82: Growing a PPC Agency with Kirk Williams

Today for our 82nd episode, we are going to talk with our second repeat guest. This time it is Kirk Williams, who you heard from on episode #26 in August of 2016. At that time, Kirk was growing his freelancing business into an agency, and was just about to make his first hire. Since then, […]

The post 82: Growing a PPC Agency with Kirk Williams appeared first on Jeffalytics.

Today for our 82nd episode, we are going to talk with our second repeat guest. This time it is Kirk Williams, who you heard from on episode #26 in August of 2016.

At that time, Kirk was growing his freelancing business into an agency, and was just about to make his first hire. Since then, Kirk has grown his business and we decided to check in again and share all the progress he has made and some of the growing pains he’s experiencing as he takes ZATO to the next level.

So why are we doing a repeat guest interview here again? Because I think it’s fascinating to check in with Kirk at each stage of growth for his business. It’s not every day that you get to talk with someone who is in the middle of growing their company, and to grow up with the business.

I love the idea of checking in with Kirk every 12-18 months as he grows Zato, and I hope you will remain invested in his story as well.

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Quotable moments from our talk with Kirk Williams

On hiring:

[easy-tweet tweet=”Think about what you can learn from each new hire.” user=”PPCKirk”]

On social media and twitter in particular:

[easy-tweet tweet=”Start with softer topics and you won't believe where the conversation can take you!” user=”PPCKirk”]

On business education:

[easy-tweet tweet=”I have 0 business education – reading helps a lot in understanding business concepts.” user=”PPCKirk”]

Links related to this week’s episode

@PPCKirk on Twitter
Kirk's MOZ blogpost on Pros and Cons of Brand KWs that generated a ton of responses
Kirk's Company ZATO Marketing
Things to consider if you are going out on your own as a PPC Marketer

Did you like this episode? Listen to past episodes on SoundCloud!

The post 82: Growing a PPC Agency with Kirk Williams appeared first on Jeffalytics.