Optily Radio: Accelerate eCommerce Marketing
36 episodes - English - Latest episode: over 1 year ago - ★★★★★ - 14 ratingsJoin the Optily team as we explore the world of marketing online stores. We’ll hear insider insights, along with big picture predictions from industry experts in digital advertising, content creation, data analytics, and business. We’re going up high to discover trends you should prepare for and down low into the details of setting up a successful online campaign. Everyone’s online now and we want to help you stand out from the crowd. Tune in every other Thursday to Optily Radio, with videocasts on Youtube and audio wherever you get your podcasts.
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Episodes
Quizzes and Zero-Party Data in eCommerce: Personalize marketing with ease with Gen Furukawa
November 03, 2022 08:00 - 30 minutes - 21.2 MBAs the data-sharing relationship between large platforms and brands changes, are you covering your bases with zero-party data? This week we discuss how quizzes can help you build up your database and personalize your approach with each potential customer. Gen Furukawa is the co-Founder of Prehook, a leading quiz platform for Shopify merchants. Gen has been in eCommerce for over 10 years, with the last 7 years in eCommerce SaaS. Prior to Prehook, he was part of the founding team and VP of Ma...
Product Launch Success: Email marketing and SMS tactics for sales with Jacob Anson
October 20, 2022 11:00 - 27 minutes - 19.5 MBEmail marketing is a tough nut to crack with spam filters getting more robust and inboxes overflowing. Jacob Anson takes us through what brands can do to ensure they make the most of their campaigns and product launches through email and SMS. Jacob Anson is the Co-founder of AgencyJR, an eCommerce email marketing agency working with 7 & 8-figure brands. He's grown a fully remote team to 50 people, led huge email and SMS campaigns, and generated multiple 7-figure results in revenue with his ...
Creative for Conversion: Tactics to make eye-catching ads for social media with Lauren Schwartz
October 06, 2022 10:00 - 26 minutes - 19 MBDeveloping unique creative for social media is a crucial element in your marketing strategy. Given the volume of competition, it can be really difficult to stand out and tell a story within a very limited timeframe. Lauren Schwartz, CEO and Founder of The Loft 325, discusses the strategies and tactics that have worked for her clients in making stand-out videos and statics for their eCommerce campaigns across Facebook, Instagram, and TikTok. Lauren is a thought leader in profitable creative ...
Audio Content for Growth: Leveraging podcasts to scale online with Nora Sudduth
September 15, 2022 10:00 - 23 minutes - 16.6 MBHave you thought about tapping into audio for promoting your brand both internally and externally? This week's guest, Nora Sudduth, goes into private podcasting and how it can help grow your business. Nora Sudduth is the Co-founder and CRO of Hello Audio, a company that turns your content into private audio feeds that your customers can listen to any time, anywhere. She is a leading marketing and conversion strategist who has helped businesses sell over $500M worth of products and services ...
Influencer Marketing: Growing your sales with creators with Cody Wittick
September 01, 2022 09:00 - 23 minutes - 16.7 MBAre you leveraging product seeding with your influencers? This week's guest, Cody Wittick, goes into the details of making the most of your influencer marketing program. Cody Wittick is the Co-Founder and Co-CEO at Kynship, an influencer marketing agency located in Orange County, CA. Prior to co-founding Kynship, Cody began his journey at QALO, the brand that created the silicone wedding ring. Throughout his time there, he built out a robust influencer program of over 500 influencers, all t...
Scaling with Email Marketing: Keep customers engaged and shopping with Erica Salm Rench
August 18, 2022 07:00 - 26 minutes - 18.1 MBEmail marketing is a powerful tool for eCommerce, but are all your newsletter blasts effective if they're the same for each person? Erica Salm Rench discusses the power of customizing emails, SEO tactics, and organic growth strategies. Erica Salm Rench, COO of Rasa.io, the only AI-driven smart newsletter platform designed so organizations of any size can personalize content for every subscriber on their email list. She gets to blend her love of digital marketing technology, partnership deve...
SMS for Sales: Repositioning this medium for direct conversions with Osa Gaius
August 04, 2022 07:00 - 35 minutes - 24.5 MBIs your business leveraging SMS in the most optimal way for communications and sales? Osa Gaius discusses the best ways eCommerce companies can introduce SMS as a highly personalized channel. Osa Gaius is the Founder and CEO of Parrot, a mobile payments platform that helps companies sell products directly to their customers over text and collect 1-click payments. Kevin Stagg, Optily's Chief Marketing and Customer Officer, brings a wealth of experience from working at both B2C and B2B brand...
Growth through Partnerships: Scaling with complementary brands with David Perry
July 21, 2022 07:00 - 27 minutes - 19.6 MBAre you missing out on sales by not partnering with other brands in your space? Why let customers leave your site to buy a helmet elsewhere if you only sell bikes? David Perry, is the CEO and Co-Founder of Carro, a new eCommerce partnership network that over 30K Shopify brands use. He talks to us about changing how eCommerce brands can partner with other brands and influencers. Adam Vaira, the Client Strategy Consultant at Optily, was on to share his view on partnerships as a Shopify store...
Looking Beyond ROAS: A more holistic view of success in eCommerce with Kathleen Booth
July 07, 2022 07:00 - 27 minutes - 19.2 MBROAS isn't the only metric you need to be considering in the complex world of eCommerce. Overall profitability and product-specific profit and loss are incredibly important according to this week's guest, Kathleen Booth. Kathleen Booth is the Senior Vice President of Marketing at Tradeswell, where she's on a mission to empower a new generation of digital-first marketplace brands. Prior to joining Tradeswell, she led marketing at several VC-backed B2B SaaS businesses in the eCommerce and c...
Customer Value Optimization: Methods for increasing CLV with Valentin Radu
June 23, 2022 07:00 - 29 minutes - 20.6 MBLeveraging marketing to bring new customers to your store is the first step, but applying data to increase your existing customers' lifetime value is a crucial follow-up. In this episode, we dive into RFM (recency, frequency, monetary) modeling and tactics from customer value optimization (CVO) evangelist Valentin Radu. Valentin Radu is the Founder and CEO of Omniconvert, a growth enabler for mid-size DTC eCommerce and retail companies looking to increase customer lifetime value and decreas...
UX Matters: Keeping your earned traffic on site and shopping with Ciarán Harris
June 09, 2022 07:00 - 28 minutes - 20.1 MBUser experience, according to Ciarán Harris starts with the very first interaction someone has with your business. It's on the brand to ensure every touchpoint is examined and optimized to ensure you capture as many interested users as possible. Ciarán Harris is the Co-founder of Each&Other, a Dublin-based award-winning global UX Design consultancy. He is an award-winning Principal UX Designer, a seasoned technology leader, product strategist, and team creator, who has pioneered early tech...
Customer Service as Marketing: Increasing CRO and customer loyalty with Mia Bobak
May 26, 2022 09:00 - 31 minutes - 22.2 MBIs customer service part of a company's brand or marketing? Mia Bobak says it's both. How you approach the pre-purchase interactions is so critical to a customer's purchase decision. And if there are any issues after they buy, how you go about resolving them can be the deciding factor between a brand evangelist and a 1-star reviewer. Mia Bobak is the Technology Partner Manager at Gorgias, where she collaborates with tech partners to strengthen “better together” relationships and achieve jo...
Starting off Right with Shopify: Tactics for launching strong with Keith Matthews
May 12, 2022 19:00 - 36 minutes - 25.2 MBShopify is built so that virtually anyone can launch their own eCommerce store easily. While customizable templates and a simple UI make it easy, the overwhelming number of apps and options can be a bit much for a busy store owner to sift through. Keith Matthews of Milk Bottle Labs, Ireland's top Shopify agency, spoke with us about what aspects of a store can really make a brand shine. Keith is the agency's founder and host of his own eCommerce podcast, the Milk Bottle eCommerce Show. Prev...
SEO and Content Marketing to GR0 your Shopify Store with Kevin Miller and Bridget Reed
April 28, 2022 07:00 - 26 minutes - 18.8 MBSearch Engine Optimization is a long-term strategy that can pay off big. Sure, paid ads are great for quick wins, but growing your business is about the marathon approach. In this episode, we talk to two organic growth experts, Kevin Miller and Bridget Reed from GR0, a digital marketing agency specializing in SEO, about how eCommerce brands should approach SEO and Content Marketing. Kevin is the Co-Founder and CEO of GR0 who started off in the tech and marketing world in the San Francisc...
Reimagining Affiliate Marketing: Growing your audience through content creators with Rishabh Jain
April 14, 2022 07:00 - 29 minutes - 20.6 MBInfluencer marketing also referred to as creator commerce, is a powerful tool to get your brand and products more visibility. Creators traditionally benefited from sponsorships by leading visitors away from their own sites and towards product pages on a brand's site. A higher bounce rate equating to more success didn't seem to make much sense to this week's guest, Rishabh Jain. His solution to this oddity in marketing was Fermat Commerce, a platform that enables creators to embed products a...
Boosting AOV and CRO: Chatbots, cart abandonment, and haggling with Rosie Bailey
March 31, 2022 07:00 - 26 minutes - 18.5 MBThere's something rewarding about making a purchase you've worked towards--and there's research to back that up. Haggling can leave you with the satisfaction of locking in a good deal, while also making the seller happy to have earned a new customer. In this episode, we discuss a new app that's bringing haggling away from market stalls and into the Shopify store environment. Rosie Bailey is the CEO of Nibble Technology, an interactive chatbot that enables you to haggle for a product you're ...
Scaling your Store with Magento: Choosing the right platform for your needs with Robert Rand
October 21, 2021 07:00 - 36 minutes - 25.3 MBIs Magento a solution that you've considered for your scaling eCommerce company? We wrap up this first season of Optily Radio by talking to Robert Rand, Director of Partnerships & Alliances at JetRails, about this robust platform solution. Magento is definitely not for everyone, but for growing companies who need more customization and flexibility, it can be a great alternative to other SaaS offerings. Robert Rand is the Director of Partnerships & Alliances at JetRails and also hosts his ...
Marketing your Shopify Store: Red flags, product/market fit, and analytics with Chase Clymer
October 07, 2021 07:00 - 35 minutes - 24.3 MBIs your Shopify store operating at full capacity? This week's chat with Chase Clymer, Co-Founder of Electric Eye, and Brendan Hughes goes into the process his agency takes with helping Shopify vendors succeed. The past year and a half has been hard for brands--from lockdowns to iOS 14 and 15. Chase provides many insights into how eCommerce brands should respond to maximize growth. Chase Clymer is a fellow podcaster of Honest eCommerce and Co-Founder of Electric Eye, a fully remote eComme...
Funding your eCommerce Marketing: Revenue-based finance explained with Daniel Lipinski
September 23, 2021 07:00 - 32 minutes - 22.3 MBFinding money to fund your marketing and inventory can be tough for early-stage eCommerce businesses. Revenue-based financing could be an option to consider. In this episode, Outfund CEO, Daniel Lipinski, takes us through the difficulties many founders have with traditional lenders and the motivation for starting a company that is now the top investor of eCommerce companies in the UK. Some of the topics we covered off in this episode were: The benefits of revenue-based financing over oth...
Amazon Copy that Sells: Differentiation, keywords, & knowing your audience with Emma Schermer Tamir
September 09, 2021 12:00 - 38 minutes - 26.2 MBAre your Amazon listings optimized to maximize conversions? In this episode, Emma Schermer Tamir, founder of Amazon marketing agency, Marketing by Emma, takes us through the key things to remember when building out a top-notch Amazon listing. Emma Schermer Tamir is the owner of Marketing by Emma which she founded in 2016. It’s an agency that specializes in eCommerce copywriting, especially for Amazon, but also for websites and landing pages. Emma is a third-generation creative with over t...
Building Customer Personas: Expanding on demographics with mindtyping with Charles Chy
August 26, 2021 09:00 - 39 minutes - 27 MBDo you truly understand your customers? A/B testing can only get us so far and doesn't provide insight into the "why" behind their preferences. This week's episode goes into the fascinating approach to creating customer personas based on mindtyping. Charles Chy is the CEO of MindCart AI, a startup that's building upon the cutting-edge technology developed by Dr. Howard Moskowitz for a whole swatch of industries with huge success. Charles Chy is the CEO of MindCart AI, a consumer insights p...
Growing on Amazon: Customer service, ads, & smart pricing with Tom Baker
August 12, 2021 07:00 - 33 minutes - 22.8 MBAmazon is a marketplace, not a catalog. It's not a "set it and forget it" environment, which is something many brands are not fully aware of. Are you making the most of your Amazon listings? In this episode, Tom Baker of FordeBaker goes into the ways you can bring in customers through ads, leveraging reviews, and SEO to ensure you maximize the potential of this truly powerful eCommerce channel. Tom Baker founded FordeBaker in order to fill the need for an Amazon consultancy that could hel...
Leveraging Data Visualization: Insights, tools, & communication with Michel Guillet
July 29, 2021 07:00 - 38 minutes - 26.8 MBData visualization can help marketers extract so much valuable information that would otherwise go unnoticed. Why is it then that there can often be such a huge disconnect between the data teams and marketers? In this episode, we get into the ways that we can bridge that divide with Michel Guillet of Salesloft and our own Director of Data and Analytics, TJ Sizemore. Michel Guillet is Senior Product Manager of Reporting, Analytics, and Data Science at SalesLoft. He is a creative product le...
CRO Toolkit: Maximizing cart value & minimizing abandonment with Navah Hopkins
July 15, 2021 07:00 - 32 minutes - 22.6 MBIs your site optimized to ensure the highest number of visitors end up buying something? This week, we talk to Navah Hopkins a PPC and CRO expert on what eCommerce businesses can do to ensure they make the most of their website real-estate. Navah Hopkins, who goes by @Navahf on Twitter, is the Director of Paid Media at Justuno, a company that uses AI to optimize websites for high conversions. She’s been in the digital marketing field since 2008 and she loves sharing her experience at variou...
Beyond the Keyword: Automation, audiences, and localization with Jon Kagan
July 01, 2021 07:00 - 34 minutes - 23.4 MB"Audience is the new keyword." A pretty bold statement for those who have lived and breathed keywords in digital marketing. In this week's episode, Jon Kagan takes us through how search has changed over the years and where he sees it going in the years to come. Jon Kagan, on Twitter under the handle @JonKagan, has been working in the digital marketing field since 2005 and is currently the VP of Search and Biddable Media at 9rooftops. Prior to this, he ran search marketing teams at Mediacom,...
Beyond Facebook and Google: Selling on YouTube, Reddit, and Quora with Joe Martinez
June 17, 2021 09:00 - 37 minutes - 25.7 MBAre you advertising beyond just Facebook and Google? If not, you could be missing out on really valuable audiences that can be found on Quora, Reddit, or YouTube. This week we chat with Joe Martinez and Brendan Hughes about how going beyond the major channels can pay off big for your eCommerce marketing. Joe Martinez (@MilwaukeePPC) is a veteran of the pay-per-click world and was named among the Top 25 Most Influential PPC Experts by PPC Hero three years in a row. He’s a regular columnist...
Grow with Facebook & Instagram: Adapt, experiment, and measure with Akvile DeFazio
June 03, 2021 10:00 - 34 minutes - 23.9 MBFacebook and Instagram ads are kind of a must in eCommerce, but are yours set up in the best way? This week, we talk to Akvile DeFazio about how to structure a great campaign on these two huge social platforms, the best ad formats to use, and how she's been adapting to recent privacy changes. Akvile is the founder of Social Media Agency AKvertise, which won the best small agency award in the U.S. Social Media Awards last year. She has experience working with a wide array of companies, from...
Excel with Shopify: Be organized, stay authentic, and take good pictures with Kelly Vaughn
May 20, 2021 07:00 - 34 minutes - 23.7 MBIf you're in eCommerce there's a good chance you're on Shopify. Even if you're not, this week's guest, Kelly Vaughn, goes into eCommerce strategies that pay off no matter your platform of choice. Things like owning that you're a small team, being a more human brand, and making sure your visual assets are uniform can be applied across the board. Kelly is a developer whose path to eCommerce is somewhat unorthodox. She's the founder of The Taproom, a Shopify development agency that's grown in ...
Greg Sterling on Shopping Local Online: Know your customers, engage, and make it easy
May 06, 2021 07:00 - 35 minutes - 24.4 MBWhile eCommerce has suddenly shifted to the main way of shopping during the pandemic, there are certain things that people will still prefer to buy in person. Is your store 100% online or do you also have a physical presence? Greg Sterling (known on Twitter as @gsterling) and Keith O'Reilly join us in the studio to chat about the melding of online and offline, the importance of making it easy to shop, and knowing what your customers want. Greg is the VP of Market Insights at Uberall, a co...
Shopping Local Online: Know your customers, engage, and make it easy with Greg Sterling
May 06, 2021 07:00 - 35 minutes - 24.4 MBWhile eCommerce has suddenly shifted to the main way of shopping during the pandemic, there are certain things that people will still prefer to buy in person. Is your store 100% online or do you also have a physical presence? Greg Sterling (known on Twitter as @gsterling) and Keith O'Reilly join us in the studio to chat about the melding of online and offline, the importance of making it easy to shop, and knowing what your customers want. Greg is the VP of Market Insights at Uberall, a co...
Next Level Google Shopping: Smart Shopping, data, and resurrected funnels with Kirk Williams
April 22, 2021 07:00 - 34 minutes - 23.8 MBIt's hard to get around Google Shopping when you're in eCommerce, but do you know when to use Google Smart Shopping instead? Kirk Williams, known by his Twitter handle @PPCKirk, joins Brendan Hughes, Optily's CEO, in this episode to talk about the data black hole you get with Smart campaigns, tips on structuring your Google Shopping campaigns, and his new book "Ponderings of a PPC Professional." Kirk Williams is the Owner of ZATO Marketing, a small agency that specializes in paid search on ...
Kirk Williams on Next Level Google Shopping: Smart Shopping, data, and resurrected funnels
April 22, 2021 07:00 - 34 minutes - 23.8 MBIt's hard to get around Google Shopping when you're in eCommerce, but do you know when to use Google Smart Shopping instead? Kirk Williams, known by his Twitter handle @PPCKirk, joins Brendan Hughes, Optily's CEO, in this episode to talk about the data black hole you get with Smart campaigns, tips on structuring your Google Shopping campaigns, and his new book "Ponderings of a PPC Professional." Kirk Williams is the Owner of ZATO Marketing, a small agency that specializes in paid search on ...
Future of Search: Writing for robots who read and humans who don't with Barry Schwartz
April 08, 2021 07:00 - 34 minutes - 23.5 MBSearch is getting harder, especially when we're told to write for humans who don't read, not for robots who do. In this episode of Optily Radio, we have Google expert, Barry Schwartz, and Optily's resident Google Guy, Randall Glick, on to talk about Google news and trends: cookie-free Chrome and FLoC, how link building has become a lot more complex, and what steps companies can take to ensure they're ranking for the terms that matter to them. Barry Schwartz is the founder of Search Engine R...
Barry Schwartz on the Future of Search: Writing for robots who read and humans who don't
April 08, 2021 07:00 - 34 minutes - 23.5 MBSearch is getting harder, especially when we're told to write for humans who don't read, not for robots who do. In this episode of Optily Radio, we have Google expert, Barry Schwartz, and Optily's resident Google Guy, Randall Glick, on to talk about Google news and trends: cookie-free Chrome and FLoC, how link building has become a lot more complex, and what steps companies can take to ensure they're ranking for the terms that matter to them. Barry Schwartz is the founder of Search Engine R...
Funnels & Attribution: Right time, right place, and right person with Brendan Hughes
March 25, 2021 08:00 - 38 minutes - 26.6 MBThe inaugural episode of Optily Radio hosts Brendan Hughes, Optily's CEO, and his wealth of experience in eCommerce and digital marketing across a variety of sectors on both the media buying and media selling sides of the industry. We talked about how hard it was for small businesses to know what's working in digital advertising, the importance of a strategic approach, and whether the sales funnel is still a thing. Brendan took time over the Christmas period to put together a book detailing...
Brendan Hughes on Funnels & Attribution: Right time, right place, and right person
March 25, 2021 08:00 - 38 minutes - 26.6 MBThe inaugural episode of Optily Radio hosts Brendan Hughes, Optily's CEO, and his wealth of experience in eCommerce and digital marketing across a variety of sectors on both the media buying and media selling sides of the industry. We talked about how hard it was for small businesses to know what's working in digital advertising, the importance of a strategic approach, and whether the sales funnel is still a thing. Brendan took time over the Christmas period to put together a book detailing...