Author Kirk Williams joins Christoph Trappe to discuss the topic on today's live recording of the Business Storytelling Podcast.  


His book "Ponderings of a PPC Professional" can be purchased here: https://amzn.to/2VvGizs  


Follow him on Twitter: https://twitter.com/PPCKirk  


Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/

Guests

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