Leading a Global B2B & B2C Marketing Department

Break Free: The B2B Marketing Podcast

English - June 08, 2020 18:07 - 28 minutes - 26.8 MB - ★★★★★ - 2 ratings
Marketing Business Management b2bmarketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: From ROI to EBIT: Proving Marketing's Worth

Next Episode: Cracking the Sales and Marketing Alignment Code

Sofia O'Malley is leading the global marketing effort for Dell Outlet, a unique brand that targets both B2B and B2C customers. Hear how Sofia's team strikes the right tone for these distinct audiences.