Audience
328 episodes - English - Latest episode: 5 months ago - ★★★★★ - 20 ratingsEach episode of Audience goes behind the scenes of all kinds of podcasts to uncover the creative process that powers audio creators.
Audience is a Castos Original Series that is hosted, produced and edited by Stuart Barefoot.
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Episodes
Nathan Gathright of Steno.fm
October 07, 2021 11:01 - 28 minutes - 39.8 MBOn this episode of the Audience podcast, Matt talks with podcast veteran Nathan Gathright about his latest venture: Steno.FM. The podcast 2.0 movement is bringing a lot of great things to podcasters and listeners. This also means transcripts. Descript is great for podcasters who need to work on their own podcasts, but what about listeners? There are a limited number of podcasting apps that have transcript features. Enter: Steno.FM. But we’ll let Nathan talk about that. Matt and Nathan also ...
Behind The Scenes Of A Brand Redesign
September 30, 2021 11:34 - 42 minutes - 39.4 MBIn this episode Craig takes you behind the scenes with 3 Castos team members as we describe the process of the brand redesign we're launching today. Recreating a brand, even after just a few years, is a major undertaking, but one that every brand (and yes, your podcast is a "brand") should consider. Taking the time to properly align your mission, vision, and goals with the actual visual elements that you put out into the world goes a long way towards conveying brand consistency and trust w...
Behind The Scenes Of A Brand Redesign
September 30, 2021 11:34 - 42 minutes - 39.4 MBIn this episode Craig takes you behind the scenes with 3 Castos team members as we describe the process of the brand redesign we're launching today. Recreating a brand, even after just a few years, is a major undertaking, but one that every brand (and yes, your podcast is a "brand") should consider. Taking the time to properly align your mission, vision, and goals with the actual visual elements that you put out into the world goes a long way towards conveying brand consis...
Thriving On Twitter with Bridget Willard
September 23, 2021 13:46 - 28 minutes - 26.5 MBThere aren't many more well-understood growth channels for a brand's audience than social media. But like a lot of things when it comes to growing your brand, it's often not complicated, but it's hard. Twitter in particular is a favorite for brands (and let's face it, your podcast is a 'brand' whether you've admitted it to yourself or not) to grow their reach and drive traffic back to a website. Today Craig sits down with Bridget Willard, social media management pro, and someone who has b...
Thriving On Twitter with Bridget Willard
September 23, 2021 13:46 - 28 minutes - 26.5 MBThere aren't many more well-understood growth channels for a brand's audience than social media. But like a lot of things when it comes to growing your brand, it's often not complicated, but it's hard. Twitter in particular is a favorite for brands (and let's face it, your podcast is a 'brand' whether you've admitted it to yourself or not) to grow their reach and drive traffic back to a website. Today Craig sits down with Bridget Willard, social media management pro, and someone who has b...
Podcasting with Friends
September 16, 2021 09:00 - 14 minutes - 13.7 MBOn this episode of the Audience podcast, Stuart talks about a different type of podcast. While most of the Audience podcast episodes focus on podcasts and podcasters who want to glean financial value and brand awareness from their work, other podcasts originate from a group of friends hanging out. Today, Stuart focuses on a few podcasts which have started off that way. Renee from the ConspiraTea Podcast and Gavin from the What Kind of Monster Are You Podcast share their fo...
Podcasting with Friends
September 16, 2021 09:00 - 14 minutes - 13.7 MBOn this episode of the Audience podcast, Stuart talks about a different type of podcast. While most of the Audience podcast episodes focus on podcasts and podcasters who want to glean financial value and brand awareness from their work, other podcasts originate from a group of friends hanging out. Today, Stuart focuses on a few podcasts which have started off that way. Renee from the ConspiraTea Podcast and Gavin from the What Kind of Monster Are You Podcast share their formula for success...
Podcasting with Friends
September 16, 2021 09:00 - 14 minutes - 13.7 MBOn this episode of the Audience podcast, Stuart talks about a different type of podcast. While most of the Audience podcast episodes focus on podcasts and podcasters who want to glean financial value and brand awareness from their work, other podcasts originate from a group of friends hanging out. Today, Stuart focuses on a few podcasts which have started off that way. Renee from the ConspiraTea Podcast and Gavin from the What Kind of Monster Are You Podcast share their formula for success...
Podcasting with Friends
September 16, 2021 09:00 - 14 minutes - 13.7 MBOn this episode of the Audience podcast, Stuart talks about a different type of podcast. While most of the Audience podcast episodes focus on podcasts and podcasters who want to glean financial value and brand awareness from their work, other podcasts originate from a group of friends hanging out. Today, Stuart focuses on a few podcasts which have started off that way. Renee from the ConspiraTea Podcast and Gavin from the What Kind of Monster Are You Podcast share their fo...
Podcasting with Friends
September 16, 2021 08:00 - 14 minutes - 13.7 MBOn this episode of the Audience podcast, Stuart talks about a different type of podcast. While most of the Audience podcast episodes focus on podcasts and podcasters who want to glean financial value and brand awareness from their work, other podcasts originate from a group of friends hanging out. Today, Stuart focuses on a few podcasts which have started off that way. Renee from the ConspiraTea Podcast and Gavin from the What Kind of Monster Are You Podcast share their formula for success...
Podcasting with Friends
September 16, 2021 08:00 - 14 minutes - 13.7 MBOn this episode of the Audience podcast, Stuart talks about a different type of podcast. While most of the Audience podcast episodes focus on podcasts and podcasters who want to glean financial value and brand awareness from their work, other podcasts originate from a group of friends hanging out. Today, Stuart focuses on a few podcasts which have started off that way. Renee from the ConspiraTea Podcast and Gavin from the What Kind of Monster Are You Podcast share their fo...
Starting a Conversation and Engaging Your Community with Chris Desmond
September 07, 2021 15:22 - 41 minutes - 38.2 MBOn this week’s episode of the Creator’s Spotlight series, Sam talks with Chris Desmond about how to start a conversation and engage with your podcasting community. Chris’ healthcare background easily transferred into a podcasting hobby. It has since morphed even more, changing from a hobby, to a mental health tool, to a resource for the healthcare community. Sam and Chris share their advice about how to create these communities as well as tips for interviewing, making the ed...
Starting a Conversation and Engaging Your Community with Chris Desmond
September 07, 2021 15:22 - 41 minutes - 38.2 MBOn this week’s episode of the Creator’s Spotlight series, Sam talks with Chris Desmond about how to start a conversation and engage with your podcasting community. Chris’ healthcare background easily transferred into a podcasting hobby. It has since morphed even more, changing from a hobby, to a mental health tool, to a resource for the healthcare community. Sam and Chris share their advice about how to create these communities as well as tips for interviewing, making the editing process smo...
10 Ways to save time as a busy podcaster
September 02, 2021 12:00 - 17 minutes - 23.9 MBToday’s episode is all about saving time as a podcaster, especially a solo podcaster. Running a podcast resembles running a small business more than you might have guessed...or hoped. As small business owners, you’re responsible for wearing many hats. If you’ve ever launched a business, you quickly found out that not only are you the owner but you’re also the: Head sales person Customer support lead Accountant Janitor Food runner And the president! If you’re a solo podcaster, yo...
10 Ways to save time as a busy podcaster
September 02, 2021 12:00 - 17 minutes - 23.9 MBToday’s episode is all about saving time as a podcaster, especially a solo podcaster. Running a podcast resembles running a small business more than you might have guessed...or hoped. As small business owners, you’re responsible for wearing many hats. If you’ve ever launched a business, you quickly found out that not only are you the owner but you’re also the: Head sales person Customer support lead Accountant Janitor Food runner And the president! If you’re a s...
Podcast 2.0 apps + your new call to action
August 26, 2021 12:02 - 10 minutes - 9.98 MBToday’s episode is all about new podcast apps + podcast 2.0. It’s a big topic, and a bleeding edge one for most of us, suffice to say this one episode wouldn’t do the whole of it justice. However, if there’s one thing I leave you with, it’s that you’re encouraged, as podcast creators, to go out and explore. If you’ve been hearing more and more about this from other shows you listen to but are still left scratching your head, well, allow me to illustrate it for you. To d...
Podcast 2.0 apps + your new call to action
August 26, 2021 12:02 - 10 minutes - 9.98 MBToday’s episode is all about new podcast apps + podcast 2.0. It’s a big topic, and a bleeding edge one for most of us, suffice to say this one episode wouldn’t do the whole of it justice. However, if there’s one thing I leave you with, it’s that you’re encouraged, as podcast creators, to go out and explore. If you’ve been hearing more and more about this from other shows you listen to but are still left scratching your head, well, allow me to illustrate it for you. To do that, lets star...
Thoughts on using video to grow your podcast
August 18, 2021 12:00 - 6 minutes - 5.82 MBIn the last episode we talked about Tom Webster's approach to using YouTube for growing your podcast. A quick recap of that is: Use Youtube because it's a powerful search tool for topic heavy podcast episodes. Make your show more shareable; leverage something other than audio to do that. After shipping that episode, I felt like, while it was great I said we should be considering video -- I didn't really get into how you could that for your show. More specifically, if you're already neck ...
Thoughts on using video to grow your podcast
August 18, 2021 12:00 - 6 minutes - 5.82 MBIn the last episode we talked about Tom Webster's approach to using YouTube for growing your podcast. A quick recap of that is: Use Youtube because it's a powerful search tool for topic heavy podcast episodes. Make your show more shareable; leverage something other than audio to do that. After shipping that episode, I felt like, while it was great I said we should be considering video -- I didn't really get into how you could that for your show. More specifically, if you...
Growing through word of mouth
August 10, 2021 19:18 - 18 minutes - 17 MBMatt is back from vacation. On this episode of the Audience podcast, he tackles the subject of growing an audience in the most tactful way possible. Matt offers tips and advice based on statistics, his own expertise on podcasting, and through the lens of his unique perspective from being in the industry for so long. Even after the biggest year in podcasting, the classic word-of-mouth marketing techniques are still best. Listen in to find out how to utilize it best in 2021, f...
Growing through word of mouth
August 10, 2021 19:18 - 18 minutes - 17 MBMatt is back from vacation. On this episode of the Audience podcast, he tackles the subject of growing an audience in the most tactful way possible. Matt offers tips and advice based on statistics, his own expertise on podcasting, and through the lens of his unique perspective from being in the industry for so long. Even after the biggest year in podcasting, the classic word-of-mouth marketing techniques are still best. Listen in to find out how to utilize it best in 2021, for your podcast. ...
Crafting a Narrative Podcast
August 05, 2021 10:59 - 12 minutes - 11.7 MBOn this episode of the Audience podcast, Stuart talks about creating podcasts and episodes with narratives. Narrative podcasts have their own format and their own style but are not limiting within the narrative format. Stuart explains what makes a narrative podcast different from an interview podcasts and how to craft one well. He also goes over best practices, the pros and cons, and how a narrative podcast can make you stand out in the sea of podcasts out on the internet right now. If you ...
Crafting a Narrative Podcast
August 05, 2021 10:59 - 12 minutes - 11.7 MBOn this episode of the Audience podcast, Stuart talks about creating podcasts and episodes with narratives. Narrative podcasts have their own format and their own style but are not limiting within the narrative format. Stuart explains what makes a narrative podcast different from an interview podcasts and how to craft one well. He also goes over best practices, the pros and cons, and how a narrative podcast can make you stand out in the sea of podcasts out on the internet ri...
The Creator's Calling - A Leap of Faith Into Podcasting with Anya Smith
July 29, 2021 14:30 - 32 minutes - 29.8 MBOn this episode of the Audience podcast, Sam Chlebowski, the host of The Creator Spotlight Series, talks with Anya Smith of the Matters of Belief podcast. The top two topics we generally avoid when making pleasant conversation are politics and religion. Today Anya shares why religion should not be on that list. It is obvious by her curiosity, expertise, and enthusiasm about the topic, why people feel so comfortable talking with her about spirituality and religion. In addition to these topics...
The Creator's Calling - A Leap of Faith Into Podcasting with Anya Smith
July 29, 2021 14:30 - 32 minutes - 29.8 MBOn this episode of the Audience podcast, Sam Chlebowski, the host of The Creator Spotlight Series, talks with Anya Smith of the Matters of Belief podcast. The top two topics we generally avoid when making pleasant conversation are politics and religion. Today Anya shares why religion should not be on that list. It is obvious by her curiosity, expertise, and enthusiasm about the topic, why people feel so comfortable talking with her about spirituality and religion. In additio...
Growing A Successful Membership Podcast with Tony Merkel
July 22, 2021 08:20 - 41 minutes - 38 MBOn this episode of the Audience podcast, Craig talks with Tony Merkel from the Confessionals podcast. Tony was able to live the dream: quit his job and become a full-time podcaster. Today on Audience, Tony talks about creating a community, suggestions for new podcasters, and lessons that he has learned about audience growth. Tony shares his bootstrap knowledge to help new podcasters but he also shares an inspirational message about being passionate about the things you love, and not being af...
Growing A Successful Membership Podcast with Tony Merkel
July 22, 2021 08:20 - 41 minutes - 38 MBOn this episode of the Audience podcast, Craig talks with Tony Merkel from the Confessionals podcast. Tony was able to live the dream: quit his job and become a full-time podcaster. Today on Audience, Tony talks about creating a community, suggestions for new podcasters, and lessons that he has learned about audience growth. Tony shares his bootstrap knowledge to help new podcasters but he also shares an inspirational message about being passionate about the things you love,...
A Systematic Approach to Podcasting Success with Eric Stauffer
July 15, 2021 12:35 - 35 minutes - 32.6 MBOn this episode of the Audience podcast, Sam Chlebowski is joined by Eric Stauffer from the Proper Cents podcast. Eric talks about everything from his background and journey into podcasting to his workflow and process for coming up with content for his podcast and website. Proper Cents is a wealth of information about financial news and advice. He also gives his advice for new podcasters in terms of content creation, growing your podcast, and the process of podcasting. He ev...
A Systematic Approach to Podcasting Success with Eric Stauffer
July 15, 2021 12:35 - 35 minutes - 32.6 MBOn this episode of the Audience podcast, Sam Chlebowski is joined by Eric Stauffer from the Proper Cents podcast. Eric talks about everything from his background and journey into podcasting to his workflow and process for coming up with content for his podcast and website. Proper Cents is a wealth of information about financial news and advice. He also gives his advice for new podcasters in terms of content creation, growing your podcast, and the process of podcasting. He even chimes in on t...
Creating a Content Emergency Fund with Sam Chlebowski
July 08, 2021 17:57 - 26 minutes - 24.2 MBContent emergency fund with Sam Today's guest is none other than our very own Head of Growth, Sam Chlebowski. Over the last two months, Sam has been helping our team iron out some of the creases in-between the marketing & sales teams here at Castos. His background in the web services industry and managing expectations of small business owners navigate uncertain waters is a huge boon to our podcasters. Sam and Matt help define what the "Head of Growth" role means along with his day to day ...
Creating a Content Emergency Fund with Sam Chlebowski
July 08, 2021 17:57 - 26 minutes - 24.2 MBContent emergency fund with Sam Today's guest is none other than our very own Head of Growth, Sam Chlebowski. Over the last two months, Sam has been helping our team iron out some of the creases in-between the marketing & sales teams here at Castos. His background in the web services industry and managing expectations of small business owners navigate uncertain waters is a huge boon to our podcasters. Sam and Matt help define what the "Head of Growth" role means along wit...
Castos raising outside funding to improve podcasting for creators
July 02, 2021 10:49 - 22 minutes - 40.6 MBIn this episode Matt and Craig talk through the fundraising round that Castos has recently completed. Castos, a leader in podcast hosting and analytics, has successfully closed an investment round of $756,000. With investments by Automattic, Joost de Valk of Yoast SEO, and individual investors, Castos will use this additional capital to fuel its advance into the Private Podcasting market. With podcasting, and audio content in general, showing no signs of slowing now that the worst of the ...
Castos raising outside funding to improve podcasting for creators
July 02, 2021 10:49 - 22 minutes - 40.6 MBIn this episode Matt and Craig talk through the fundraising round that Castos has recently completed. Castos, a leader in podcast hosting and analytics, has successfully closed an investment round of $756,000. With investments by Automattic, Joost de Valk of Yoast SEO, and individual investors, Castos will use this additional capital to fuel its advance into the Private Podcasting market. With podcasting, and audio content in general, showing no signs of slowing now that ...
Exploring the step away experience at Castos
June 22, 2021 07:25 - 12 minutes - 11.6 MBOn this episode of the Audience podcast, Matt talks about what the step away experience is at Castos. In a world that was changed by the events that happened in 2020, employers and work expectations must also change. Employees and team members no longer commuted to work or walked into boardrooms for meetings. Instead all of that was replaced with virtual meetings after virtual meetings. “Zoom fatigue” became widely experienced. Today Matt talks about how to utilize private podcasting in new ...
Exploring the step away experience at Castos
June 22, 2021 07:25 - 12 minutes - 11.6 MBOn this episode of the Audience podcast, Matt talks about what the step away experience is at Castos. In a world that was changed by the events that happened in 2020, employers and work expectations must also change. Employees and team members no longer commuted to work or walked into boardrooms for meetings. Instead all of that was replaced with virtual meetings after virtual meetings. “Zoom fatigue” became widely experienced. Today Matt talks about how to utilize private p...
Are you a Creator? (Part 1)
June 17, 2021 11:48 - 11 minutes - 10.2 MBIn today's episode of Audience, Matt explores the boundaries of being called a "Creator" and how it relates to the creator economy. This is episode 1 in a series that will explore what a creator means in the larger context of podcasting. There are a few challenges for you ahead: Ask yourself what "Creator" means to you Learn from other creatives outside of the podcasting space Find a deeper connection in your content Matt shares a clip from an interview with actor Ethan Hawke titled, Gi...
Are you a Creator? (Part 1)
June 17, 2021 11:48 - 11 minutes - 10.2 MBIn today's episode of Audience, Matt explores the boundaries of being called a "Creator" and how it relates to the creator economy. This is episode 1 in a series that will explore what a creator means in the larger context of podcasting. There are a few challenges for you ahead: Ask yourself what "Creator" means to you Learn from other creatives outside of the podcasting space Find a deeper connection in your content Matt shares a clip from an interview with actor Ethan...
3 Clips Archive: How to Make an Interview Show Extraordinary (ft. Neil Pasricha)
June 10, 2021 07:31 - 51 minutes - 47.5 MBToday's episode is a must-listen re-run from our other show, 3 Clips . It's presented by Andrea, one of our producers for 3 Clips, in place of Jay while he's out on parental leave. We hope you enjoy today's episode and give 3 Clips a follow in your favorite podcasting apps.
3 Clips Archive: How to Make an Interview Show Extraordinary (ft. Neil Pasricha)
June 10, 2021 07:31 - 51 minutes - 47.5 MBToday's episode is a must-listen re-run from our other show, 3 Clips . It's presented by Andrea, one of our producers for 3 Clips, in place of Jay while he's out on parental leave. We hope you enjoy today's episode and give 3 Clips a follow in your favorite podcasting apps.
Niching down to monetize your podcast w/ Bob Dunn
June 03, 2021 07:17 - 45 minutes - 41.5 MBOn this episode of the Audience podcast, Matt talks with fellow podcaster, Bob Dunn from the Do the Woo Podcast. Bob specializes in a specific niche within WordPress, which is what his podcast focuses on as well. That begs the question, “How do you niche down in podcasting?” Today, Bob and Matt talk about niche podcasting and sponsorships, how to get started with sponsorships (when you’re new and scared), and different types of ad-rolls. How important is creativity in an a...
Niching down to monetize your podcast w/ Bob Dunn
June 03, 2021 07:17 - 45 minutes - 41.5 MBOn this episode of the Audience podcast, Matt talks with fellow podcaster, Bob Dunn from the Do the Woo Podcast. Bob specializes in a specific niche within WordPress, which is what his podcast focuses on as well. That begs the question, “How do you niche down in podcasting?” Today, Bob and Matt talk about niche podcasting and sponsorships, how to get started with sponsorships (when you’re new and scared), and different types of ad-rolls. How important is creativity in an ad-roll? How do yo...
Podcast Junkies w/ Harry Duran
May 27, 2021 07:16 - 36 minutes - 33.3 MBOn this episode of the Audience podcast, Matt talks with Harry Duran from Podcast Junkies and his podcast production company (Fullcast). From mobile app developer to his ah-ha moment at New Media Expo, he talks about his journey into podcasting as well as his thought experiment which led to the Vertical Farming Podcast. Harry shares his expertise in the industry as the discussion moves from hyperfocusing on niches and the importance of building partnerships with sponsors. If you have any qu...
Podcast Junkies w/ Harry Duran
May 27, 2021 07:16 - 36 minutes - 33.3 MBOn this episode of the Audience podcast, Matt talks with Harry Duran from Podcast Junkies and his podcast production company (Fullcast). From mobile app developer to his ah-ha moment at New Media Expo, he talks about his journey into podcasting as well as his thought experiment which led to the Vertical Farming Podcast. Harry shares his expertise in the industry as the discussion moves from hyperfocusing on niches and the importance of building partnerships with sponsors. I...
Castos acquires Podiant podcast hosting
May 20, 2021 16:18 - 18 minutes - 17.1 MBThe Audience podcast is back with exciting news: Castos has acquired Podiant podcast hosting! Matt & Craig sit down to discuss the acquisition and what it means for the Castos family. We'll learn that it goes beyond acquiring more customers and injecting them into the Castos brand, but that customers from both sides will benefit. Along with new Podiant customers remaining on the same billing plan, they will also get all of the great unlimited features of Castos podcast hosting, too! Casto...
Castos acquires Podiant podcast hosting
May 20, 2021 16:18 - 18 minutes - 17.1 MBThe Audience podcast is back with exciting news: Castos has acquired Podiant podcast hosting! Matt & Craig sit down to discuss the acquisition and what it means for the Castos family. We'll learn that it goes beyond acquiring more customers and injecting them into the Castos brand, but that customers from both sides will benefit. Along with new Podiant customers remaining on the same billing plan, they will also get all of the great unlimited features of Castos podcast hosting, too! Casto...
Castos Creator: Tim McKenna of the Signal337 podcast
May 13, 2021 05:00 - 32 minutes - 30 MBThe Castos Creator's series is happy to share today's story of Tim McKenna, podcast host of the Signal337 (three-thirty-seven) Podcast, a show for the innately curious and creative. Since September of 2019, Tim has been sharing his thoughts on design, business, and leadership with his audience. Though, we'll learn today that he tried to start the show with some co-hosts, things didn't pan out the way he had hoped. Like many of us, Tim didn't set out to do a solo podcast re...
Castos Creator: Tim McKenna of the Signal337 podcast
May 13, 2021 05:00 - 32 minutes - 30 MBThe Castos Creator's series is happy to share today's story of Tim McKenna, podcast host of the Signal337 (three-thirty-seven) Podcast, a show for the innately curious and creative. Since September of 2019, Tim has been sharing his thoughts on design, business, and leadership with his audience. Though, we'll learn today that he tried to start the show with some co-hosts, things didn't pan out the way he had hoped. Like many of us, Tim didn't set out to do a solo podcast reserved for only h...
Welcome Apple & Spotify
May 06, 2021 07:57 - 32 minutes - 29.6 MBOn this episode of the Audience podcast, Craig and Matt do a deep dive into the Apple and Spotify announcements about private podcasts, and discuss how it might affect the industry and the podcast creator economy. How will it affect creators? Would you rather “rent land” or “own your own property”? What does this mean for the future of podcasting? What are the pros and cons to monetization with a big company like Apple or Spotify? If you have any questions about this episod...
Welcome Apple & Spotify
May 06, 2021 07:57 - 32 minutes - 29.6 MBOn this episode of the Audience podcast, Craig and Matt do a deep dive into the Apple and Spotify announcements about private podcasts, and discuss how it might affect the industry and the podcast creator economy. How will it affect creators? Would you rather “rent land” or “own your own property”? What does this mean for the future of podcasting? What are the pros and cons to monetization with a big company like Apple or Spotify? If you have any questions about this episode or want to get ...
Castos purchases the 3 Clips podcast
April 29, 2021 07:00 - 43 minutes - 39.9 MBOn this episode of the Audience podcast, we’re featuring a new podcast acquired by Castos: The 3 Clips podcast. Castos owner Craig Hewitt and 3 Clips host Jay Acunzo talk about the acquisition process along with a few tips on the fundamentals of podcasting. They also share their thoughts on what makes a show great and how smaller shows can achieve that. If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as a...