Why Your Sales Associates Don’t Care About The Money
Bringing Business to Retail
English - November 08, 2017 21:46 - 9 minutes - 8.77 MB - ★★★★ - 5 ratingsMarketing Business Education How To bricksandmortar business ecommerce management marketing retail stores Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Why Your Sales Associates Don’t Care About The Money
If you’re not familiar with Maslow’s Hierarchy of needs, when it comes to the workplace, let me give you a brief run down. Physiological Needs (basic issues of survival such as salary and stable employment) Security Needs (stable physical and emotional environment issues such as benefits, pension, safe work environment, and fair work practices) “Belongingness” Needs (social acceptance issues such as friendship or cooperation on the job) Esteem Needs (positive self-image and respect and recognition issues such as job titles, nice work spaces, and prestigious job assignments.) Self-Actualization Needs (achievement issues such as workplace autonomy, challenging work, and subject matter expert status on the job)Yet many retailers think that as long as they pay their staff, they should be grateful for the job and work their hearts out.
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