Marketing Scoop Podcast
111 episodes - English - Latest episode: over 3 years ago - ★★★★★ - 25 ratingsYour weekly source of case-based stories about marketing growth from local to global brands like Google, Vodafone, SAP, IKEA, Uber, and many more. Join Laura Morelli as she interviews the people behind successful, integrated marketing campaigns, and discuss the latest news, tools, strategies, and techniques that’ll give your digital marketing the edge.
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Episodes
Marketing Scoop Season Finale
August 12, 2020 20:00 - 1 minute - 3.43 MBMarketing Scoop’s current podcast season is coming to an end, and we’ll be taking a break for now. We hope you enjoyed these case study-based episodes with some of the top marketing guests in the world. Thanks to our loyal listeners, and be sure to check out semrush.com in the meantime! Host, Laura Morelli https://au.linkedin.com/in/laura-morelli-74010a68 https://twitter.com/lauramorellii Links mentioned: SEMrush - https://www.semrush.com/ SERrush blog - https://blog.semrush...
How to Double Down on Agency Partnerships and Boost Your Leads
August 05, 2020 15:02 - 26 minutes - 37.5 MBToday on the Marketing Scoop, we’re talking to Nathan Lomax, co-founder of E-commerce marketing agency Quickfire Digital. In this episode, Nathan shares how he doubled the size of his business by doing one thing - rebranding. You’ll also learn the secrets of how Quickfire Digital generates thousands of leads each month, and why Nathan recommends focusing on agency partnerships instead of traditional lead generation through things like SEO or paid advertising. Plus, you’ll want to hear...
How Repurpose House Helped Its Client Triple Their Leads by Repurposing Content
July 29, 2020 09:00 - 25 minutes - 36.6 MBIn today’s episode of the Marketing Scoop, we’re talking to Shaina Weisinger, Founder and CEO of the done-for-you content strategy service Repurpose House. You’ll hear how Repurpose House client Endless Events doubled their site traffic and tripled its site contacts without spending a dollar on advertising. Plus, Shaina discusses the importance of getting that extra marketing mileage out of your pre-existing content, and why video crushes images and texts when it comes to social media ...
Lessons from Google’s Structured Data Guru on Doubling Rakuten’s Traffic
July 22, 2020 09:00 - 24 minutes - 34.6 MBToday on the Marketing Scoop, we’re talking to Gary Illyes, Webmaster Trends Analyst for Google, and ‘Chief of Sunshine and Happiness.’ Listen in as Gary explains how Google worked with Rakuten to help them leverage structured data to improve the user experience and more than double their traffic. This interview is also jam-packed with Gary’s thoughts on structured data, voice search, schema, and...Britney Spears. Plus, check out the listener Q&A session at the end of the episode. Yo...
How Nestlé USA Uses Emerging Technologies to Future-Proof Marketing Campaigns
July 15, 2020 09:00 - 28 minutes - 39.8 MBToday on the Marketing Scoop, we’re exploring conversational AI with Nestlé USA's Orchid Bertelsen. Orchid is the Head of Digital Innovation at Nestlé USA where she evaluates and tests emerging technologies. From artificial intelligence and voice assistance to augmented and virtual reality, her varied portfolio has her looking after more than 40 brands. Listen in as Orchid discusses how Nestlé USA and Pandora teamed up on an alpha product to understand how consumers are interacting wit...
How Roku Leverages Segmentation and Personalization to Dial-In Ad Performance
July 08, 2020 20:50 - 27 minutes - 39.2 MBOn this episode of the Marketing Scoop powered by SEMrush, we’re talking to Tim Natividad, Head of Advertising Sales and Performance Marketing at Roku, America’s number one streaming platform. Listen in as Tim discusses the launch of Roku’s OneView Advertising Platform during COVID-19, and shares tips on how to leverage times of uncertainty to address fast-changing customer needs. Plus, you’ll learn why marketers should invest in over the top (OTT) advertising and how Roku uses their o...
Discovering A Marketing Channel That Outperforms Webinars by 35%
July 01, 2020 17:29 - 26 minutes - 37.4 MBToday on the Marketing Scoop Podcast, we’re talking to Prelini Udayan-Chiechi, VP of Marketing EMEA at Zendesk, about the success of the company’s new virtual morning show. Listen in as Prelini walks us through how the Zendesk Morning Show went from concept to release in just 3 weeks while in the midst of the COVID-19 pandemic. Plus, you’ll hear why the viewer figures for the Zendesk Morning Show are 35% higher, compared to 40 webinars ran during all of 2020. Guest, Prelini Udayan-Chi...
How to Increase Revenue by 5x in Just One Year
June 22, 2020 18:52 - 25 minutes - 36.1 MBToday on the Marketing Scoop Podcast, we’re talking to Austin Rief, co-founder of Morning Brew, a daily email newsletter offering informative and digestible business news from Wall Street to Silicon Valley. In this episode, you’ll hear how the Morning Brew team increased revenue by 5X in just one year, built a strong referral program, and grew to over 2 million newsletter subscribers. Plus, Austin discusses the importance of open rates vs. subscriber numbers (around 1 million unique peo...
Creating Brand Brilliance with Mission-Driven Marketing: From The New York Times to Amazon
June 17, 2020 13:24 - 26 minutes - 37.7 MBToday on the Marketing Scoop Podcast, the talented Sabena Gupta, campaign lead for Alexa at Amazon and former Director of Brand Strategy & Marketing at The New York Times, joins us to discuss how to build a trustworthy brand. You’ll hear how Sabena helped formulate the award-winning New York Times marketing campaigns such as “The Truth Is Hard” and “The Truth Has A Voice,” which aired during the 2017 Oscars and Golden Globes, respectively. Plus, she explains the importance of mission-dr...
How Microsoft Teams Grew Traffic by 1,260% During the New Normal
June 10, 2020 09:00 - 23 minutes - 33.6 MBIn the midst of a global pandemic, it’s safe to say the results from Microsoft Teams have been monumental with an increase of 1,260% growth in traffic (from Feb 20 to Apr 20’, source - SEMrush). The company recently set a new record of 4 billion meeting minutes in one day, along with a new high of 200 million meeting participants. Today on Marketing Scoop, we’re talking to Kady Dundas, Senior Director of Product Marketing at Microsoft Teams, about what life at Microsoft has been like durin...
A Go-to-market SEO Strategy for Turbulent Times
June 03, 2020 12:06 - 25 minutes - 35.6 MBIn this episode of the Marketing Scoop, Garrett Mehrguth, CEO at Directive, a next-gen performance marketing agency for software companies, walks us through the eight actionable steps of how to create a go-to-market SEO strategy. You’ll also hear how to gain terrific ROI with a smaller budget by focusing on best segments, driving awareness, and capturing existing demand. You don’t want to miss this game plan that’s sure to be effective during these turbulent times. Listen in. Guest, ...
A Go-to-market SEO Strategy for Turbulent Times
June 03, 2020 12:06 - 25 minutes - 35.6 MBIn this episode of the Marketing Scoop, Garrett Mehrguth, CEO at Directive, a next-gen performance marketing agency for software companies, walks us through the eight actionable steps of how to create a go-to-market SEO strategy. You’ll also hear how to gain terrific ROI with a smaller budget by focusing on best segments, driving awareness, and capturing existing demand. You don’t want to miss this game plan that’s sure to be effective during these turbulent times. Listen in. Guest, ...
How Atlassian Used YouTube for Growing Their Marketing Funnel
May 27, 2020 09:00 - 23 minutes - 33.8 MBIn today’s episode of the Marketing Scoop, you’ll hear how software company Atlassian used YouTube to grow their marketing funnel. By offering tutorials, best practices, and playbooks - and not gating the content - Atlassian educated its prospective and existing customers with great stories. So, instead of hiding content, they made it super accessible. Listen in as Claire Drumond, Content Strategy Lead (Jira & Bitbucket), and Head of Product Marketing at Atlassian dives deeper into Altass...
How Atlassian Used YouTube to Grow Their Marketing Funnel
May 27, 2020 09:00 - 23 minutes - 33.8 MBIn today’s episode of the Marketing Scoop, you’ll hear how software company Atlassian used YouTube to grow their marketing funnel. By offering tutorials, best practices, and playbooks - and not gating the content - Atlassian educated its prospective and existing customers with great stories. So, instead of hiding content, they made it super accessible. Listen in as Claire Drumond, Content Strategy Lead (Jira & Bitbucket), and Head of Product Marketing at Atlassian dives deeper into Altass...
How to Earn Links from 931 Unique Domains in a Single Year
May 20, 2020 13:55 - 24 minutes - 34.9 MBIn today’s episode of Marketing Scoop, Amanda Milligan, Marketing Director at growth marketing agency Fractl, is diving into how they earned more than 900 unique backlinks for home improvement marketplace Porch.com in just one year. Plus, listen in as Amanda and Laura discuss the importance of continuing to develop content during a time of crisis.
Transforming the Recruiting Mindset with Gaming Experience
May 13, 2020 09:00 - 24 minutes - 34.4 MBChristoffer Lorang Dahl, Digital Director at GK Nordic, on how gaming experiencing transformed the recruiting mindset. Although the gaming industry is larger than films and music combined, very few of us are likely to put Fornite playing achievements on our CV. On this episode of Marketing Scoop, we’re talking to the man who changed this with a single campaign. Christoffer Lorang Dahl is the Digital Director at GK Nordic, Scandinavia’s largest communications agency. Hear how Christof...
eCommerce and Consumer Behavior Changes During The New Normal
May 06, 2020 09:00 - 21 minutes - 30.9 MBElizabeth Marsten, Senior Director of Strategic Marketplace Services at Tinuiti, on how eCommerce and consumer behavior is changing during the COVID-19 pandemic. Today on Marketing Scoop, we’re diving into the impact COVID-19 has had on eCommerce, consumer behavior, and the advertising landscape. Elizabeth Marsten is the Senior Director of Strategic Marketplace Services, at Tinuiti, an agency that accelerates brand growth. Listen in as Elizabeth and Laura explore the new ‘normal’ realit...
Acquiring New Users by Turning Offline Channels into Growth Machines
April 29, 2020 20:14 - 20 minutes - 29.7 MBCameron Mullen of Spin on how to acquire 100k new users by turning offline channels into growth machines: Marketing Scoop Podcast by SEMrush In this episode of Marketing Scoop, we’re discussing how mobility services can fill in gaps during a global pandemic with Cameron Mullen, Head of Marketing for Spin, a shared electronic scooter service owned by the Ford Motor Company. Most data-driven growth marketers swarm and compete on digital channels, but Spin acquired more than 100,000 new us...
How Muck Rack Grew Engagement by 110% by Making Their Research Tool Free
April 22, 2020 18:00 - 33 minutes - 47.1 MBGreg Galant of Muck Rack on increasing engagement by 110% by making their research tool free: Marketing Scoop Podcast by SEMrush Today, we’re spotlighting Greg Galant, co-founder, and CEO of Muck Rack, about the success of Muck Rack Trends - the latest research tool on Muck Rack which offers a universal look at what journalists are writing about. Listen in as Greg dives into this free resource for journalists that has been labeled the ‘Google Trends for PR Pros.’ Plus, we talk about rem...
230% Organic Traffic Increase and Growing: Arkadium Success Story
April 15, 2020 20:58 - 15 minutes - 20.9 MBEric Bogard of Arkadium on growing organic traffic by 230% in one year by changing SEO strategy: Marketing Scoop Podcast by SEMrush Today we are spotlighting Eric Bogard, VP of Marketing at Arkadium where he leads the marketing department and corporate strategy. Over the course of his tenure, he has grown the company’s flagship product over 1000x and instituted a culture centered around testing and user feedback. Arkadium is a creator of premium gaming content designed specifically for gr...
Growing a Million Dollar SEO Company at the Age of 22
April 08, 2020 20:08 - 19 minutes - 26.2 MBHarry Sanders of StudioHawk on how to grow a million-dollar SEO company at the age of 22: Marketing Scoop Podcast by SEMrush Today we are spotlighting Harry Sanders of StudioHawk, Australia’s premier SEO agency. Harry’s story is a fantastic journey of bootstrapping himself from nothing to the owner of a global marketing firm. At age 14 he was homeless and started working at SEO and now, at the age of 22, has scaled a million-dollar agency. We discovered much during our interview, covering ...
[Special Edition] Boosting Traffic with Quora as an Additional Marketing Channel
April 01, 2020 15:00 - 17 minutes - 24.6 MBJD Prater, Head of Product Marketing at Quora on how to boost traffic with Quora as an additional marketing channel: Marketing Scoop Podcast by SEMrush - Special Edition This Special Edition Podcast is brought to you by Global Marketing Day - the world’s absolute first 24-hour online marketing conference, held on October 30, 2019. Global Marketing Day was a truly epic live broadcast, streamed continuously for 24 hours from studios around the globe, including Sydney, London, New York, and...
[Special Edition] Angelica Ong, UNICEF on Social Media for Social Good
March 25, 2020 20:20 - 14 minutes - 20.5 MBAngelica Ong, UNICEF on Social Media for Social Good: Marketing Scoop Podcast by SEMrush - Special Edition This Special Edition Podcast is brought to you by Global Marketing Day - the world’s absolute first 24-hour online marketing conference, held on October 30, 2019. Global Marketing Day was a truly epic live broadcast, streamed continuously for 24 hours from studios around the globe, including Sydney, London, New York, and San Francisco and featuring speakers from Google, WeWork, Co...
[Special Edition] Why Strong Merchandising is Still the Best Conversion Tool - Flippa
March 25, 2020 19:56 - 13 minutes - 18.6 MBBlake Hutchison, Flippa on why strong merchandising is still the best conversion tool: Marketing Scoop Podcast by SEMrush - Special Edition This Special Edition Podcast is brought to you by Global Marketing Day - the world’s absolute first 24-hour online marketing conference, held on October 30, 2019. Global Marketing Day was a truly epic live broadcast, streamed continuously for 24 hours from studios around the globe, including Sydney, London, New York, and San Francisco and featuring ...
[Special Edition] LEGO on What Agencies Need to Know When Working with Enterprises
March 25, 2020 19:20 - 21 minutes - 29.8 MBLuis Navarrete Gómez, LEGO on what agencies need to know when working with enterprises: Marketing Scoop Podcast by SEMrush This Special Edition Podcast is brought to you by Global Marketing Day - the world’s absolute first 24-hour online marketing conference, held on October 30, 2019. Global Marketing Day was a truly epic live broadcast, streamed continuously for 24 hours from studios around the globe, including Sydney, London, New York, and San Francisco and featuring speakers from Go...
FreshBooks on How to Double Organic Reach and Grow Sales by Firing Agency
March 18, 2020 19:52 - 22 minutes - 20.8 MBPaul Cowan, CMO of FreshBooks on how they doubled their organic reach and increased sales after firing their agency: Marketing Scoop Podcast by SEMrush Today we are spotlighting Paul Cowan, CMO of FreshBooks. FreshBooks is the best cloud-based small business accounting software having served over 24 million people. Paul has over 15 years of experience in brand marketing, working in both large matrix corporations and small start-up environments. He has a unique skill set that blends technic...
Google on Increasing Engagement Over 56% by Becoming a Google Analytics Power User
March 11, 2020 11:44 - 21 minutes - 19.5 MBNeha Bansal, Product Manager at Google. How to increase engagement over 56% by becoming a Google Analytics power user: Marketing Scoop Podcast by SEMrush Today we are spotlighting Neha Bansal, Product Manager at Google. She leads the Google Analytics Intelligence team that focuses on identifying 'insights' from GA data. Once identified, they share insights with their users in a simple, natural language using Google's unparalleled Machine Learning and NLP technologies. She discusses how to ...
TikTok for Brands - Marketing Tactics to Boom Your Business
March 04, 2020 16:53 - 16 minutes - 15.3 MBJacob Pace, CEO of Flighthouse on how to build your brand using TikTok: Marketing Scoop Podcast by SEMrush Today we are spotlighting Jacob Pace, CEO of Flighthouse. Flighthouse is the largest media brand on TikTok with more than 23 million followers, generating over one billion views per month. They specialize in teen-friendly programming, like clever memes created in collaboration with chart-toppers such as Billie Eilish and Ariana Grande. Jacob shares how to grow the largest media compan...
Growing a Blog from 0 to 150k Monthly Organic Visitors in 8 Months
February 26, 2020 11:05 - 23 minutes - 21.8 MBNat Eliason, CEO and Founder of Growth Machine on how to gain quality site traffic fast: Marketing Scoop Podcast by SEMrush Today we are spotlighting Nat Eliason, CEO and Founder of Growth Machine. Each month, 2,000,000+ people read content created by Growth Machine for brands like QuickBooks, Yummly, Kettle & Fire, Fullstack Academy, Spire, ButcherBox, Fomo, and more. Nat shares valuable tips on how to gain quality site traffic fast and to organically grow a blog to 150k visitors a month ...
How to Increase Revenue to Over 800k With Educational Product Behind the Brand
February 12, 2020 14:55 - 22 minutes - 20.5 MBIman Gadzhi, Founder of IAG Media & Grow Your Agency on How to productize the education behind the company and grow revenue to over $800k: Marketing Scoop Podcast by SEMrush Today we are spotlighting Iman Gadzhi, Founder of IAG Media & Grow Your Agency. He has guided his clients to increase revenue to close to a million dollars with little additional overhead. His company helps coaches and e-commerce businesses scale to seven and eight figures through paid traffic and sales funnels. He dis...
SAP on Growing Branded Podcast to 16k Downloads Using Influencer Marketing
February 05, 2020 15:10 - 27 minutes - 25.1 MBAmisha Gandhi VP, Marketing & Communications. Founder of the SAP Global Influencer Program on ROI Driven Influencer Marketing: Marketing Scoop Podcast by SEMrush Today we are spotlighting Amisha Gandhi VP, Marketing & Communications and Founder of the SAP Global Influencer Program. She leads the global PR, AR, Influencer Marketing and Advocacy teams. Previously with SAP, she created the Global Influencer Marketing program and took it from pilot to a full-scale global function across SAP - ...
How Dell Boomi Boosts Customer Retention with Meaningful Brand Events
January 29, 2020 15:43 - 28 minutes - 25.8 MBTania Mushtaq, Head of Marketing of Dell Boomi Asia Pacific and Japan, on How to Produce a Customer-Centric Event to Evangelize Your Brand: Marketing Scoop Podcast by SEMrush Today we are spotlighting Tania Mushtaq of Dell Boomi. The intelligent, flexible, and scalable Boomi platform unites your digital ecosystem to accelerate business outcomes. She discussed the core principles of producing a meaningful event for your brand that leads to higher customer retention and referrals. “Marketing...
How to Double The Business in 34 Days by Listening to Your Customers
January 22, 2020 16:58 - 28 minutes - 26.1 MBMarketing Scoop by SEMrush: Eric Carlson Today we are spotlighting Eric Carlson of Sweat Pants Agency talking about doubling conversions in 34 days for the purveyors of role-playing murder-mystery games (Hunt a Killer) by using Facebook’s campaign budget optimization and adding steps to marketing. Sweat Pants Agency helps subscription businesses rapidly grow through paid acquisition, CRO, and copy. They manage individual and brand accounts in excess of $1m / mo in profitable spend, inclu...
How to Double Conversions in 34 Days by Listening to Your Customers
January 22, 2020 16:58 - 28 minutes - 26.1 MBMarketing Scoop by SEMrush: Eric Carlson Today we are spotlighting Eric Carlson of Sweat Pants Agency talking about doubling conversions in 34 days for the purveyors of role-playing murder-mystery games (Hunt a Killer) by using Facebook’s campaign budget optimization and adding steps to marketing. Sweat Pants Agency helps subscription businesses rapidly grow through paid acquisition, CRO, and copy. They manage individual and brand accounts in excess of $1m / mo in profitable spend, inclu...
How to Increase Conversions and Efficiency from your Facebook and Instagram Ads
January 15, 2020 13:07 - 38 minutes - 35.3 MBWelcome to Marketing Scoop Podcast by SEMrush! Today we are spotlighting Terry Rice - Digital Marketing Expert-in-Residence at Entrepreneur. His experience includes consulting roles at both Adobe and Facebook. In addition to working with established companies, he serves as a startup mentor at organizations including Techstars and the NYU Entrepreneurial Institute. Facebook & Instagram are great to find qualified leads, but the ads' performance depends on whether or not you have a winning...
10 [Special Edition] How Marketers Can Create Brand Communities
December 17, 2019 07:19 - 11 minutes - 10.1 MBYour corporation's logo is not your brand, neither is the cool colour palette on your ads or the pretty icons on your website. Your brand is the sum total of how your services, products, and marketing leave an impression on your customers. Today, there are many brands, but very few have built a genuine community of advocates and evangelists. In this presentation by Tim Salau, Mr. Future of Work and The We Company's Global Evangelist, learn more about how marketers can build loyal Brand Com...
10 [Special Edition] How Marketers Can Create Brand Communities - WeWork
December 17, 2019 07:19 - 11 minutes - 10.1 MBYour corporation's logo is not your brand, neither is the cool colour palette on your ads or the pretty icons on your website. Your brand is the sum total of how your services, products, and marketing leave an impression on your customers. Today, there are many brands, but very few have built a genuine community of advocates and evangelists. In this presentation by Tim Salau, Mr. Future of Work and The We Company's Global Evangelist, learn more about how marketers can build loyal Brand Com...
9 [Special Edition] The Power of Influence Beyond the Social Media Hype and Driving Business
December 17, 2019 07:18 - 16 minutes - 14.9 MBWhether you are in B2B or B2C, 55% of marketers plan to spend more on influencer marketing in the coming year. Just because everyone is getting into influencer marketing doesn't mean everyone is doing it successfully or for the right reasons. There are a lot of moving parts when it comes to developing, executing, and tracking an influencer marketing campaign. In this episode, you will understand how to go from experimenting with influencer marketing to scaling a measurable, data-driven str...
9 [Special Edition] The Power of Influence Beyond the Social Media Hype and Driving Business - SAP
December 17, 2019 07:18 - 16 minutes - 14.9 MBWhether you are in B2B or B2C, 55% of marketers plan to spend more on influencer marketing in the coming year. Just because everyone is getting into influencer marketing doesn't mean everyone is doing it successfully or for the right reasons. There are a lot of moving parts when it comes to developing, executing, and tracking an influencer marketing campaign. In this episode, you will understand how to go from experimenting with influencer marketing to scaling a measurable, data-driven str...
8 [Special Edition] The Hidden Psychology of Social Networks
December 17, 2019 07:17 - 16 minutes - 15.3 MBTechnology is changing around us at an unprecedented rate. As marketers, it can feel almost impossible to keep up with every new social network and digital trend. But one piece of the technology equation isn't changing at all - us. Our brains haven't changed substantially in a few hundred thousands years. In this talk, we'll delve into foundational premises from the field of psychology to understand why people act differently in various online environments, ultimately equipping us to improve...
8 [Special Edition] The Hidden Psychology of Social Networks by Reddit
December 17, 2019 07:17 - 16 minutes - 15.3 MBTechnology is changing around us at an unprecedented rate. As marketers, it can feel almost impossible to keep up with every new social network and digital trend. But one piece of the technology equation isn't changing at all - us. Our brains haven't changed substantially in a few hundred thousands years. In this talk, we'll delve into foundational premises from the field of psychology to understand why people act differently in various online environments, ultimately equipping us to improve...
7 [Special Edition] Building a More Metrics Driven Marketing Department
December 17, 2019 07:16 - 11 minutes - 10.1 MBOne of the biggest traps that marketing teams can fall into is thinking that the volume of content we put out into the world, or the number of initiatives we spearhead, is equivalent to the results we drive for our company. Real results are quantifiable on a business’ bottom line--not just at the channel level or through vanity metrics. Marketing teams need to shift from Mad Men to Mad Scientists - prioritizing impact by focusing on hypotheses and experimentation. Crunchbase's Head of Mark...
7 [Special Edition] Building a More Metrics Driven Marketing Department - Crunchbase
December 17, 2019 07:16 - 11 minutes - 10.1 MBOne of the biggest traps that marketing teams can fall into is thinking that the volume of content we put out into the world, or the number of initiatives we spearhead, is equivalent to the results we drive for our company. Real results are quantifiable on a business’ bottom line – not just at the channel level or through vanity metrics. Marketing teams need to shift from Mad Men to Mad Scientists – prioritizing impact by focusing on hypotheses and experimentation. Crunchbase's Head of Mar...
6 [Special Edition] Conversational AIs Impact to Search and the SERPs
December 17, 2019 07:15 - 15 minutes - 13.8 MBCustomers can engage with brands in more places than ever before, thanks to conversational AI. Now with the roll-out of tools like Siri, Alexa, Google Assistant, Cortana, voice skills and actions, and chatbots galore, they expect to access brands when they want to, where they want to. Conversational AI is disrupting how consumers engage with not only brands but with technology to discover information and through voice commerce. How can your business prepare? What are the key trends you nee...
6 [Special Edition] Conversational AIs Impact to Search and the SERPs by Christi Olson, Microsoft
December 17, 2019 07:15 - 15 minutes - 13.8 MBCustomers can engage with brands in more places than ever before, thanks to conversational AI. Now with the roll-out of tools like Siri, Alexa, Google Assistant, Cortana, voice skills and actions, and chatbots galore, they expect to access brands when they want to, where they want to. Conversational AI is disrupting how consumers engage with not only brands but with technology to discover information and through voice commerce. How can your business prepare? What are the key trends you nee...
5 [Special Edition] How Storytelling Drives the Purchase Process
December 17, 2019 07:14 - 13 minutes - 12.3 MBThere is a fundamental – and critical – disconnect between the way businesses try to engage their audience and the way their audience wants to be engaged. In order to make a more genuine connection, we need to do a better job of listening to our audience and presenting content that resonates with them. If you're leveraging the same tactics from 2018 that you did in 2019, you're in trouble. And things aren't looking any better for 2020 either. Terry Rice, Marketing Expert-in-Residence & Con...
5 [Special Edition] How Storytelling Drives the Purchase Process - Terry Rice - The Entrepreneur
December 17, 2019 07:14 - 13 minutes - 12.3 MBThere is a fundamental – and critical – disconnect between the way businesses try to engage their audience and the way their audience wants to be engaged. In order to make a more genuine connection, we need to do a better job of listening to our audience and presenting content that resonates with them. If you're leveraging the same tactics from 2018 that you did in 2019, you're in trouble. And things aren't looking any better for 2020 either. Terry Rice, Marketing Expert-in-Residence & Con...
4 [Special Edition] The Future of Martech by Drift, Conductor & SEMrush
December 17, 2019 07:13 - 27 minutes - 25.3 MBMartech - huge and unbelievably fragmented industry. How we got here and what forces will shape the market? Join if you want to learn more about current Marketing Stacks and what problems tech will solve for marketers in the future. The fourth episode of our Special Edition is a lively discussion between Eugene Levin, Chief Strategy Officer at SEMrush, Dave Gerhardt, VP of Marketing at Drift, and Seth Besmertnik, CEO at Conductor. See it in the studio here.
4 [Special Edition] The Future of Martech
December 17, 2019 07:13 - 27 minutes - 25.3 MBMartech - huge and unbelievably fragmented industry. How we got here and what forces will shape the market? Join if you want to learn more about current Marketing Stacks and what problems tech will solve for marketers in the future. The fourth episode of our Special Edition is a lively discussion between Eugene Levin, Chief Strategy Officer at SEMrush, Dave Gerhardt, VP of Marketing at Drift, and Seth Besmertnik, CEO at Conductor. See it in the studio here.
3 [Special Edition] The Trust Exchange Brands, Social and Customers
December 17, 2019 07:12 - 11 minutes - 10.2 MBToday, many companies believe that customers will "trust" their brands. "Trust" is a very loaded and emotional word. Progressive brands understand how to build equity with specific great experiences and "trust" is not about the brand, but sharing those great brand experiences with whom customers really trust - each other. In the third episode of this Special Edition, we are joined by Ken Madrigal, Digital & Social Strategy Lead at Verizon as he discusses The Trust Exchange between Brands, ...