The Business Storytelling Show
787 episodes - English - Latest episode: 2 days ago - ★★★★★ - 17 ratingsTop content marketer Christoph Trappe and guests share tips on connecting better with target audiences. Named a Top 5 storytelling podcast, a Top 50 podcast to listen to in 2021, and a Top 1.5 percent global podcast.
Half a million downloads and counting. Listened to in 100-plus countries. Available on all major podcast channels and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
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Episodes
BONUS: IIEX and tech Content Chat
April 23, 2024 01:29 - 41 minutes - 38.1 MBErika Heald invited me to be a guest on her weekly Content Chat LinkedIn Live. We discussed a recent market research conference I attended, technology advances in content and many topics in between Here is our chat and you can connect with Erika here: https://erikaheald.com/
660: What is the role of an editor?
April 19, 2024 18:12 - 24 minutes - 22.1 MBDo writers still need editors in the age of AI? What's their role, and how is it evolving? I can't wait to chat with content marketing director Patricia Chui about that topic on Episode 660 of "The Business Storytelling Show."Join us.
BONUS: Do podcasts have video?
April 15, 2024 11:55 - 7 minutes - 6.74 MBA question that's sparking debate in the podcasting world - do podcasts have video? And perhaps more importantly, should they? Traditionally, podcasts have been an audio-only medium. Just a couple people chatting into microphones, maybe recording in a studio or at a conference. The core content was the conversation itself, delivered straight to your ears. But times are changing. More and more podcasters are adding a video component. Recording their discussions on Restream or other platform...
659: How technology helps business growth
April 06, 2024 13:20 - 21 minutes - 19.6 MBLet's discuss how technology can help businesses. On episode 659 of "The Business Storytelling Show," I cover: Enhancing productivity with tech Streamlining communication Data-driven decision making Operational cost reduction Innovative marketing strategies Join me.
BONUS: Human vs. AI written content
March 30, 2024 23:20 - 3 minutes - 3.43 MBHere's how human writers and AI can play together and what human content creators must do differently if they don't want to lose their jobs to AI.
658: Crafting compelling content from dull topics
March 28, 2024 21:07 - 22 minutes - 21 MBIt's possible. Even so-called dull or dry topics need engaging content, but how? Content specialist Ellen Lichtenstein joins me on Episode 658 of "The Business Storytelling Show" to give us the answers. I'm sure it won't be dull. Join us.
657: The Art of Earned Media Coverage: Insights from a PR Veteran
March 27, 2024 16:39 - 24 minutes - 22.1 MBAmanda Proscia, author of "PR Confidential" and COO and Founder of Lightspeed PR/Marketing joins me to discuss earned media. In Episode 657 of "The Business Storytelling Show," we discuss: What is earned media? Isn't it just news coverage, basically? Why is earned media so credible, as mentioned in the book? How to get earned media coverage Join us and grab a copy of Amanda's book here: https://amzn.to/3VlHLbI
656: How to guest blog - a chat with Jake Doll
March 25, 2024 15:07 - 23 minutes - 21.7 MBGuest blogging is a strategy that can help executives and their brands get and stay in front of their consumers in a meaningful way. It's also often great for SEO. To discuss how to guest blog effectively, Jake Doll of BLASTmedia, joins me on Episode 656 of "The Business Storytelling Show."
BONUS: What should a content calendar include?
March 18, 2024 11:44 - 21 minutes - 19.3 MBWhat should a content calendar include? In this bonus episode with Christoph, learn about determining priority topics and unique angles for effective content planning. He unveils the four things that set your content up for success.
655: Podcast Promotion Ideas So Good, You'll Wonder Why You Never Tried Them
March 14, 2024 18:22 - 23 minutes - 21.8 MBWhat are the best ways to promote your podcast, and where should you? Bruce Wawrzyniak, who has spoken at conferences on the topic and is a seasoned podcaster, joins me on Episode 655 of "The Business Storytelling Show" to give us some ideas. Join us.
654: How to build a brand identity - a chat with Rob Meyerson
March 12, 2024 18:50 - 24 minutes - 22.3 MBRob Meyerson returns to Episode 654 of "The Business Storytelling" after discussing brand naming in Episode 491. We discuss building a brand identity as the 6th edition of "Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding" hits bookstore shelves. In this 24-minute episode, we discuss: The 6th edition! Congrats. What's new? What is a brand identify? How to start building it? Where does this fall in the priorities of what companies have to do? Join u...
653: How to increase branded search queries and volume
March 07, 2024 16:59 - 24 minutes - 22.2 MBBranded SERP specialist Jason Barnard returns to "The Business Storytelling Show" to share how to increase branded search and why that's an important strategy. Join us for conversation. Sign up for Jason's newsletter here: https://kalicube.com/about/newsletter/
652: An Ethical Email Marketing Discussion with Yuval Ackerman
February 26, 2024 16:12 - 22 minutes - 20.9 MBCan crafting caring email narratives increase your conversions while respecting subscriber privacy? An ethical email marketing strategy builds loyalty by valuing people while driving profits. I'm delighted to welcome Yuval Ackerman, an ethical email strategist and copywriter on episode 652 of "The Business Storytelling Show." Yuval is a top email marketing voice on LinkedIn for her insights into balancing business goals with building subscriber trust.We will discuss: What originally att...
651: The AI Marketing Revolution: How CMOs Can Ride the Wave
February 13, 2024 20:12 - 23 minutes - 21.7 MBShawn Goodin and team published the AI Playbook for CMOs, and he's joining me on Episode 651 of "The Business Storytelling Show" to discuss the topic. ChatGPT and other AI tools are changing marketing fast. How can top marketers use them to be more creative and grow their businesses? With over 20 years driving digital change, Shawn shares hands-on tips for CMOs on hot topics, including: How to maximize AI use to drive performance. What risks come with AI and how do you manage them? Wha...
650: How to use Discord as a brand! A chat with Tyler Stambaugh
February 08, 2024 19:10 - 23 minutes - 21.8 MBTyler Stambaugh studies the culture of Discord and joins me on Episode 650 of "The Business Storytelling Show" to share how Discord can be used in a brand's strategy. We cover: What is Discord? What are the use cases for brands? What are the advantages and disadvantages? And more... Join us. Learn more about Tyler's company: https://www.magnetiq.xyz
649: Insights in business: How to connect the dots - a chat with Chris Kocek
January 31, 2024 18:26 - 23 minutes - 21.8 MBChris Kocek, author of "Any Insights Yet?: Connect the Dots. Create New Categories. Transform Your Business" joins me on Episode 649 of "The Business Storytelling Show" to discuss his book, including the "insight-building process in a way that can help any business leader or marketing practitioner get to higher ground." Join us. Grab a copy of his book here: https://amzn.to/3UbQTPo
648: How to write authoritative content - a chat with chima mmeje
January 29, 2024 16:58 - 23 minutes - 21.8 MBchima mmeje🏳️🌈, Senior Content Marketing Manager at Moz, joins me on Episode 648 of "The Business Storytelling Show" to discuss: What is authoritative content? Why it matters to business growth. How to create authoritative content. How to measure its impact. And more. Join us.
647: Is your brand story ready for the narrative economy? A chat with Kristian A. Alomá
January 25, 2024 18:34 - 23 minutes - 21.4 MBKristian A. Alomá, Ph.D., author of "Start with the Story: Brand-Building in a Narrative Economy" joins me on Episode 647 of "The Business Storytelling Show" to discuss: What is the narrative economy? Why does the narrative economy exist? How is brand building different in the narrative economy? And more. Join us and grab a copy of his book here: https://amzn.to/3U6gr0r
646: How do you know you are creating successful content? A chat with Dana DiTomaso
January 23, 2024 19:10 - 23 minutes - 21.9 MBDana DiTomaso, president and partner at Kick Point Inc., helps teams level up their analytics and joins me on Episode 646 of "The Business Storytelling Show" to discuss how you can measure content success. Let's find out how to measure content effectiveness so teams can focus their time on creating the content assets that drive results. Join us. Find the playbook here: http://kpplaybook.com
BONUS: Unlocking Success: Mastering the Marketing Approval Process
January 21, 2024 15:09 - 8 minutes - 7.73 MBOn this bonus episode, I discuss marketing approval processes that work and that can actually help produce higher-performing content. I discuss: Defining the Marketing Approval Process Exploring Standards & Criteria Essential Documentation Approval Workflows - implementation Managing Stakeholder Input Continuous Process Optimization Join me. If you need help optimizing workflow, follow this link: https://www.christophtrappe.com/hire-a-workflow-consultant-to-be-more-efficient-in-your-mar...
645: Clear communication skills every business storyteller must master
January 18, 2024 17:35 - 23 minutes - 21.5 MBSteve Woodruff, aka the King of Clarity, and author of "The Point: How to Win with Clarity-Fueled Communications," joins me on Episode 645 of "The Business Storytelling Show" to discuss: Why clarity is so important What's the struggle with it for communicators? Which skills should people focus on learning to be clear? And more... Join us and grab a copy of his book here: https://amzn.to/3U4ZCmm
644: How to find influencers for your brand? A chat with Lindsey Gamble
January 10, 2024 20:08 - 24 minutes - 22.8 MBTop LinkedIn Voice Lindsey Gamble joins me on Episode 644 of "The Business Storytelling Show" to discuss the topic, including: When should brands do influencer marketing? What are the best ways to identify the right influencers? What are best practices to work with them? And more. Join us. Subscribe to Lindsey's newsletter here: https://lnkd.in/gfgs8upf
643: Create High-Performing Teams with an Experienced Fractional Executive - a chat with Ben Wolf
January 05, 2024 19:00 - 23 minutes - 21.2 MBNot seeing the results you are after? Missing the experience needed by leaders in your organization? Maybe it's time for a fractional executive, which could be a fractional chief operating officer, chief marketing officer, chief financial officer, or even a fractional content marketing leader. To discuss how an engagement with a fractional executive can work, I'm joined by Ben Wolf, a fractional COO, on Episode 643 of "The Business Storytelling Show." We discuss: How do you know you need ...
642: What are the new rules of marketing? A chat with David Meerman Scott
January 03, 2024 18:36 - 23 minutes - 21.9 MBMarketing is certainly an ever evolving career, which makes it ever so important to understand the new rules of marketing. To find out what those are, I'm joined by David Meerman Scott, author of "The New Rules of Marketing and PR", on Episode 642 of "The Business Storytelling Show." We discuss: Why do we need new rules? What are they? How can companies use them to thrive?Where do companies struggle? And more... Join us and grab a copy of his book here: https://amzn.to/3TGitE7
BONUS: The three components of a useful marketing workflow
January 02, 2024 14:33 - 9 minutes - 8.47 MBIn this episode, I share the three important areas every marketing workflow needs to have to make a marketing program successful. Those are: Strategy Creation/Creative/Implementation Technical Join me. How is your workflow currently looking? Need help updating it? Let's talk. You can grab a time here: https://calendly.com/ctrappe/strategy?month=2024-01
641: What does authentic marketing in the age of AI look like? A chat with Emanuel Rose
December 26, 2023 19:43 - 22 minutes - 21 MBEmanuel Rose, author of "Authentic Marketing in the Age of AI" joins me on Episode 641 of "The Business Storytelling Show" to discuss the topic. We discuss: What is authentic marketing? How does AI affect it? How can you tell when marketing is inauthentic? How to ensure your marketing is authentic Join us and grab a copy of his book here: https://amzn.to/3NyrU4R
640: Does marketing know what it's doing? A chat with Greg Stuart
December 21, 2023 22:21 - 23 minutes - 21.3 MBGreg Stuart, CEO @ MMA Global, joins me on Episode 640 to discuss how marketing can do a better job and what the role of artificial intelligence is on that road to success. Join us. Learn more about Greg's association here: https://www.mmaglobal.com/ai This episode is supported by Oscar Hamilton, which can help you succeed in podcasting. The episode and podcast as a whole is produced by Trappe Digital LLC.
639: Automate Your Busywork - a chat with Aytekin Tank
December 21, 2023 19:59 - 23 minutes - 21.9 MBAytekin Tank, author of "Automate Your Busywork: Do Less, Achieve More, and Save Your Brain for the Big Stuff" join me on episode 639 of The Business Storytelling Show to discuss how to automate more of the tasks that slow you down. Join us and grab a copy of his book here: https://amzn.to/4az2FJJ
638: What does a good SEO strategy look like?
December 20, 2023 17:11 - 23 minutes - 21.1 MBNinad Pathak, freelance technical writer, joins me on Episode 638 of "The Business Storytelling Show" to discuss that topic. What actually entails a good SEO strategy? Join us.
BONUS: Is press release link building worth it?
December 17, 2023 15:24 - 12 minutes - 11.2 MBOn this bonus episode, I share whether or not press release link building is worth it. I cover organic and paid strategies and how they can help you build your organic rankings and traffic.
637: The $100M Journey - turning failure into success with John St. Pierre
December 05, 2023 21:17 - 23 minutes - 21.6 MBJohn St Pierre's new book "The $100M Journey: Your Guide to Growing the Business of Your Dreams without Going off the Cliff" is now out and he's joining me on this episode of "The Business Storytelling Show." Join us and grab a copy here: https://amzn.to/3T1SSFl This episode is produced by Trappe Digital LLC and sponsored by Norrin Radd, your premium podcasting marketing experts.
636: How to create better lead magnets - a chat with Karen Bright
December 05, 2023 13:42 - 23 minutes - 21.6 MBFreelance writer and social media manager Karen Bright joins me on episode 636 of "The Business Storytelling Show" to discuss: What are lead magnets? Why are so many less than perfect? The anatomy of a good lead magnets before AND after the signup. Join us and connect with Karen here: https://lnkd.in/gcYWbqSi
635: How to succeed in the gig economy with the HUDU app
December 02, 2023 12:31 - 24 minutes - 22.4 MBDerreck Stratton, founder and CEO of HUDU, joins me on Episode 635 of "The Business Storytelling Show" to discuss HUDU, the DO-er Driven Ecosystem built for the gig economy to help people move beyond living paycheck to paycheck. Join us and download the HUDU app here: https://heyhudu.com This episode is produced by Trappe Digital LLC and supported by HUDU. Thanks for the support.
634: Unraveling the Web: Alex Fink's Quest to Decode the Information Jungle
December 01, 2023 18:29 - 23 minutes - 21.6 MBAlex Fink, founder and CEO of Otherweb, joins me for Episode 634 of "The Business Storytelling Show" to discuss the topic. Join us for this conversation. Learn more about Otherweb here: https://otherweb.com This episode is supported by Norrin Radd, premium podcast marketing for experts, and produced by Trappe Digital LLC.
633: How generative AI is disrupting the online publishing industry
November 30, 2023 19:44 - 23 minutes - 21.1 MBJon Gillham, founder of Originality.AI, joins me on this episode to discuss the topic. Join us and check out Jon's company here: https://lnkd.in/gatRkAs2 This episode is supported by Norrin Radd, premium podcast marketing for experts, and produced by Trappe Digital
632: How to level up your thought leadership strategy with the right voice
November 16, 2023 22:47 - 23 minutes - 21.6 MBEmily Crookston, a ghostwriter and content expert, joins me for Episode 632 of "The Business Storytelling Show" to discuss what goes into finding your writing voice. Join us. Connect with Emily at https://www.thepocketphd.com/
BONUS: 4 ways to grow your podcast
November 15, 2023 13:16 - 54 seconds - 856 KBHere are my top 4 ways to grow your podcast. Need help with your podcast launch? Let's chat: https://calendly.com/ctrappe/strategy?month=2023-11 Having a successful podcast takes dedication and smart strategy. Here are 4 tactics for growing a podcast audience. Get on a Consistent Schedule The first tip is to release episodes on a regular schedule, whether that's weekly, biweekly, or monthly. Many podcasts fizzle out after 10 episodes because they don't stick to a schedule. By consiste...
631: How to set up an Amazon storefront for influencers
November 08, 2023 10:38 - 15 minutes - 13.9 MBAs an influencer, setting up an Amazon Storefront allows you to earn commissions by linking to products you recommend. But you can further customize your storefront to effectively showcase your brand and content. On this episode and in this article, I will walk through how to apply for the Amazon Influencer Program, and then optimize your storefront by adding idea lists, photos, videos, and live streams.
630: How to understand people in an always changing world - a chat with Michael Nevski
November 08, 2023 07:47 - 23 minutes - 21.2 MBMichael Nevski, director of global insights at Visa, joins me to discuss how you can understand consumers better to create better marketing content.
629: How to monetize a blog - 5 ways evaluated
November 07, 2023 07:40 - 24 minutes - 22 MBMonetizing a personal or corporate blog is definitely achievable through a variety of strategies. On this episode, I'll explore the top 5 proven ways to start earning an income from your site.
BONUS: What's Amazon Kindle Vella?
November 06, 2023 12:36 - 10 minutes - 9.21 MBLet's talk about what Amazon Kindle Vella is and how you might publish ongoing stories and content to this platform and newish content type on Amazon. Read even more: https://www.christophtrappe.com/a-new-option-to-publishing-short-stories-amazons-kindle-vella-how-to/
628: What's new in content marketing strategy? A chat with Robert Rose
November 05, 2023 08:51 - 22 minutes - 20.8 MBRobert Rose joins me on this episode of "The Business Storytelling Show" to discuss his latest book on content marketing strategy. Join us and grab a copy here: https://amzn.to/3sftDED
627: How to make your brand uncopyable - a chat with author Steve Miller
November 04, 2023 14:16 - 23 minutes - 21.6 MBSteve Miller, author of "Uncopyable," joins me on "The Business Storytelling Show" to share how brands can stand out in their markets. And it's not about being better! It's about being uncopyable. Join us and grab a copy of his book here: https://amzn.to/46zPxBx
626: How to make your ideas "sticky" - a chat with James I. Bond
November 03, 2023 07:43 - 23 minutes - 22 MBJames I. Bond, author of "Brain Glue," joins me on this episode of "The Business Storytelling Show" to discuss how to sell your ideas and products better. Join us and grab a copy of the book here: https://amzn.to/3ZQXYGa
625: Why Embracing Modern B2B Marketing is Essential for Business Success
November 02, 2023 23:52 - 23 minutes - 21.4 MBModern B2B marketing is one way to stay up to date on reaching prospects in the best possible way, but what does modern B2B marketing entail, and how can you make it a long-term success? Let's discuss that on this episode of "The Business Storytelling Show," with David Sweenor and Kalyan Ramanathan, authors of "Modern B2B Marketing: A Practitioner's Guide to Marketing Excellence." Join us and grab a copy of their book here: https://amzn.to/3RIjYB5
624: Posts with Punch: Finding your personal voice in writing - a chat with Bruce Shutan
October 26, 2023 05:00 - 23 minutes - 21.9 MBOn this episode with Ghostwriter Bruce Shutan, we discuss what goes into finding your writing voice when working with a ghostwriter and when writing your own content. Join us. Connect with Bruce Shutan here: http://bruceshutan.com
BONUS: Should you focus on strengths or weaknesses?
October 24, 2023 22:16 - 59 seconds - 929 KBWe all have areas where we naturally excel and things we struggle with. This raises an important question -should you focus on strengths or weaknesses? There are pros and cons to each approach. Analyzing your specific situation is key to finding the right balance between capitalizing on talents and addressing deficiencies. It's an age-old dilemma - are you better off doubling down on your innate abilities or working to improve your shortcomings? Conventional wisdom used to push the idea tha...
BONUS: My workflow: How to do an SEO audit
October 23, 2023 07:18 - 16 minutes - 14.8 MBSearch engine optimization (SEO) is crucial for driving traffic to your website and boosting your online visibility. As a content creator or marketer, it's important to regularly audit your website's SEO health to identify any issues and opportunities for improvement. In this podcast, I'll walk you through my workflow for conducting an SEO audit, including the tools I use and key things I look for. Tools and sites mentioned on the show: SEO Minion: https://seominion.com Wincher: https://...
623: What is voice content marketing and how do companies scale it? A chat with Susan and Scot Westwater
October 19, 2023 05:00 - 24 minutes - 22.3 MBScot Westwater and Susan Westwater return to the show to talk about their new book: "Voice Marketing: Harnessing the Power of Conversational AI to Drive Customer Engagement" Join us and grab a copy here: https://amzn.to/3Ex5AUo
BONUS: What are the different levels of influencer compensation?
October 16, 2023 15:51 - 12 minutes - 23.2 MBI discuss what some types of influencer compensation are, which ones companies should consider and why.