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Scaling with Email Marketing: Keep customers engaged and shopping with Erica Salm Rench
Optily Radio: Accelerate eCommerce Marketing
English - August 18, 2022 07:00 - 26 minutes - 18.1 MB - ★★★★★ - 14 ratingsMarketing Business ecommerce shopify digital marketing online advertising online store Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Email marketing is a powerful tool for eCommerce, but are all your newsletter blasts effective if they're the same for each person? Erica Salm Rench discusses the power of customizing emails, SEO tactics, and organic growth strategies.
Erica Salm Rench, COO of Rasa.io, the only AI-driven smart newsletter platform designed so organizations of any size can personalize content for every subscriber on their email list. She gets to blend her love of digital marketing technology, partnership development, and customer service in order to support the incredible community of rasa.io clients.
The highlights from this episode include:
Resources:
SemrushMarketMuseMarketing AI Institute