Driving Triple-Digit Lead Growth through Educational Content

Thou shalt create content that offers value: It's the #1 B2B content marketing commandment.  And perhaps the best way to do that is the simplest: Educating your audience on the things they want to and need to know. We talk with John Joyce, Global Marketing Director at Brennan Industries, about how he and his team have driven triple digit increases in leads by implementing a content marketing strategy rooted in educational content.