Optily Radio: Accelerate eCommerce Marketing artwork

SEO and Content Marketing to GR0 your Shopify Store with Kevin Miller and Bridget Reed

Optily Radio: Accelerate eCommerce Marketing

English - April 28, 2022 07:00 - 26 minutes - 18.8 MB - ★★★★★ - 14 ratings
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Previous Episode: Reimagining Affiliate Marketing: Growing your audience through content creators with Rishabh Jain
Next Episode: Starting off Right with Shopify: Tactics for launching strong with Keith Matthews

Search Engine Optimization is a long-term strategy that can pay off big. Sure, paid ads are great for quick wins, but growing your business is about the marathon approach.

In this episode, we talk to two organic growth experts, Kevin Miller and Bridget Reed from GR0, a digital marketing agency specializing in SEO, about how eCommerce brands should approach SEO and Content Marketing. 

Kevin is the Co-Founder and CEO of GR0 who started off in the tech and marketing world in the San Francisco Bay Area, with a few years at Google, before moving south to LA. He worked in Growth Marketing, invested in several companies, and freelanced in SEO before launching GR0 with Jon Zacharias in 2020.

Bridget, GR0's Director of Content, started off as a freelance SEO consultant and is now heading up the content creation for Gr0, overseeing 200+ content writers in their network.

Among the topics we discussed were:

Setting realistic expectations for SEO strategyUsing generic language vs. brand-specific termsHow new brands can rank

Resources:

Bite Toothpaste AhrefsSemrushKw FinderScreaming FrogGrammarlyClearscope