E248 | How Anti-Retention Metrics and Next Best Actions Boost Retention with Martin Gonto
CHURN FM
English - June 05, 2024 08:00 - 37 minutes - 25.6 MB - ★★★★★ - 32 ratingsBusiness Technology churn retention engagement activation pricing delinquent churn subscription economy referral business marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Today on the show we have Martin Gonto, the Co-Founder and GTM advisor of HyperGrowth Partners and interim CMO at Vercel.
In this episode, Gonto shares his experience in identifying and leveraging anti-retention metrics to optimize product strategies.
We then discussed the concept of next best actions and how these strategic steps can significantly enhance user retention.
We wrapped up by exploring practical examples from Gonto's work with various companies, highlighting actionable insights for startup growth.
Mentioned Resources:
HyperGrowth PartnersDeepgramAshbyRetoolAuth0VercelVueCursorGitHubCoPilotSiriusChurn FM is brought to you by Vitally, the all-in-one Customer Success Platform and Chargebee, SaaS for effective revenue growth management.