How to Scoot Your Way to Martech Transformation

Break Free: The B2B Marketing Podcast

English - January 07, 2020 10:00 - 24 minutes - 22.4 MB - ★★★★★ - 2 ratings
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Previous Episode: Perfecting Marketing Personalization to Drive B2B Growth

Next Episode: Creating Blockbuster B2B Video Content

According to Zari Venhaus, Director of Corporate Marketing Communications at Eaton, when trying to get internal buy-in for new technology and martech transformation, it’s essential to have the right story and use the right language. Zari discusses storytelling, the need for martech transformation, and using scooters as a vehicle for inspiration.