E246 | Optimizing Cancellation Flows to Reduce Churn: Unbounce’s Approach with Tamara Grominsky

CHURN FM

English - May 22, 2024 04:00 - 40 minutes - 28.1 MB - ★★★★★ - 32 ratings
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Previous Episode: E245 | Shaping Customer Discovery During Active Vs Passive Looking Phases with Ryan Singer

Next Episode: E247 | Mastering Mobile Retention: Insights from SoundCloud and VSCO with Andy Carvell from Phiture

Today on the show we have Tamara Grominsky, the Chief Strategy Officer at Unbounce.

In this episode, Tamara shares her experience in optimizing cancellation flows to reduce churn.

We then discussed how Unbounce implemented a data-driven approach to understand the reasons behind customer cancellations and how they tailored their strategies to different customer segments. We wrapped up by exploring the importance of cross-functional collaboration in driving successful churn reduction initiatives.

Mentioned Resources

Unbounce PMM Camp Kajabi

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