1050: The Sale Is in the Tale, with John Livesay

Sales Strategy & Enablement by Revenue.io

English - April 19, 2022 10:00 - 38 minutes - ★★★★★ - 332 ratings
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Previous Episode: A Conversation with Jason Bay

Next Episode: 1051: CROs in Conversation, with Eric Stine

John Livesay is the author of the book titled The Sale Is in the Tale and on today's episode we talk about the importance of storytelling, We discuss the real benefits of becoming a black belt in storytelling, which includes the ability to have other people remember your story for the "meeting after the meeting." We explore the 4 story types that every seller needs to be able to tell. We then dive into how sellers can create, craft and practice these stories. Plus, we get into all of this and much, much more.

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