E245 | Shaping Customer Discovery During Active Vs Passive Looking Phases with Ryan Singer

CHURN FM

English - May 15, 2024 05:00 - 45 minutes - 31.1 MB - ★★★★★ - 32 ratings
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Previous Episode: E244 | Enhancing Product and Customer Success Alignment to Deliver Customer Value with PagerDuty's VP of CS, Heather Brown

Next Episode: E246 | Optimizing Cancellation Flows to Reduce Churn: Unbounce’s Approach with Tamara Grominsky

Today on the show we have Ryan Singer, the founder of Felt Presence and former head of strategy at Basecamp.

In this episode, Ryan shares his experience in evolving the Shape Up framework to better fit diverse team structures and needs.

We then discussed his insights on navigating customer engagement through the concepts of active vs. passive looking.

We wrapped up by discussing how these strategies are applied in real-world scenarios to enhance customer discovery and engagement processes.

Mentioned Resources

Shape Up Felt Presence Basecamp Hotjar Shaping in Real Life How to Web Conference Bob Moesta Demand Side Sales 101 Four Fits For $100M GPT-4

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