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Understanding the Psychology of Trust for Better Content Marketing
Break Free: The B2B Marketing Podcast
English - January 30, 2020 10:00 - 26 minutes - 24.7 MB - ★★★★★ - 2 ratingsMarketing Business Management b2bmarketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Change Management in B2B Marketing
Next Episode: ABM at Scale with Gary Gerber
Every decision people make has an element of trust built into it. And content marketers have the opportunity to become trusted guides, according to Margaret Magnarelli, Executive Director of Digital Product Evolution and Growth Marketing at Morgan Stanley. In this episode of Break Free B2B, TopRank Marketing President Susan Misukanis sits down with Margaret to talk about the four "trust factors", engaging the C-suite around trust, key trust metrics, and more.