Sales Strategy & Enablement by Revenue.io
1,554 episodes - English - Latest episode: 18 days ago - ★★★★★ - 332 ratingsWith more than 1,100 episodes and millions of downloads, Sales Strategy and Enablement with Revenue.io is the world’s most-trusted sales podcast. Each week, hosts Howard Brown and Alastair Woolcock deliver inspiring conversations with the world’s greatest sales leaders about sales engagement strategies and tactics, sales enablement, artificial intelligence, revenue intelligence, tech maturity, sales psychology and more. Through discussions with the world’s top CROs, CSOs, CEOs, researchers, authors and technologists, listeners glean rare insight into game-changing strategies, tactics, and technologies, with particular focus on how AI is being used to make sellers more productive and effective than ever before. In addition, check out classic episodes hosted by Andy Paul, the author of three award-winning sales books. Ready to take your sales game to the next level? Join us on our mission to help your reps grow revenue and pipeline faster and more efficiently than ever before. Visit Revenue.io/podcasts for more.
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Episodes
1078: Be Genuine—How to Cold Call a Highly Targeted List, with Jim Duffy
July 26, 2022 10:00 - 35 minutesJim Duffy is the President of The Litigation Connection. His business is finding the best litigation lawyers that fit his client's very particular needs and niche. He walks through his research process which has dramatically increased his bookings and how to utilize this research during the actual cold call. Jim emphasizes the need to be genuine in developing a relationship and determining fit, rather than being salesy, as there is simply no need for it in his space. HIGHLIGHTS Getting in ...
A Conversation with Whitney Johnson
July 22, 2022 10:00 - 50 minutesWhitney Johnson is the CEO of Disruption Advisors and author of Disrupt Yourself: Master Relentless Change and Speed Up Your Learning Curve. Discussed in the book is how an S-curve can be used to explain how people learn and grow. Whitney uses the example of her own career and how, after experiencing explosive growth and reaching the top of the S-curve, she wanted to fill an emotional need that was not being fulfilled on Wall Street. She explores all about this S-curve, from the element of ri...
1077: The Resurgence of Face-to-Face Sales, with Steven Benson
July 21, 2022 10:00 - 34 minutesSteven Benson is the Founder and CEO of Badger Maps. As a tool for field salespeople, Badger Maps took a big hit because of the pandemic. However, now that many businesses are operating more freely, the industries that benefit the most from face-to-face sales are once again preferring this more traditional way to do sales. The need to ask questions and provide answers during large deals is simply better done in person. Steven also comments on the coming recession and what CEOs and sales leade...
1076: Service-Led Selling Differentiates You, with Jim Irving
July 19, 2022 10:00 - 40 minutesJim Irving is the CEO of Merit Consulting and the author of the bestsellers The B2B Selling Guidebook and The B2B Leaders Guidebook, as well as his latest book, The B2B Sales Top Tips Guidebook. He shares some insights he learned while gathering sales tips for this guidebook on how to realign how you sell with the prospect's buying process. They talk about a more streamlined definition of it, and how service-led selling sets you apart from even your biggest competitors when the norm today is ...
A Conversation with Pouyan Salehi
July 15, 2022 10:00 - 38 minutesPouyan Salehi is the CEO and Co-founder of Scratchpad. Tools like Salesforce were created for the convenience and use of managers, not reps. Pouyan decided to change that by looking at the sales process from a rep's perspective. What he saw was that simplicity and faster access to information were the reps' biggest requirements for a workspace. With this in mind, Scratchpad created a workspace with simple yet useful features like text editors that pull data in and out of Salesforce. Pouyan al...
1075: Unlock Your Greatness by Finding a Worthy Goal, with Michael Bungay Stanier
July 14, 2022 10:00 - 52 minutesMichael Bungay Stanier is the founder of Box of Crayons and author of The Coaching Habit who also recently published his latest book called How to Begin: Start Doing Something That Matters. He discusses his process in writing this book and discovering that a worthy goal has three characteristics; it is thrilling, important, and daunting. Michael shares his insights on the steps to finding your worthy goal and challenging yourself to unlock your greatness. HIGHLIGHTS A worthy goal is thrill...
1074: Master the Basics of EQ and Empathy, with Dean Karrel
July 12, 2022 10:00 - 36 minutesDean Karrel is a career development advisor, sales trainer, LinkedIn Learning instructor, and author of Mastering the Basics. He has held senior leadership positions in major global publishing companies for more than three decades. He shares how the intangible things not taught in school are the things that will drive your success. He talks about emotional intelligence, learning empathy, and being authentic as defining characteristics of good salespeople. HIGHLIGHTS Master the basics: Your ...
A Conversation with Shannon Minifie
July 08, 2022 10:00 - 56 minutesShannon Minifie is the CEO of Box of Crayons. Curiosity is not just seeking the right answers but also seeking to know the right questions to get to the right answers. This changemaker behavior helps sellers be more client-centric instead of defaulting to simply giving advice. It helps remove biases that otherwise create wrong assumptions about the buyer and what they really need. A curious mindset also removes the anxiety entering into sales calls since you no longer feel the need to always ...
1073: A Great Customer Experience Creates Loyalty, with Shep Hyken
July 07, 2022 10:00 - 41 minutesShep Hyken is the Chief Amazement Officer of Shepard Presentations, an NYT bestselling author, and keynote speaker who helps companies deliver amazing customer service experiences. His latest book is called I'll Be Back: How to Get Customers to Come Back Again and Again which talks about operationalizing a great experience that gets customers to tell sellers, "I'll be back." Shep discusses how to deliver exceptional customer service throughout the buyer's journey, deliver that consistently, a...
1072: Everboarding: Enabling Sellers for the Long Term, with Garrett Rafols
July 05, 2022 10:00 - 39 minutesGarrett Rafols is the Senior Director for the Center of Excellence at Gympass. Enablement is an ongoing process, from onboarding new salespeople to everboarding existing members to keep them relevant and up-to-date. Andy and Garrett discuss the urgency with which companies deploy new sales teams and the need to balance this with treating salespeople as long-term investments too. When companies have this self-awareness, they have an openness to innovation that reinforces a growth rather than a...
A Conversation with Darin Dawson
July 01, 2022 10:00 - 44 minutesDarin Dawson is the President & CO-Founder of BombBomb.com. Video is the closest analog to face-to-face conversations which can communicate our nonverbal language. This massive advantage helps sellers close more deals in more condensed timeframes. Darin discusses how to use human-centric communication in sales and shares that, in an industry of similar products, likeability dramatically influences the decision to do business with you. HIGHLIGHTS ● Shareable videos help deals close faster...
1071: Align Sales and Your Personal Values, with David J.P. Fisher
June 30, 2022 10:00 - 52 minutesDavid J.P. Fisher is the President of RockStar Consulting, a Sales Hall of Fame inductee, keynote speaker, author, and coach. Part of our journey as salespeople is the alignment of our individual values with how we sell. Being intentional about this growth not only makes us sell more effectively but also makes us more memorable. David comments further on the role of sales leadership in enabling the success of sellers, as well as win rates being an essential KPI. HIGHLIGHTS ● Know yourself ...
1070: Sell a Price Increase Without Losing Customers, with Jeb Blount
June 28, 2022 10:00 - 51 minutesJeb Blount is the Founder and CEO of Sales Gravy and bestselling author of 14 books, including his latest one called Selling the Price Increase: The Ultimate B2B Field Guide for Raising Prices Without Losing Customers. The conversation on price increase is one that sellers and buyers simply do not want to have. It is, however, an essential one. Jeb discusses how and why you have to defend your price increase to your customer and drive it all the way to acceptance. He breaks down the differenc...
A Conversation with Bryan Smith
June 24, 2022 10:00 - 54 minutesBryan Smith is the Co-Founder of LEON Health Science. There are many similarities between sales teams and athletes and, as such, managers can learn how to manage their team's stress and burnout the same way. Stress is not always a bad thing but a rate of stress that doesn't allow for recovery is what can cause burnout. Bryan discusses timing and how recovery weeks rejuvenate individuals. He also talks about the need for 1-on-1 coaching because the nature of stress and burnout varies greatly f...
1069: Read Digital Body Language for Personalized Conversations, with Maura Rivera
June 23, 2022 10:00 - 34 minutesMaura Rivera is the Chief Marketing Officer at Qualified.com. She shares her amazing growth story from starting as an executive assistant to leading marketing at her company today. She also talks about how marketing and sales are changing to address shifts in the landscape and their initiatives to empower their sellers to meet these new challenges. Maura details how they read the digital body language of their buyers and the tools they use to have focused and personalized conversations with t...
1068: Grow Your Business Like a Weed, with Stu Heinecke
June 21, 2022 10:00 - 38 minutesStu Heinecke is an editorial cartoonist for the Wall Street Journal and author of How to Get a Meeting with Anyone and the newly-published How to Grow Your Business Like a Weed: A Complete Strategy for Unstoppable Growth. Stu makes an analogy between sales and weeds (the dandelion, in particular), and shares his insights on how weeds use unfair advantages to grow and their innate aggressiveness to survive. He discusses several strategies like the Seed Strategy which explores every bit of oppo...
A Conversation with Garland Vance
June 17, 2022 10:00 - 47 minutesGarland Vance is the Founder of AdVance Leadership and author of Gettin' (un)Busy: 5 Steps to Kill Busyness and Live with Purpose, Productivity, and Peace. Busyness is not a badge of honor. It is, however, steeped in good intentions as busyness is an overcommitment to good commitments. Garland emphasizes the need to uncommit and get unbusy through his 5 steps. He also shares a few practices of highly productive yet unbusy people in time blocking and working around the whole schedule according...
1067: Align the Round Canoe to Move Forward, with Erik Host-Steen
June 16, 2022 10:00 - 39 minutesErik Host-Steen is the Founder and CEO of SMP Alignment which stands for Sales, Marketing, and Products. He discusses the Round Canoe Phenomenon where misalignment between SMP causes the boat to go around in circles. One way he addresses this is with an Outcome Hierarchy that is grounded on a purpose, a strategic mission vision, a tactical approach, and metrics. He discusses how structure can give rise to incentives that make people act opposite to the purpose at the top of the hierarchy. Ult...
1066: Be Social on Social Media to Generate Leads, with Tim Hughes
June 14, 2022 10:00 - 46 minutesTim Hughes is the author of Social Selling: Techniques to Influence Buyers and Changemakers. Even though brands can have truly massive followings, it is the individuals within the companies who draw in clients. Tim discusses how sellers can leverage social media to generate leads and meetings by creating a buyer-centric profile, expanding digital territory, and creating content. He details how to present your LinkedIn profile to achieve this goal and how your digital territory is expanded thr...
A Conversation with Ralph Barsi
June 10, 2022 10:00 - 1 hourRalph Barsi is the VP for Global Inside Sales at Tray.io and he joins today's show to discuss Andy's latest book Sell Without Selling Out. The book shows sellers the journey through the buyer's perspective and how to change some salesy behaviors that buyers hate. Andy refers to the value of intentionality in getting buyers closer to a decision and encourages sales leaders to promote creativity and autonomy in their organizations. Andy also discusses the 4 pillars or human skills you need to s...
1065: Be Memorable to Sell Strikingly Differently, with Jennifer Colosimo
June 09, 2022 10:00 - 48 minutesJennifer Colosimo is the President of the Enterprise Division at FranklinCovey and Co-Author of Strikingly Different Selling. Also joining is Howard Brown, Founder and CEO at Revenue.io. Jennifer shares how they facilitate behavior change in leadership, individuals, culture, and how they execute sales strategies. She highlights the importance of storytelling for effective selling and the value of coaching to see certain red lights that you shouldn't blow through. They also talk about being re...
1064: Choose Where You Thrive And Not Just Survive, with Gabrielle Blackwell
June 07, 2022 10:00 - 35 minutesGabrielle Blackwell is the Business Development Manager for Strategic Accounts at Airtable and Co-Host and Co-Founder of Women in Sales Club. She begins by talking about studying in France and hustling as an au pair. Upon arrival back in the US, she shares how she entered sales and quickly moved up the ranks. She imparts some nuggets of wisdom on why a career where you thrive and not just survive should be a priority and how sales leaders can move away from traditional and transactional sales...
A Conversation with Ann Latham
June 03, 2022 10:00 - 47 minutesAnn Latham is the President of Uncommon Clarity and author of The Power of Clarity. The effects of business decisions reverberate through an organization whether or not a process is used to arrive at these decisions. To focus the conversation and align to the true priorities, clarity is needed. Ann talks about bringing in new information and options to conversations so that decision-makers can introduce a new set of potential criteria to create different outcomes. Clarity is knowing exactly w...
1063: Change Thinking and Behavior Through Microlearning, with Bret Kramer
June 02, 2022 10:00 - 36 minutesBret Kramer is Vice President of Sales and Customer Success at Qstream. Sales enablement covers a variety of topics, but the question of training brings up the question of knowledge retention. Microlearning applies the science of the Testing Effect which says that taking a test on previously studied material and getting it right leads to better retention. It's not that sales training in itself ineffective, it's that how it's done is not yielding enough real-world behavior change. Microlearnin...
1062: Adapt to Survive the Looming Recession, with Frank Cespedes
May 31, 2022 10:00 - 47 minutesFrank Cespedes is a Senior Lecturer at the Harvard Business School and author of several sales books including Sales Management That Works: How to Sell in a World that Never Stops Changing. There is a recession looming right now and Andy and Frank discuss what organizations can realistically do to prepare for it, especially amidst the growth-at-all-costs backdrop. Frank discusses the role of sales leaders in hiring for fit, coaching, and doing performance reviews. He also comments on stagflat...
A Conversation with Mark Cox
May 27, 2022 10:00 - 50 minutesMark Cox is the founder of In the Funnel Sales Coaching. A repeatable process has undeniable benefits in converting prospects into paying clients — and this process is best applied to discovery. But processes are just guides. They are not rigid. And these processes integrate between the buyer's journey and your own sales process. At the core of it, selling is simply solving the problems of your clients and your goal is to constantly add value to the prospect. Andy and Mark discuss an authenti...
1061: Disrupting the Trillion-Dollar Global Supply Chain, with Jerry Brooner
May 26, 2022 10:00 - 34 minutesJerry Brooner is President of Global Field Operations at Enable. The global supply chain is a trillion-dollar economy and the mind-boggling thing is how little coordination there is between the major players. Jerry serves this massive market by offering a digital solution to manufacturers, distributors, and retailers to keep track of their rebates—which is one of the main ways these entities make 100% (or more!) of their profit. Jerry also talks about sales enablement, weathering recessions, ...
1060: Live with Intention to Make Quota, with Bobby Dysart
May 24, 2022 10:00 - 45 minutesBobby Dysart is Head of Sales at Compa and host of the Quotaless Podcast. Sales leadership is definitely about driving revenue, but it's also about empowering sales teams with the right tools and the right mindset too. Bobby shares how living with intention brings forth your authentic self and how quota happens simply as a consequence. He also talks about the undeniable role of luck and embracing the unexpected because the reality is that there is very little you can control as a salesperson....
A Conversation with Andreas Jonsson
May 20, 2022 10:00 - 44 minutesAndreas Jonsson is the co-founder and CEO of SHIELD. As LinkedIn offers the unique opportunity to thrive in sales while leveraging your own personal brand, Andreas shares how individual contributors, entrepreneurs, and companies can achieve this. An individual's personal brand has a direct impact on sales and creates a tribe of like-minded people. When you find your content market fit, double down on it, and post your unique point-of-view around your product or service. When you provide true ...
1059: Champions Articulate Your Value, with Nate Nasralla
May 19, 2022 10:00 - 28 minutesNate Nasralla is the Founder at Fluint.io. Especially in the realm of online selling, having champions that articulate your value in the language of the buyer can make or break a deal. Fluint takes your buyer's words and highlights key phrases so that you can make a business case based on their specific needs. Nate also categorizes a champion differently from influencers and coaches and breaks down how influence, incentive, and information are necessary components of a champion. He explains h...
1058: Competence Over Experience, with Christine Rogers
May 17, 2022 10:00 - 33 minutesChristine Rogers is the President & COO at Aspireship. In today's episode, we discuss the greater role of competency over experience in becoming successful as a SaaS seller. Although there is a traditional preference for salespeople who have experience selling SaaS, Aspireship provides a course that highlights individuals who may not have the experience in SaaS but have proven, through actual work, that they in fact excel at sales. We unravel how their course provides this service free of cha...
A Conversation with Jon Levy
May 13, 2022 10:00 - 52 minutesJon Levy is the Founder and Host of Influencers, a Behavioral scientist, consultant, and author of a very interesting new book titled, "You're Invited, The Art and Science of Cultivating Influence." On today's episode we're talking influence, connection and trust. We start with Influence. What is it? What does it mean to have influence? And the role of relationships and community in creating influence. And Jon shares the details behind his Influence Equation. Then Jon and I dive into the impo...
1057: Harness the Power of the MEDDIC Framework, with Meghann Misiak
May 12, 2022 10:00 - 56 minutesMeghann Misiak is the founder of The Path to President's Club, a training and consulting company. She is one of the rising new voices in sales that I like to feature on this show. She's part of the new generation of thought leaders and sales leaders who are shaping the future of selling and the sales profession. On today's episode we talk about a wide range of topics including the work Meghann is doing to train sellers how to harness the power of the MEDDIC framework to help them win more dea...
1056: Win/Loss Analysis, with Andrew Peterson and Spencer Dent
May 11, 2022 10:00 - 42 minutesAndrew Peterson and Spencer Dent are the co-founders of Clozd. In today's episode we're talking about the importance and value that companies derive from doing effective win/loss analysis. We all can use more data points to help us improve our ability to help our customers make decisions. To win more deals. And what better source of data is there than talking to your buyers, and prospective buyers, about what you can do to create a better buying experience? We dig into how Clozd conducts the ...
A Conversation with Mike Bosworth
May 06, 2022 10:00 - 1 hourMike Bosworth is one of the true legends in the sales profession. He is the author and creator of both "Solution Selling" and "Customer Centric Selling." I enjoy it every time Mike comes on the show. Because I learn something new. And today's no exception. In today's episode we talk about a growing problem in sales: discovery resistance. Discovery resistance is resistance to being questioned – pushback – verbalized or not, from a buyer you would like to get to know. Discovery Resistance origi...
1055: Next Level Sales Leadership, with Derek Jankowski
May 05, 2022 10:00 - 43 minutesDerek Jankowski is the Vice President of Sales at ServiceCore. Which is a great example of a company that is using software to disrupt an industry that most people think of a decidedly low tech. On today's episode we dig into Derek's journey in his sales career; including the start he got in sales in college and how that ultimately led to his current role scaling a sales team at Service Core. We also talk about Derek's passion project, his side venture called Next Level Sales Leadership. Whic...
1054: Proactive Outbound Prospecting, with Eric Quanstrom
May 03, 2022 10:00 - 41 minutesEric Quanstrom (CMO at Cience) is a leading expert on proactive outbound prospecting. On today's episode we talk about the business of lead generation outsourcing, in particular sales development. However, we approach it from a different angle. With the rise of specialized sales companies with highly developed expertise, such as Cience, Eric and I dig into whether sales really needs to be a core competency of a company that develops and sells a product or service. Or should a product company ...
A Conversation with Ryan Walsh
April 29, 2022 10:00 - 49 minutesRyan Walsh is the founder and CEO at RepVue. Today we talk about how RepVue is challenging the status quo of getting a sales job and flipping the odds to the favor the candidate during the hiring process. We dig into the data that RepVue collects to help inform sellers during a hiring process. Then we get into what sales is going to look like in the next couple years, and what the impact will be for individual sellers. Plus, we talk about quota. This conversation was originally recorded in 20...
1053: Strategic Enterprise Sales, with Salman Mohiuddin
April 28, 2022 10:00 - 23 minutesSalman Mohiuddin is a Strategic Enterprise Sales exec with Asana. Today is another episode in our series of new and interesting voices in sales. With people who represent the future of selling. And in our conversation, among other topics, we talk about Salman's journey so far in his career from his start as an SDR to enterprise sales. He shares how he set a goal to progress into an enterprise role and relied on his determination, resilience and, most importantly, patience to help him reach hi...
1052: What's Changed in Sales? with Wendy Weiss
April 26, 2022 10:00 - 47 minutesWendy Weiss is the president at Salesology. And a leading expert on proactive outbound prospecting. In our conversation today we talk about what has changed in sales, and buying, as a result of the pandemic. And what that means in terms of the sales strategies that need to be employed to connect with potential buyers. We dig into how human communication, in general, has been impacted by the pandemic. And what impact that has on how salespeople communicate with buyers. Plus, we explore the rea...
A Conversation with Phil M Jones
April 22, 2022 10:00 - 57 minutesPhil M Jones is the author of the mega best-selling sales book, Exactly What to Say: The Magic Words for Influence and Impact. In today’s conversation we talk about “magic words”. I really like Phil’s book. He provides incredibly simple (yet highly effective) takeaways about the phrases that any seller can incorporate into their day-to-day selling that open the doors to in-depth conversations with buyers, help you understand and effectively answer objections, and thoughtfully challenge a buye...
1051: CROs in Conversation, with Eric Stine
April 21, 2022 10:00 - 47 minutesEric Stine is the Chief Revenue Officer at Skillsoft. I had all of these interesting topics lined up to talk about with Eric. Like, what does digital transformation mean for a seller? And how do you take digital transformation from a buzzword to a tangible journey for salespeople? Plus, I wanted to get into the buying experience and how to leverage technology to enable the consumer to personalize and control that experience. But, as it it turned out, we had a fascinating conversation about so...
1050: The Sale Is in the Tale, with John Livesay
April 19, 2022 10:00 - 38 minutesJohn Livesay is the author of the book titled The Sale Is in the Tale and on today's episode we talk about the importance of storytelling, We discuss the real benefits of becoming a black belt in storytelling, which includes the ability to have other people remember your story for the "meeting after the meeting." We explore the 4 story types that every seller needs to be able to tell. We then dive into how sellers can create, craft and practice these stories. Plus, we get into all of this and...
A Conversation with Jason Bay
April 15, 2022 10:00 - 50 minutesJason Bay is Chief Prospecting Officer for Blissful Prospecting. On this episode Andy and Jason tackle the BIG questions facing prospecting today. For instance, is prospecting even sales? And, does that even matter? We then dig into whether outbound should be recognized as a speciality of its own. Plus, what companies should be doing to develop career tracks for prospectors. Conversation originally recorded in 2021. More on Andy: Connect on LinkedIn Get Andy's new book "Sell Without Selling...
1049: Educating the Next Generation of Salespeople, with Dawn Deeter-Schmelz
April 14, 2022 10:00 - 39 minutesDawn Deeter-Schmelz is a Professor and J.J. Vanier Distinguished Chair in Relational Selling and Marketing and Director of the National Strategic Selling Institute at Kansas State University. On today's episode we discuss the importance of educating the next generation of salespeople and the growth of sales degree programs at colleges and universities across the US. We talk about the students that enter these programs, the curriculum that is taught and the faculty that does the teaching. We a...
1048: Selling the Cloud, with Mark Petruzzi and Paul Melchiorre
April 12, 2022 10:00 - 53 minutesMark Petruzzi and Paul Melchiorre are co-authors of Selling The Cloud: A Playbook for Success in Cloud Software and Enterprise Sales. And in our wide ranging conversation, we explore the current and future states of selling software to the enterprise. We dig into why Mark and Paul believe that, increasingly, software sales are about relationships. Plus, we explore why they believe that the sales stereotypes of yesterday are evolving for the positive. More on Andy: Connect on LinkedIn Get An...
A Conversation with Ryan Gottfredson
April 08, 2022 10:00 - 42 minutesRyan Gottfredson is the author of Success Mindsets: Your Keys to Unlocking Greater Success in Your Life, Work, & Leadership. In this episode Ryan and I talk about how our mindsets dictate the thinking, learning, and behavior that drive success. This conversation was originally recorded in 2020.
1047: Sistas in Sales, with Chantel George
April 07, 2022 10:00 - 26 minutesChantel George (Senior Client Partner at Twitter) is the Founder and CEO of Sistas in Sales, the largest global organization for women of color in sales. In today's episode, among other topics, we talk about the mission and purpose of Sistas in Sales. We then dig into some of the specific challenges facing women of color in B2B sales. Including the pressures that WOC feel to conform and comply with stereotypes of what a successful salesperson looks and talks like. Then we dive into the proble...
1046: Trust and Inspire, with Stephen MR Covey
April 05, 2022 10:00 - 43 minutesStephen MR Covey is the New York Times and Wall Street Journal Bestselling author of The Speed Of Trust, a favorite book of mine. Today we're talking about his most recent book, Trust and Inspire: How Truly Great Leaders Unleash Greatness in Others. We get into the changes that have taken place, and that are taking place, that require us to rethink the very nature of leadership, and how it is exercised today. We then dive into the five emerging forces that are pushing this change forward. Fin...
A Conversation with Phillip Squire
April 01, 2022 10:00 - 58 minutesPhilip Squire is the CEO of Consalia, a multi-national sales consulting firm based out of London and author of the new book, Selling Transformed: Develop the Sales Values which Deliver Competitive Advantage. On today's episode Phil suggests that a new paradigm for selling is required – one that is based on values and belief systems. He talks about the research that his firm conducted in countries around the world which found that customers continue to express low opinions of salespeople. And ...