CRO Toolkit: Maximizing cart value & minimizing abandonment with Navah Hopkins

Is your site optimized to ensure the highest number of visitors end up buying something? This week, we talk to Navah Hopkins a PPC and CRO expert on what eCommerce businesses can do to ensure they make the most of their website real-estate.

Navah Hopkins, who goes by @Navahf on Twitter, is the Director of Paid Media at Justuno, a company that uses AI to optimize websites for high conversions. She’s been in the digital marketing field since 2008 and she loves sharing her experience at various public speaking engagements. She’s also a regular contributor to Search Engine Journal, SEMrush, WordStream, and PPC Chats on Twitter. Navah’s also been named among PPC Hero’s Top 25 Most Influential PPC Experts.

Helen Grimes is Optily’s User Experience Designer and has years of experience in UX. She’s currently working on our big redesign project for the Optily app. Prior to joining our team, she interned as a User Experience Designer at Agilent Technologies in Germany. She is also a graduate of TUD, where she received a Master’s in Creative Digital Media and UX with a specialization in Interaction Design.

Resources:

CRO ToolsLogrocket: User journey, site errors, and rage clicksAdobe XD: WireframingInVision: Usability testingFullStory: User journey and reactionsGoogle Analytics: Free option HotJar: Heatmaps