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Creating Memorable Digital Experiences
Break Free: The B2B Marketing Podcast
English - May 26, 2020 16:58 - 25 minutes - 20.5 MB - ★★★★★ - 2 ratingsMarketing Business Management b2bmarketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: How CMOs Can Transform Their Role with Latane Conant
Next Episode: From ROI to EBIT: Proving Marketing's Worth
With trade shows and in-person meetups off the menu, marketers are turning to digital experiences to reach audiences. Mark Bornstein is pushing the boundaries of what a webinar can be, both for marketers and for viewers. He shares his tips on creating experiences that entertain AND persuade audiences.