E250 | How Disco Boosted Virality by Switching Activation Channels with Justin Vandehey

CHURN FM

English - June 19, 2024 04:00 - 35 minutes - 24.1 MB - ★★★★★ - 32 ratings
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Previous Episode: E249 | Optimizing User Acquisition for Long-Term Retention with Planable's CMO, Miruna Dragomir

Next Episode: E251 | Pricing & Packaging for Long-Term Customer Retention with Mark Stiving

Today on the show we have Justin Vandehey, the Director of Partner Integrations and Development at Culture Amp.

In this episode, Justin shares his experience in growing Disco, a Slack-based employee recognition platform, which was acquired by Culture Amp.

We then discussed how Disco initially started as an email-based integration and the challenges they faced with user engagement. Justin dives into the pivotal decision to switch their activation channel to Slack, which significantly boosted virality within companies.

We wrapped up by exploring the strategies Disco used to maintain growth during the pandemic and how they adapted to changing market conditions.

Mentioned Resources

Culture Amp Slack The Bridge Round

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