FreshBooks on How to Double Organic Reach and Grow Sales by Firing Agency

Paul Cowan, CMO of FreshBooks on how they doubled their organic reach and increased sales after firing their agency: Marketing Scoop Podcast by SEMrush

Today we are spotlighting Paul Cowan, CMO of FreshBooks. FreshBooks is the best cloud-based small business accounting software having served over 24 million people. Paul has over 15 years of experience in brand marketing, working in both large matrix corporations and small start-up environments. He has a unique skill set that blends technical knowledge, creative marketing and lateral problem-solving. All with the focus to build business for sustaining success, IPO or acquisition. Paul shared a case study about how FreshBooks doubled their organic reach and increased sales after firing their agency.

Key Topics Discussed:

- How to build an effective internal SEO team

- How long it takes to see results in increased site traffic

- How to create a community for customers

Listen on Apple Podcasts | Google Podcasts | Spotify | Stitcher

Links Mentioned:

“I Make a Living” events - https://www.imakealiving.com/ “I Make a Living” podcast - https://www.freshbooks.com/podcast Author Geoffrey A. Moore - “Crossing the Chasm” http://www.geoffreyamoore.com/ SEMrush - http://semrush.com/

Guest, Paul Cowan, CMO of FreshBooks

https://www.linkedin.com/in/paulcowan/ https://twitter.com/cowanpkc  FreshBooks - http://freshooks.com/ FreshBooks Twitter  - https://twitter.com/freshbooks

Host, Espree Devora

https://twitter.com/espreedevora

https://www.linkedin.com/in/espree

http://espreedevora.com/

Marketing Scoop Podcast by SEMrush is a WeAreTech.fm production.

Credits:

Produced by SEMrush and WeAreTech.fm * Hosted by Espree Devora* Story produced, Edited and Mastered by Adam Carroll * Editing by Stan Rosario * Team Support by Janice Geronimo * music by Epidemic Sound