Customer Service as Marketing: Increasing CRO and customer loyalty with Mia Bobak
Optily Radio: Accelerate eCommerce Marketing
English - May 26, 2022 09:00 - 31 minutes - 22.2 MB - ★★★★★ - 14 ratingsMarketing Business ecommerce shopify digital marketing online advertising online store Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Is customer service part of a company's brand or marketing? Mia Bobak says it's both.
How you approach the pre-purchase interactions is so critical to a customer's purchase decision. And if there are any issues after they buy, how you go about resolving them can be the deciding factor between a brand evangelist and a 1-star reviewer.
Mia Bobak is the Technology Partner Manager at Gorgias, where she collaborates with tech partners to strengthen “better together” relationships and achieve joint goals. Prior to Gorgias, Mia has experience building and scaling partner programs from the ground up.
Adam Vaira, Optily's Client Strategy Consultant and Shopify store owner, joined to share his own insights from helping online businesses scale over the years.
Among the topics we discussed were:
Turning your customer support into a profit centerHow to leverage automation most effectively to grow salesEfficiently tying together cross-channel inquiriesResources:
Gorgias (2 months free for Optily Radio listeners!)OLIPOP Case Study