Podcast Episodes featuring Kirk Williams

Modern PPC Opportunities & Challenges With Kirk Williams EP 282

Search Engine Journal Show - August 22, 2022 23:10 - 1 hour ★★★★ - 49 ratings
PPC is one of the most potent ways to reach your target market. However, knowing which approach is best can be challenging with so many changes in how people consume information.  From opportunities in Google Shopping + Google Local to the challenges with ecommerce supply chain issues & custom...

Kirk Williams on Next Level Google Shopping: Smart Shopping, data, and resurrected funnels

Optily Radio: Accelerate eCommerce Marketing - April 22, 2021 07:00 - 34 minutes ★★★★★ - 14 ratings
It's hard to get around Google Shopping when you're in eCommerce, but do you know when to use Google Smart Shopping instead? Kirk Williams, known by his Twitter handle @PPCKirk, joins Brendan Hughes, Optily's CEO, in this episode to talk about the data black hole you get with Smart campaigns, ti...

Next Level Google Shopping: Smart Shopping, data, and resurrected funnels with Kirk Williams

Optily Radio: Accelerate eCommerce Marketing - April 22, 2021 07:00 - 34 minutes ★★★★★ - 14 ratings
It's hard to get around Google Shopping when you're in eCommerce, but do you know when to use Google Smart Shopping instead? Kirk Williams, known by his Twitter handle @PPCKirk, joins Brendan Hughes, Optily's CEO, in this episode to talk about the data black hole you get with Smart campaigns, ti...

318: Crisis PPC and other PPC topics - a chat with Kirk Williams

The Business Storytelling Show - January 29, 2021 07:00 - 33 minutes ★★★★★ - 17 ratings
Author Kirk Williams joins Christoph Trappe to discuss the topic on today's live recording of the Business Storytelling Podcast.   His book "Ponderings of a PPC Professional" can be purchased here: https://amzn.to/2VvGizs   Follow him on Twitter: https://twitter.com/PPCKirk   Christoph's cont...

#536 Advertising, Automation & Smart Shopping: Interview with Kirk Williams

Internet Marketing: Insider Tips and Advice for Online Marketing - February 13, 2020 11:12 - 28 minutes ★★★★★ - 105 ratings
On this week's episode of the Internet Marketing Podcast, Andy is joined by Kirk Williams, owner at Zato Marketing to talk about attribution, why the marketing funnel isn't dead and why smart shopping should include more data.  On the show you'll learn:  The current state of advertising automa...

The Evolving PPC Landscape for Agencies and Software with Kirk Williams

Shape the Conversation - October 16, 2019 17:10 - 57 minutes ★★★★★ - 7 ratings
We're back for a special episode! Big thanks to Kirk Williams of Zato Marketing for joining Nicole and Jon.  In this episode of Shape the Conversation, Kirk provides his perspective as a PPC agency owner and we (Nicole and Jon) compare it to our experience running a SaaS company in t...

82: Growing a PPC Agency with Kirk Williams

Jumpstart with Jeffalytics - January 11, 2018 14:08
Today for our 82nd episode, we are going to talk with our second repeat guest. This time it is Kirk Williams, who you heard from on episode #26 in August of 2016. At that time, Kirk was growing his freelancing business into an agency, and was just about to make his first hire. Since then, […] T...