E247 | Mastering Mobile Retention: Insights from SoundCloud and VSCO with Andy Carvell from Phiture

CHURN FM

English - May 29, 2024 06:00 - 44 minutes - 30.4 MB - ★★★★★ - 32 ratings
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Previous Episode: E246 | Optimizing Cancellation Flows to Reduce Churn: Unbounce’s Approach with Tamara Grominsky

Next Episode: E248 | How Anti-Retention Metrics and Next Best Actions Boost Retention with Martin Gonto

Today on the show we have Andy Carvell, CEO and Co-Founder of Phiture.

In this episode, Andy shares the framework Phiture uses to increase mobile app retention, drawing from his extensive work with companies like SoundCloud and VSCO.

We discussed the future of mobile app interactions, including the potential of voice interfaces, AI, and wearable technology, and how these innovations fit into future growth strategies for mobile.

We wrapped up by diving into the importance of having a solid data tracking plan and Andy shared Phiture's systematic approach to help companies optimize their user engagement and retention strategies.

‍Mentioned Resources

Phiture SoundCloud VSCO Brian Balfour Reforge Braze FishBrain Phiture Taxonomy Template

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