1048: Selling the Cloud, with Mark Petruzzi and Paul Melchiorre

Sales Strategy & Enablement by Revenue.io

English - April 12, 2022 10:00 - 53 minutes - ★★★★★ - 332 ratings
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Previous Episode: A Conversation with Ryan Gottfredson

Next Episode: 1049: Educating the Next Generation of Salespeople, with Dawn Deeter-Schmelz

Mark Petruzzi and Paul Melchiorre are co-authors of Selling The Cloud: A Playbook for Success in Cloud Software and Enterprise Sales. And in our wide ranging conversation, we explore the current and future states of selling software to the enterprise. We dig into why Mark and Paul believe that, increasingly, software sales are about relationships. Plus, we explore why they believe that the sales stereotypes of yesterday are evolving for the positive.

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Sponsored by:
Revenue.io | Unlock exponential growth with an AI-powered RevOps platform | Revenue.io
Scratchpad | The fastest way to update Salesforce, take sales notes, and stay on top of to-dos | Scratchpad.com

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