Paywall Podcast - Subscription strategies for news and magazine publishers
56 episodes - English - Latest episode: 19 days ago - ★★★★★ - 2 ratingsWe discuss paywall strategies and tactics for publishers. With over 1000 news, magazine, and content publishers running our Leaky Paywall platform we have learned quite a bit about the amazing things that work in digital publishing. Join Pete and Tyler for a deep dive that will help you grow your paid audience.
Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
Maximizing Revenue and Reach: How KBIndependent Achieves Subscription Growth, Donations, and Free Content Distribution
April 08, 2024 16:20 - 17 minutes - 16.5 MBIn this episode of the Paywall Podcast, Pete and Tyler discuss a unique nonprofit news subscription model implemented by Key Biz Camp. The model allows free access to content with a slight hurdle for readers and nudges them towards donations, emphasizing convenience and value in supporting local content.
Impact of accessibility laws on publishers websites and how to stay compliant
March 19, 2024 15:03 - 38 minutes - 34.8 MBThis episode of the Paywall Podcast features a conversation about web accessibility with Bet Hannon, CEO and founder of AccessiCart. The discussion focuses on the definition of web accessibility, its importance, the legal implications, and the financial incentives. The conversation also covers practical steps for improving accessibility, including low-hanging fruit and more complex considerations. It also touches on upcoming EU legislation and the evolving approach to accessibilit...
Elevating Your Paywall Strategy: Essential Moves for 2024 and Beyond
February 13, 2024 20:19 - 37 minutes - 70.2 MBPete and Tyler discuss what publishers should focus on in 2024 + current trends in the industry. Article Summary: In our latest episode of the Paywall Podcast, we delve into strategic priorities for publishers this year, navigating through the evolving digital landscape, the impact of AI, and shifts in social media dynamics. Our focus centers on the things within our control, steering away from the unpredictability of external platforms like social media, which, despite their bene...
Growing Paid Subscriptions with Facebook Ads: A Small Boats Magazine Case Study (part 3 of 3)
January 02, 2024 11:00 - 16 minutes - 29.8 MBIn the final part of their promotion series, Pete and Tyler discuss how Small Boats Magazine is using Facebook ads to drive both paid and free subscriptions. Article Summary: In the 52nd episode of the Paywall Podcast, hosts discuss the potential of Facebook ads in driving paid subscriptions for publications. They delve into a case study involving Small Boats Magazine, which successfully leveraged Facebook advertising to increase subscriptions. Key Points: The Power of Targeted ...
How to setup a successful holiday subscription promotion + results (Part 2 of 3)
December 14, 2023 10:30 - 20 minutes - 37.6 MBPete and Tyler discuss how to set successful holiday promotions along with recent results from a publisher's Black Friday promotion.
10 Subscription Promotions That Work for Publishers (Part 1 of 3)
December 07, 2023 14:51 - 24 minutes - 46 MBPete and Tyler discuss promotion strategies for publishers that actually work. Here are the key points they cover: Avoid Low-Value Promotions: Promoting subscriptions for a low price like one dollar undermines the perceived value of the content. It's better to avoid such steep discounts. Simplify Subscription Options: Presenting too many options or complicated pricing can confuse and deter potential subscribers. A simple and clear offer is more effective. Free Registration Strat...
Special Episode: Publisher Mastermind | How To Setup Your Newsletters To Grow Paid Subscriptions
November 06, 2023 10:00 - 27 minutes - 51.2 MBIn this special episode, Leaky Paywall hosts the second Publisher Mastermind live webinar where Pete discusses strategies for how to setup newsletters to grow paid subscriptions. What is Publisher Mastermind? Every month Leaky Paywall customers are invited to join our Publisher Mastermind group to learn the strategy and tactics to grow both your audience and paid subscriptions. Each month we focus on a specific topic and invite your questions to be answered at this live event. ...
Unlocking Success: Salem Reporter’s 5-Month Journey to Audience and Revenue Growth
October 23, 2023 15:06 - 31 minutes - 58 MBIn this episode of the Paywall podcast, we dive into a case study on Salem Reporter, a local news publisher that has seen significant success in growing their revenue and audience through a strategic approach. Here’s what we discussed: Background on Salem Reporter: Salem Reporter is a digital-only publication based in Salem, Oregon, focusing on local news. They have a strong emphasis on hyper-local newsletters and have implemented a free registration system and subscriber only ne...
Special Episode: Publisher Mastermind | How To Convert Your Casual Readers Into Paid Subscribers
September 17, 2023 22:00 - 26 minutes - 48.6 MBIn this special episode, Leaky Paywall hosts the first-ever Publisher Mastermind live webinar where Pete discusses strategies for converting casual readers into paid subscribers. What is Publisher Mastermind? Every month Leaky Paywall customers are invited to join our Publisher Mastermind group to learn the strategy and tactics to grow both your audience and paid subscriptions. Each month we focus on a specific topic and invite your questions to be answered at this live event. ...
Add more value to your publication with subscriber only commenting
September 10, 2023 21:49 - 19 minutes - 36.1 MBIn this episode, Pete and Tyler discuss subscriber-only commenting and how it can be a value add for paid subscribers.
Special Episode: Pete stops by the Powered By Coffee podcast to talk paywall monetization strategy
August 07, 2023 18:01 - 51 minutes - 96 MBPete stops by the Powered By Coffee podcast to talk paywall monetization strategy. Here's an excerpt from Powered By Coffee: Discover the secrets of monetizing your readership and mastering paywall strategy with our special guest, Peter Ericson, founder and CEO of Zeen101, the maker of Leaky Paywall for WordPress. Peter shares the fascinating story of how Leaky Paywall was developed to help universities publish content online and how it has evolved into an essential tool for publi...
3 ways AI will shake up your reader revenue
July 05, 2023 23:09 - 27 minutes - 50.9 MBIn this episode, Pete and Tyler discuss AI and how it relates to reader revenue for news and magazine publishers.
Special Episode: WordPress Publisher Sessions
June 14, 2023 10:00 - 1 hour - 138 MBA repost of the third WordPress Publisher Sessions recording. Learn how to grow community and revenue with newsletters. https://www.youtube.com/watch?v=cc1C-uFDKrw
How magazine publishers should approach reader revenue
June 07, 2023 10:00 - 30 minutes - 57.1 MBIn this episode, Pete and Tyler discuss how magazine publishers can grow paid subscriptions and maintain digital ad revenue at the same time.
Special Episode: Subscription Strategies with Pete Ericson
May 16, 2023 15:44 - 56 minutes - 104 MBA repost of the second WordPress Publisher Sessions recording. Learn how to grow community and revenue with newsletters. https://www.youtube.com/watch?v=SC0wbYT2Xlo&t
How to convert more readers with targeted messaging
May 10, 2023 16:57 - 25 minutes - 47.2 MBIn this episode, Pete and Tyler discuss how you can convert more paid readers with targeted messaging.
How to motivate your free registered reader to become a full paying subscriber with a drip email campaign
April 19, 2023 10:30 - 32 minutes - 59.4 MBIn episode 40, Peter and Tyler discuss how drip campaigns can be used to help motivate free registered readers into loyal paying subscribers.
38 | Can a pay per article option actually boost subscriptions?
April 03, 2023 10:00 - 25 minutes - 47.6 MBPeter and Tyler discuss how Intellimusica.com is using a pay per article option on their site.
39 | What percentage of your audience should be paid subscribers?
March 30, 2023 19:20 - 28 minutes - 52.6 MBPete and Tyler discuss what percentage of your audience should be paid subscribers based on your market size.
37 | Is Your Free Registration Hurting Your Paid Subscriptions?
March 14, 2023 14:19 - 29 minutes - 26.9 MBPeter and Tyler discuss free registrations and if they are hurting your paid subscriptions.
35 | It’s your subscriber. It’s time to control your data.
February 28, 2023 21:11 - 28 minutes - 25.9 MBPete and Tyler discuss the importance of owning your subscriber data.
34 | Special Episode: WordPress Publisher Sessions
February 16, 2023 20:57 - 1 hour - 66.3 MBA repost of the first WordPress Publisher Sessions recording. Learn how to grow community and revenue with newsletters. https://www.youtube.com/watch?v=Ly9SVpMJwhM&ab_channel=WPPublisherSessions
33 | Subscriber Behavior: What insights do you need?
February 01, 2023 16:04 - 25 minutes - 23.6 MBPete and Tyler discuss what kind of data you should be looking at to make informed decisions about your publication subscriptions.
32 | Predictions for 2023
January 18, 2023 14:20 - 28 minutes - 26.4 MBIn today's episode Pete and Tyler discuss their 2023 predictions for publishers and digital subscriptions.
31 | How to easily produce a premium newsletter to your paid subscribers
December 05, 2022 16:57 - 24 minutes - 22.3 MBCatch the video recording on YouTube.
30 | It’s time for your website to stop annoying your readers
November 28, 2022 19:08 - 23 minutes - 21.8 MBPete and Tyler discuss 7 ways you can make your website less annoying and create a better reader experience.
29 | How your paywall helps you build relationships with your readers
November 17, 2022 11:00 - 24 minutes - 22.9 MBIt might sound counterintuitive, but a paywall can be a helpful tool in building relationships with your readers.
28 | Will your paywall kill your website traffic? (and ad revenue)
November 03, 2022 16:48 - 33 minutes - 31.1 MBAre you a publisher nervous about implementing a paywall? Today Pete and Tyler discuss what to expect with traffic and ad revenue when you turn on your paywall.
27 | How would WE build a local news publication?
July 25, 2022 16:59 - 54 minutes - 49.5 MBPete and Tyler discuss how they would build a local news publication from the ground up.
26 | Should you take donations or sell subscriptions/memberships?
June 30, 2022 16:25 - 34 minutes - 31.5 MBHave a question you'd like us to answer? Get in touch at leakypaywall.com
25 | How to succeed digitally with local news: An interview with Tyler Channel
June 10, 2022 15:21 - 45 minutes - 41.5 MBPaywall Project Get the FREE Subscription Accelerator™ guide
24 | Should you offer a subscription level that hides ads?
May 27, 2022 15:19 - 5 minutes - 4.97 MBToday Pete answers the question: Should you offer a subscription level that hides ads? Easily hide ads from Leaky Paywall subscribers with Ad Dropper.
Ep 23 | How many articles should you give away for free on your publication's website?
May 16, 2022 17:55 - 6 minutes - 6.41 MBLeaky Paywall
Episode 22 | How to Monetize Your Free Registration Level
April 27, 2022 16:26 - 16 minutes - 14.7 MBPete discusses the 5 ways to monetize your free registration level.
Episode 21 | Fix these 10 things on your paywall now
March 08, 2022 17:13 - 37 minutes - 34.5 MBPete and Tyler discuss quick and easy ways to fix your paywall and increase your paid subscriptions.
Episode 20 | Subscription Accelerator™ Part 4: 15 New & Easy Publishing Tactics To Boost Your Subscription Revenue
January 13, 2022 19:02 - 37 minutes - 34.4 MBhttps://leakypaywall.com/ 1. Hide ads from your subscribers Ad Dropper 2. Have a donation level Name Your Price 3. Open up classified posting to Leaky Paywall subscribers lp shortcode help doc 4. Sell one off acccess to content via Pay Per Post Pay Per Post 5. Gift Subscriptions should be 20% of your subscriptions Gift Subscriptions 6. Reduce your subscription offerings to one Give users less options to elimate choice overload and make it easy 7. Group Subscriptions to a busi...
Episode 19 | Subscription Accelerator™ Part 3: Converting Casual Readers to Paid Subscribers
November 30, 2021 17:50 - 41 minutes - 38.3 MBToday we discuss three main topics for converting free users into paid subscribers. 1. Your messaging and benefits 2. Touchpoints and Targeting 3. Easy opportunities for adding benefits to your publication User Onboarding https://www.useronboard.com/ Features Vs. Benefits https://blog.hubspot.com/marketing/features-vs-benefits-messaging-ht The Good-Better-Best Approach to Pricing https://hbr.org/2018/09/the-good-better-best-approach-to-pricing Leaky Paywall - Conditional Displa...
Episode 18 | Subscription Accelerator™ Part 2: The Email Newsletter
November 04, 2021 17:26 - 36 minutes - 33.1 MBIn this episode, Pete and Jeremy discuss the email newsletter for news and magazine publishers. Leaky Paywall Mailchimp Add-On UTM Generator
Episode 17 | Subscription Accelerator™ Part 1: The Free Subscription Level
July 28, 2021 16:21 - 40 minutes - 37.1 MBWe discuss the new ZEEN101 Subscription Accelerator™ and how you can use it to build your email list and grow subscriptions.
Episode 16 | 7 ways to successfully sell corporate, group, and bulk subscriptions
June 10, 2021 18:04 - 29 minutes - 27 MBWe discuss 7 ways to successfully sell corporate, group, and bulk subscriptions with Leaky Paywall.
Episode 15 | Easy ways to level up your website to build paid subscriptions - Part 3
May 24, 2021 19:35 - 18 minutes - 17 MBToday we discuss new products you can offer to increase your revenue.
Episode 14 | Easy ways to level up your website to build paid subscriptions - Part 2
May 10, 2021 18:10 - 20 minutes - 19.1 MBPart 2 covers targeting the existing subscribers that you have, both free and paid.
Episode 13 | Easy ways to level up your website to build paid subscriptions - Part 1
April 27, 2021 19:43 - 17 minutes - 16.2 MB1. Touchpoints What are touchpoints? When a visitor lands on your website and they start to run into things like subscription nags, and then email notifications after they sign up. Those are touchpoints.
Episode 12 | Interview with Greg Grisolano of Land Line Media
March 24, 2021 17:52 - 1 hour - 57.7 MBThis episode of the Paywall Podcast is brought to you by ZEEN101, the makers of Leaky Paywall. Leaky Paywall is the most flexible WordPress subscription platform. Find out more at zeen101.com, where you can download Leaky Paywall for free.
Episode 11 | Paid subscriptions and virtual conferences with Hal Niedzviecki of Broken Pencil Magazine
March 10, 2021 19:08 - 1 hour - 57.7 MBAn interview with Hal Niedzviecki of Broken Pencil Magazine discussing lessons in paid subscriptions and with his his first ever virtual conference.
Episode 10 | Interview with Wally Wallace of 50Fish on Social Media Marketing
February 23, 2021 16:00 - 56 minutes - 51.3 MBOn today's episode Pete and Wally discuss social media marketing and how it relates to digital publishing.
Episode 9 | Exciting Things We've Been Working On
February 09, 2021 14:00 - 26 minutes - 24.4 MBInsights for tracking and analyzing audience engagement. Sponsored issues with IssueM. Should you raise prices for your existing subscribers? Coming Soon: Leaky Paywall 5.0! Custom News Feed
Episode 8 | Local News Publishers: Subscriptions vs. Memberships vs. Donations
January 12, 2021 16:00 - 27 minutes - 25.4 MBIn today's episode we discuss whether you as a publisher should sell memberships, subscriptions, or ask for donations. In coversations over the last few months, we've talked with a lot of local news publishers who have leaned toward selling the concept of a membership rather than a subscription to entice their readers to pay for access. And some are making it mission based and asking for donations. Which one is right for your publication?
Episode 7 | Interview with Todd Moen of Catch Magazine
December 21, 2020 14:00 - 35 minutes - 32.3 MBCatch Magazine ZEEN101
Episode 6 | Interview with Greg Wolfe on magazine renewals and gift subscription strategies
December 07, 2020 13:00 - 1 hour - 69.5 MBToday Pete interviews Greg Wolfe of 4 String Media about how to generate more profits from your existing subscribers through some tactical methodology. Greg has been in the publishing space for over 25 years and brings a ton of knowledge from the print and digital world.