2022 15:09 - 39 minutes - 45.9 MBSales is important in running your business. But just like seasons, businesses go through cycles. Sometimes it’s up up up! Sometimes it’s down or just slooooow. I’ll be sharing some scenarios and quick tips as to how to tide you over the slow season. Come join me in this episode and keep on learning how to scale your store!
Which of your little darlings should you kill off - Michelle Kvello
May 26, 2022 22:00 - 50 minutes - 58.5 MBMichelle Kvello has a personal love of driving entrepreneur success because early her career she realized there was a need for founders to have access to good commercial and strategic financial support. Often the health and hygiene compliance work was sorted and they had the clever tax advisors involved, but the missing piece of the puzzle was the partnering support to help the business really grow. She is the founder of Lantern Partners with the vision of being that partner. Since its launch...
Michelle Kvello: Which of your little darlings should you kill off?
May 26, 2022 22:00 - 50 minutes - 58.5 MBMichelle Kvello has a personal love of driving entrepreneur success because early her career she realized there was a need for founders to have access to good commercial and strategic financial support. Often the health and hygiene compliance work was sorted and they had the clever tax advisors involved, but the missing piece of the puzzle was the partnering support to help the business really grow. She is the founder of Lantern Partners with the vision of being that partner. Since its launch...
What's Your Number?
May 19, 2022 02:59 - 9 minutes - 10.7 MBWhen starting out in business most people don’t have a big goal in mind. Instead they prefer to play it safe by staying small. Before long they’ve convinced themselves their big goals are out of reach. But what if I asked you to think BIG for a moment and tell me your magic number. The amount of money that would make you feel like you’d really made it in business. Would it be $500,000? $1,000,000? Maybe $50,000,000. You’re only limited by your imagination! In this episode we’re going to ...
How Optimising This Tiny Part Of Your Website Can Make Millions
March 30, 2022 20:31 - 1 hour - 61.8 MBThis week's episode comes to you from NORA (the National Online Retailers Association). I'm joined by Paul Erskine, Head of Digital and Data Delivery for Strandbags Australia and Alex Luscombe, Head of Customer Success at Search.io. We don't often get to see behind the scenes of enterprise-level retail businesses and as independent retailers, it's easy to fall into the trap of thinking the big end of town has all the answers. This panel discussion sheds light on the fact that no matter wha...
Why Your Shopify Isn't Converting Like It Used To - Anna Tillotson
March 23, 2022 17:05 - 38 minutes - 35.4 MBIf you operate your eCommerce store through Shopify it's a given you'll have questions about the rollout of the new Shopify 2.0 upgrade. Do you need it? What will it do? How do you do it? How long will it take? And most importantly will it improve my business? In this episode, I'm joined by Anna Tillotson from Shopify design and build agency, House Of Cart. Together we'll walk you through everything you need to know about upgrading to the new Shopify platform and the enormous benefits ...
Where Has All My Money Gone?
March 17, 2022 20:54 - 55 minutes - 50.4 MBRetail can be a lonely business and in my experience the people who move their business forward, scale, grow and become hugely successful are those who have a bunch of people in their corner. In this episode I'm taking you behind the scenes of one of 1:1 clients coaching calls so you can see what happens when people surround themselves with other people and start taking action - not just thinking about it! Growing is not done alone and I'm super pleased to be able to help you on your journ...