Audience
328 episodes - English - Latest episode: 5 months ago - ★★★★★ - 20 ratingsEach episode of Audience goes behind the scenes of all kinds of podcasts to uncover the creative process that powers audio creators.
Audience is a Castos Original Series that is hosted, produced and edited by Stuart Barefoot.
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Episodes
Trailer
December 12, 2019 12:30 - 9.42 MBIn this episode we set the stage for the Audience podcast. Here we talk through why we’re doing this show, what it’s aim is, and who the podcast is for. Through the course of this show we’re going to explore all of the ways to grow a podcast audience. From zero listeners through to what constitutes a successful and impactful podcast for our brand. Follow along as we share the best ideas and newest strategies around growing a podcast audience…real, unfiltered, and transparently.
Teaser
December 10, 2019 17:13 - 10 minutes - 9.42 MBIn this episode we set the stage for the Audience podcast. Here we talk through why we're doing this show, what it's aim is, and who the podcast is for. Through the course of this show we're going to explore all of the ways to grow a podcast audience. From zero listeners through to what constitutes a successful and impactful podcast for our brand. Follow along as we share the best ideas and newest strategies around growing a podcast audience...real, unfiltered, and transparently.
PH042: Selling Courses Through Your Podcast with Joe Casabona
November 21, 2019 05:00 - 24 minutesOn today’s episode of Podcast Hackers, Joe Casabona joins me to talk about how he sells courses through his podcast. We also talk about his history in development as an educator, how to create and sell a course, breaking down modules and lessons, finding your target audience, how a podcast audience can change, the importance of being intentional, ways to show the value of a course, how do you pivot to a product, and the disconnect that can happen with different guests. Joe is a podcaster, ...
PH041: Going Full Time As A Podcaster with Nathan Wrigley of WPBuilds
November 14, 2019 05:00 - 32 minutesOn today’s episode, I’m chatting with Nathan Wrigley of WPBuilds about how he transition from podcasting as a hobby to podcasting as a full-time job. We talk about how WPBuilds has changed over the months, making the decision to making podcasting his full-time job, niche podcasts, the big surprises in podcasting full-time, what he does for each episode, monetizing podcasts and the importance of balance, the perks & cons of the job, the future for the podcast & his career, and how audiences ...
PH040: Srinivas Rao of the Unmistakable Creative
November 07, 2019 05:00Today I talk with Srinivas Rao of the Unmistakable Creative. We talk about the Unmistakable Creative podcast, hobbies versus jobs, podcasting ambitions, Srinivas’ book “An Audience of One”, his new book pitch, continuously producing content, when you should edit your own content, advice for new podcasters, how you build your own audience, formulas for success, podcasting as a business, Podfund, selling subscriptions and the future of The Unmistakable Creative podcast, tools of the trade, ...
PH039: Office Hours: Edition 5
October 17, 2019 05:00Today during our webinar, we talk about creating awesome content. Podcasting is becoming competitive and because of that, it is important to create good quality podcasts (audio and other technical aspects). However, you can get away with small technical flubs if you have great quality content. We talk about curating awesome content via your passion about the topic(s), target audience, content that spills over into other outlets, your “flavor” or “voice”, and by reaching out to and researchi...
PH038: Office Hours: Edition 4
October 10, 2019 05:00Today during our webinar, we’re focusing on audience engagement. We talk about five strategies you can use to help engage your podcast’s audience like FB groups and live meetups. We also go over some good practices to make audience engagement a little easier and community groups. Lastly, we go over a few worries and possible problems that might arise. We also answer a few questions on topics including specifics about roundtable podcast formatting, audio editing software, niche podcasts, ge...
PH037: Office Hours: Edition 3
October 03, 2019 05:00Today during our webinar, we talk about audio editing in an easy and not-time-consuming-type of way. We focus on Audacity (which is both free and cross-platform). Specifically, we talk about using markers to help make editing easier, setting loudness levels, having separate tracks for each person speaking, and exporting to an MP3 (versus any other format) 128kbps. We also go through the process through Audacity in real-time during the webinar. During this quick overview, we talk about the...
PH036: Office Hours: Edition 2
September 26, 2019 05:00Today we’re presenting a segment we call “office hours” where we talk about a particular topic in the podcasting community as well as answer questions from everyone involved in the community (including listeners). Today’s topic is all about audience growth. We talk about nine strategies you can use to promote your show (from leveraging your network to optimizing your SEO and using social media properly). We also talk about having a standalone website, defining a consistent posting schedule...
PH035: Office Hours: Edition 1
September 19, 2019 05:00Today we’re presenting a segment we call “office hours” where we talk about a particular topic in the podcasting community as well as answer questions from everyone involved in the community (including listeners). These webinars are open to everyone, so if you would like to get on the email list, please visit castos.com. These webinars happen every week (currently each Wednesday at noon, Eastern time). If you have any questions, reach out to [email protected]. Today’s topic is all about gre...
21 Podcast Recording Tips For Polished Episodes
July 23, 2019 04:00 - 14 minutes - 13.1 MBRecording great audio takes some practice, but you can skip a lot of the trial-and-error with these podcast recording tips. No amount of editing will make terrible source audio sound great so practice these to-the-point strategies to capture clean podcast recordings from the start. The Top Podcast Recording Tips Great podcast recordings come down to the host’s ability to produce the right sound. These tips are all about creating the perfect recording environment and actionable techniques ...
How Email Marketing Can Help You Grow Your Podcast
July 11, 2019 06:00 - 14 minutes - 13.3 MBYou're all set up with your microphone, headphones, and hosting software. You're creating awesome podcast content. People will listen to you because of that, right? Unfortunately, no. In the past year, podcasters have added 10.5 million new episodes to 150,000 new shows, bringing the total to 700,000 active podcasts with 29 million episodes. Competition is fierce, and you have your work cut out for you to compete with the best podcasts. But you can do it. And email can help. There are a ...
PH034: Leah Bjornson and Jerrid Grimm from Pressboard Media and The Science of Storytelling podcast
May 16, 2019 05:00Today, I am joined by Leah Bjornson and Jerrid Grimm from Pressboard Media and The Science of Storytelling podcast. Leah is a content creator for the company and Jerrid is the founder and CEO. We discuss how storytelling can engage an audience with your brand. Everyone has a story and personal stories are the most interesting. Leah tells me about approaching marketing from a 3-Act structure viewpoint. There is always a story to tell and often the people in a business have a story and don’t...
PH033: Rebekah Bek of Ahrefs
May 09, 2019 05:00Rebekah Bek is a marketer for Ahrefs, an SEO toolkit that helps optimize your website for best SEO results. We are discussing an experiment that Ahrefs has been running for a little over a year now with podcast sponsorship. Previously on this show, we have discussed sponsorship from the show creators’ side of the deal. Rebekah is going to give us a glimpse of what it is like for the sponsor. Ahrefs had tried experimenting with podcast ads before but it didn’t work out. When Rebekah took ov...
PH032: Jeff Large of Come Alive Creative
May 02, 2019 05:00Jeff Large is the owner of Come Alive Creative, a digital media agency that has made the pivot into podcast production. Jeff tells me about his business and why he feels podcasting has a bright future. He explains the services he and his team provide and how he can help podcasters find the right fit for them. I also ask Jeff to give the audience an overview of his article 9 Ways to Determine the ROI of Your Podcast. There will be a link to the article down in the resources section. We d...
PH031: Jason Resnick of Ask Rezz and Live in the Feast
April 11, 2019 06:00The host of Ask Rezz and Live in the Feast, Jason Resnick joins me for today’s episode. Jason is a superstar in regards to email marketing. He shares some of his secrets about reaching and growing his audience. He also announces a big change in his podcasting format and how he plans to move toward merging his two shows together. We also discuss marketing tools like ConvertKit and Drip and how they can help you focus on an individual customer and their needs. Jason has some great points abo...
PH030: Charles Perry of Release Notes Podcast
April 04, 2019 05:00Charles Perry is the co-host of the Release Notes podcast. He is a software service developer who discusses the web development world with his co-host Joe. Release Notes originally focused on IOS topics but the show has evolved with Charles and Joe’s career growth. Charles tells me about how his audience responded to the gradual shift in content and why he’s glad the audience has been along for the ride. Charles and Joe have also reached a milestone many podcasters hope to achieve. They ho...
PH029: Joe Casabona of How I Built It
March 28, 2019 05:00Joe Casabona is the founder of Creator Courses and a podcaster who hosts How I Built It, a podcast about developers and creators. Joe has an impressive outreach and great advice about sponsorships and networking. Joe explains how he uses his personal network to find sponsorships for his podcast. He gives me a glimpse at his process and how he reaches out to a cold connection. We also talk about the importance of genuineness and maintaining a respectful relationship with the sponsors who ha...
PH028: Matt Medeiros of Matt Report
March 21, 2019 05:00My guest today is a friend of mine, Matt Medeiros. Matt is known as the “WordPress guy” to many in his community and those of us who know him professionally. With the launch of WordPress 5.0, we discuss what the changes will mean for podcasters and WordPress users in general. Even if you don’t plan on starting a podcast, WordPress is changing the game and worth looking into it. Podcasting is starting to level out in its popularity. However, there is a movement toward local podcasts. Matt ...
PH027: Jason Chicola of Rev.com and Temi.com
September 20, 2018 06:00Jason Chicola is the CEO of Rev.com and Temi.com, two widely used transcription services. Podcasters are increasingly finding a need for transcripts of their episodes. There are a lot of applications you may not think of at first. Jason gives me more insight into the kind of people that use Rev and Temi. He also tells me what he sees in the future for Rev and Temi. As well as how the users are shaping that future. [click_to_tweet tweet="Transcription allows you to repurpose the audio you hav...
PH026: Ben and Dawn of EctoCast
September 13, 2018 06:00Ben and Dawn are here today to talk about their Ghostbusters RPG (role-playing game) podcast. This podcast is called EctoCast. It goes without saying that Dawn and Ben are part of a niche podcast. We discuss the little things that come up during a recording session, like why you shouldn’t eat during recording. [click_to_tweet tweet="We are very niche as far as what we're doing, and Reddit is just a glorious place for niche markets." quote="We are very niche as far as what we're doing, and Re...
PH025: Andy Alsop of The Receptionist and The Check-In Podcast
September 06, 2018 06:00Andy Alsop is the president and CEO of The Receptionist, an iPad based visitor management system. It is a tool that is designed to help companies maintain a positive interaction with their visitors and still have a level of security for the office. Andy is a veteran entrepreneur with over 20 years of experience. He and his team launched a podcast to market to their target audience. During today’s episode, Andy tells me about the podcast linked to The Receptionist app and how it is helping hi...
PH024: Michael Ashford of Fit Dad Fitness Podcast
August 30, 2018 06:00Michael Ashford joins me today to discuss his podcast and business Fit Dad Fitness. Michael began his career as a journalist. After he got into the fitness space, he used his writing chops to create content for the company. He then pivoted into podcasting. [click_to_tweet tweet="This is a medium where I go deeper and ask more questions of my guests and have the audience hear the whole extent of the interview." quote="This is a medium where I go deeper and ask more questions of my guests and ...
PH023: Nick Wignall of What Would My Shrink Say
August 23, 2018 06:00Nick Wignall is the co-host to What Would My Shrink Say, a podcast that discusses therapy in a humorous and down-to-earth manner. The show is up to 11 episodes and has developed a small audience. Nick tells me about taking constructive criticism and learning how to use it properly. [click_to_tweet tweet="We both kinda like to think of ourselves as pretty normal, average guys, talking about something that is (seen as) very esoteric and strange by most people." quote="We both kinda like to th...
PH022: Jason Bryden of Politicized
August 16, 2018 06:00Jason Bryden is a political activist and entertainer who co-hosts a podcast called Politicized. The show focuses on Canadian politics and the ultra-left viewpoint that Jason identifies with. Jason explains why he chose to discuss such a polarizing topic in a podcast format. He also shares some of the technical challenges he faced while recording his first few episodes. [click_to_tweet tweet="I think I'm best when I'm pumping out content and waiting for something to stick." quote="I think I'm...
PH021: Chris Ball of Build Financial Muscle
August 09, 2018 06:00My guest today is Chris Ball, a physical trainer and financial planner. Chris is the host of Build Financial Muscle, a podcast that marries the discipline of a healthy lifestyle with healthy financial habits. The show is currently up to seventeen episodes and is finding a wider audience. [click_to_tweet tweet="Just getting good feedback, that people are enjoying the content, that they get some inspiration and encouragement from it (podcast), that's really rewarding to me" quote="Just gettin...
PH020: Conner and Lindsay of 8-Bit Idiots
August 02, 2018 06:00Conner and Lindsay are the hosts of 8-Bit Idiots, a podcast that focuses on the gaming and entertainment industry. They take a humorous look at geek culture and showcase their friendship in each episode. 8-Bit Idiots has a small following, but they are growing the show with every topic and episode milestone. [click_to_tweet tweet="The conversations we have, they may not be wholly unique, but I think it's the dynamic more that we're pushing." quote="The conversations we have, they may not be...
PH019: Regina Romeo of Office Politics Radio
July 26, 2018 06:00Regina Romeo, the host of Office Politics Radio, is my guest today. Regina is a Human Resources expert who helps her listeners navigate the tricky pathways of the corporate world. We discuss her love for radio and the how her passion for it lead to her show. [click_to_tweet tweet="As long as the quality is there, the quantity of what you are doing, even if you are publishing every ten days, versus every seven days, that's okay." quote="As long as the quality is there, the quantity of what y...