Is It Time to Ditch the MQL?
Break Free: The B2B Marketing Podcast
English - May 05, 2020 09:00 - 21 minutes - 20.6 MB - ★★★★★ - 2 ratingsMarketing Business Management b2bmarketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Building an ABM Program from Scratch
Next Episode: Building a Global ABM Platform
Can marketers finally say goodbye to the MQL? Not only CAN they, says Lisa Sharapata, they MUST. Find out how to tap into your "dark funnel," align sales and marketing, and trade MQLs for measurable pipeline.