Search Engine Journal Show
366 episodes - English - Latest episode: 3 months ago - ★★★★ - 49 ratingsWelcome to The Search Engine Journal Show! This is the official podcast of Search Engine Journal. We talk all things SEO, PPC, social media, content marketing, and digital marketing with the top industry experts and authorities. Your host will be Loren Baker.
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Episodes
Local Strategies - How Better Online Reputation Drives Revenue with Raj Nijjer - EP329
January 30, 2024 16:00 - 49 minutes - 67.8 MBJoin us as we look at how your online reputation and local marketing strategies can drive revenue for your business, while avoiding pitfalls along the way. With guest Raj Nijjer of Edge, we’ll dive into the revenue impacts that your online reputation can have, and why this reputation building should be crucial in your planning. Join your host Loren Baker, as he and Raj discuss how to avoid wasteful strategies of local marketing and multi-location businesses, plus a couple tips on how a g...
Avoid The Noise: How To Prove That Your SEO Matters with Dan Taylor - EP328
January 19, 2024 16:00 - 46 minutes - 63.6 MBJoin us as we explore how to prove that SEO matters to resistant stakeholders and C-suite executives, along with ways to combat the external noise affecting the outlook on SEO efforts. Dan brings his experience as a leading SEO consultant for top companies to this exclusive interview. He and Loren navigate the complexities of the shifting SEO landscape, and how to set realistic expectations in your business. They also dig into the potential risks and opportunities of AI in search, and...
Navigating Publisher Policies: Insights from Google's Trust & Safety Expert with John Brown - Special Episode
December 15, 2023 17:15 - 42 minutes - 57.7 MBIn this must-listen episode, join us for a sit-down with John Brown from Google's Trust & Safety team. With his rich background in building ad networks and more, John offers exclusive insights into Google's efforts to educate publishers globally. Discover critical differences between publisher policies and demand restrictions, explore the evolving role of UGC, and learn about Google's initiatives to support publishers. As you navigate the complexities of policy compliance, you won't want...
PPC Strategies For 2024: Insights From Over 16,000 Businesses with Jacques van der Wilt - Sponsor Spotlight
December 11, 2023 10:19 - 35 minutes - 49.3 MBWe're diving into insights from over 16,000 ecommerce businesses, showing the trends that shaped PPC advertising in 2023, and how to use them to move forward into 2024. In this insightful interview with Jacques van der Wilt, he and Loren examine highlights from DataFeedWatch's powerful Multichannel Marketing Report. They take a look at which PPC strategies stood out the most and which channels provided the best return, along with big changes coming next year. Using these ins...
How To Secure And Defend Your SEO Budget For Executive Buy-In
December 08, 2023 16:00 - 35 minutes - 32.9 MBIn an increasingly difficult economy, do you know how to prove the value of your SEO and remain efficient, while maintaining the SEO budgets you need to succeed? Will Critchlow, CEO of SearchPilot, joins me on the SEJShow to examine actionable strategies to doing more with less and maintaining the freedom to test, all while proving the positive impacts of your SEO work. Using insights from marketing leaders, SEO specialists, and senior executives, you’ll hear Will and Loren break down t...
How To Create High-Impact Content In A Changing Landscape with Purna Virji - EP326
November 29, 2023 16:00 - 39 minutes - 54.2 MBIn an era of user-generated, human-generated and machine-generated content, mistakes are increasingly costlier to make. Learn the ways to revitalize and future-proof your approach to content marketing with Purna Virji, globally recognized content strategist and bestselling author of "High-Impact Content Marketing". She and Loren will uncover the common mistakes content marketers make, and how you can avoid them as you plan your marketing strategy. Tune in and hear strategies for creating...
Google Ranking Factors: What Really Matters Right Now with Ben Steele - EP324
November 17, 2023 16:00 - 53 minutes - 72.8 MBThe most important thing you can do if you are worried about ranking is write content that satisfies intent and fulfills the aspirations of E-E-A-T. –Ben Steele, 09:11 Join us as we talk about the biggest updates to Google Ranking Factors this year, and what that means for you as we head into 2024. Our very own senior editor of ebooks, Ben Steele, gives you the behind-the-scene scoop on what factors really matter now. More than 200 hours went into researching and gathering our findings ...
Why You Should Switch To An Always On SEO Auditing Strategy with Patrick Reinhart - Sponsor Spotlight
November 16, 2023 16:00 - 46 minutes - 63.4 MBEveryone who touches your website is on the SEO team. The problem is that most people don't know they're on the team. An “always on” mentality regarding SEO can help mitigate risk and protect rankings. Since there's no 'easy' button for a technical audit, join us for this special spotlight episode to learn how 24/7 monitoring can help you see everything happening on your site at any moment. Go beyond SEO and bring together teams focused on compliance, know when people go rogue and when ...
Beyond Bard: A Conversation With Google’s Yury Pinsky On AI & The Future Of SEO - EP325
November 10, 2023 16:57 - 40 minutes - 55.5 MBBard is our creative collaborator. It's a place where you can come in and have a conversation with the large language model which really helps you to boost your productivity and bring your ideas to life. –Yuri Pinsky, 02:16 Step behind the curtain and into the world of Google's Bard with its Director of Product Management, Yury Pinsky, in an exclusive conversation with SEJ Editor-in-Chief Amanda Zantal-Wiener. Hear about the origins and journey to Bard's unveiling, and discover how the ...
Secrets of a Viral Content Creator With Brian Kearney - EP323
October 19, 2023 19:11 - 59 minutes - 81.5 MBAs platforms evolve, so should our strategies. No one knows that better than Brian Kearney, a prominent content creator who gained over 100k Instagram followers in about a year. Brian joined me on the SEJShow to dig into his viral success and what it's taught him about discoverability, co-branding with authenticity, and how a unique background can make for some of the best content. From harnessing the ever-evolving algorithms of digital channels to leveraging the nuance of relatable humo...
SEO and Site Migrations: Common Pitfalls To Avoid with Arnout Hellemans - EP322
October 03, 2023 16:00 - 41 minutes - 57.5 MBSEO and Site Migrations: Common Pitfalls To Avoid with Arnout Hellemans Migrations can be time consuming and stressful, even more-so when you don't have company-wide collaboration and alignment, or when you're worried about drops in rankings. Come learn some myth-busting migration tips shared between our host, Loren Baker, and freelance SEO and analytics consultant, Arnout Hellemans. Arnout has seen plenty of migrations go bad. Hear actual case studies on what not to do to have bett...
Effective Website Redesigns: How To Avoid Costly Mistakes with Janet Mesh - EP 321
September 04, 2023 15:34 - 36 minutes - 49.6 MBEffective Website Redesigns: How To Avoid Costly Mistakes With Janet Mesh of Aimtal Website redesigns are a necessary component for marketers. But with so many elements going into an effective redesign, do you know what to focus on to develop a solid plan from the start? Join us and hear from Janet Mesh, CEO and co-founder of Aimtal, as she and Loren Baker, our founder and host, break down the ways to effectively launch a website redesign using Webflow and HubSpot, and the factors you...
The State Of SEO 2024: Disruptions And Opportunities with Ben Steele - EP320
August 30, 2023 19:37 - 41 minutes - 57.2 MBUsing data gathered from 3,890 SEO professionals for our annual State of SEO report, we're ready to give you new insights on the disruptive factors in the industry. From the rise of generative AI to shifting content trends, there are many opportunities to use these new disruptions to your advantage and stay ahead in such a competitive time. Ben Steele, senior editor at Search Engine Journal, joined me on this SEJ Show to break down the three significant disruptions in the SEO world and the...
How To Use Multilingual Localization To Extend Your Reach with Naoko Takano - EP319
August 08, 2023 16:30 - 40 minutes - 55.4 MBHave you wondered how to expand your business' reach across different languages and cultures? Do you know what role multilingual and localized content can play in your business? Naoko Takano, Localization and Community Program Manager for WordPress, joined me on the SEJShow to explore the significance of localization and internationalization in WordPress’ mission. Naoko has been involved with WordPress localization since its infancy and has seen firsthand how multilingual localization h...
Learn To Master Your Website - Even If You Dont Speak Tech with Fiona Allman - Treen - EP318
August 02, 2023 14:26 - 35 minutes - 48.1 MBNo matter what your business specializes in, your website is often the first place potential clients and customers learn about your company. This means visitors can decide about your services within the first few seconds. So how do you hook them? Fiona Allman-Treen, author of “Website Mastery for Business Owners Who Don't Speak Tech,” joins me on the SEJShow and shows you the three key things your website needs to increase your website’s visibility, boost your business growth, and convert...
Reflecting On 20 Years Of Wordpress With The CEO of WooCommerce Paul Maiorana - EP317
July 21, 2023 13:57 - 35 minutes - 48.1 MBAs WordPress celebrates its 20th anniversary, it is essential to reflect on its roots and explore how its history has shaped ecommerce and what this means for your website. Paul Maiorana, CEO of WooCommerce, joined me on the SEJ Show for this special episode to reflect on how ecommerce found its way into the WordPress world and how WooCommerce intertwined with WordPress’ values and initiatives. We talked about Paul’s 11+ year career with Automattic, his experiences leading WordPress VIP,...
How To Navigate Social Media Trends & Emerging AI Technologies with Jamie Gilpin - EP316
July 14, 2023 04:10 - 38 minutes - 53.1 MBHow do you prepare your social and marketing team for AI? There are a ton of AI tools out there, but not all of them are useful. Jamie Gilpin, CMO at Sprout Social, joined me on the SEJ Show to talk social, search, and how AI can play a bigger part in your strategy. Gain valuable insight into virality, social media trends, and emerging AI technologies, and discover the seamless integration of these technologies into your team's workflow. Trends come from forces, and forces are the ...
How To Create A B2B Content Strategy For YouTube with Ali Schwanke - EP315
July 11, 2023 14:24 - 40 minutes - 56.1 MBYouTube is a powerful platform for B2B marketers, but many organizations still need to start using it to its full potential. Ali Schwanke, founder at Simple Strat and Host of HubSpot Hacks, joined me on the SEJShow to share her top tips for creating a successful B2B YouTube strategy- including using YouTube's new features to make your videos more discoverable. Gain insight into the rising importance of YouTube in B2B marketing, leveraging podcast features, differentiating strategies for...
Dont Call It A Throwback - 20 Years Of SEO & Search Engine Journal with Loren Baker & Amanda Zantal Weiner - SPECIAL EPISODE
July 05, 2023 20:23 - 56 minutes - 77.2 MBIt's our 20th Anniversary! In this special commemorative episode, take an exhilarating ride back to some of the earliest SEO and search marketing days as I sit down with our founder Loren Baker. Come for the nostalgia and stay for the hidden gems as Loren reflects on an awe-inspiring 20-year evolution of Search Engine Journal. We delved into the unforgettable landmarks, behind-the-scenes stories, and revolutionary insights that have shaped the industry and our coverage. Loren's captivati...
Generative AI - Using Tools Effectively While Avoiding Common Traps with Eric Enge - EP314
June 23, 2023 18:20 - 55 minutes - 75.7 MBChatGPT and other Large Language Models (LLMs) are seemingly everywhere, and it's crucial to learn what's possible with them while acknowledging their flaws. After all, do LLMs have their intelligence? Is ChatGPT ready for “prime time,” or is it merely a toy that can lead to fake and error-laden stories? President of Pilot Holding, Eric Enge, joined me on the SEJShow to share the truth behind the prevailing myths surrounding the generative AI landscape and how to succeed with the tools in...
Leveraging WordPress To Tell Your Brand's Story with Josepha Haden Chomphosy - EP 313
June 16, 2023 02:01 - 51 minutes - 70.5 MBUnlocking Your Brand's Potential with WordPress: Insights from the Executive Director Have you ever wondered how WordPress can transform your brand's narrative and enhance your online presence? Executive Director of WordPress, Josepha Haden Chomphosy, joined me on the SEJShow to discuss the impact of the open source model on WordPress's growth and economy and provides valuable insights on leveraging WordPress to tell your brand's story and succeed in the digital world. As WordPress mar...
Googles Head of Ads Safety Talks Clicks and Compliance with Alejandro Borgia - EP 312
June 09, 2023 20:17 - 37 minutes - 51.5 MBGet ready to unlock the secrets behind successful – and SAFE – advertising as we dive deep into the world of ads policy with a true industry expert. Alejandro Borgia, Google’s Director of Product Management, Ads Safety, joins me on the SEJShow to decode ad policy, setting the record straight on common myths in the ads world, from captivating clicks to unwavering compliance. From debunking misconceptions to chatting about what’s next for ads, this episode is a must-listen for marketers, ...
After I/O: What To Know Following Google’s Big Month with Amanda Zantal Wiener, Roger Montti, and Matt Southern
June 08, 2023 15:22 - 1 hour - 89.5 MBOn this episode of the SEJ Show, we dive headfirst into the aftermath of Google's momentous May, from I/O to Marketing Live. Join SEJ Editor-in-Chief Amanda Zantal-Wiener in conversation with industry experts Roger Montti and Matt Southern as we dissect the key takeaways and groundbreaking announcements from Google's annual events. From an abundance of AI announcements to product updates, tune in to learn how to leverage and apply these developments to stay ahead of the curve. Goo...
Content and Brand Storytelling Be A Better Brand Storyteller with Ryan Kutscher - EP311
June 01, 2023 22:16 - 45 minutes - 56.7 MBIn the world of SEO, search marketing, and content marketing, it's becoming clear that getting a solid grip on the customer's needs, desires, and lifestyle is equally essential to building your brand's unique persona and story. Ryan Kutscher, the creative force and founder behind CIRCUS MAXIMUS, joined me on the SEJShow to talk about how his team creates compelling brand narratives. We covered their use of Ikigai, a profound Japanese concept that translates to "a reason for being." This...
Conversion Optimization for PPC - Delivering On The Promise From Ad To Landing Page with Navah Hopkins - EP310
May 20, 2023 00:20 - 42 minutes - 53.7 MBLooking for some great PPC conversion rate optimization tips? Navah Hopkins, PPC expert and SEJ contributor, joins me on the SEJShow, where we explore the art and science of turning ad clicks into valuable conversions. She delves into the crucial journey from ad to landing pageant and shares strategies and techniques to help you deliver on the promise made in your advertisements. Whether you're a seasoned professional or a newcomer, this podcast episode is a must-listen for anyone loo...
Consulting for Equity and Avoiding the SEO Hamster Wheel with Roland Frasier - EP308
May 18, 2023 01:22 - 49 minutes - 62.1 MBYou know how the world of SEO is constantly changing. And staying on top of things and making the most of your skills is essential. That's what we're all about here at the SEJShow - finding fantastic new business models and strategies that help you shine as an SEO consultant. Roland Frasier joins me in today's show to dive into alternative methods that could change your consulting game, giving you even more rewards for all that hard work you put into client and partner projects. So,...
Professional Growth - The Value of Smaller SEO Events & Masterminds with Jim Christian and Stephanie Solheim - EP 309
May 12, 2023 07:25 - 48 minutes - 60.4 MBNetworking is one of the best parts of any conference. But, the bigger events might not give you the best opportunity to improve your skills and expand your network as much as you would like. Smaller-scale events and masterminds can provide unique benefits with more intimate networking opportunities, personalized learning experiences, and the chance to interact with industry experts on a one-to-one basis. Join us to learn how smaller events can help you exchange ideas and collaborate wit...
Talking AI & SEO Plus IndexNow Updates With Bing Fabrice Canel - EP308
April 24, 2023 10:00 - 47 minutes - 59.2 MBAI Revolutionizes SEO: Unveiling IndexNow Updates and Bing Strategies We know you're wondering: What does SEO look like for the new Bing? Can you use AI for SEO? We're curious, too. Fabrice Canel, Principal Program Manager for Microsoft Bing, joins me on the SEJShow to share insights and answer your questions. We'll dive into the latest advancements in AI and their potential impact on SEO strategies and discuss recent updates to the IndexNow protocol and how it's transforming the sea...
3 Pillars Of Privacy Centric Marketing Steps You Need To Take Now with Lucas Long - EP306
April 21, 2023 09:00 - 29 minutes - 37.1 MBPrivacy laws and best practices are ever-evolving, just like everything else in marketing. How do you ensure your organization is compliant and keep your customer's best interest in mind? Lucas Long, Director of Privacy Strategy at InfoTrust, and co-author of the new Amazon Best-Selling book, "Becoming a Privacy-Centric Marketing Organization" joins me on the SEJ Show for a privacy-focused podcast. Gain insights on the three pillars of privacy that every marketing should consider and...
Whats Great and Whats Noise Content Crafting Best Practices from Our Experts with SEJ Panel - EP307
April 19, 2023 22:13 - 1 hour - 82.4 MBIn today's world, we are bombarded with information from all sides. As a result, it can be hard to know what is newsworthy and what is not. Matt Southern and Roger Montti, SEJ's news writers, joined Amanda Zantal-Wiener, Editor-In-Chief at SEJ, to discuss how to determine what is worth following and how to avoid being overwhelmed by the information deluge. These experts talk about information overload, marketing, and data science to share tips on how to stay informed without being overw...
Social Ads Connecting Performance & Metrics To Outcomes with Daniel Alvarado - EP305
March 30, 2023 18:42 - 44 minutes - 55.6 MBSocial advertising can be an easy entry point for many organizations. But, with all the targeting and metrics to track, it's easy to get overwhelmed. Daniel Alvarado, CEO at White Shark Media and Head of Engineering at AdClicks joined me on the SEJShow to talk about ensuring profitability and success with your social ads. Gain insight on how to leverage social advertising metrics and strategies to achieve optimal ROI and measurable business outcomes. In terms of trends, we are goi...
Audience First SEO With HubSpot With Rory Hope - EP304
March 17, 2023 15:01 - 54 minutes - 68.1 MBIn today's digital age, having a well-optimized website is essential for any business looking to succeed online. However, simply focusing on keywords and topics may not be enough to stand out and connect with your target audience truly. Rory Hope of HubSpot joined me on the SEJ Show to discuss integrating actual audience data into SEO strategies to go beyond the basics of critical terms & topics. Learn how to integrate audience intelligence and social listening data into keyword strategi...
Special Episode: Q&A With Google's Martin Splitt - Semantic HTML, Search and Google Search Console
March 15, 2023 17:48 - 1 hour - 79.5 MBGoogle's very own Martin Splitt joined me on the SEJ Show to share his thoughts and opinions on various technical SEO topics, such as Semantic HTML, Google Search Console, indexing, and client-side rendering. Explore how to leverage these powerful tools to improve your website's SEO. Prefer to watch the video? Register here: http://bit.ly/3YQxzG7 I would say make sure that you are focusing on the content quality and that you are focusing on delivering value to your users. Those have b...
Two Search Experts Discuss Blogging About SEO With Barry Schwartz
March 10, 2023 22:57 - 1 hour - 159 MBWhen two search experts come together, they will likely discuss various SEO and digital marketing topics. These discussions can cover everything from the latest trends and strategies to industry news and best practices. Barry Schwartz, CEO of Rusty Brick and Founder of Search Engine Roundtable, joined me on the SEJ Show to discuss SEO, business, the search landscape, and even hair products. It was legendary! Most of the world these days wants to see a five-second TikTok or...
How To Scale Your PPC & Advertising Way Beyond Google Ads With John Gentry
February 14, 2023 17:41 - 44 minutes - 102 MBSuccess in the fast-paced world of advertising requires a focus on innovation and adaptation to the latest trends. This includes staying informed on changes in cookie usage, the growing importance of identity, and exploring opportunities in emerging platforms like connected TV (CTV). John Gentry, CEO of OpenX, joins me on the SEJShow to discuss the opportunities of ad exchanges, distribution beyond Google & Microsoft, how header bidding works, ad opportunities growing on mobile devices an...
Link & Blogging Strategies For 2023 With Ann Smarty
February 09, 2023 20:24 - 44 minutes - 101 MBSEO professionals looking for ways to gain a competitive edge in their link acquisition and blogging techniques can take heart — 2023 is bringing some exciting advancements that you'll want to add to your toolbox of tricks. Ann Smarty joins me on the SEJ Show to talk about techniques in link acquisition, resourceful and trusted content, and other progressions of traditional SEO strategies. Discover approaches for boosting visibility and SEO success in this episode. Link building is ...
ChatGPT & Search NeevaAI's Real Time AI Search Is Already Here With Sridhar Ramaswamy
February 01, 2023 06:00 - 39 minutes - 91.1 MBIt seems like everyone these days wants to talk about artificial intelligence (AI) and its potential in search. It's true - there is no doubt that AI will continue revolutionizing how we find information online. But did you know that real-time AI search is already here? Introducing NeevaAI, it harnesses the power of artificial intelligence for more efficient search results in real time. Neeva CEO and ex-Head of Google Ads, Sridhar Ramaswamy, joined me on the SEJ Show to discuss how live...
Identity & Custom User Experiences - How ID Helps Convert with Nancy Marzouk
January 30, 2023 15:31 - 46 minutes - 63.8 MBSavvy digital marketers leverage user identification to create genuinely custom experiences for their customers because identity is a crucial part of today's online landscape. Nancy Marzouk of MediaWallah joins me on the SEJ show to discuss the concept of identity data and how it becomes an integral part of digital advertising. In addition, we discuss the critical elements to have in place to create a successful approach. We also get into clean rooms and clean tech vs. a "black box" app...
Creative Intelligence And Its Role In Online Advertising with Alex Collmer - EP 298
January 02, 2023 19:49 - 47 minutes - 58.9 MBYou may have heard of artificial intelligence, but what about creative intelligence? Alex Collmer, CEO of VidMob, joined me on SEJ Show to talk about creative intelligence and its role in helping marketers, especially in today's market conditions. Gain insight into how creative intelligence optimizations and data transparency can help you make the right decision when running your creative campaigns. Find out how it plays in with privacy updates and running campaigns across various a...
Journalism To PR To Marketing To Sports with Karina Viviana Barriga - EP 297
December 19, 2022 19:09 - 59 minutes - 73.9 MBIn a world where PR and content marketing is essential to SEO, the sports industry can bring about some learnings for anyone in the digital marketing field. Karina Barriga Albring of FIFA joined me on the SEJ Show to discuss the world of Sports Development and Sports Marketing. She shares her journey from traditional journalism to PR and marketing. Take a look at how sports can provide some valuable marketing insights and how marketing can benefit from sports too. We know how pas...
Google and the Rise of Zero Click Searches What Does it Mean For Your Business with Marcus Tober - EP296
December 14, 2022 23:39 - 1 hour - 76.1 MBWhat is Zero Click? And how does it affect businesses and their SEO/PPC strategies? Semrush's Marcus Tober joins me on the SEJ Show to discuss Semrush's recent Zero Click study and how this fits into a growing trend in Google. Get insights on how Zero Click reshapes expectations of traffic, multi-touch attribution, and other traditional Google KPIs. Zero Clicks for us means there was an initial search and nothing after that. There was no continuation. And we did is we defined a se...
The State of SEO With Ben Steele - EP 293
November 22, 2022 19:17 - 59 minutes - 74.3 MBWant to increase your ROI and improve your SEO strategy? How will SEO evolve in the year ahead? What are the biggest threats and challenges? SEJ's Ben Steele joined me on the SEJ Show to discuss the findings of SEJ's Second Annual State of SEO Study, which includes emerging trends in the world of SEO and can help companies plan for 2023 and beyond. As long as people need to find things, there will be SEO. That explains why this industry has seen so much growth, even with the upset ...
Scarcity Marketing And The Fear Of Missing Out With Mindy Weinstein - EP 292
November 04, 2022 15:24 - 49 minutes - 61.3 MBCountdown clocks, limited seating, only X items left in stock ... does scarcity marketing work for you? If so, why? Scarcity marketing and the Fear of Missing Out (FOMO) is a phenomenon that can be applied to all forms of marketing - especially digital. Mindy Weinstein, Ph.D., author of The Power of Scarcity, joins me on the SEJShow to talk more about the concept - and how it can help you drive results. Marketing is so much psychology; it doesn't matter if you're doing SEO, paid ...
The Future of Programmatic - Transparent & Value Driven with Rajeev Goel - EP 291
October 31, 2022 21:35 - 52 minutes - 66.3 MBCan programmatic be transparent and value-driven, given the deprecation of third-party cookies? Absolutely. Rajeev Goel, Co-founder and CEO of PubMatic, joins me on the SEJShow to talk about the future of programmatic. You can expect to hear critical insights on Google's open bidding, ID services, how AI can play a future role, bidding after cookies, CTV, trends, and more. Header bidding came to exist in the first place because publishers felt they were not getting a fair auction...
SEO Data And New Opportunities With Dmitrii Kustov - EP 290
October 28, 2022 03:14 - 58 minutes - 72.8 MBWhat's more important to your SEO bottom line? Data or feelings? Data, of course! Dmitrii Kustov of Regex SEO joins me on the SEJShow to talk SEO Data, the opportunities for SEO of home services (which exploded post-Covid), and other emerging search trends. You'll also get insights around Google updates, tracking, and ROI expectations of SEO, and building localized service-oriented leads. Start recording data. Start tracking data today. Without it, you can't make any decisio...
How To Leverage Amazon Prime Day To Grow Sales With Raj Nijjer - EP 289
October 17, 2022 19:49 - 55 minutes - 69.5 MBAmazon Prime Day opened doors to endless marketing boosts for the second time this year. Refersion's Raj Nijjer joins me on the SEJShow to discuss marketing opportunities for Amazon Prime Day within and outside of Amazon. Even for businesses not on Amazon, there are chances to leverage the new October Prime Day, which is on its way to becoming as large of a holiday shopping day as Black Friday. This is the first time they've done the two prime days. The first one is in July, so it...
Current Trends in Email Marketing: Tips & Pitfalls With Jay Schwedelson - EP 288
October 07, 2022 05:45 - 59 minutes - 74.1 MBEmail marketing is still one of the most effective ways to reach your audience. However, staying up-to-date on the latest trends is crucial to avoiding common mistakes. Jay Schwedelson, the founder of SubjectLine.com, joins me on the SEJShow to discuss subject line techniques you should be testing, key tips for conversions, and pitfalls to avoid. You'll discover new options to stay ahead of the curve and how to make the most out of your email marketing. You're not going to get mor...
The Death & Afterlife of Content Marketing with Vitor Pecanha - EP 287
October 06, 2022 13:36 - 58 minutes - 72.9 MBIn content marketing, trust is the most critical factor. But with all the updates happening now, will this still hold, and will content marketing die off soon? Vitor Peçanha. the CMO and co-founder of Rock Content, joined me on the SEJShow to discuss the future of content marketing. We talked about the importance of branding in trusted content (for even zero-click searches), the "death" of content marketing, and the challenges and opportunities of building a global content marketing com...
Seamlessly Integrating SEO For Product Launches With Aja Frost & Justin Champion - EP286
September 27, 2022 18:12 - 1 hour - 77.5 MBThere are many things to consider when launching a new product. But there are ways of getting everything ready and popping the cork in Google once you go live. HubSpot's Aja Frost & Justin Champion joined me on the SEJShow to discuss the role of SEO in product launches, how its seamless integration helped HubSpot's launch of CMS Free, and how your company can incorporate these learnings into your next launch, expansion, or growth initiative. I think the best way to understand what so...
Whats REALLY Working In SEO with Craig Campbell - EP 285
September 09, 2022 14:21 - 1 hour - 81.5 MBIt is possible that what works in SEO now is not what you think. Contrary to popular belief, it's not all about keywords and keyword research - though they certainly help! Today, almost everything works differently, and we're here to find out why. Craig Campbell, Glasgow's top SEO expert, joined me in this episode of the SEJ Show for a candid discussion about what's REALLY working in SEO at the moment, including a discussion around dropped domains, domain leasing, PBNs, link building, Yo...