Break Free: The B2B Marketing Podcast
43 episodes - English - Latest episode: almost 3 years ago - ★★★★★ - 2 ratingsB2B marketers: Break free from boring content, vanity metrics, and high effort for sub-par results. This podcast is a masterclass in better B2B marketing. We interview B2B marketers at the top of their industries, to find out how our listeners can replicate their results.
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Episodes
Break Free B2B Marketing: Ramon Ray of Smart Hustle Media on Small Business Success & Thinking Big
August 11, 2021 08:00 - 26 minutes - 21 MBIn this episode of Break Free B2B Marketing, Ramon Ray, founder of Smart Hustle Media, sat down with our own Nick Nelson to explore how small businesses can think big, what big business can learn from SMBs, the benefits of B2B influencer marketing, and much more. Find more in the accompanying article from Ramon and Nick's conversation here: https://www.toprankblog.com/2021/08/break-free-b2b-marketing-ramon-ray/ Read our State of B2B Influencer Marketing Research Report at: http://20...
Break Free B2B Marketing: Minda Harts of The Memo on Having Courageous Conversations
July 01, 2021 08:00 - 33 minutes - 21.3 MBIn this episode of Break Free B2B Marketing, Minda Harts, CEO and founder of The Memo, sat down with our own president and co-founder Susan Misukanis to explore having courageous conversations, building your squad, listening, taking action, and much more. Find more in the accompanying article from Minda and Sue's conversation here: https://www.toprankblog.com/2021/07/break-free-b2b-marketing-minda-harts/ Read our State of B2B Influencer Marketing Research Report at: http://2020.infl...
Break Free B2B Marketing: Keith Townsend of The CTO Advisor on Bringing Value Through Friction
June 03, 2021 08:00 - 37 minutes - 25.5 MBIn this episode of Break Free B2B Marketing, Keith Townsend, CEO and founder of The CTO Advisor, sat down with our own senior content marketing manager Joshua Nite to explore bringing technology and IT value through friction, and much more. Find more in the accompanying article from Keith and Joshua's conversation here: https://www.toprankblog.com/2021/06/break-free-b2b-marketing-keith-townsend/ Read our State of B2B Influencer Marketing Research Report at: http://2020.influencermar...
Break Free B2B Marketing: Dez Blanchfield and Joining the Conversation
May 06, 2021 10:00 - 57 minutes - 48 MBIn this episode of Break Free B2B Marketing, Dez Blanchfield, CEO of Sociaall Inc., sat down with our own senior content marketing manager Joshua Nite to explore joining the conversation, the definition of an influencer and how it can constrain conversations, and new waves of marketing opportunities. Find more in the accompanying article from Dez and Joshua's conversation here: https://www.toprankblog.com/2021/05/break-free-b2b-marketing-dez-blanchfield/ Read our State of B2B Influence...
Break Free B2B Marketing: Tamara McCleary of Thulium on Visions of the Future and Doing No Harm
April 22, 2021 07:00 - 1 hour - 44.9 MBIn this episode of Break Free B2B Marketing, Tamara McCleary of Thulium sat down with our own president and co-founder Susan Misukanis to explore visions of the future of marketing, technology, and more. Find more in the accompanying article from Tamara and Susan's conversation here: https://www.toprankblog.com/2021/04/break-free-b2b-marketing-tamara-mccleary/ Read our State of B2B Influencer Marketing Research Report at: http://2020.influencermarketingreport.com #B2BMarketing #Br...
Break Free B2B Marketing: Nicole Brady of SAHM Reviews on the Importance of Empathy in Reaching Your Niche
March 17, 2021 19:52 - 38 minutes - 26.5 MBIn this episode of Break Free B2B Marketing, Nicole Brady of SAHM Reviews sat down with our own Nick Nelson to explore the importance of empathy in reaching your niche, building audience and trust using empathy, remote work and distance learning, how marketers can make content fun, and more. Find more in the accompanying article from Nicole and Nick's conversation here: https://www.toprankblog.com/2021/03/break-free-b2b-marketing-nicole-bradford/ Read our State of B2B Influencer Marke...
Break Free B2B Marketing: Eric Vanderburg of TCDI on The Changing Cybersecurity Landscape
March 08, 2021 19:00 - 23 minutes - 18.2 MBIn this episode of Break Free B2B Marketing, Eric Vanderburg, president of cyber security at TCDI sat down with our own Joshua Nite to explore pandemic cybersecurity, how to stop looking at security as something that will hold you back, but help you break free of exposure, liability, and much more. Find more in the accompanying article for Eric and Josh's conversation here: https://www.toprankblog.com/2021/03/break-free-b2b-marketing-eric-vanderburg/ Read our State of B2B Influencer M...
Break Free B2B Marketing: Sarah Barnes-Humphrey of Shipz and The Art of Consistent Change
February 17, 2021 18:15 - 30 minutes - 24.2 MBIn this episode of Break Free B2B Marketing, Sarah Barnes-Humphrey, CEO of Shipz sat down with our own Joshua Nite to explore the future of supply chain, including the challenges of remote work and finding talent, the use of artificial intelligence (AI) and technologies in supply chain, and how collaboration is the future of business. Find more in the accompanying article for Sarah and Josh's conversation here: https://www.toprankblog.com/2021/02/break-free-b2b-marketing-sarah-barnes-hu...
Break Free B2B Marketing: Liam McIvor Martin of Time Doctor on The Revolutionary Power of Remote Work
February 10, 2021 20:46 - 37 minutes - 26.2 MBLiam McIvor Martin of Time Doctor explores 2021 trends in remote work including building and scaling remote teams, how to support a remote team, and how to avoid remote work mistakes. Find more in the accompanying article for Liam and Nick's conversation here: https://www.toprankblog.com/2021/02/break-free-b2b-marketing-liam-mcivor-martin/ Read our State of B2B Influencer Marketing Research Report at: http://2020.influencermarketingreport.com #B2BMarketing #BreakFreeB2B
Break Free B2B Marketing: Oliver Christie on Making Life Better With AI
January 12, 2021 23:24 - 31 minutes - 26.7 MBWhat is the role of artificial intelligence in our future and how can it make brands better? In a new Break Free B2B video interview, AI expert and PertexaHealthTech Chief Artificial Intelligence (AI) Officer Oliver Christie sat down with our Joshua Nite to explore the possibilities. Find more on the accompanying article for Oliver and Joshua's conversation here: https://www.toprankblog.com/2021/01/break-free-b2b-marketing-oliver-cristie/ #B2BMarketing #BreakFreeB2B
Tim Crawford on Thriving in the New Normal
December 10, 2020 10:00 - 58 minutes - 42.7 MBTim Crawford, CIO Strategic Advisor at AVOA, shares his tips for using technology to thrive in the new normal, and shares advice for marketers looking to form meaningful relationships with B2B influencers.
Break Free B2B: Digital Transformation with Kevin Jackson
December 03, 2020 10:00 - 26 minutes - 22 MBTech visionary Kevin Jackson shares his views on digital transformation, emerging technology, and how marketers can best reach out to tech influencers to co-create content.
How Marketers Can Stay Relevant & Credible with Micro Influencers
July 16, 2020 09:00 - 24 minutes - 21.7 MBAndre Ortolon explains how micro influencers helps Dell Outlet reach everyone from gamers to small business owners, bridging the B2B/B2C divide and creating hyper-relevant messages for multiple audiences.
Cracking the Sales and Marketing Alignment Code
June 16, 2020 09:00 - 24 minutes - 22.8 MBSean Crowley from Dun & Bradstreet explores how marketers can align with sales and customer service to drive revenue.
Leading a Global B2B & B2C Marketing Department
June 08, 2020 18:07 - 28 minutes - 26.8 MBSofia O'Malley is leading the global marketing effort for Dell Outlet, a unique brand that targets both B2B and B2C customers. Hear how Sofia's team strikes the right tone for these distinct audiences.
From ROI to EBIT: Proving Marketing's Worth
June 01, 2020 20:56 - 28 minutes - 25.9 MBGuest Julie Brown explains how "upstream marketing" enables her team to directly contribute to her organization's earnings before interest and taxes.
Creating Memorable Digital Experiences
May 26, 2020 16:58 - 25 minutes - 20.5 MBWith trade shows and in-person meetups off the menu, marketers are turning to digital experiences to reach audiences. Mark Bornstein is pushing the boundaries of what a webinar can be, both for marketers and for viewers. He shares his tips on creating experiences that entertain AND persuade audiences.
How CMOs Can Transform Their Role with Latane Conant
May 19, 2020 09:00 - 19 minutes - 16.1 MBLatne Conant is the world's first Chief Market Officer, and she's here to tell us how losing the 'ing' makes all the difference for modern marketing.
Building a Global ABM Platform
May 12, 2020 09:00 - 23 minutes - 22.3 MBDanny Nail and his team built a global ABM content platform that saves local teams time and money producing personalized, custom assets. Danny explains how the system works and how you can duplicate his success.
Is It Time to Ditch the MQL?
May 05, 2020 09:00 - 21 minutes - 20.6 MBCan marketers finally say goodbye to the MQL? Not only CAN they, says Lisa Sharapata, they MUST. Find out how to tap into your "dark funnel," align sales and marketing, and trade MQLs for measurable pipeline.
Building an ABM Program from Scratch
April 28, 2020 09:00 - 25 minutes - 26 MBWhat does it take to succeed at ABM? How do you bring sales and marketing together, set shared goals, and figre out who should be in charge? Kelvin Gee speaks from his experience with Oracle.
Bridging the Online and Offline Gap for B2B Buyer Experience
April 20, 2020 19:14 - 23 minutes - 30.8 MBSendoso's Sruthi Kumar shares how her organization bridges the gap between online and offline customer experience, as well as how she built a first-class marketing department from the ground up.
ABM at Scale with Gary Gerber
April 16, 2020 20:19 - 16 minutes - 16.5 MBThis episode, Gary Gerber from Folloze lets us in on his secrets for scaling ABM to epic proportions without losing the personal touch.
Understanding the Psychology of Trust for Better Content Marketing
January 30, 2020 10:00 - 26 minutes - 24.7 MBEvery decision people make has an element of trust built into it. And content marketers have the opportunity to become trusted guides, according to Margaret Magnarelli, Executive Director of Digital Product Evolution and Growth Marketing at Morgan Stanley. In this episode of Break Free B2B, TopRank Marketing President Susan Misukanis sits down with Margaret to talk about the four "trust factors", engaging the C-suite around trust, key trust metrics, and more.
Change Management in B2B Marketing
January 23, 2020 10:00 - 27 minutes - 26.2 MBAmidst employee churn, client turnover, strategy pivots, and emerging new technologies, B2B marketers are inevitably facing change on a regular basis. How best to navigate this reality while remaining steadily focused on the unflinching objectives in front of us? In this episode of Break Free B2B, marketing leaders Carol-Lyn Jardine and Heather Hurst offer helpful guidance on change management in the B2B space.
Building Trust in Healthcare through Content Marketing
January 21, 2020 15:18 - 29 minutes - 27.8 MBYou’d be hard-pressed to find an industry where building trust is more critical than in health care. Emily Thompson has been working in this sector as a copywriter and content strategist for years, and in this episode of Break Free B2B she shares her thoughts on using content marketing tactics and techniques to develop strong relationships when the stakes are high.
Focusing on the ‘Triple Bottom Line' in B2B Marketing
January 16, 2020 19:39 - 45 minutes - 42.9 MBAs CEO of the clean energy consulting firm Link Positive and co-founder of soon-to-launch energy optimization implementation startup Minify Energy, Ben Wallace understands the deeper business implications of sustainability. In his wide-ranging Break Free B2B interview with TopRank Marketing, Ben explains the “Triple Bottom Line” and the material impact on productivity, brand image, employee awareness, and more.
Focusing on the ‘Triple Bottom Line' in B2B Marketing
January 16, 2020 19:39As CEO of the clean energy consulting firm Link Positive and co-founder of soon-to-launch energy optimization implementation startup Minify Energy, Ben Wallace understands the deeper business implications of sustainability. In his wide-ranging Break Free B2B interview with TopRank Marketing, Ben explains the “Triple Bottom Line” and the material impact on productivity, brand image, employee awareness, and more.
Taking the Lead in the Evolution of B2B Content Marketing
January 14, 2020 10:00 - 26 minutes - 25 MBAdi Bachar-Reske, A veteran of marketing leadership in the FinTech space, shares her insight on content consumption trends, building trust in B2B, and more.
Creating Blockbuster B2B Video Content
January 09, 2020 10:00 - 25 minutes - 23.9 MBMarketers are being challenged in new ways to entertain and captivate audiences. In our search to uncover creative new techniques, we chatted with Adam Dunn, a film director and video effects specialist with a serious Hollywood résumé. Find his tips on creating can’t-miss video content in this Break Free B2B interview.
How to Scoot Your Way to Martech Transformation
January 07, 2020 10:00 - 24 minutes - 22.4 MBAccording to Zari Venhaus, Director of Corporate Marketing Communications at Eaton, when trying to get internal buy-in for new technology and martech transformation, it’s essential to have the right story and use the right language. Zari discusses storytelling, the need for martech transformation, and using scooters as a vehicle for inspiration.
Perfecting Marketing Personalization to Drive B2B Growth
December 19, 2019 10:00 - 22 minutes - 21 MBPerfect personalization requires the right data to create the right content and deliver it at the right time. Be too familiar, too soon, and your customers are looking for every digital restraining order they can find. So, how can marketers find the right balance between personable and creepy? In this episode of Break Free B2B, our client Tom Treanor, Global Head of Marketing at Arm Treasure Data (ATD), shares key marketing personalization tactics and strategies for your B2B brand.
Data-Driven Event Planning & Promotion
December 17, 2019 10:00 - 7 minutes - 7.51 MBStephanie Stahl and her team are responsible for making each Content Marketing World bigger, better, and more relevant than the last. How do they do it? DATA. In this episode of Break Free B2B, she pulls back the curtain on the data, community feedback, and hard work that goes into every Content Marketing World.
Connecting Buyers with Your Brand Culture for B2B Marketing Success
December 12, 2019 10:00 - 23 minutes - 22.5 MBConnecting B2B audiences with your brand's culture, through content, can boost engagement and deepen relationships. Ernst & Young's Maliha Aqeel explains how.
Humanizing B2B through Influencer Marketing
December 10, 2019 10:00 - 24 minutes - 18.6 MBIs your B2B brand struggling to break free from being perceived as "boring" or "robotic?" LinkedIn's Judy Tian shares how to bring humanity to your content through influencer partnerships.
Building a Radically Successful ABM Engine with Jon Miller
December 05, 2019 15:12 - 29 minutes - 27.3 MBAs B2B buyers act more like B2C consumers, account-based marketing is our new best hope for reaching them and building lasting relationships that lead to repeat sales. Jon Miller has a long history of elevating B2B marketing, from the early days at Marketo to his current position as CEO of Engagio. Get Jon's blueprint for ABM success on this episode.
Driving Triple-Digit Lead Growth through Educational Content
December 03, 2019 10:00 - 21 minutes - 20.8 MBThou shalt create content that offers value: It's the #1 B2B content marketing commandment. And perhaps the best way to do that is the simplest: Educating your audience on the things they want to and need to know. We talk with John Joyce, Global Marketing Director at Brennan Industries, about how he and his team have driven triple digit increases in leads by implementing a content marketing strategy rooted in educational content.
Building Thought Leadership through Influencer Marketing
November 26, 2019 10:00 - 19 minutes - 18.9 MBHow is Dell Technologies building its brand into a trusted industry thought leader? On this Break Free B2B episode, TopRank Marketing President Susan Misukanis sits down with Dell Technologies' Global Thought Leadership Program Manager Janine Wegner to talk about how B2B brands can and should partner with influencers to drive brand objectives.
Combining Creativity & Analytics in B2B Marketing with Hal Werner
November 19, 2019 10:00 - 21 minutes - 19.8 MBWith TopRank Marketing's Nick Nelson as host, Hal Werner of Mitel joins the Break Free B2B Series to share his enlightening views on the crucial intersection between creativity and data in digital marketing.
Data-Driven Content Marketing with Clare Carr
November 14, 2019 10:00 - 20 minutes - 19.7 MBLearn how Clare Carr, VP of Marketing at Chief, combines creativity and data in content marketing to reach and move her target audience.
Long-Term Content Strategy with Brody Dorland
November 14, 2019 03:21 - 26 minutes - 24.9 MBJoin DivvyHQ's Brody Dorland for tips on creating a content marketing strategy with staying power.
Content Marketing As a Revenue Center with Amanda Todorovich
November 04, 2019 18:55 - 30 minutes - 30.2 MBThis time, Sue Misukanis interviews Amanda Todorovich, the content marketing wunderkind who turned the Cleveland Clinic blog into an invaluable resource (oh yeah, and a REVENUE CENTER) with millions of monthly visitors.
Global Influencer Marketing with Amisha Gandhi
November 04, 2019 18:50 - 19 minutes - 17.8 MBWe're kicking off the Break Free podcast in style with Amisha Gandhi, Global Head of Influencer Marketing for tech giant SAP. Amisha discusses the challenges & rewards of building a global, always-on influencer marketing initiative.