Internet Marketing: Insider Tips and Advice for Online Marketing artwork

Internet Marketing: Insider Tips and Advice for Online Marketing

747 episodes - English - Latest episode: 10 days ago - ★★★★★ - 105 ratings

Listen to the UK’s most popular internet marketing podcast downloaded by over half a million people. A series of insider tips and practical advice on how to get the best from Digital and Search Engine Marketing, brought to you by a team of experts from Site Visibility and other leading digital agencies.

We share the latest tools, techniques and strategies to help you generate online leads, sales and build engagement. We interview some of the most respected marketers in the world including bestselling author Seth Godin, productivity guru Tim Ferriss and Google endorsed analytics expert Avinash Kaushik.

The show is produced and co-hosted by Andy White

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Episodes

#711 How To Start Using AI Content In Your Marketing With Chima Mmeje & Luke Gosha

March 19, 2024 06:00 - 27 minutes - 22.4 MB

Chima Mmeje & Luke Gosha join us on the podcast today, sharing their expertise and experience on how AI tools can help with content creation and analysis in marketing. We delve into the practical ways in which AI can be utilised, the ethical considerations to be aware of, and the importance of validation, fact checking and transparency when using AI-generated content. Join us for an in-depth conversation on the intersection of AI and digital marketing in today's episode. In this episode: 0...

#710 How To Take Your Paid Social Advertising To The Next Level With Danielle Gipps & Carla Rovaris

March 12, 2024 06:00 - 32 minutes - 30.1 MB

In this episode we’re joined by Danielle Gipps & Carla Rovaris for a deep-dive into the dynamic nature of paid social advertising and its relevance in today's marketing landscape. We discuss the significance of targeting customer behaviours, and explore the innovative approaches brands can take in their content creation and advertising campaigns to engage new audiences. If you are looking for new strategies and ideas around paid social, make sure you tune in! In this episode: 08:10 Paid so...

#709 How To Get More Effective In Your Content Production With Karim Adib & Manuel Massimo Madeddu

March 05, 2024 06:00 - 24 minutes - 20.5 MB

In this episode we’re joined by content experts Karim Adib & Manuel Massimo Madeddu to talk about how we can be more effective with content production. Together we discuss the integration of AI into content creation and how it’s shaping our approach to production processes; the importance of maintaining authenticity in the AI age; and the impact visual content is having in the world of SEO and marketing today. Whether you're a marketer or a content creator, this episode will provide valuable...

#708 What Might Be Missing From Your SEO Analysis with Matt Greenwood & Nabeel Tanveer

February 27, 2024 06:00 - 27 minutes - 26.1 MB

In this episode we’re joined by Matt Green and Nabeel Tanveer, both industry experts in the field of SEO analytics. In our chat we cover the impact of continuous algorithm updates and the best tools and methodologies for monitoring and analysing competitors. Listen in for valuable recommendations on honing your analysis skills and keeping up with the latest trends. Whether you're new to SEO or an experienced professional, there's something here for everyone. In this episode: 07:30 The purp...

#707 What Does Content Strategy Really Mean and Are You Doing it Properly? With Araminta Robertson & Fiona Brennan

February 20, 2024 06:00 - 30 minutes - 27.7 MB

In this episode we’re joined by industry experts Araminta Robertson & Fiona Brennan to discuss all things content strategy. Together we look at the potential impact of AI in content creation, including ethical concerns and the practical applications of AI tools; share valuable insights into narrative structure and storytelling, plus, the key to getting your subject expert on board for more impactful results. In this episode: 04:27 Research, writing, and personal qualities in learning. 11:...

#706 How To Be More Creative in Your Marketing with Andi Jarvis & Katie Thompson

February 13, 2024 06:00 - 26 minutes - 23.1 MB

In this episode we’re joined by Andi Jarvis, founder of Eximo Marketing & Katie Thompson, freelance copywriter, journalist and founder of Katielingo.co.uk. We discuss creativity in marketing, the importance of understanding different personality traits in business, and insights into what creativity can mean within digital marketing projects. We also cover the challenges and strategies for maintaining creativity in day-to-day work and the value of building relationships with clients. In thi...

#705 How to Deliver Results with Online PR with Cheryl Crossley & Sarah-Jayne Taylorson

February 06, 2024 06:00 - 25 minutes - 22.5 MB

In this episode we’re joined by Cheryl Crossley, head of digital PR at IDHL Group & Sarah-Jayne Taylorson, Digital PR Consultant at NORTH. Cheryl and Sarah Jane share insights into the evolving landscape of online PR, the importance of integrating digital PR with traditional PR, and the factors contributing to a successful digital PR campaign. They delve into the ideation process and the challenges of pitching to online publications and offer valuable tips on building relationships with jour...

Special Announcement!

February 05, 2024 06:00 - 54 seconds - 833 KB

We’re back and bringing the podcast into the Brighton SEO family, returning to our original name, The Internet Marketing Podcast. We're adding even more great content with contributions from talented marketers connected to the world's largest search marketing event, the brightonSEO conference. Thank you for being a loyal listener - we can’t wait to engage with our amazing audience. Stay tuned for upcoming episodes.   To find out more about us and the show visit https://internetmarketingpod...

#704 Conserving Creative Energy by Learning to Say No w/ Robert Patin, Managing Partner of CreativeAgencySuccess

October 26, 2023 17:24 - 35 minutes - 49.3 MB

In this episode we’re joined by Robert Patin, Managing Partner of CreativeAgencySuccess. In his words, Robert is on a mission to eradicate the phrase ‘the starving artist’, and part of this mission involves helping creatives to conserve their creative energy by learning what to say yes to, and when to say no. EXCLUSIVE LISTENER GIFTS Robert is giving 3 free resources for listeners of this podcast. Hit creativeagencysuccess.com/sitevisibility where you’ll find: A link to download Robert’...

#703 Behind the Scenes of brightonSEO US w/ Kelvin Newman, Founder of Rough Agenda

October 19, 2023 14:20 - 31 minutes - 43.1 MB

In this episode we’re joined by our former host, Kelvin Newman. Kelvin runs Rough Agenda, a specialist marketing events company, based here in the UK. Rough Agenda is well known for housing the world’s largest search marketing conference, brightonSEO. brightonSEO has been running for 13 years and welcomes over 3000 marketers twice a year in Brighton, UK. …and it’s about to get even bigger. Kelvin and his team are heading to San Diego on the 9th and 10th November 2023 for the very first br...

#702 Mastering On-Camera Confidence & Screen Presence w/ Armando Leduc (Actor, Singer, Filmmaker & Owner of Leduc Entertainment)

October 13, 2023 12:07 - 59 minutes - 82.1 MB

In this episode we’re joined by actor, filmmaker, singer, podcaster and soon-to-be author, Armando Leduc. Armando also owns Leduc Entertainment, a social media marketing agency and content studio that help to bring business stories to your screens. In this episode we discuss: The benefits of adopting video recording tools like Loom Motivations behind his upcoming book, ‘Scaling’ The duality of life How to relax before going on camera Practising vs. publishing What is screen presence?...

#701 The Benefits of Long-Term Agency Retainers for Clients

October 05, 2023 13:23 - 7 minutes - 10.5 MB

In this episode, I (Scott) share the benefits of marketing retainers for clients that can often be overlooked. Connect with Scott: https://www.linkedin.com/in/scottcolenutt/ Connect w/ SiteVisibility: https://www.sitevisibility.co.uk/ https://twitter.com/sitevisibility https://www.linkedin.com/company/sitevisibility-a-division-of-ai-digital-ltd/ https://www.instagram.com/sitevisibility/ https://www.tiktok.com/@sitevisibility https://www.youtube.com/@SiteVisibility/ https://www.thre...

#700 Cutting Edge Success: GreenPal's Journey to One Million Customers w/ Bryan Clayton, Co-founder of GreenPal

September 28, 2023 13:41 - 55 minutes - 75.7 MB

In this episode we’re joined by Bryan Clayton, Co-founder of GreenPal. GreenPal has been dubbed ‘Uber for lawn care’ by Entrepreneur magazine and currently boasts over 300,000 users, with ambitions to make that figure 1 million in the next 5 years.   Bryan joins us to share his lessons in building and growing GreenPal, as well as diving into the insights that helped him achieve a successful exit from his first business, Peachtree, in 2013.   In the episode we discuss: The concept of men...

#699 5 Simple Ways to Track Magazine Ads

September 07, 2023 20:58 - 5 minutes - 6.89 MB

In this episode we share some simple methods, software and services that can help you track the immediate conversion impact of magazine ads. Referenced in this episode: https://bitly.com/ https://bitly.com/pages/products/qr-codes https://tinyurl.com/ https://short.io/ https://qrfy.com/ https://uqr.me/ https://apps.shopify.com/coupon-detective https://apps.shopify.com/promopirates https://apps.shopify.com/cleancart https://www.capterra.co.uk/ https://www.g2.com/ Connect w/ Scott:...

#698 Unleashing the Creative Potential of Your People w/ Claire Croft & Phil Lewis of Corporate Punk

August 31, 2023 09:47 - 51 minutes - 71.2 MB

In this episode we’re joined by Claire Croft & Phil Lewis of Corporate Punk. Claire and Phil are passionate about helping businesses thrive through the power of their people. Claire and Phil have a shared passion for unlocking the potential of individuals to help drive long-term commercial success. Claire specialises in eliminating barriers to potential and creating positive and sustainable impact through meaningful conversations and a strategic approach. Phil is an expert in human-centered...

#697 What is a Fractional CMO? w/ Aimee Schuster, Founder of Bandwidth Strategy

August 24, 2023 14:07 - 46 minutes - 64.2 MB

In this episode we’re joined by Aimee Schuster, Founder of Bandwidth Strategy. As the founder of Bandwidth Strategy and fractional COO, CMO, and CRO at current top-performing e-commerce and SAAS companies, Aimee supports $5M-100M major revenue companies in creating, growing and improving marketing departments to execute on lead generation and overall brand awareness. In the episode we discuss: What is a Fractional CMO? When are the primary benefits of hiring a Fractional CMO? What skill...

#696 7 Tools To Boost Your Podcasting Workflow

August 17, 2023 10:58 - 8 minutes - 11.5 MB

In this episode, Scott shares his favourite tools that help make podcast production, editing and process more enjoyable and efficient. Referenced in this episode: https://alitu.com/ https://www.remastermedia.com/ https://bouncecast.app/ https://www.castmagic.io/ https://www.chopcast.io/ https://www.clipgen.io/ https://choppity.com/ https://www.microsoft.com/en-us/microsoft-365/clipchamp https://www.headliner.app/ If these tools help you in your podcasting journey, we'd love to kno...

#695 Inspirational Lessons in Advertising & Creativity from the Art & Copy Documentary

August 09, 2023 01:41 - 15 minutes - 20.9 MB

In this episode we share lessons in advertising and creativity from the 2009 documentary, Art & Copy. Art & Copy was produced by renowned documentary maker, Doug Pray, and features some of the most respected and creative minds from US advertising over the last 50 years, including Jeff Goodby, Rich Silverstein, Mary Wells, Hal Riney, Lee Clow & Dan Wieden. You can find out more about director Doug Pray at https://dougpray.com/. Art & Copy is currently available for streaming via PBS docume...

#694 Affordable Web 3.0 Marketing w/ William Gadsby Peet, Chief Strategy Officer at Literal Humans

July 27, 2023 10:50 - 43 minutes - 59.8 MB

In this episode we're joined by William Gadsby Peet, Chief Strategy Officer at Literal Humans. William joins us to share his thoughts on the current state of Web 3.0, including how companies are marketing using web 3.0 platforms and some of the more affordable ways to get started.   In the episode, William discusses: What technology is encompassed within web 3.0? How to get start learning about web 3.0 platforms Examples of how brands are integrating web 3.0 within their marketing   R...

#693 5 Tips to Improve Your ChatGPT Prompts That You Can Apply Today

July 20, 2023 15:36 - 7 minutes - 10 MB

In today's episode, Scott shares 5 ChatGPT prompting tips that will instantly improve the outputs you're receiving from ChatGPT. These tips are suitable whether you're a beginner with ChatGPT or whether it's fast becoming a staple in your marketing tool set. They can also be applied to other AI assistants and tools, including Bard and Claude. If you have questions regarding ChatGPT and would like to reach out directly to Scott, you can find him on LinkedIn: https://uk.linkedin.com/in/scottc...

#692 What Marketing Agencies Can't Do

July 13, 2023 20:53 - 8 minutes - 7.72 MB

I (Scott) was recently in a discovery call with a prospect when we asked what their USPs were. They couldn't answer. This made me nervous. It also got me thinking about what else makes me nervous in marketing, especially the unrealistic expectations from prospects or clients of their marketing agencies. Marketing agencies can cover a lot of ground, but what can't they do? That's what I talk about in this episode. If you're looking to work with an agency and what I share in this episode...

#691 Level Up Your Google Business Profile w/ Claire Carlile, Local Search Expert at BrightLocal

July 06, 2023 15:36 - 36 minutes - 33.4 MB

In this episode we're joined by local search expert Claire Carlile. Claire joins us to discuss how to level up your Google Business Profile.   In the episode we discuss: How to track Google Business Profile performance What's happening with Google Posts? Effective ways to secure Google reviews   Referenced on this episode: https://supermetrics.com/ https://www.jepto.com/gbp-free https://www.clairecarlilemarketing.com/utm-tagging-guide https://www.brightlocal.com/learn/google-busi...

#690 Why Are My Google Reviews Not Showing?

June 22, 2023 19:41 - 7 minutes - 6.56 MB

We recently faced an issue where users were telling us that they'd left Google reviews for our business, but the reviews weren't appearing in search results. During the process of trying to resolve the issue, we uncovered a surprising number of reasons that can prevent Google reviews from showing in search results. In this episode, we share these reasons and several solutions that can help you ensure that all your Google reviews appear in Google. *A Request* If you're reading this and our...

#689 Lessons from The Podcast Show 2023

June 15, 2023 10:34 - 14 minutes - 19.3 MB

On this week’s episode of the Internet Marketing Podcast, Scott discusses what he learnt from attending the Podcast Show 2023 event. You’ll learn: Why podcasts should be utilising and investing in video How YouTube has changed people’s TV habits Why audio podcasts will always have their place How the barrier to entry with podcasting has reduced significantly in recent years Some of the latest innovations in podcast advertising Why you might want to consider podcast trailers MENTIONED...

#688 What's New In TV Advertising? with Steve Wild, Head of Sales at Sky AdSmart

May 25, 2023 08:48 - 35 minutes - 32.8 MB

On today’s episode of the Internet Marketing Podcast, Scott speaks to Steve Wild, Head of Sales for Sky AdSmart, to discuss what’s new in TV advertising. On the show you’ll learn: ·      What Addressable TV is ·      The requirements for businesses to use AdSmart ·      Why a really good understanding of your target audience is needed to be successful with TV ads and some of the targeting options available ·      Why it’s important to test and learn with your ads and budget ·     ...

#687 Bitesize Bits from brightonSEO

April 27, 2023 20:40 - 9 minutes - 12.8 MB

If you didn't already know, we're co-founders of the world's largest search marketing conference, brightonSEO. brightonSEO takes place twice a year in Brighton, UK. It attracts over 4000 attendees and some of the smartest minds in search marketing. In this episode, we're joined by SiteVisibility team members Jo, Jason and Aaron, who share their insights and takeaways from the latest brightonSEO conference that took place across the 19th, 20th and 21st April 2023. In this episode they answ...

#686 Cutting Through The Noise: Does ChatGPT Make Content Producers Redundant?

April 20, 2023 13:53 - 12 minutes - 11.8 MB

In this episode, Scott reflects on the rapid development of ChatGPT and AI content generation tools, what this all means for copywriters and content producers, and how we can cut through the noise, upskill ourselves and prepare for the future.   In this episode, Scott discusses: The current status of ChatGPT and GPT4 The differences between ChatGPT, Bard and AI content production tools Can content created using ChatGPT be successful in organic search? How copywriters and content produ...

#685 The Importance of Collaboration within Email Marketing w/ Darren Teague, Senior Account Executive and B2C Team Lead at Spotler

March 23, 2023 10:47 - 44 minutes - 40.9 MB

In this episode we're joined by Darren Teague, Senior Account Executive and B2C Team Lead @ Spotler, the group that houses the popular email marketing platform Pure360. Darren joins us to share his thoughts on using business learnings to inform email marketing success (and vice versa!). As one of our partners, we’re extremely excited to have recorded this show with Darren! Spotler is Europes leading Marketing Automation and Customer Experience software group, providing over 5000 companies ...

#684 Where To Find Your Marketing Confidence

March 10, 2023 16:18 - 4 minutes - 6.16 MB

In this episode of the Internet Marketing Podcast, Scott discusses the topic of confidence in marketing and how you can find yours... CONNECT WITH SCOTT: [email protected] https://www.linkedin.com/in/scottcolenutt   CONNECT WITH SITEVISIBILITY: https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility https://www.facebook.com/SiteVisibility http://instagram.com/sitevisibility   If you have feedback, you'd lik...

#683 Creating a Business Case for Digital Accessibility w/ Robin Christopherson, Head of Digital Inclusion at AbilityNet

February 27, 2023 20:08 - 51 minutes - 47.2 MB

In this episode we're joined by Robin Christopherson MBE. Robin joins us to discuss how marketers can create a business case for accessibility. In this episode we discuss: What is inclusive design? Is awareness of inclusive design improving? The biggest changes to accessibility legislation in the UK and Europe over the last decade What is ambient computing? Referenced on this episode: W3C Web Accessibility Resources: https://www.w3.org/WAI/ Google's Lighthouse tool: https://develo...

#682 How to Successfully Migrate to Google Analytics 4 w/ Jeff Sauer, Founder of Data Driven U

February 16, 2023 10:11 - 37 minutes - 34.6 MB

In this episode, we welcome Jeff Sauer back to the Internet Marketing Podcast. Jeff joins us to discuss the intricacies of Google Analytics 4 migrations, including: Jeff's approach to learning new analytics products, and specifically Google Analytics 4 Why you should migrate to Google Analytics 4 as soon as possible Key GA4 dates you need to be aware of What should the scope of a GA4 migration include? What are the benefits of the new data-driven attribution model? Referenced on this ...

#681 Getting Comfortable with Data Analysis, with JJ Reynolds, Head of Marketing and Analytics at Media Authentic

February 09, 2023 16:03 - 30 minutes - 28.3 MB

In this episode, we're joined by JJ Reynolds, Head of Marketing & Analytics at Media Authentic. JJ joins us to share his advice on how to get more comfortable with data analysis.   In this episode we discuss: JJ's journey from videography becoming a Head of Marketing & Analytics The role of curiosity in data analysis The importance of documenting your marketing hypotheses Do you need data science skills to be a data analyst? Getting over the fear of asking challenging business questio...

#680 Bringing Better Choices to Shoppers on Amazon w/ Michael McPherson, Co-Founder of The Purpose Led

February 02, 2023 17:23 - 33 minutes - 30.7 MB

In this episode we're joined by Michael McPherson, Co-Founder of The Purpose Led. Michael joins us to share his advice on how businesses can build greater trust and credibility on Amazon.   In this episode we discuss: What questions can you ask of prospects to best understand their purpose? What accreditations can help signify a businesses' commitment to ecological issues? The moral challenge for brands of being value-driven and selling on Amazon How can you sell on Amazon responsibly...

#679 How Programmatic Advertising Works in a Privacy-Centric World w/ Zino Rost van Tonningen, CEO at TyrAds

January 26, 2023 20:58 - 31 minutes - 28.9 MB

In this episode we're joined by Zino Rost van Tonnigen, CEO at TyRads. Zino joins us to discuss why he believes programmatic advertising will become even more effective in a future of cookieless marketing. In this episode we discuss: Why will programmatic be more effective in a cookieless future? What is the Google Privacy Sandbox? How prioritizing first-party data-capture will give you a competitive edge Why is Google adopting cookieless marketing technolgy? Why reward and loyalty app...

A Strategic Approach to Influencer Marketing w/ Bradley Hoos, CEO at The Outloud Group

January 19, 2023 19:52 - 40 minutes - 37.5 MB

In this episode we're joined by Brad Hoos, CEO of The Outloud Group. Brad joins us to discuss how to approach influencer marketing strategically, as we cover: The pressure of influence experience by creators The parallels between business culture and influencer storytelling When is right time for a business to focus on influencer marketing? Do you need a dedicated influencer marketing manager to be successful with influencer marketing? Which markets are experiencing a saturation of inf...

#677 Why Keyword Rankings Are Still a Terrible Measure of SEO Success in 2023

January 12, 2023 18:03 - 11 minutes - 10.8 MB

In this episode Scott explores the topic of keyword rankings and why they remain a terrible measure of SEO success in 2023. This episode is for all the marketers out there that just need a little third-party support in explaining why keyword rankings aren't a good meausre of success and the right way to approach measuring organic search performance. Do you still work in an environment where you're measured on keyword ranking performance? Need any extra help in demonstrating the right way t...

#676 In Conversation with ChatGPT

December 22, 2022 21:59 - 18 minutes - 16.6 MB

In this episode we're joined by ChatGPT to discuss topics including: What is ChatGPT? How is ChatGPT different from GPT-3? Why has ChatGPT rapidly gained popularity? How can marketers use ChatGPT? What does the future hold for ChatGPT? ... and yes, all responses in today's episode were created entirely using ChatGPT. Are you using ChatGPT? If so, what are you using it for? Share your examples with us by Tweeting @SiteVisibility or emailing me: [email protected] Happy...

#675 The Power of Handwritten Notes for Building Meaningful Relationships w/ Rick Elmore, Founder of Simply Noted

December 15, 2022 15:01 - 31 minutes - 28.8 MB

On this week's episode of the Internet Marketing Podcast, Scott is joined by Rick Elmore, former American football player and Founder and CEO of Simply Noted to discuss the power of handwritten notes for building meaningful relationships. On the show you'll learn: How you can scale handwritten notes How to use handwritten notes when following up with cold traffic What a Pen Plotter is and how the technology has advanced How Simply Notes started as a side-hustle  The benefits of handwri...

#674 How To Find Your Perfect Sponsorship Partner w/ Sean Connell, Content Director at The Sponsor

December 08, 2022 21:27 - 48 minutes - 44.2 MB

In this episode we're joined by Sean Connell, Content Director at The Sponsor and Founder of Sponsor Analytics. In the episode we discuss: How is sponsorship different from partnership or influencer marketing? What are the long term considerations of sponsoring a team or event? When is a business ready to be a sponsor? How to find a sponsor that aligns with your business When is sponsorship not a good idea? CONNECT WITH SEAN/THE SPONSOR: https://www.thesponsor.com/ https://www.spon...

#673 Recommended Tools for Boosting Your Marketing Productivity

November 24, 2022 18:55 - 8 minutes - 8.04 MB

In this week's episode I share some of the productivity tools that have become staples in my marketing toolbox in 2022. They include: https://meetgeek.ai/ https://momentumdash.com/ https://alitu.com/ https://www.dashlane.com/ https://hawke.ai/ https://hexowatch.com/ What tools are you using to help with your productivity in marketing? Let us know by Tweeting @SiteVisibility Hosted on Acast. See acast.com/privacy for more information.

#672 How To More Effectively Analyze Google Ads Performance w/ Jeff Greenfield, CEO @ Provalytics

November 17, 2022 18:36 - 47 minutes - 43.6 MB

In this episode we're joined by Jeff Greenfield, founder of Provalytics. Jeff joins us to share his thoughts on how marketers can more effectively measure Google Ads performance. In the episode we discuss: What really is forecasting in marketing? Why do you need to look outside of Google Ads to find the data you need to produce better advertising? Is the AIDA marketing model still relevant? What is incrementality? The importance of upper-funnel marketing REFERENCED ON THIS EPISODE: [...

#671 Is Twitter Blue Worth It?

November 11, 2022 14:34 - 11 minutes - 10.9 MB

Why is Twitter Blue controversial? What are the main features of Twitter Blue? Who is Twitter Blue most useful for? Find out the answers to these questions and more as we explore the benefits of Twitter's recently updated Twitter Blue premium subscription service. Referenced on this episode: https://help.twitter.com/en/using-twitter/twitter-blue https://www.sitevisibility.co.uk/blog/2022/10/21/how-netflixs-new-basic-with-ads-tier-impacts-marketing/ Tweet your thoughts to @SiteVisibil...

#670 Three Must-Include Items for your 2023 Marketing Budget

October 27, 2022 15:41 - 8 minutes - 8.01 MB

2023 is rapidly approaching and for many of us, that means we're in planning mode. Marketing planning includes the careful art of budgeting. In this episode, I share the three items not to overlook as part of your 2023 marketing budget. Are these items in your plans? Are you planning a budget for anything new in 2023? Let us know by Tweeting us @SiteVisibility or emailing [email protected] Referenced in this episode: https://support.google.com/analytics/answer/10759417?h...

#669 How Netflix's New 'Basic with Ads' Tier Impacts Marketing

October 20, 2022 20:48 - 11 minutes - 10.9 MB

In this episode I explore the introduction of 'Basic with Ads'. This is Netflix's new subscription tier, rolling out across several countries in November 2022. It's also their public launch into offering advertising space within their streaming platform. I reflect on how this change could impact marketers and consumers, with an increasing number of platform-specific ad platforms having emerged over the last decade. I also explore the unescapable questions we now seem to face as consumers...

#668 [Live] Marketing Insights from Made by Google 2022

October 07, 2022 00:02 - 1 hour - 70.4 MB

In this episode we join the Made by Google 2022 live stream, as Google unveils the latest information regarding their suite of products from the Pixel family. I share my live commentary on how the latest devices, features and functionality influences marketing. Will you be buying the new Pixel watch? Is the Pixel 7 worth the upgrade? Are you willing to sacrifice privacy for convenience? Let us know your thoughts by Tweeting @SiteVisibility or email me at scott.colenutt@sitevisibility....

#667 Live LinkedIn Audio Event Test (and why audio events are so damn cool)

September 29, 2022 15:40 - 20 minutes - 18.4 MB

I've still got COVID and so it might be a couple of weeks before I start hosting interviews again. Time to improvise and experiment! This week I'm hosting a live walkthrough of LinkedIn's new Audio Events functionality and discussing why I'm so keen on audio rooms as a marketing medium. You can listen to me walkthrough LinkedIn Audio Events during the first ten minutes, or skip to around the mark where I start to discuss why I'm a fan of audio rooms and examples of how they're being use...

#666 Why You've Got Core Web Vitals All Wrong

September 22, 2022 14:28 - 8 minutes - 7.33 MB

I've been hit with COVID for the first time, and so I go solo in this week's episode to discuss Core Web Vitals, specifically, who should be responsible for improving Core Web Vitals performance? Unsure about Core Web Vitals? You can also listen to our previous episode, Core Web Vitals Simplified, with Marcos Alvarez Martin here. As a slightly different format to the usual interviews, we're curious as to how you find this style of episode. Please do give us your feedback and let me know i...

#665 [From The Archive] Communicating With Authenticity w/ Christine Michel Carter

September 16, 2022 17:31 - 48 minutes - 44.7 MB

I'm back next Thursday with new episodes of the podcast, but this week I wanted to re-release one of my favourite podcasts from our archives. This is a conversation I had with Christine Michel Carter around 18 months ago on the topic of communicating with authenticity. It's a timely episode for me to revisit personally, but I think the principles and stories Christine shares are applicable and relatable to many of us. Enjoy the episode and see you next week! In this episode we discuss: H...

#664 [From The Archive] Why It Might Be Time To Scrub Your Email List: Interview with Neil Patel

September 08, 2022 11:23 - 12 minutes - 14.9 MB

On this week's show, with our host Scott Colenutt currently on annual leave (and back with a new show next week), we're looking back on a classic episode, a blast from the past if you will, with Neil Patel discussing email marketing and why it might be time to scrub your email list. On top of that, Neil also discusses the topic of podcasting analytics and provides his predictions for where SEO is heading in the near future. Was he right? Only one way to find out! On the show you’ll learn: ...

#663 Leaning Into Failure with Todd Duncan, Founder of The Duncan Group

August 18, 2022 15:20 - 45 minutes - 41.5 MB

In this episode we're joined by Todd Duncan, author and founder of The Duncan Group. Todd has authored 17 books on the topics of business, management, coaching and sales and joins us in this episode to discuss the topic of failure.   In the episode we discuss: Why failure is needed to succeed The role of mentors have in understanding failure Dealing with the pressure of perfectionism Questions to ask yourself when you experience failure The balance of high tech, high trust and high ...

Guests

Aaron Agius
1 Episode
Andy Budd
1 Episode
Barry Schwartz
1 Episode
Benjamin Shapiro
1 Episode
Brendan Kane
1 Episode
Bryan Eisenberg
1 Episode
Chip Conley
1 Episode
Doug Sandler
1 Episode
Greg Gifford
1 Episode
Jay Baer
1 Episode
Joe Pulizzi
1 Episode
Kirk Williams
1 Episode
Larry Kim
1 Episode
Marcus Sheridan
1 Episode
Mark Schaefer
1 Episode
Matt Giovanisci
1 Episode
Matt Heinz
1 Episode
Nathan Hirsch
1 Episode
Neil Patel
1 Episode
Nick Usborne
1 Episode
Phil Singleton
1 Episode
Scott Brinker
1 Episode
Steve Gordon
1 Episode
Tim Fargo
1 Episode
Tom Schwab
1 Episode

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