The Evolving PPC Landscape for Agencies and Software with Kirk Williams
Shape the Conversation
English - October 16, 2019 17:10 - 57 minutes - 79.2 MB - ★★★★★ - 7 ratingsMarketing Business marketing digital marketing saas shape.io technology shape bend oregon jon davis nicole mears Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: PPC Management Software For Agencies
We're back for a special episode!
Big thanks to Kirk Williams of Zato Marketing for joining Nicole and Jon.
In this episode of Shape the Conversation, Kirk provides his perspective as a PPC agency owner and we (Nicole and Jon) compare it to our experience running a SaaS company in the same space.
Kirk talks through how he thinks about providing value for his customers in a world where the ad networks are seeking to create direct relationships with advertisers.
Nicole and Jon talk about how although our industry is one where you can build a profitable SaaS company, there is much less venture capital appetite for PPC-focused technology then there was 5 years ago.
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