Product Launch Success: Email marketing and SMS tactics for sales with Jacob Anson

Email marketing is a tough nut to crack with spam filters getting more robust and inboxes overflowing. Jacob Anson takes us through what brands can do to ensure they make the most of their campaigns and product launches through email and SMS.

Jacob Anson is the Co-founder of AgencyJR, an eCommerce email marketing agency working with 7 & 8-figure brands. He's grown a fully remote team to 50 people, led huge email and SMS campaigns, and generated multiple 7-figure results in revenue with his digital marketing agency.

Brendan Hughes, Optily's CEO, has decades of experience on both the ad-buying and ad-selling sides of the business.

Three points we covered in this episode were:

Email list segmentationServer whitelisting to avoid spam foldersThe balance between evergreen and promotional content