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Building Thought Leadership through Influencer Marketing
Break Free: The B2B Marketing Podcast
English - November 26, 2019 10:00 - 19 minutes - 18.9 MB - ★★★★★ - 2 ratingsMarketing Business Management b2bmarketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Combining Creativity & Analytics in B2B Marketing with Hal Werner
How is Dell Technologies building its brand into a trusted industry thought leader? On this Break Free B2B episode, TopRank Marketing President Susan Misukanis sits down with Dell Technologies' Global Thought Leadership Program Manager Janine Wegner to talk about how B2B brands can and should partner with influencers to drive brand objectives.