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Perfecting Marketing Personalization to Drive B2B Growth
Break Free: The B2B Marketing Podcast
English - December 19, 2019 10:00 - 22 minutes - 21 MB - ★★★★★ - 2 ratingsMarketing Business Management b2bmarketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Data-Driven Event Planning & Promotion
Next Episode: How to Scoot Your Way to Martech Transformation
Perfect personalization requires the right data to create the right content and deliver it at the right time. Be too familiar, too soon, and your customers are looking for every digital restraining order they can find. So, how can marketers find the right balance between personable and creepy?
In this episode of Break Free B2B, our client Tom Treanor, Global Head of Marketing at Arm Treasure Data (ATD), shares key marketing personalization tactics and strategies for your B2B brand.