Audience
328 episodes - English - Latest episode: 5 months ago - ★★★★★ - 20 ratingsEach episode of Audience goes behind the scenes of all kinds of podcasts to uncover the creative process that powers audio creators.
Audience is a Castos Original Series that is hosted, produced and edited by Stuart Barefoot.
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Episodes
Castos purchases the 3 Clips podcast
April 29, 2021 07:00 - 43 minutes - 39.9 MBOn this episode of the Audience podcast, we’re featuring a new podcast acquired by Castos: The 3 Clips podcast. Castos owner Craig Hewitt and 3 Clips host Jay Acunzo talk about the acquisition process along with a few tips on the fundamentals of podcasting. They also share their thoughts on what makes a show great and how smaller shows can achieve that. If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/...
The energy to create your art with Espree Devora
April 22, 2021 07:23 - 37 minutes - 34.6 MBOn this episode of the Audience podcast, Matt is talking with Espree Devora about creating and cultivating energy, positivity, and motivation with your art. Do you consider podcasting to be an artform? What is your purpose for podcasting? Why do you show up? These are the types of questions that Matt and Espree talk about on today’s episode. Espree Devora is an amazing personality and a bright light in podcasting. From her Women in AI podcast to the We are LA Tech podcast, she endeavors to...
The energy to create your art with Espree Devora
April 22, 2021 07:23 - 37 minutes - 34.6 MBOn this episode of the Audience podcast, Matt is talking with Espree Devora about creating and cultivating energy, positivity, and motivation with your art. Do you consider podcasting to be an artform? What is your purpose for podcasting? Why do you show up? These are the types of questions that Matt and Espree talk about on today’s episode. Espree Devora is an amazing personality and a bright light in podcasting. From her Women in AI podcast to the We are LA Tech podcast,...
Podcasting through the lens of Evo Terra
April 15, 2021 08:00 - 34 minutes - 31.8 MBOn this episode of the Audience podcast, Matt is talking with Evo Terra from Podcast Pontifications. Evo is the author of Podcasting For Dummies and Expert Podcasting Practices for Dummies. He has also launched and run one of the first large podcast networks, and built a successful strategic podcast consultancy. From public speaking to podcasting, Evo has an amazing way with words and he shares a few of his pontifications and advice with us today. Today, Matt and Evo talk ...
Podcasting through the lens of Evo Terra
April 15, 2021 08:00 - 34 minutes - 31.8 MBOn this episode of the Audience podcast, Matt is talking with Evo Terra from Podcast Pontifications. Evo is the author of Podcasting For Dummies and Expert Podcasting Practices for Dummies. He has also launched and run one of the first large podcast networks, and built a successful strategic podcast consultancy. From public speaking to podcasting, Evo has an amazing way with words and he shares a few of his pontifications and advice with us today. Today, Matt and Evo talk about livestreami...
Improve your podcast production
April 08, 2021 10:00 - 36 minutes - 33.2 MBAnyone can start a podcast, but not anyone can make it successful... Stuart Barefoot is an expert in podcast production - so his voice is a legitimate one to listen to for anyone thinking about starting a podcast - even more so if you have an existing podcast and are looking to take your show to the next level. Stuart has years of experience coaching people to find and create content that is relevant now - and for the foreseeable future - evergreen content as they call it…...
Improve your podcast production
April 08, 2021 10:00 - 36 minutes - 33.2 MBAnyone can start a podcast, but not anyone can make it successful... Stuart Barefoot is an expert in podcast production - so his voice is a legitimate one to listen to for anyone thinking about starting a podcast - even more so if you have an existing podcast and are looking to take your show to the next level. Stuart has years of experience coaching people to find and create content that is relevant now - and for the foreseeable future - evergreen content as they call it… This kind of con...
Why every podcast needs a community
April 01, 2021 07:00 - 30 minutes - 28 MBToday’s guest is the lovely and bubbly Michelle Frechette. Michelle does a little bit of everything: coaching, public speaking, website evaluation, writing, podcasting, and she is a WordPress expert. Her mission is to help people and she accomplishes this by working with non-profits around the world. In this episode, Matt talks with Michelle about the importance of building a community. They share stories and tips, including the launch and journey of Michelle’s podcast (“WP Coffee Talk”), ...
Why every podcast needs a community
April 01, 2021 07:00 - 30 minutes - 28 MBToday’s guest is the lovely and bubbly Michelle Frechette. Michelle does a little bit of everything: coaching, public speaking, website evaluation, writing, podcasting, and she is a WordPress expert. Her mission is to help people and she accomplishes this by working with non-profits around the world. In this episode, Matt talks with Michelle about the importance of building a community. They share stories and tips, including the launch and journey of Michelle’s podcast (“W...
The future of private podcasting at Castos
March 25, 2021 07:57 - 30 minutes - 27.5 MBWhat is a private podcast? How is it different from a public one? How is it different from social audio? What’s the point of having a private podcast? In today’s episode of the Audience podcast, Matt and Craig talk about, that’s right, private podcasting. What it is, the future of private podcasting, and how it impacts the industry. If you’re utilizing private podcasting, tell us about it. Write us an email or record a message, drop it in Dropbox or Google Drive, then send us the link so we...
The future of private podcasting at Castos
March 25, 2021 07:57 - 30 minutes - 27.5 MBWhat is a private podcast? How is it different from a public one? How is it different from social audio? What’s the point of having a private podcast? In today’s episode of the Audience podcast, Matt and Craig talk about, that’s right, private podcasting. What it is, the future of private podcasting, and how it impacts the industry. If you’re utilizing private podcasting, tell us about it. Write us an email or record a message, drop it in Dropbox or Google Drive, then send ...
Marketing your podcast against 2 million other shows
March 18, 2021 07:20 - 29 minutes - 26.7 MB2020 brought explosive growth to podcasting, but how can you stand out OR at the very least, build a structure around marketing your show? Recording & publishing a podcast is merely the first step. It is all the things you do around the show which will help it achieve its potential. Today’s episode is almost like a mini crash course in podcasting and marketing. No matter if you’re new to podcasting or if you’ve been around the block a few times, sometimes it is important to be reminded of t...
Improving the podcast creator experience at Castos
March 11, 2021 04:36 - 31 minutes - 28.4 MBWe’re excited to have Kim McCaffery join Castos as our Customer Experience Manager. Matt and Kim join the podcast to talk about her role in servicing Castos podcast hosting customers, leading them to publish successful shows. Kim has a deep passion for supporting users needing to use software to reach their goals. As much as we like to say that podcasting is easy, the team at Castos knows there are a lot of challenges for creators coming into this space for the very first time. From creat...
Improving the podcast creator experience at Castos
March 11, 2021 04:00 - 31 minutesWe’re excited to have Kim McCaffery join Castos as our Customer Experience Manager. Matt and Kim join the podcast to talk about her role in servicing Castos podcast hosting customers, leading them to publish successful shows. Kim has a deep passion for supporting users needing to use software to reach their goals. As much as we like to say that podcasting is easy, the team at Castos knows there are a lot of challenges for creators coming into this space for the very first time. From creati...
Monetizing a restaurant podcast during a pandemic
March 04, 2021 10:00 - 32 minutes - 30.1 MBIn this creator’s spotlight episode, Matt talks with Chip Klose of the Restaurant Strategy podcast. Today’s topics are all about audience and monetization. Matt and Chip talk about Chip’s incredible achievement at creating over a hundred episodes and the lessons he has learned from that success. Chip also goes over what it means to be a content creator, how to monetize a podcast in the midst of a pandemic, and the most important thing to remember while you create content and make decisions a...
Social Audio: Clubhouse vs Twitter Spaces
February 25, 2021 09:00 - 32 minutes - 29.4 MBIn this episode, Matt and Craig talk about using audio on different platforms. With the introduction of Clubhouse (an invite-only platform where users are able to have casual, drop-in audio only conversations with one another), social audio is on the rise. But what is social audio? Will it replace podcasting? Will your podcast have to compete with it? Today, Matt and Craig talk about the pros and cons of social audio, the different platforms, how you can use it to supplement your podcast, an...
Becoming a talk show host w/ Kerry Gorgone
February 18, 2021 08:00 - 39 minutes - 36.3 MBIn this episode, Matt talks with talk show host Kerry Gorgone. Seasoned podcasters and newbie podcasters can learn a lot from our conversation which spans topics that range from Clowns Without Borders to avoiding podcast burnout. Today, Kerry lets us in on a plethora of lessons she has learned from the podcasting industry. She also talks about what it means to be a talk show host, and how to get over perfectionist tendencies. Kerry is the cohost of The Backpack Show (with Chris Brogan), Th...
Should you use YouTube for your podcast?
February 11, 2021 10:21 - 14 minutes - 13.5 MBIn this episode, Matt talks about whether or not you should utilize the YouTube platform for your podcast. He lists and explains a number of reasons why YouTube is great for interaction with your current listeners, and will help attract new listeners. He also covers a couple of reasons why some people prefer not to use YouTube and his thoughts on those as well. If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. A...
Castos Creator's Spotlight: Crimes Against Folk
February 04, 2021 08:30 - 33 minutes - 31.1 MBIn this episode, Matt talks with Ed and Ashley from Crimes Against Folk. The wonderful episode has a ton of takeaways including finding and publishing your passion to the world, focusing on what’s really important first, and even finding sponsorship. In addition to a great conversation, today’s edition of Castos Creator’s Spotlight talks with Ed and Ashley about the evolution of their podcast because of 2020, and marathon livestreaming sessions. They also talk about the importance of discuss...
Complimenting a Live Event with Podcasting with Ed Freyfogle
January 28, 2021 08:33 - 27 minutes - 24.8 MBIn this episode, Craig talks with Ed Freyfogle about his live event (Geomob) and the podcast that goes with it. With fifty episodes under his belt, Ed has a lot of great information to share about how he organizes interviews, records episodes, tips for new podcasters, and on the topic of podcasting as a business-related hobby. Ed also talks about how the podcast has been a great compliment to their live event and the perks of having both. Ed Freyfogle is the co-founder of OpenCage (which pr...
Deep dive into podcast advertising with Bryan Barletta
January 21, 2021 08:49 - 34 minutes - 31.5 MBIn this episode, Craig talks with Bryan Barletta from Sounds Profitable about advertising in podcasting. Sounds Profitable is a free, weekly newsletter about adtech in podcasting. Advertising can be such an intimidating process. Where do you start? Who do you talk to? Where do you go? What connections and relationships should you be building? Bryan answers these questions in today’s episode. If you have any questions about this episode or want to get some of the resources we mentioned, head...
Drive more podcast traffic through livestreaming
January 14, 2021 07:40 - 38 minutes - 35.6 MBToday on Audience, Matt is talking with live-streaming expert Ross Brand. Ross is a former radio personality, reporter and also a show host. With his deep love for broadcasting in mind, he created the @livestreamuni Twitter account before finally created the website: LivestreamUniverse.com. Through this platform he’s able to highlight brands that produce high quality content as well as broadcasters. He is one of the most noteworthy names and experts in live-streaming because of his passion, ...
Chris Coyier of the Shoptalk Show
January 07, 2021 08:00 - 40 minutes - 36.8 MBToday on Audience, Craig talks with Chris Coyier of the Shoptalk Show, which has produced over four hundred episodes. Craig talks to Chris about what it’s like being an online creator (podcaster, blogger, software and web designer, etc.). Chris talks about the lessons he has learned and what it’s like to have a weekly podcast for ten years. They also talk about podcasting trends in terms of marketing, topics, and the future outlook of the industry. If you have any questions about this episo...
The ROI of a podcast w/ Brendan Hufford
December 31, 2020 08:20 - 35 minutes - 32.9 MBIn this episode, Matt is talking to Brendan Hufford about ROI and marketing. He also goes over his background in teaching and marketing and how that led to his SEO course titled, “SEO for the Rest of Us.” Today Brendan brings his high energy, enthusiasm, and expertise about SEO, his YouTube channel, and marketing for podcasts. He also talks about community: what it means to be a community member, how to create and cultivate a good community, and the whys of building a community around your b...
Live Podcasting: Why you should consider doing your podcast via livestream
December 24, 2020 08:12 - 24 minutes - 22.2 MBIn this episode, both Craig and Matt are talking about live podcasting, livestreaming, and video podcasts. They’re talking about trends in the industry, what livestreaming does for accountability, future live streams, and the pros and cons of the medium. Whether you’re just starting in podcasting or if you’re a veteran podcaster, livestreaming is something you should familiarize yourself with. Today, Craig and Matt help introduce you to this new format. If you have any questions about this ...
Award-winning podcast producer Eric Johnson
December 17, 2020 09:00 - 27 minutes - 24.9 MBToday Matt is talking with Eric Johnson from Bumblecast.FM. From winning the 2019 Podcast of the Year award to helping make original podcasts, Eric is a well-known and prominent podcast editor in the industry. His newest venture is Bumblecast.FM which is a business in the business of helping you with your podcast. They can either help you start a podcast of your own or can help your existing podcast. Eric has been in the digital media and podcasting field for over ten years. He’s worked at...
How podcasting helped Kim Doyal build an E-commerce business
December 10, 2020 08:14 - 32 minutes - 29.8 MBToday Matt talks with Kim Doyal (from Content Creators Planner and the Kim Doyal Show) about focusing on quality content and putting your energy where it is most needed instead of spreading yourself out too thin. They also touch on the podcasting and marketing aspects that Kim loves to do and why those things are so important when you’re creating content. Kim shares her experience with taking a break from podcasting and why that can be a good thing. They also go over what the Content Creator...
The Truth About What It Takes To Be A Successful Content Creator
December 03, 2020 06:07 - 31 minutes - 28.7 MBOn today’s episode, Craig talks with Ben Pines, the Head of Content and Product Evangelist of Elementor. Ben is a marketing expert that has developed several successful online ventures in the past few years, one of which is Elementor, the most popular website builder for Wordpress. Both Elementor and Castos help enable creators to make and share content with their audience. We are going to focus on debunking the myths around how easy it is to be a content creator and run a successful online...
5 Podcast Videos Worth Your Time
November 26, 2020 06:00 - 11 minutes - 10.7 MBOn today’s episode, I’m talking about five videos on the Castos YouTube page, which will help streamline the podcasting process. It doesn’t matter if you’re a podcasting veteran or if you’re new to the podcasting world, there’s information in there for everyone. I hope you find these five videos helpful. If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it ...
Looking back on a failed podcast
November 19, 2020 06:15 - 27 minutes - 25.5 MBIn this episode Matt and Craig look back at the first iteration of Castos' podcast. Questions that we (and you if you've ever 'podfaded') are asking ourselves are: Why did the podcast not stick the first time? What are we doing differently this time around? The new Audience podcast is resonating with our listeners a lot...why is that? Are there system or process things we can do to make running the podcast easier and more sustainable for the long run? Once you have solid answers to...
Run a Successful Podcast with 200 Listeners
November 12, 2020 07:00 - 5 minutes - 4.84 MBThis episode is about realigning your podcasting expectations. Why you need to serve your listeners, no matter how many there are, and get clarity on what you want to achieve.
Better Storytelling with Steve Pratt from Pacific Content
November 05, 2020 06:59 - 34 minutes - 31.8 MBIn this episode Craig sits down for a chat with Steve Pratt from Pacific Content.
Monetizing a Podcast
October 29, 2020 03:01 - 16 minutes - 15.3 MB“How do podcasts make money?” is a legitimate question to ask yourself as you pour time and resources into creating a show. If you want to do it seriously, finding a way earn money podcasting will help you produce it over the long term. In this post, we’ll go over 20 different strategies to monetize a podcast to help you get started. Updated for 2020, we sourced advice from successful podcasters, industry veterans, and newbie hosts on how they monetized their podcast. How Do Podcasts Ma...
How to Figure Out What Content to Record
October 22, 2020 07:39 - 22 minutes - 20.9 MBAfter coming up with a name, designing the cover art, and finally sitting behind the mic, you're probably thinking about what the heck you're going to talk about. Filling out a week, month, or seasons worth of content is important. But what will make your life easier is planning, strategizing, and organizing everything ahead of time. We talked about podcast content marketing in the last episode. How to repurpose an episode into multiple promotional pieces is a key to success. But figuring ...
Jennifer Bourn on Why You Can't Post & Ghost
October 15, 2020 07:00 - 36 minutes - 50.6 MBThis week on Audience, we're giving ourselves a hard look in the mirror after chatting with Jennifer Bourn. She's a business builder, helping clients grow their brands and attract new opportunities with concrete tools and tweaks. She kicked off the interview asking an important question, "Let's face it, most of us know we need to be doing [content marketing]. And most of us know we need to be doing. But are we actually doing it?". When life gets in the way and the content marketing to-do l...
Why Podcasters Should Care About Member-Only Sites
October 08, 2020 07:07 - 35 minutes - 32.9 MBCreating a traditional podcast that's available to the public isn't what you need for your premium content. It's public for anyone to hear, both paying members and anyone else who stumbles across the show. Instead, you need a private podcast where you can restrict who has access to the content. That's where Castos' latest integration with MemberSpace comes in. Check out this week's Audience episode where we sit down with Ward, the co-founder of MemberSpace. He fills us in on why podcaste...
Don't Let Fear Get in the Way Of Starting Your Podcast
October 01, 2020 07:00 - 10 minutes - 14.3 MBThere are one million good reasons to start a podcast. A love of storytelling, repurposing written articles to be more accessible, to find deep connections with strangers all over the world, or just because you like the sound of your own voice. But with the many motivations to get started, there are thousands of inner monologues that make it difficult to take the leap. Voices that say your story isn't interesting enough, no one will listen, or that you don't quite have the voice for podcas...
The Interview Podcast Blueprint & Podcast Grader
September 24, 2020 07:24 - 17 minutes - 16.4 MBInterview-style podcasts are among the most common formats in our medium. Listeners often find new shows to check out when people they admire give a unique interview. But getting the actual interview right is just one step of the process. There are a list of things before and after the recording that can help pump up an episode's performing. Checklists exist to help you run through items that need to get done before you publish something new. But checklists miss the nuance and additional e...
Exploring Private Podcasts with Matt and Craig
September 17, 2020 07:50 - 31 minutesCreating a private podcast is a popular way to distribute information to employees, members, or specific list of people. While traditional podcasts are available to the general public, a password protected RSS feed only grants access to those with the required credentials. Recording a private podcast isn't much different than a publicly available one. The key change is in the distribution. In order to start podcasting privately, your podcast hosting provider needs to have a special ...
Exploring Private Podcasts
September 17, 2020 05:13 - 31 minutes - 29 MBCreating a private podcast is a popular way to distribute information to employees, members, or specific list of people. While traditional podcasts are available to the general public, a password protected RSS feed only grants access to those with the required credentials. Recording a private podcast isn't much different than a publicly available one. The key change is in the distribution. In order to start podcasting privately, your podcast hosting provider needs to have a speci...
What You Can Learn From a Veteran Live Streamer About Podcasting
September 10, 2020 07:00This week on Audience, our host Matt is joined by Chris Brogan of The Backpack Show. Rather than a podcast, he and his co-host Kerry Gorgone live stream a business TV show that goes out on weekdays at 10am ET on Facebook Live, YouTube, Twitter, and more. Brogan got his start live streaming before it was cool. Before Facebook Live and IGTV were even concepts, he was in front of the camera creating his show. But as Chris says, “you don’t get internet points for being first.” Instead, what ...
What You Can Learn From a Veteran Live Streamer About Podcasting222
September 10, 2020 07:00This week on Audience, our host Matt is joined by Chris Brogan of The Backpack Show. Rather than a podcast, he and his co-host Kerry Gorgone live stream a business TV show that goes out on weekdays at 10am ET on Facebook Live, YouTube, Twitter, and more. Brogan got his start live streaming before it was cool. Before Facebook Live and IGTV were even concepts, he was in front of the camera creating his show. But as Chris says, “you don’t get internet points for being first.” Instead, what ...
What You Can Learn From a Veteran Live Streamer About Podcasting222
September 10, 2020 07:00This week on Audience, our host Matt is joined by Chris Brogan of The Backpack Show. Rather than a podcast, he and his co-host Kerry Gorgone live stream a business TV show that goes out on weekdays at 10am ET on Facebook Live, YouTube, Twitter, and more. Brogan got his start live streaming before it was cool. Before Facebook Live and IGTV were even concepts, he was in front of the camera creating his show. But as Chris says, “you don’t get internet points for being first.” Instead, what ...
What You Can Learn From a Veteran Live Streamer About Podcasting222
September 10, 2020 07:00This week on Audience, our host Matt is joined by Chris Brogan of The Backpack Show. Rather than a podcast, he and his co-host Kerry Gorgone live stream a business TV show that goes out on weekdays at 10am ET on Facebook Live, YouTube, Twitter, and more. Brogan got his start live streaming before it was cool. Before Facebook Live and IGTV were even concepts, he was in front of the camera creating his show. But as Chris says, “you don’t get internet points for being first.” Instead, what ...
What You Can Learn From a Veteran Live Streamer About Podcasting222
September 10, 2020 07:00This week on Audience, our host Matt is joined by Chris Brogan of The Backpack Show. Rather than a podcast, he and his co-host Kerry Gorgone live stream a business TV show that goes out on weekdays at 10am ET on Facebook Live, YouTube, Twitter, and more. Brogan got his start live streaming before it was cool. Before Facebook Live and IGTV were even concepts, he was in front of the camera creating his show. But as Chris says, “you don’t get internet points for being first.” Instead, what ...
What You Can Learn From a Veteran Live Streamer About Podcasting222
September 10, 2020 07:00This week on Audience, our host Matt is joined by Chris Brogan of The Backpack Show. Rather than a podcast, he and his co-host Kerry Gorgone live stream a business TV show that goes out on weekdays at 10am ET on Facebook Live, YouTube, Twitter, and more. Brogan got his start live streaming before it was cool. Before Facebook Live and IGTV were even concepts, he was in front of the camera creating his show. But as Chris says, “you don’t get internet points for being first.” Instead, what ...
Creator Spotlight: A Most Unusual T Party
September 03, 2020 07:47 - 21 minutes - 19.4 MBPart of the Castos mission is to educate and inspire fellow podcasters. With a whole community of hosts figuring it out and thriving, we launched our new Creator Spotlight series. Our goal is to feature Castos customers and their podcasts–from how they got started, what their recording setups look like, and highlighting the unique skills they use to create a successful show. This in our inaugural interview with our first Creator who has something unusual to share. Without further ado, mee...
Introducing Our New Director of Podcaster Success
August 27, 2020 07:03 - 35 minutesA few episodes back we mentioned Matt Medeiros, our new Director of Podcaster Success. With a few days as part of the team under his belt, we’re welcoming Matt as the official co-host of Audience. The purpose of our interview today is to give you an inside look at how Matt plans to take our customer’s shows to the next level. To define what the heck a “Director of Podcaster Success” means and why his background uniquely positions Matt as an authority on all things podcasting and WordPress...
Why Your Podcast CTA Isn’t Working
August 20, 2020 07:34 - 46 minutes - 42.8 MBThere are a lot of podcast education courses out there. Heck, we even have one. Most promise actionable steps to take an idea and transform it into a successful podcast, providing guidance and tutorials to get you there. But when you want to learn the best tips and tricks, you have to go to the best. So that’s why we set out to talk to Rachel Corbett. Rachel got involved with podcasting 20 years ago, right at the beginning of industry’s infancy. She was the Head of Podcasts at the Mamamia n...
Why Your Podcast CTA Isn't Working
August 20, 2020 07:00 - 46 minutesThere are a lot of podcast education courses out there. Heck, we even have one. Most promise actionable steps to take an idea and transform it into a successful podcast, providing guidance and tutorials to get you there. But when you want to learn the best tips and tricks, you have to go to the best. So that's why we set out to talk to Rachel Corbett. Rachel got involved with podcasting 20 years ago, right at the beginning of industry's infancy. She was the Head of Podcasts at the Mamami...