Marketing your Shopify Store: Red flags, product/market fit, and analytics with Chase Clymer

Optily Radio: Accelerate eCommerce Marketing

English - October 07, 2021 07:00 - 35 minutes - 24.3 MB - ★★★★★ - 14 ratings
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Previous Episode: Funding your eCommerce Marketing: Revenue-based finance explained with Daniel Lipinski

Next Episode: Scaling your Store with Magento: Choosing the right platform for your needs with Robert Rand

Is your Shopify store operating at full capacity? This week's chat with Chase Clymer, Co-Founder of Electric Eye, and Brendan Hughes goes into the process his agency takes with helping Shopify vendors succeed.

The past year and a half has been hard for brands--from lockdowns to iOS 14 and 15. Chase provides many insights into how eCommerce brands should respond to maximize growth.

Chase Clymer is a fellow podcaster of Honest eCommerce and Co-Founder of Electric Eye, a fully remote eCommerce agency, that works with Shopify stores on design, development, and marketing to help them scale.

Brendan Hughes is our CEO here at Optily and has decades of experience on both the ad buying and ad selling sides of the business.

Some of the themes we touched on were:

Conducting an in-depth business audit with a new clientThe importance of market research and product/market fitBuilding out custom dashboards for analytics

Resources:

Klayvio: for email and SMS marketingTraction: Get a Grip on Your Business by Gino Wickman