E245 | Shaping Customer Discovery During Active Vs Passive Looking Phases with Ryan Singer
CHURN FM
English - May 15, 2024 05:00 - 45 minutes - 31.1 MB - ★★★★★ - 32 ratingsBusiness Technology churn retention engagement activation pricing delinquent churn subscription economy referral business marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Today on the show we have Ryan Singer, the founder of Felt Presence and former head of strategy at Basecamp.
In this episode, Ryan shares his experience in evolving the Shape Up framework to better fit diverse team structures and needs.
We then discussed his insights on navigating customer engagement through the concepts of active vs. passive looking.
We wrapped up by discussing how these strategies are applied in real-world scenarios to enhance customer discovery and engagement processes.
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