Audience
328 episodes - English - Latest episode: 5 months ago - ★★★★★ - 20 ratingsEach episode of Audience goes behind the scenes of all kinds of podcasts to uncover the creative process that powers audio creators.
Audience is a Castos Original Series that is hosted, produced and edited by Stuart Barefoot.
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Episodes
Going to Podschool with Rachel Corbett
August 20, 2020 07:00 - 46 minutesThere are a lot of podcast education courses out there. Heck, we even have one. Most promise actionable steps to take an idea and transform it into a successful podcast, providing guidance and tutorials to get you there. But when you want to learn the best tips and tricks, you have to go to the best. So that's why we set out to talk to Rachel Corbett. Rachel got involved with podcasting 20 years ago, right at the beginning of industry's infancy. She was the Head of Podcasts at the Mamami...
Should You Try Affiliate Marketing? An Interview with Ross Winn from Podcast Insights
August 13, 2020 10:55 - 27 minutes - 24.9 MBThis week on Audience, we’re talking monetization. While many podcasters start their show as a hobby, more times than not, they eventually want to start thinking about how to earn some money from the show. But rather than focus on every podcast monetization strategy, we’re drilling into one specific method: affiliate marketing. Ross Winn from Podcast Insights is an expert on promoting affiliate products to earn some extra cash. His site is the go-to for all things podcasting–from how to s...
How To Record A Podcast With An iPhone & On-The-Go
August 06, 2020 09:00 - 19 minutes - 17.7 MBGiven podcasting’s spontaneous nature, it’s more than likely that you’ll run into a time where you want to capture a conversation that needs to be heard, but you don’t have your usual equipment with you. That’s where recording a podcast on your iPhone comes in. On this episode of Audience, we're shifting gears to highlight Castos creators who are podcasting in unique ways. Rob and Jill from Fearless Camping are the first to join us to talk about how they record their podcast on-the-go. F...
How To Get Featured In Apple Podcasts with Bobby Temps
July 30, 2020 07:00 - 39 minutes - 36 MBOne of the biggest players in the podcasting industry is Apple Podcasts. Up to this point, they have helped dictate major shifts in podcast consumption and how podcasters create their shows. Given Apple Podcasts’ popularity, it’s no surprise getting in front of their curation team can help propel a podcast to new heights. But the question is, how can I pitch my podcast to appeal to their editors? This week on Audience, we’re tackling this important topic with Bobby Temps. As the co-host...
More Podcasting Questions Answered
July 23, 2020 11:07 - 19 minutes - 17.7 MBClass is back in session on our latest Audience episode! This week, we’re taking it back to our community. Across our Facebook groups and in conversations with customers, we hear a lot of great questions. Some that we’ve never thought of and others that frequently stump newbie podcasters. In our latest episode, we brought in five questions that we think don’t get enough air time. But first, some exciting announcements with our company and platform. The first is that we announced our siste...
How Covid-19 May Change Podcasting Forever with Tom Webster
June 25, 2020 10:01 - 35 minutes - 32.6 MBThere’s no doubt that the Coronavirus pandemic has changed many of our lives, and for some aspects of our lives this may be a permanent change. Our guest on Audience this week is Tom Webster from Edison Research, the company behind the industry-leading Infinite Dial survey. In an earlier episode we recapped some of the biggest takeaways from the 2020 Infinite Dial survey, and thought we HAD to have Tom on the podcast to talk through some more of his interpretations of the data there, and...
Creating A Diverse Podcast Publication With Ashley And Galen From Bello Collective
June 18, 2020 07:00 - 32 minutes - 29.3 MBAs with many new hobbies, a fair bit of research and reading is required to figure out the best way to start. Podcasting isn’t much different so there has always been need for diverse resources teaching Podcasting 101. According to Google Trends, the phrase “how to start a podcast” has averaged 60 searches per day since 2016. With low barriers to entry and the ability for just about anyone to start podcasting, the Bello Collective was ready to answer that question. Google Trends interest ...
Rob Walling On How To Podcast For 10 Years Straight
June 11, 2020 08:02 - 34 minutes - 32 MBMotivation is a fickle thing. Some days it’s front and center, driving you to produce your best work. Others it’s no where to be found and things that used to be a priority can fall to the wayside. The rollercoaster of motivation is a central theme in our latest episode of Audience. Craig sits down with Rob Walling, found of Drip and TinySeed, who has produced over 500 podcast episodes. His show, Startups For the Rest of Us, has been on the air for 10 years. Throughout that time, the show...
James Cridland On How Podcast Directories Can Change The Industry
June 04, 2020 12:04 - 32 minutes - 30.2 MBThere are a lot of experts within the podcasting industry. But James Cridland is in a unique position to see the industry’s trends, successes, and failures differently than most. As the curator of Podnews, a daily podcasting briefing, his perspective is a combination of news from podcast hosts, advertisers, content creators, and listening platforms. Given his holistic view, we invited James to chat on our latest Audience episode. We took the opportunity to hear his thoughts on the future ...
The Key To Starting A Podcast Network With Jeff Umbro From Podglomerate
May 28, 2020 09:56 - 36 minutes - 33.6 MBWhen it comes to the distribution aspect of your podcast there are fewer “sure things” than having other similar shows in your niche promoting your content. And podcast networks are the most natural way to establish that cross pollination of your podcast with other relevant audiences. In this coversation with Jeff Umbro from podcast network Podglomerate we discuss how setting up a podcast network can be a good fit for you and other shows in your niche, the 5 different approaches they take...
Upping Your Podcast Game, And Listener Questions
May 21, 2020 08:00The team at Castos is excited to announce that our premium course on how to create a great podcast is now entirely free. Check out the Podcast Like A Pro course today to get 25+ lessons on everything from: Listener personas and popular podcast topics Gear, microphones, and setup recommendations Audio recording and editing software recommendations How to achieve professional sounding audio for your final episodes Writing SEO-friendly show notes for your website Setting up a podcast ho...
Upping Your Podcast Game, And Listener Questions
May 21, 2020 08:00 - 19 minutes - 18 MBThe team at Castos is excited to announce that our premium course on how to create a great podcast is now entirely free. Check out the Podcast Like A Pro course today to get 25+ lessons on everything from: Listener personas and popular podcast topics Gear, microphones, and setup recommendations Audio recording and editing software recommendations How to achieve professional sounding audio for your final episodes Writing SEO-friendly show notes for your website Setting up a podcast ho...
Upping Your Podcast Game, And Listener Questions
May 21, 2020 08:00The team at Castos is excited to announce that our premium course teaching everything we know about how to create a great podcast is now entirely free. Check out our Podcast Like A Pro course today to get 25+ lessons on everything from: Listener Personas and the Theming of your podcast Gear, Microphones, and Setup Audio recording and editing software recommendations Preparing your episodes to publish Writing great looking show notes for your site Setting up your hosting platform and...
Upping Your Podcast Game, And Listener Questions
May 21, 2020 08:00 - 19 minutesThe team at Castos is excited to announce that our premium course on how to create a great podcast is now entirely free. Check out the Podcast Like A Pro course today to get 25+ lessons on everything from: Listener personas and popular podcast topics Gear, microphones, and setup recommendations Audio recording and editing software recommendations How to achieve professional sounding audio for your final episodes Writing SEO-friendly show notes for your website Setting up a podcast ho...
Upping Your Podcast Game, And Listener Questions
May 21, 2020 08:00The team at Castos is excited to announce that our premium course teaching everything we know about how to create a great podcast is now entirely free. Check out our Podcast Like A Pro course today to get 25+ lessons on everything from: Listener Personas and the Theming of your podcast Gear, Microphones, and Setup Audio recording and editing software recommendations Preparing your episodes to publish Writing great looking show notes for your site Setting up your hosting platform and...
Upping Your Podcast Game, And Listener Questions
May 21, 2020 08:00The team at Castos is excited to announce that our premium course teaching everything we know about how to create a great podcast is now entirely free. Check out our Podcast Like A Pro course today to get 25+ lessons on everything from: Listener Personas and the Theming of your podcast Gear, Microphones, and Setup Audio recording and editing software recommendations Preparing your episodes to publish Writing great looking show notes for your site Setting up your hosting platform and...
Upping Your Podcast Game, And Listener Questions
May 21, 2020 08:00The team at Castos is excited to announce that our premium course teaching everything we know about how to create a great podcast is now entirely free. Check out our Podcast Like A Pro course today to get 25+ lessons on everything from: Listener Personas and the Theming of your podcast Gear, Microphones, and Setup Audio recording and editing software recommendations Preparing your episodes to publish Writing great looking show notes for your site Setting up your hosting platform and...
Upping Your Podcast Game, And Listener Questions
May 21, 2020 08:00The team at Castos is excited to announce that our premium course on how to create a great podcast is now entirely free. Check out the Podcast Like A Pro course today to get 25+ lessons on everything from: Listener personas and popular podcast topics Gear, microphones, and setup recommendations Audio recording and editing software recommendations How to achieve professional sounding audio for your final episodes Writing SEO-friendly show notes for your website Setting up a podcast ho...
Upping Your Podcast Game, And Listener Questions
May 21, 2020 08:00The team at Castos is excited to announce that our premium course on how to create a great podcast is now entirely free. Check out the Podcast Like A Pro course today to get 25+ lessons on everything from: Listener personas and popular podcast topics Gear, microphones, and setup recommendations Audio recording and editing software recommendations How to achieve professional sounding audio for your final episodes Writing SEO-friendly show notes for your website Setting up a podcast ho...
Upping Your Podcast Game, And Listener Questions
May 21, 2020 08:00The team at Castos is excited to announce that our premium course on how to create a great podcast is now entirely free. Check out the Podcast Like A Pro course today to get 25+ lessons on everything from: Listener personas and popular podcast topics Gear, microphones, and setup recommendations Audio recording and editing software recommendations How to achieve professional sounding audio for your final episodes Writing SEO-friendly show notes for your website Setting up a podcast ho...
Upping Your Podcast Game, And Listener Questions
May 21, 2020 08:00The team at Castos is excited to announce that our premium course on how to create a great podcast is now entirely free. Check out the Podcast Like A Pro course today to get 25+ lessons on everything from: Listener personas and popular podcast topics Gear, microphones, and setup recommendations Audio recording and editing software recommendations How to achieve professional sounding audio for your final episodes Writing SEO-friendly show notes for your website Setting up a podcast ho...
Upping Your Podcast Game, And Listener Questions
May 21, 2020 08:00The team at Castos is excited to announce that our premium course on how to create a great podcast is now entirely free. Check out the Podcast Like A Pro course today to get 25+ lessons on everything from: Listener personas and popular podcast topics Gear, microphones, and setup recommendations Audio recording and editing software recommendations How to achieve professional sounding audio for your final episodes Writing SEO-friendly show notes for your website Setting up a podcast ho...
8 Podcast Best Practices You Should Know
May 14, 2020 08:00 - 22 minutes - 20.6 MBCreating great content is hard. Any kind, really. Whether it’s a blog, a YouTube channel, or a podcast. In a sea of information it’s tough to know what advice to follow and what to dismiss as noise. In this episode, we lay out an easy-to-follow set of podcast best practices that will help you grow your show. This playbook is full of things we’ve learned from working with hundreds of successful shows and interviewing some of the best minds in podcasting. They are the proven steps that man...
Creating A Remote Creativity Platform With The Founders Of Squadcast.fm
May 07, 2020 09:15 - 36 minutes - 33.4 MBCreating great sounding audio is the cornerstone of what constitutes a winning podcast. And there are many things that go into this: the right gear, the right techniques, great post-production, and a way to record that audio in an easy and high-quality manner. And in this episode, we welcome Zach Moreno and Rock Felder, cofounders of Squadcast.fm to discuss this, and much more. At their core, Zach and Rock from Squadcast have set out to create a platform in which creatives can record real...
Castos Productions: Affordable Podcast Editing From Your Dashboard
April 30, 2020 08:00 - 20 minutes - 19 MBWhen we talk to our customers, podcast editing is often the most intimidating part of podcasting. It's technical, a more laborious process, and it's hard to know when you're done. With the importance of consistently publishing new episodes, there are a few podcast editing methods to choose from. Some some, purchasing podcast editing software and using a DIY approach is best. An option for beginners and veterans, doing the editing yourself takes more time. There's a learning curve to under...
How To Tell A Story From NPR’s Former VP Of Programming
April 23, 2020 06:00 - 34 minutes - 31.2 MBThis week on Audience we chatted with Eric Nuzum, an expert who started NPR’s podcasting efforts back in 2005. Eric help found some of NPR’s most successful shows, has published three best-selling books, and co-founded a podcast production company called Magnificent Noise. Recently, he found time to write and publish his fourth book, Make Noise: A Creator’s Guide to Podcasting and Great Audio Storytelling. The words of wisdom and exercises on being a better storyteller lead Craig to his p...
How To Tell A Story From NPR's Former VP Of Programming
April 23, 2020 06:00 - 34 minutesThis week on Audience we chatted with Eric Nuzum, an expert who started NPR's podcasting efforts back in 2005. Eric help found some of NPR's most successful shows, has published three best-selling books, and co-founded a podcast production company called Magnificent Noise. Recently, he found time to write and publish his fourth book, Make Noise: A Creator's Guide to Podcasting and Great Audio Storytelling. The words of wisdom and exercises on being a better storyteller lead Craig to his p...
The Ladybug Podcast Shows The Importance Of Personal Brands
April 16, 2020 06:00 - 35 minutes - 32 MBIn this episode of Audience, we sat down with the hosts of the Ladybug Podcast. Emma Bostian, Ali Spittel, and Kelly Vaughn produce a weekly show geared towards developers at all stages in their careers. They create episodes about technical coding topics, interview industry experts, and weave in “softer” development conversations to keep their audience engaged. Throughout this interview, our conversation regularly transitioned back to personal brands and their importance. These women are ...
Jay Acunzo On How Your Point Of View Grows An Audience
April 09, 2020 06:00 - 43 minutes - 39.4 MBOn this week’s Audience episode, Craig sits down with Jay Acunzo from Marketing Showrunners. The two founders and podcasters dig into why defining and sticking to a point of view is the key to building an engaged audience. The episode touches upon why it’s OK to have a podcast that doesn’t speak to some people. And how to differentiate their negative feedback from the reviews that will help you succeed. Jay clues us into his team’s mantra and how it continues to serve as their guiding ligh...
Your Podcast Questions, Answered
April 02, 2020 06:32 - 18 minutes - 16.5 MBLately, many of us have been figuring out how best to spend time in our new routines. Some are dusting off their podcast microphones for the first time and others are taking a diligent look at how to improve their show. In this episode of Audience, we put a call out for your most pressing podcast questions across our Facebook group and newsletter. We wanted to use our voice to help you navigate common hurdles of making a successful podcast. And it may come as no surprise, there was a com...
Podcast Statistics From The 2020 Infinite Dial Survey
March 26, 2020 06:00 - 22 minutes - 20.8 MBEdison Research and Triton Digital released their podcast statistics and digital media consumption in March 2020. This presentation was slightly different as we globally navigate the Covid-19 landscape and what that means for content creators. In this episode of Audience, we’re recapping the most relevant consumption data for podcasters and how to take advantage of what’s to come. The podcasting industry is still in its infancy with plenty of room to grow. For those currently producing a ...
The Best Educational Podcasts Of 2020–And How To Create Your Own
March 19, 2020 07:40 - 31 minutes - 29.2 MBAs listeners and podcast producers, we’re always on the hunt for shows that help us improve in some aspect of our lives. The best educational podcasts fill the void with episodes about entrepreneurship, language learning practice, and even philosophical debates. When Craig sat down with Kevan Lee from Buffer, he didn’t plan on digging deeper into how Buffer creates their educational podcasts. But after hearing about their unique process and transition into scripted episodes, we had to kno...
Become A Better Interviewer By Asking These Questions
March 12, 2020 06:51 - 20 minutes - 19 MBIn this episode of Audience, we’re taking a break from interviewing to talk about…interviews. Being a good interviewer means asking thought-provoking podcast interview questions but what does that mean? To answer that question, we’re taking a step back and analyzing how to interview someone for a podcast. From the prep work to the questions you should consider asking, this is a comprehensive look at how to generate a great podcast interview. If you’re using Kai’s tips from our last episode...
10 Absolutely Best Podcast Interview Questions to Ask
March 12, 2020 06:51 - 20 minutes - 19 MBIn this episode of Audience, we’re taking a break from interviewing to talk about…interviews, and help you come up with podcast questions to ask during your podcast interviews. Being a good interviewer often means asking thought-provoking podcast interview questions but what does that mean? To answer that question, we’re taking a step back and look at how to interview someone for a podcast. From the prep work to coming up with a list of questions you should consider asking, this is a co...
4 Ways To Create A Video Podcast (And Why You Should Try It)
March 06, 2020 17:56 - 14 minutes - 13.7 MBWhy do all the top podcasts publish videos to YouTube? Because YouTube has 2 billion logged-in users (and growing), which makes it a powerful place to grow your audience. In fact, 43% of monthly podcast listener say they’ve enjoyed podcast content on YouTube in the last year, which means you probably have potential fans browsing YouTube for content like yours right now. All you have to do is turn your regular podcast into a video podcast. Fortunately, you are already doing most of the wo...
How To Pitch, Book, And Be The Perfect Podcast Guest
March 05, 2020 11:39 - 39 minutes - 36.3 MBPitching, booking, and being the perfect podcast guest takes persistence and practice. Appearing on different shows is a tried and true method to growing a following, but there’s a lot that goes into the process. This week on Audience, we sat down with Kai Davis who is an expert on how to get the most out of podcast guest opportunities. Davis been in the industry for over a decade. Through appearing and booking podcast guests, he helps podcasters, business owners, authors, and more achieve...
What Is A Podcast Consultant With Mathew Passy
February 27, 2020 05:00 - 30 minutes - 28.3 MBPutting out the best podcast possible is the goal of every host. It typically starts with refining a show’s content and structure. But honing in on the mistakes and finalizing a game plan is where a podcast consultant comes in. To help figure out the right path forward, it may be worth turning to a professional. Typically an auditing service, podcast consultants take both a high-level and detailed look at your podcast. The goal is to fix the pain points and elevate the pieces that are work...
Podcasting As Content Marketing With Ben Sailer From CoSchedule
February 20, 2020 07:00 - 36 minutes - 33.8 MBContent marketing has long been a primary way for brands to increase their website traffic and customer bases. And one of the best in the game is CoSchedule. This software as a service (SaaS) tool allows marketers to organize, execute, and analyze every promotional campaign to get more done. To introduce CoSchedule to potential users, they create educational content about industry best practices and their product. In this episode, we discuss how CoSchedule uses podcasting within their bro...
How To Create A Narrative Podcast (& Why You Should Try It)
February 13, 2020 10:27 - 24 minutes - 22 MBSix weeks into this experiment and a handful of data analyses later, we discovered our narrative style episodes were driving the most engagement. More listeners were tuning in the first day the episode dropped and the passive listens over time continue pouring in. 212 people listened to Crafting The Narrative the day it was released. Keeping our eyes on the growth prize, we committed to producing more content our audience showed us they want to hear. But creating a narrative podcast requ...
Jack Rhysider Talks Podcast Promotion & Darknet Diaries
February 06, 2020 10:54In this episode of Audience, I sit down with Jack Rhysider from the Darknet Diaries podcast and dig into his journey promoting his podcast. With +200K listeners and counting, Jack is not only the host of an insanely popular podcast but he also talks transparently about how he grew a following using strategies any podcaster can leverage. Ahead, we picked out few key topics from his interview that can help take your show to the next level. We explore Jack's research on audience tipping poin...
Early Results And Growth Strategy Looking Ahead
January 30, 2020 03:34 - 18 minutes - 16.7 MBAudience was born to be an unfiltered, raw look at one brand’s quest to test the most popular podcast growth strategies. To stay true to our word, we’re looking back at our results to date and detailing what lies ahead. In the 10th episode, Early Results And Our Growth Strategy Looking Ahead, we’re diving into the important growth numbers to see how we’ve done. Growing a podcast takes diligence, strategic thinking, and an eagerness to keep at it. We’re currently not hitting our goal of at ...
The 4 Best Paid Acquisition Channels To Grow Your Listenership
January 23, 2020 04:01 - 23 minutes - 21.1 MBIn this episode of Audience we talk through the 4 most common advertising platforms you can use to grow your podcast. While the quality of your content is, and likely will always be, King if you have the budget to amplify that already-awesome content with advertising it can be a really effective way to accelerate the growth of your show. In this episode we talk about the following ad platforms for your podcast: Facebook Overcast Quora and Reddit Other podcasts But fair warning, good...
8 Tips To Podcast More Efficiently
January 16, 2020 12:24 - 13 minutes - 12.8 MBWhen it comes to creating great content everything starts with consistency. You've got to be able to publish episodes on schedule, week after week. And a big part of that is having a system to allow you to create those episodes easily over time, with spending just the minimum amount of time necessary, so you can spend the rest of your time on higher value (and higher leverage) activities, like connecting with your audience, promoting your podcast, and growing your brand. In this episod...
Effective Podcast Promotion Strategies
January 09, 2020 02:00 - 20 minutes - 19 MBIn this our 6th episode of the Audience podcast we dive into the tactics you can use to broaden your listenership through better promoting your podcast. Promoting your podcast comes down to finding new ways to reach prospective listeners outside of your existing audience circle. Effective podcast promotion starts with knowing your ideal listener and the places where you can connect with them, and then building the systems and practices to connect with people in those communities every tim...
Becoming A Content Leader with Srini Rao
January 02, 2020 12:37 - 30 minutes - 24.1 MBBeing a content leader (as opposed to a follower and copying what everyone else is doing) is scary, especially for first-time podcasters. In Audience’s episode 5, we’re taking a closer look at podcast content tips. But this “Blue Ocean” of content for your listeners creates an opportunity for you to explore what you really want to talk about on your podcast and creates for your audience that engaging, share-worthy material that they so desperately are looking for. In this episode, I si...
Launch Day
December 26, 2019 13:00 - 18 minutes - 16.6 MBIn this episode of Audience, we cover the results of our launch day, talk about how we approached launching the podcast, and what some of the early analytics around the launch day episodes are. From here the fun (and hard) part starts, where we will begin growing the listenership of this podcast. A modest beginning of ~200 listeners in our inaugural episodes is a good starting point, but now comes the time to broaden the reach of this show to new listeners. Our early plans to grow this...
Crafting The Narrative
December 19, 2019 08:30 - 25 minutes - 23.2 MBIn this episode, we talk through what makes up a good story for your podcast, and why it’s an essential step in creating engaging and shareworthy content. These days creating the same content as the rest of the shows in your niche just isn’t good enough. We all need to be publishing 10x content that really stands out above and beyond what other shows are creating. To learn how the pros do this I sat down with Jared and Leah from Vancouver based Pressboard Media. Jared and Leah are exp...
Podcast Setup And Gear
December 19, 2019 08:25 - 17 minutes - 16 MBEveryone’s favorite topic, and an important one here at the beginning of your podcasting journey is a podcast’s setup. If you’re new to recording high quality audio then sit down for a crash course in podcast setups. After this episode, you’ll be able to record the kind of sound that your audience will love listening to, and keep them coming back week after week. In this episode we discuss: Podcast microphone suggestions Audio recording and editing software Podcast hosting providers W...
Why And For Whom We’re Podcasting
December 19, 2019 08:20 - 18 minutes - 17 MBThese two questions are so essential that we put them into this inaugural episode of Audience. If you don’t have a well thought out and defensible answer for: Why you’re podcasting Who you’re podcasting for Then stop everything else now and let’s figure this out. The answer to these two questions will guide almost all of the creative content decisions that you make with your show. Doing this will give you great alignment between the 3 pillars of a great podcast: what your audience is ...
Why And For Whom We're Podcasting
December 19, 2019 08:20These two questions are so essential that we put them into this inaugural episode of Audience. If you don't have a well thought out and defensible answer for: Why you're podcasting Who you're podcasting for Then stop everything else now and let's figure this out. The answer to these two questions will guide almost all of the creative content decisions that you make with your show. Doing this will give you great alignment between the 3 pillars of a great podcast: what your audience is ...