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Building Trust in Healthcare through Content Marketing
Break Free: The B2B Marketing Podcast
English - January 21, 2020 15:18 - 29 minutes - 27.8 MB - ★★★★★ - 2 ratingsMarketing Business Management b2bmarketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Focusing on the ‘Triple Bottom Line' in B2B Marketing
Next Episode: Change Management in B2B Marketing
You’d be hard-pressed to find an industry where building trust is more critical than in health care. Emily Thompson has been working in this sector as a copywriter and content strategist for years, and in this episode of Break Free B2B she shares her thoughts on using content marketing tactics and techniques to develop strong relationships when the stakes are high.