Latest Subscription Podcast Episodes

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Building a Lead Magnet Funnel

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box - July 17, 2024 09:00 - 26 minutes ★★★★★ - 85 ratings
In this episode, I’m going deeper into lead magnets and showing you how to build a lead magnet funnel.  Top of the funnel -this is the largest part of the funnel. Your goal is to collect as many leads as possible. Start with a free offer, giving your audience something of value.  Freebie or low...

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165: Quit Being Extreme & Start Being Consistent with Cotton Chaos

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box - July 10, 2024 09:00 - 22 minutes ★★★★★ - 85 ratings
Two busy moms with six kids between them became best friends, bought a Cricut machine to start making custom t-shirts, and now have more than 800 monthly subscribers to their T-Shirt Club. Of course, there’s a little more to the story than that! If you’re feeling stuck in your subscription box jo...

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Growing to $1M MRR with Paywall and Pricing Experiments — Francescu Santoni, Mojo

Sub Club by RevenueCat - July 10, 2024 09:00 - 48 minutes ★★★★★ - 30 ratings
On the podcast: How Mojo grew to over $1M in MRR, the most impactful pricing and paywall experiments, and why it’s important to choose complexity instead of just letting it happen. Key Takeaways: 💪Bravery to pivot leads to long-term success. Early popularity can be deceiving. Without ...

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E253 | Optimising Positioning, Messaging, and Buyer Enablement to Drive Customer Success with Jason Oakley

CHURN FM - July 10, 2024 07:00 - 33 minutes ★★★★★ - 32 ratings
Today on the show we have Jason Oakley, the founder of Productive PMM and former Director of Product Marketing at Klue and Chili Piper. In this episode, Jason shares his experience in building product marketing from the ground up, focusing on the critical areas of positioning, messaging, and bu...

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164: Baking Their Way to a Subscription Box Business

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box - July 03, 2024 08:50 - 59 minutes ★★★★★ - 85 ratings
Last week I hosted our annual Subscription Box Week and it was so so good!  Part of the week features interviews with subscription box owners who have various types and sizes of businesses. This year, I interviewed 4 subscription box owners at once - all of whom have some type of bakery box. Each...

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E252 | Preventing Team Churn: Leadership Tactics for Retaining Talent with Mr Joe

CHURN FM - July 03, 2024 04:00 - 52 minutes ★★★★★ - 32 ratings
Today on the show we have Joe Leech, a Coach to CEOs with 18 years of tech experience, working with over 30 startups and FTSE100 giants. In this episode, Joe shares his insights on retaining top talent and preventing team churn. We discussed the common mistakes leaders make in micromanagement ...

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Reading LGBTQ+ Lit All Year Round

Feminist Book Club: The Podcast - July 02, 2024 10:56 - 45 minutes ★★★★★ - 79 ratings
Pride Month may be over for 2024, but we’ll never stop reading and recommending queer lit! Especially when the books are as good as the two in this episode. First up, tune into Rah fanboi-ing all over TJ Alexander as they interview the author about their new book Triple Sec. Then join Mariquita ...

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Creating a One-Thing of the Month Subscription

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box - June 26, 2024 09:00 - 20 minutes ★★★★★ - 85 ratings
Have you considered starting with a one-thing of the month subscription? You should. Why do I say that? Well, my one-thing of the month subscription is easier to manage and more profitable than my fully curated subscription box. And my one-thing of the month subscription has almost double the num...

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From Corporate Web Developer to Full-Time Indie Hacker — Sebastian Röhl, HabitKit

Sub Club by RevenueCat - June 26, 2024 09:00 - 51 minutes ★★★★★ - 30 ratings
On the podcast: Quitting a job to build your own apps, returning to that job after failing to gain traction, and the inflection point that allowed our guest to finally quit for good. Key Takeaways: 💡If your first side project doesn’t take off, try again — Reviving a lackluster launch ...

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E251 | Pricing & Packaging for Long-Term Customer Retention with Mark Stiving

CHURN FM - June 26, 2024 04:00 - 38 minutes ★★★★★ - 32 ratings
Today on the show we have Mark Stiving, the founder of Impact Pricing and author of "Selling Value", "Impact Pricing", and "Win Keep Grow". In this episode, Mark shares his experience in the intricacies of pricing and packaging strategies, emphasizing their impact on customer retention and expa...

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Furious Summer Heat

Feminist Book Club: The Podcast - June 25, 2024 10:50 - 48 minutes ★★★★★ - 79 ratings
We love supporting women’s righteous anger… and let’s be real, it feels really good to be angry from time to time. In this episode, join Kenesma as she speaks with Defne Suman about her new book Summer Heat and the themes of anger, reconciliation, and family during Turkey’s invasion of Cyprus. T...

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Building an Audience in 90 Days and Selling out on Her First Launch with The AwayDay Box

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box - June 19, 2024 09:00 - 41 minutes ★★★★★ - 85 ratings
When you’re just getting started on your subscription box journey, it can be hard to imagine yourself successfully managing a thriving subscription. That’s when you need to seek inspiration from someone just a few steps ahead of you. Kathy Strahs from The Awayday Box is just that person.   Kathy ...

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E250 | How Disco Boosted Virality by Switching Activation Channels with Justin Vandehey

CHURN FM - June 19, 2024 04:00 - 35 minutes ★★★★★ - 32 ratings
Today on the show we have Justin Vandehey, the Director of Partner Integrations and Development at Culture Amp. In this episode, Justin shares his experience in growing Disco, a Slack-based employee recognition platform, which was acquired by Culture Amp. We then discussed how Disco initially ...

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Sapphic Romances + Separating Art from Artist

Feminist Book Club: The Podcast - June 18, 2024 10:30 - 41 minutes ★★★★★ - 79 ratings
Pride Month is here and we've got our queerly beloveds on our minds. In this double header, you'll first hear Rah and Jordy discuss their favorite sapphic romances and why they love a good WLW love story. Then, Ashley and Mhairie tackle the question of whether we can ever separate a piece of ar...

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WWDC 2024: What Subscription Apps Need to Know — David Barnard, Jacob Eiting, & Charlie Chapman, RevenueCat

Sub Club by RevenueCat - June 17, 2024 15:48 - 57 minutes ★★★★★ - 30 ratings
On the podcast: Another Apple WWDC conference is in the books, and as usual, we’re excited to dig into everything Apple announced — and what it means for iOS developers and RevenueCat users. This year’s announcements covered everything from small quality-of-life enhancements in App Stor...

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163: Why a Subscription Box is a No-Brainer for Your Product-Based Business

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box - June 12, 2024 09:00 - 21 minutes ★★★★★ - 85 ratings
What if you could level out your revenue, create consistency, and put an end to the feast-and-famine cycle of one-time product sales? What if you could add stability to your business that allowed you to cover payroll and overhead expenses? What if you knew the inventory you were buying was alread...

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E249 | Optimizing User Acquisition for Long-Term Retention with Planable's CMO, Miruna Dragomir

CHURN FM - June 12, 2024 04:00 - 36 minutes ★★★★★ - 32 ratings
Today on the show we have Miruna Dragomir, CMO of Planable. In this episode, Miruna shares her experience in optimizing user acquisition for long-term retention. We discuss her transition from large corporations like Uber and Oracle to an early-stage startup, Planable, and how she built and s...

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Dickie Had it Comin’ - The Talented Mr. Ripley and Its Adaptations

Feminist Book Club: The Podcast - June 11, 2024 10:00 - 44 minutes ★★★★★ - 79 ratings
We’re truly in the golden age of book adaptations but move over, Reese Witherspoon, Patricia Highsmith is the reigning queen. Tune in to listen to Renee, Ashley, and Mariquita thoughtfully and hilariously discuss the 1955 novel The Talented Mr. Ripley by Patricia Highsmith, as well as the 1999 f...

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Achieving a 20% Conversion Rate: The Local Publisher’s Winning Formula

Paywall Podcast - Subscription strategies for news and magazine publishers - June 07, 2024 14:45 - 17 minutes ★★★★★ - 2 ratings
In this episode of the Paywall Podcast, sponsored by LeakyPaywall,  Pete and Tyler discuss effective paywall and subscription strategies for news and magazine publishers. The discussion highlights the importance of free registrations as a pathway to paid subscriptions, revealing a 20% c...

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162: What is Subscription Box Week?

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box - June 05, 2024 08:50 - 21 minutes ★★★★★ - 85 ratings
Once a year, thousands of people join me for a one-of-a-kind subscription box coaching experience. Subscription Box Week is coming soon… and I can’t wait!    Several years ago, I had started my coaching membership Launch Your Box and it was growing. Slowly. I wanted to put some gas on it and grow...

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E248 | How Anti-Retention Metrics and Next Best Actions Boost Retention with Martin Gonto

CHURN FM - June 05, 2024 08:00 - 37 minutes ★★★★★ - 32 ratings
Today on the show we have Martin Gonto, the Co-Founder and GTM advisor of HyperGrowth Partners and interim CMO at Vercel. In this episode, Gonto shares his experience in identifying and leveraging anti-retention metrics to optimize product strategies. We then discussed the concept of next best...

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The Women’s Prize for Non-Fiction Short List

Feminist Book Club: The Podcast - June 04, 2024 10:50 - 44 minutes ★★★★★ - 79 ratings
When Sally mentioned in our team Slack that she was considering reading the six books on the short list for the Women’s Prize for Non-Fiction, Renee chimed in that she’d already read two of them. Like the true feminist nerds they are, they teamed up to read three each. In this podcast episode, S...

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161: The Costs of Starting a Subscription Box

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box - May 29, 2024 09:00 - 25 minutes ★★★★★ - 85 ratings
Do you get excited thinking about starting a subscription box but worry about what it will cost to get started? A subscription box is an eCommerce business which means there are start-up costs involved just like with any other online business. These costs can vary depending on what you want to do...

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Why Duolingo’s Engagement Strategy Won’t Work For Every App — Asya Paloni, Welltory

Sub Club by RevenueCat - May 29, 2024 09:00 - 50 minutes ★★★★★ - 30 ratings
On the podcast: What to do when there are no jobs to be done, how to build innovative features, and why copying Duolingo’s engagement strategy probably won’t work for your app. Key Takeaways: 🏆 To win over a mass market, you need to discover your app’s trigger. Apps serving niche audi...

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E247 | Mastering Mobile Retention: Insights from SoundCloud and VSCO with Andy Carvell from Phiture

CHURN FM - May 29, 2024 06:00 - 44 minutes ★★★★★ - 32 ratings
Today on the show we have Andy Carvell, CEO and Co-Founder of Phiture. In this episode, Andy shares the framework Phiture uses to increase mobile app retention, drawing from his extensive work with companies like SoundCloud and VSCO. We discussed the future of mobile app interactions, includin...

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Smart Summer Beach Reads

Feminist Book Club: The Podcast - May 28, 2024 09:59 - 32 minutes ★★★★★ - 79 ratings
Beach read season is upon us! There are lots of definitions of beach reads out there but to us, a good beach read is something that is smart, sexy, funny, and full of heart. Tune in to hear Jordy and Mariquita discuss This Summer Will Be Different by Carley Fortune and then stick around for Rene...

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160: 5 Reasons Why You Should Start a Subscription Box Right Now

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box - May 22, 2024 09:00 - 16 minutes ★★★★★ - 85 ratings
You can turn on the news and see what’s happening with our economy. Big box retailers are closing, small businesses are shutting their doors. Yet I’m here to tell you NOW is the right time to start a subscription box. Why?  The answer is simple.  People are buying. I see it every day in my own bu...

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E246 | Optimizing Cancellation Flows to Reduce Churn: Unbounce’s Approach with Tamara Grominsky

CHURN FM - May 22, 2024 04:00 - 40 minutes ★★★★★ - 32 ratings
Today on the show we have Tamara Grominsky, the Chief Strategy Officer at Unbounce. In this episode, Tamara shares her experience in optimizing cancellation flows to reduce churn. We then discussed how Unbounce implemented a data-driven approach to understand the reasons behind customer cancel...

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Kittentits and Giving a FECK

Feminist Book Club: The Podcast - May 21, 2024 10:56 - 41 minutes ★★★★★ - 79 ratings
Today’s episode features two seemingly disparate segments with a lot in common. Alternate titles included Wisdom from the Windy City, Voices of Chicago Youth and Elders, Notes on Compassion, or something about absurdism and groundedness. Mariquita, Rah, and Renee discuss the new book Kittentits ...

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Insider Tips for Building Better, More Profitable Android Apps — Sarah Karam, Google

Sub Club by RevenueCat - May 20, 2024 14:00 - 52 minutes ★★★★★ - 30 ratings
On the podcast: How developers can launch and optimize their app listings on the Google Play Store. A conversation from Google I/O 2024 with Sarah Karam, director of Apps Partnerships at Google. Key Takeaways: There are now more ways to optimize revenue with Google Play Commerce, such...